NEWS
Klink ‘n glasie op 200 uitgawes Vegetables & Fruit would like our readers and advertisers to celebrate the 200th issue of the magazine with us in March and April, 2021. The magazine has stood the test of time through providing producers with up to date industry information. During the years the magazine has gone from strength to strength through innovation and quality for both the reader and advertiser. Groente & Vrugte wil graag hê ons lesers en adverteerders moet die 200ste uitgawe van die tydskrif in Maart en April 2021 saam met ons vier. Die tydskrif het die toets van die tyd deurstaan deur produsente van inligting oor die bedryf te voorsien. Gedurende die jare het die tydskrif van krag tot krag gegaan deur vindingrykheid en kwaliteit vir beide die leser en die adverteerder.
T
HE FIRST EDITION of Mediacom's magazine Vegetables & Fruit appeared as SA Groenteboer in March / April 1988. In the foreword of this edition, Vito Rugani, well-known vegetable produ cer and chairman of the then National Vegetable Committee, said that publish- ing such a magazine is a milestone in the development of South Africa's vege- table industry. Three decades ago, vegetables were the only agricultural commodity that was dependent solely on a free-market system. Competition in the vege- table market was fierce and the vegetable producer who wanted to farm successfully had to be a professional entrepreneur. A magazine with valuable technical and agricultural economic information to these producers was therefore appropriate for the time. For suppliers to the vegetable producer, a specialist maga- zine for the industry was and still is a valuable tool in their annual marketing strategy. farmDecidu In die kommentaarkolom van die eerste uitgawe is geskryf: Cap ers i ous f " Die groentebedryf is vandag een van die min landbouvertakkings ruit e ta n W e ckli in SA wat werklik daarop aanspraak kan maak dat dit kern- ng ster n w cha ater gesond is. Die Suid-Afrikaanse Groenteboer staan in die te- llen ge ken van hierdie lewenskragtigheid. Dit is 'n onafhan- klike publikasie, gemik op die groenteboer en sy be- lange." Ro Die redaksie van SA Groenteboer is ná die eerste er da uitgawe toegegooi onder briewe van produsente en ar die ander belanghebbendes in die bedryf wat baie gunstig ge- ris sie reageer het. Die tydskrif het binne die eerste drie maande met rasse skrede gegroei, van 'n oorspronklike drukoplaag van R3 7, 00 4 500 tot 14 000. F Contributors to the magazine included Chris Bezuidenhout from ro or t ot he the Research Institute for vegetables and ornamental plants at Roode- ve lo plaat Horticulture Association, the then SA Agricultural Union's Horticulg v SIN
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MARCH • APRIL 2021 | VEGETABLES & FRUIT
