Carito & Partners - Corporate Presentation by carito and partners

SURFING EXPERIENCE CORPORATE PRESENTATION

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SUMMARY /

CARITO & PARTNERS FACTORY / / / / /

WHO WE ARE 7 MANIFESTO 9 WORK METHODOLOGY: THE SURFING EXPERIENCE 11 CORPORATE SOCIAL RESPONSIBILITY 13 OLIS - OBSERVATORY LIFESTYLES INTERNATIONAL SUSTAINABILITY 15

REFERENCE LIST / / / /

DOCUFILM: WYDs - WORLD YOUTH DAYS 19 AMERICA’S CUP WORLD SERIES NAPLES 2013 21 COOKBOOK: L’ALTRO VISSANI - RICETTE DI FAMIGLIA 23 XIII FINA WORLD AQUATICS CHAMPIONSHIPS ROME 09: OPENING CEREMONY 25 / SOCIAL RESPONSIBILITY PROJECTS WFP - WORLD FOOD PROGRAMME 27 / OTHER PROJECTS 29

CARITO & PARTNERS FACTORY

CARITO & PARTNERS FACTORY /

CARITO & PARTNERS FACTORY

WHO WE ARE /

Started off in the year 2004 as managing company of authors and TV directors, Carito & Partners Factory has quickly evolved to a full-service communication and marketing company with refined expertise in communication advising, design and implementation of integrated campaigns, events and major events, branded contents and audio-visual products.

From conceptualization through design and execution, Carito & Partners Factory’s work has benefited numerous private and corporate clients, managing projects of any size.

Carito & Partners Factory is driven by a highly creative and holistic approach making authentic everything we do. We think, elaborate and carry out projects by promoting a dialogue based on human and professional relationships, following our specific working model which puts the client at the core of a multidirectional interactions system.

Such social and economic frameworks are very interesting markets where you can seize business opportunities and at the same time they offer a great view on new trends and future scenarios.

By creating emotional stories and the use of different strategies we strengthen the “brand awareness”.

Carito & Partners Factory is based in the United Arab Emirates (Dubai, Abu Dhabi), Qatar (Doha), Saudi Arabia and Brazil, four strategic markets.

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EXPERIENCE.

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MANIFESTO /

SURFING EXPERIENCE...

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OBSERVATORY ON SUSTAINABLE LIFESTYLES & JOBS IN THE INTERNATIONAL SCENARIOS (OLIS) ANALYSIS AND STRATEGY

EVENTS WEB & MOBILE SOCIAL MEDIA WEBSITE

DIGITAL PR

ANDROID APP

CONFERENCES SCREENINGS

SEO

GUERRILLA MARKETING

PRODUCT LAUNCHES

APPLE STORE APP

CARTOONS

VIDEO GAMES

ADVERTISING WEB BANNER OUTDOOR

CARTOONS POSTERS

ADV GOOGLE VIDEO GAMES AMBIENT

EXHIBITIONS

CONVENTIONS STREET MARKETING

MAJOR EVENTS VIDEO GAMES

TV & AUDIOVISUAL ADS FACEBOOK BUS SHELTER

COMMERCIAL PROMO

PILOT

FICTION FILM

FORMAT REALITY

CARTOONS

DOCU VIRAL VIDEO

VIDEO GAMES

MOCKU

SITCOM

CORPORATE VIDEO

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WORK METHODOLOGY / THE SURFING EXPERIENCE: HOW WE WORK TO CREATE EFFECTIVE DELIVERABLES.

Due to our rich experience in the market, we have recently developed our own working methodology to approach business: the Surfing Experience. The Surfing Experience means the capacity to share knowledge, expertise and authentic relationships in order to design integrated experiences, breeding innovation and new business opportunities with a sustainable attitude. The Surfing Experience allows us to deliver effective solutions because it lays upon the observation and understanding of different landscapes and contexts, starting from our own human and professional environment, in order to design tailored projects according to final goals and involved stakeholders.

The Surfing Experience means the ability to go beyond creativity in order to: · Combine the benefits of several media by using multiple channels and thus reaching a wider audience: cross media approach · Influence consumers habits and involve all of their senses: sensory branding · Create an emotional link between products/services and people: branded entertainment · Observe, study and interpret new scenarios: long-term holistic vision · Integrate ethical and sustainable values into the business practice: corporate social responsibility The combination of all these elements represents Carito & Partners Factory’s work methodology.

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CORPORATE SOCIAL RESPONSIBILITY / OUR APPROACH.

For Carito & Partners Factory, corporate social responsibility (‘CSR’) is about how we manage our business processes to produce an overall positive impact on society and the environment. We strive to operate responsibly and to behave ethically to contribute to economic development while improving the quality of life of our team as well as the local community and society at large. Social responsibility has become an integral part of our daily activities and a guideline for choosing projects to design, develop and implement. We are firmly convinced that it is possible to offer a high-level product/service while contributing to the rise and shape of a social consciousness to make business something more human and fair. In this instance, creating “more responsible” business is a necessity as we know that the health of any business is wholly dependent on the health of the communities, societies and contexts in which it operates.

As such, we are dedicated to engage to welcome in our team talented people who understand and move forward on issues related to green marketing, cause related marketing, philanthropy and pro-bono activities. As a company based on communication advising and marketing, we firmly believe it is needed not only act responsible but also spread throughout the world the importance of a corporate social responsibility competency, which has become more and more a sign of quality, social justice and sustainable development.

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OLIS – OBSERVATORY LIFESTYLES INTERNATIONAL SUSTAINABILITY / OUR MAGNIFYING GLASS ON THE WORLD.

After the University of Bari (Italy) and the Greenwich University (Pakistan), which have been the first among all, the Memorandum of Understanding is coming to be signed by other universities, including: Dubai, Abu Dhabi, Rio de Janeiro, Sao Paolo, Sidney, Stockholm, Budapest and others. OLIS – Observatory Lifestyles International Sustainability is an innovative and ambitious start-up project led by Carito & Partners Factory, of which it represents the investigation and training branch. OLIS is an international network of universities committed to the promotion, among younger generations, of sustainable behaviors. OLIS aims at support and empower a community of young people, who have the great chance to study current and future scenarios, connecting their researches with international business, further strengthening their academic and professional background.

Being today observatory means to intercept future trends and develop projects which forecast future business, in order to become a reference point to understand and face the ongoing changes in the world.

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REFERENCE LIST /

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WORLD YOUTH DAYS: A DOCUMENTARY ABOUT POPE JOHN PAUL II’S GREAT INTUITION /

“WYD – I have searched for you and now you have come to me” is the very first movie that tells the World Youth Days, the traditional youth meetings sponsored by the Catholic Church, on Pope John Paul II’s initiative. The documentary, sponsored by the Pontifical Council for the Laity and the John Paul II Foundation for Youth, comes from the wish to explain a sharing phenomenon, which blessed the deep and rich conversation between young people from all over the world and the Pope Wojtyla, who addressed them with trust, using a modern language, in a way never seen until then in the history of the Church. World Youth Days were initiated by John Paul II in 1985 when, during the World Youth Year, he invited, for the first time, young people to a meeting the following year in Rome. From then onwards, the appointment has been repeated itself yearly, crossing the world. The documentary, directed by Giuseppe Gagliardi, collects people’s memories and experiences. Based on a careful historical research, through the study of editorial and audiovisual material available to RAI archives, Carito & Partners Factory has

retraced the steps of WYDs, spreading a deeper knowledge of an worldwide social phenomenon among the largest in the last decade, in order to understand and explain this strong and long-lasting relationship bond between two seemingly unrelated worlds. The movie has been designated as of “National Cultural Interest” by the Italian Ministry of Heritage and Cultural Activities and has received support from prominent ecclesiastical personalities.

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AMERICA’S CUP WORLD SERIES NAPLES 2013 /

In April 2013, Carito & Partners Factory won the tender related to a contract for organizing the America’s Cup World Series Naples 2013 events and entertainment activities. Along the very famous Via Caracciolo, in the Bay of Naples, we set up a very active and lively exhibition space with a continuous programme of events for adults and kids. A festival of colors involving the crowd with the real essence of Naples and its most popular features. A melting pot of music, humor, traditions and insights in a unique setting. A cross-media festival composed by institutional moments, sports competition and entertainment, poetry, comedy, live shows, unconventional marketing, art exhibitions, workshops and interactive arts. The audience was not just a spectator but key player of a great festival celebrating Naples, its Bay and the America’s Cup World Series Naples 2013,

with a collaborative approach attuned to the newest technologies and cultural advances. During the nine-day festival we kept alive Naple’s atmosphere with kids entertainment and evening concerts starring important Italian and international artists. We cared about concept ideation, project management and creativity of the America’s Cup World Series Naples 2013 opening ceremony, broadcasted live with music, entertainment and wonderful fireworks. As regards the artistic programming, we chose Castel dell’Ovo as the ideal location to set up three exhibitions dedicated to the sea, its explorers, its poets and the “axe masters” who tamed its waves with their handcrafted ships. On the communication side, we have chosen to follow an unconventional and sustainability strategy, eliminating paper waste and supporting a communication

based on people word-of-mouth, “buzzing”, cooperation and enthusiasm. Furthermore, the #AmericasInstaCup app Instagram allowed people to take pictures and share them, creating a “User Generated” photo album, while the green infographics designed to inform tourists about daily events and made by ecofriendly paints allowed us to avoid wastage of paper and environment pollution.

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COOKBOOK L’ALTRO VISSANI. RICETTE DI FAMIGLIA /

Art direction and graphic design for “L’Altro Vissani “ cook book, edited by RaiEri and published by The Italian Istituto Poligrafico e Zecca dello Stato. Layout, photography post-production, editing and proofreading. The great chef Gianfranco Vissani celebrates the Regional Italian Cuisine, its value and importance, by presenting a series of selected recipes which represent territorial peculiarities and are easy and quick to prepare. The book received a Special Award by the “Gourmand World Cookbooks Awards 2012”, which annually recognizes the best cookbooks and wine books.

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XIII FINA WORLD AQUATICS CHAMPIONSHIPS ROME 09: OPENING CEREMONY / CROSS-MEDIA CASE HISTORY

In 2009, Carito & Partners Factory won the tender related to a contract for organizing the 13th FINA WORLD AQUATICS CHAMPIONSHIPS ROME 09 / OPENING CEREMONY. The event was organized in the midst of the Stadio dei Marmi (Stadium of the Marbles), a spectacular setting in the Foro Italico, a sport complex in Rome, Italy. 12,000 viewers in the live event with the participation of President of the Italian Republic. The event was welcomed by a warm audience and was broadcasted live on RaiTre at 9 p.m., with 2.600.000 viewers, and tv audience share 11.50%. Important Italian political officers and great personalities of show biz attended the event. Carito & Partners Factory suggested the concept design and managed the entire creative production of the event.

A magical atmosphere, with dancing mermaids and surreal backgrounds projected on two large screens of 900 square meters each. The Italian singer Claudio Baglioni sang from the stage the official hymn composed for the occasion. The Italian composer Giovanni Allevi played his music, while the dancers of the National Academy of Dance have delighted the audience with their performance. An extraordinary event, which anticipated the entrance of the champions competing in different aquatics sports. The athletes marched initially with Michael Jacksonâ&#x20AC;&#x2122;s music: a tribute to the great king of pop.

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SOCIAL RESPONSIBILITY PROJECTS /

Since 2011, we have been working with WFP – World Food Programme, supporting its fundraising activities and humanitarian programs that fight world hunger.

Around 50,000 contacts have been reached in 28 days, increasing of partners brand image. Around 10,652 sharing of the created contents. Rome 2011

The World Food Programme (WFP) is the food assistance branch of the United Nations, and it is the world’s largest humanitarian organization addressing hunger. WFP provides food, on average, to 90 million people per year.

CHRISTMAS CONCERT - Live event 2012 Concept, exhibit design and implementation for the 6th edition of the WFP Christmas Concert at the Auditorium of WFP headquarters in Rome.

From its headquarters in Rome and more than 80 country offices around the world, WFP works to help people who are unable to produce or obtain enough food for themselves and their families.

Development of all the communication strategy – invitations, save the date, panels, fund raising. 300 people invited. On the stage Paolo Fresu, one of the most important composers of modern jazz, accompanied by Daniele Di Bonaventura, composer, pianist and bandoneon player.

PRANZO IN PAUSA – Campaign 2011 Design and implementation of online/ offline campaign in order to collect funds and raise awareness about child malnutrition in Bangladesh and Indonesia. Definition of the social media communication strategy, advertising and management of the banner campaigns, management of the partnerships and testimonials (Actors such as Maria Grazia Cucinotta, Luca Argentero, Daniele Silvestri, Carlo Verdone, and many others), including the organization of the related flash mob.

DONA IL RESTO – Video 2012 Creative design and implementation of a video to support the joint campaign of World Food Programme and Poste Italiane Spa (the Italian national postal service) “Dona il Resto” Give the Change. The video has been broadcasted in 14,000 Italian post offices.

TUTTO SULLA SUA TESTA / ALL ON HER HEAD PHOTO EXHIBITION

“All on Her Head” is a photo exhibition which collects the best shots of WFP field operators over the last 30 years. The pictures, all featuring female subjects carrying food on their heads, tell the key role women play in ensuring a better future for their families and communities. Carito & Partners Factory has organized the photo exhibition at several locations, choosing places which were thematically appropriate for it or arranging live events to support the fundraising activity. In fact, the photo exhibition supports the P4P (Purchase for Progress) in Ethiopia, which guarantees women access to agricultural markets, empowering their economic and social status. Milan, Rome, Naples, 2012-2013.

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OTHER PROJECTS CARRIED OUT BY CARITO & PARTNERS FACTORY / PANINI/RAI CINEMA “MI MANCA RIVA” / “I AM LOOKING FOR RIVA” Branded Content / Mockumentary. The stickers albums, collections, exchanges and games retraced 50 years of Italian habits. How we were children and maybe we never grew up. Directed by Giuseppe Gagliardi, with the participation of Angelo Orlando, Riccardo Rossi, Jose Altafini, Cristiano Militello and Massimiliano Bruno. 2012

RAI Spa: INTERNATIONAL CORPORATE EVENT ADVISOR 2009/2012 Project design, exhibit, stage implementation and supervision of the following RAI events: • Cartoons on the Bay - Cartoons & Sport • Rai Radio 2 • Screenings in Florence • MipCom • MipTV • Turin International Book Fair • Venice International Film Festival Venice Biennale

ENI INSTITUTIONAL VIDEOS Design and implementation of multimedia contents. 2007

MASERATI MULTIMEDIA CONTENTS Design and implementation of the multimedia contents for “Maserati” stands at the showrooms in Geneva, Shangaj, Frankfurt, Paris and Beijing. Design and implementation of the multimedia contents for Israelis retailers. 2009-2012.

RAI CINEMA – 10 YEARS CELEBRATION Design and creative produption of Rai Cinema 10 YEARS CELEBRATION with the industrial plan presentation from the new CEO. Around 800 persons were invited including 150 journalists. National TV coverage. ROME, 2010. GLOBE SOCCER Start up, spin off, design and implementation of all the communication and logistics activities for Globe Soccer in Dubai. Around 600 delegates from the football market attended the event. TV broadcast and International sports news reported on the event. DUBAI, 2010.

13th FINA WORLD AQUATICS CHAMPIONSHIPS ROME 09 / OPENING CEREMONY Concept ideation, project management and creativity of the 13th FINA World Aquatics Championships Rome 09 Opening Ceremony (Location: Foro Italico, Stadio dei Marmi). 12,000 viewers in the live event with the participation of President of the Italian Republic. THE TOURIST – EUROPEAN PREMIÈRE This project has been made in collaboration with 01 Distribution. European Première of “The Tourist”, by F. Henkel Von Donnersmark, starring Johnny Depp and

Angelina Jolie. Director and actors on the red carpet, with the unexpected presence of Brad Pitt. Around 1,000 people were invited, while more than 3,000 fans were waiting all the day close to the red carpet. News coverage on the most important European media. ROME, 2010. ALLERGAN CONVENTION ANNUALE Concept design, project management and rebranding for the special event. Creative production of the emotional videos and BTL strategies for the 2012 Annual Convention at Chia Laguna Resort in Cagliari, Italy, 2012. WFP/UNILEVER - PRANZO IN PAUSA Design and implementation of online/offline campaign in order to collect funds and raise awareness about child malnutrition in Bangladesh and Indonesia. In collaboration with Unilever. 2011

Piazza Cola di Rienzo, 85 00192 Rome â&#x20AC;&#x201C; Italy T +39 06 45 44 92 90 F +39 06 45 44 92 91 M info@caritoandpartners.com W www.caritoandpartners.com