World Retail Awards by Carla Link

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The World Retail Awards represent retail excellence on a global scale. Across each of the categories, these awards are designed to show the very best of retailing in all its key areas of operation and which help retail businesses secure that vital edge in winning business and market share. Now in their third year, the World Retail Awards are attracting an increasing number of entries from very diverse sectors and many countries. All of the winners you see over the following pages have been selected first by our expert judges who review all entries and name the shortlists and then by the Grand Jury who meet in Barcelona before the Congress begins to review all the material and debate who should be named as winners.

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This brochure is therefore intended as an important record of the achievements and significance of all of the 2009 finalists as selected and announced in Barcelona. It sets out in detail why each of the winning companies, initiatives or developments was selected by the Grand Jury: what made them stand out and what retailers can learn from them. Thank you to all the judges, our sponsors and to Oracle for all their help and support and making these important awards possible. Congratulations to all the finalists and winners. Ian McGarrigle Congress Director

This yearâ&#x20AC;&#x2122;s World Retail Awards recognised the qualities and accomplishments of those retail organisations and individuals that have made their mark on the industry through innovation, thought leadership, social responsibility and overall performance. The winners of this yearâ&#x20AC;&#x2122;s Awards demonstrated a benchmark of global excellence across a range of criteria and are providing inspiration to all retailers.

Winners & Finalists

My fellow judges and I enjoyed the opportunity to discuss the merits of so many high-calibre nominations as part of the judging process and I hope this brochure provides insight into the selection process that made this yearâ&#x20AC;&#x2122;s winners stand out. I am hopeful that their achievements inspire you as much as they did our judging panel. W. Sean Ford, Vice President Global Business Unit Marketing, Oracle www.worldretailcongress.com

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Retailer of the Year The Retailer of the Year accolade is awarded to the company that has proved it is a world-class performer across every aspect of its business. It can be a national or multi-national retailer, but first and foremost it must be a retailer that can truly be described as having had an exceptional year. There must be evidence of strong financial performance, product and store innovation and proven high customer acceptance. 2009 Finalists Aldi Apple Retail Pao de Açucar Group Fast Retailing Primark Wal-Mart

Retail

Winner: Apple Retail The accolade Retailer of the Year is designed to be awarded to a retailer that can prove itself a world class performer across every aspect of its business. That is certainly the case of Apple. “Who would have imagined that you could take a single brand based on technology and do what Apple has done?” said the judges of this mould-breaking operation. “When it started to open its stores Apple not only broke into the retail market but has delivered a fantastic proposition backed by great products and exceptional customer service.” Mirroring the phenomenal growth story of Apple since the launch of the iMac then iPod and iPhone, Apple Stores was launched in 2001 with the first opening at Tysons Corner, Virginia, to be a unique showcase for the products. The company has won many admirers for the way that it has taken a fresh approach to retailing and customer service with teams of highly knowledgeable staff in all its stores and features such as the Genius Bar. More than just showcases, Apple’s stores are highly successful revenue generators from more than 250 stores in nine countries. Its now famous Fifth Avenue store in New York is open 24 hours a day, 365 days a year.

20 of the 20 Top Retailers 20 of the 20 Top Grocers

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SIMPLIFYING THE WORLD OF FASHION.

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Multi Market Retailer of the Year This category aims to recognise those retailers that are trading successfully in multiple countries and that stand out as world-class exponents of international retailing. The shortlist represents those retailers that are delivering great financial performances as well as demonstrating that they have strong consistency of their retail format in all their territories. 2009 Finalists Aldi Fast Retailing Inditex Koton Mothercare PPR Highly Commended Mothercare

Winner: Inditex This category aims to recognise those retailers that are successfully demonstrating how to trade in multiple countries and therefore stand out as world-class exponents of international retailing. To win, a retailer must be able to deliver great financial performance as well as demonstrating that it has strong format consistency in all its territories. With more than 4,260 stores in 73 countries, global fashion phenomenon Inditex is now established as the world’s largest fashion retailer. Inditex was able to grow sales and profits in all its territories in 2008 and delivered EBITDA growth of 4 per cent to 2.2bn. Its global network is a mix of company-owned and franchised stores and it operates a multi-fascia strategy – although primarily built around the Zara brand – targeting womenswear, menswear, children’s clothing, homewares and furniture and has most recently launched Uterqüe, its accessories business. The company also continues to push into new territories. “Inditex, and in particular its famous brand Zara, has redefined the way the fashion business is conducted,” said the judges. “With over 1,000 stores outside its native Spain, it had indisputably proven its Iberian manufacturing model could translate and be profitable globally.” www.worldretailcongress.com

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Emerging Market Retailer of the Year This category recognises the retailers from the emerging markets that clearly demonstrate they are setting new standards not only for their businesses but for the fast developing modern retail sector in their own countries. The judges looked at examples of innovation and strategic development of the business in response to market conditions, as well as robust financial performance. 2009 Finalists BreadTalk Empik Fozzy Group SMYK Truworths International Wumart Stores

Winner: Wumart Stores Chinese c-store to hypermarket retailer Wumart scooped this award in a category designed to recognise retailers from the emerging markets that clearly demonstrate that they are setting new standards for not only their business but for the fast developing modern retail sector in their own countries. One of China’s largest domestic retailers, Beijing-based Wumart only launched its first supermarket in 1994 and has grown rapidly to operate 369 stores with 15,000 employees and turnover of $1.47bn. Known locally as “China’s Wal-Mart”, it now has 60 hypermarkets, 36 supermarkets and 273 mini-markets occupying 470,000 sq m of retail space. The judges said of the winner: “Wumart has emerged from nothing to succeed in developing a series of formats from convenience stores to hypermarkets and becoming the number one retailer in its provinces.”

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E-tailer of the Year With internet usage by consumers increasing dramatically around the world, there are big rewards for those retailers that can add the web channel to their existing business, or develop a well focused pure-play online business. These six retailers have been selected as finalists for their understanding of the medium, their customers, and how best to develop their brands online. 2009 Finalists mydeco.com New Look Retailers Tesco.com Topman.com YOOX Group Zappos.com

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Highly Commended Tesco.com

Winner: Zappos.com Zappos.com beat off a mix of pure-play and multichannel finalists because of an offer that showed its understanding of the medium, its customers and how best to develop its brands online. In just 10 years, this online clothing retailer has grown from a business selling just shoes to an operation selling more than $1bn of clothing, footwear and accessories with a strong emphasis on service, which sees 75 per cent of business coming from repeat customers. Its core value is to â&#x20AC;&#x153;Deliver wow through serviceâ&#x20AC;? and by December 2008 its sites were receiving 30 million visits, from more than 12 million unique users. â&#x20AC;&#x153;Zappos is as much a culture as it is a retail business,â&#x20AC;? said the judges of a website that they felt â&#x20AC;&#x153;customers love visiting, which offers great customer service and which enables them to select from an enormous range of shoesâ&#x20AC;?.

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Responsible Retailer of the Year

Retail Advertising Awards

This important category focuses on the work retailers do to ensure that their brands and organisations deliver to the very highest standards of corporate responsibility – from how and what products are sourced and sold, through to their employee policies, the society they operate in and the impact their business has on the environment. Despite the economic downturn, these retailers are in no doubt that this is a vital part of their strategy and undeniably makes for good business.

This new category aims to recognise advertising excellence by retailers across all channels. Retailers, through their high dependence on seasonal and annual promotional calendars and its need to attract consumers to price offers or as part of its brand building, will spend huge percentages of their turnover on advertising. Divided into the four key media categories, the award shortlist includes a diverse but powerful selection of ads, including work using traditional media, in-store advertising, direct marketing and new media.

2009 Finalists Cargills Food City Marks and Spencer Migros Tesco WM Morrison Supermarkets Woolworths Holdings - South Africa

Digital Retail campaigns that have effectively used new media, including the internet and m-commerce, either as a focused campaign or as part of the wider multichannel campaign.

Winner: Migros, Switzerland

2009 Finalists HSBC - Green Sale JCPenney - Beware of the Doghouse Kmart - Kmart style show off OfficeMax - Penny Pranks Sears - Back to school TK MAXX - Get the look for less

Winner, Swiss-based food retailer Migros, has a long and much admired commitment to its duties as a responsible retailer. Since 1957 it has been making a 1 per cent of turnover contribution to the Migros Cultural Percentage to help promote education and culture, and in 2006 it joined the UN Global Compact. It is firmly focused on what it describes as a stakeholder approach to the business, emphasising suppliers, customers and staff. The judges said they doubted there was a retailer more dedicated to CSR over the long term. “In a category where all of the finalists were viewed as winners for their commitment to ‘do the right thing’, for Migros sustainability is clearly in its DNA,” they said.

Highly Commended Kmart - Kmart style show off

Winner: JC Penney “Beware of the Doghouse” US department store retailer JC Penney took top prize in this category with its fun and innovative BewareoftheDoghouse.com viral campaign. The judges called it a “truly 360 degree” campaign based on a “witty and intelligent” idea and noted that it “bubbled out into the media, creating great value for money”.

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Direct Marketing

In-Store Advertising

Focused on retailers’ use of direct mail catalogues, either as part of a wider campaign or a standalone direct marketing campaign in support of the retail business or catalogue/online business.

Recognising retail promotions in-store that ran over the past 12 months either as part of the wider campaign or as an in-store only promotion for the brand, a range or service.

2009 Finalists Bloomingdale’s - Women’s HOT Spring 08 HSBC - HSBC Loans OfficeMax - Work Responsibly Saks Fifth Avenue - Holiday 2008

2009 Finalists Carrefour - With Love to Environment Flexa - Invest in Your Children Max - Max in the City Nokia Flagship - Nokia Nseries Campaign 2008 Saks Fifth Avenue - Holiday 2008 Shoppers Stop - Start Something New

Winner: Saks Fifth Avenue “Holiday 2008”

In a category focused on retailers’ use of direct mail, Saks Fifth Avenue’s campaign promoted “right gifting solutions” for its customers. The department store produced two catalogues, which promoted gift ideas across a range of price points and were sent to 450,000 and 550,000 customers. The judges called it a “very neat idea” and complemented its execution, saying “the retailer really seemed to enjoy this campaign”.

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Recognising retail promotions in-store, it was iconic US department store Saks Fifth Avenue that scooped this award. Using the famous Saks “snowflake” holiday logo, it commissioned artist Marian Bantjes to give a fresh interpretation to the snowflake and linked up with Swarovski Elements to create stunning window displays. The judges said: “Saks took a thematic idea and used it in every aspect of the store, and had a lot of fun with a very simple but clear idea.”

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Traditional Media For a retail advertising campaign that has run in all or any of the following media: newspapers, magazines, TV/cinema, outdoor and radio. 2009 Finalists Burger King - Toll This Macy’s - ‘Believe’ Morrisons - Fresh Choice for You Payless ShoeSource - 2008 I Heart Shoes Campaign Pick n Pay - Inspired by You Ricardo Eletro - Only Ricardo Eletro is Original Target Australia - Australia’s Biggest Toy Sale Highly Commended Burger King - Toll This

Winner: Macy’s “Believe” Macy’s, along with JWT New York and Mediaedge CIA, ran its successful 2008 holiday season ad campaign against a dire economic and consumer mood. The judges were impressed by its “sheer scale and commitment” and reflected that it was also a campaign wholly appropriate to the Macy’s brand.

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CUSTOMER CENTRIC STRATEGIES Sponsored by:

Retail Design of the Year Attracting customers to your stores is more important than ever and so excellence in store design gives a key competitive edge. This category is one of the most popular, with our expert judges having to review a record number of design entries – all of which were of the very highest standard. The shortlist is made up of those retailers that were able to demonstrate not only powerful or even stunning design, but also effective design that translates into increased transactions and an enhanced retail brand. 2009 Finalists Harvey Nichols - Harvey Nichols, Jakarta HMV - Liverpool One, UK & Ireland Monki AB - Monki City of Oil and Steel, Sweden Nike Europe Inc & HMKM - NikeTown, London Teknosa - Planet, Istanbul Timberland - Westfield, London

Winner: Nike Town, London Attracting customers to your stores is more important than ever and this category proved one of the most popular, with our expert judges reviewing a record number of design entries. But the transformation of London’s Nike Town stood out and marks the continued collaboration between the sportswear giant and design group HMKM. The new design sought to create stunning architecture within the existing framework of the building that could at the same time showcase each key sport. “Nike Town is one of the most original retail spaces in the world,” said the judges. They loved the way that the design approach and product customisation support the brand agenda and the store’s interactivity.

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Contact : Bernard Giry - b.giry@lasergroup.eu - Phone : +33 1 70 64 31 75 www.worldretailcongress.com

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To the winners of the World Retail Awards, Sponsored by:

Retail Innovation of the Year This new category seeks to recognise the innovation in product, new concepts and services delivered by retailers around the world. Innovation has to be at the heart of any successful retailer and in the launch year for this category, we are delighted that the shortlist includes such a diverse and impressive selection of projects and initiatives.

All of the small things you have done in the last year to deliver the best customer experience have added up to a big difference for you and your customers.

Congratulations on your deserved achievement!

2009 Finalists Aqui É Fashionology Koton Real - Future Store/METRO Group Undiz Urban Outfitters

Winner: Fashionology Innovation has to be at the heart of any successful retailer and in this launch year Fashionology won out. Aimed at the “tween” market in Los Angeles, Fashionology is a new, interactive retail experience that allows girls to create, personalise and customise a wide variety of garments using graphic designs and accessories such as rhinestones, pins, charms and necklaces. The concept has created a real buzz in the city and has been widely admired by fashion editors and retail trend analysts. In a category where the judges were looking for an innovative and inspirational idea, the panel concluded that it “has the potential to be rolled out into malls, department stores and to emerging markets where it would create a real wow factor.”

SMALL CHANGE, BIG DIFFERENCE Retailing is in our blood too. For 30 years we have supported Tier 1 retailers globally to deliver the customer experience whether in the front office and at till or in running the most efficient back office IT infrastructure and support services.

For this reason we salute the winners of the World Retail Awards for their excellence and for their achievement. To find out what we can do for you, visit http://uk.fujitsu.com or email our European head of retail at mark.dorgan@uk.fujitsu.com.

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“Outstanding leadership Sponsored by:

Outstanding Leadership Award

is the cornerstone of any successful business. This

This special award recognises the critical importance of great retail leadership. In good times and bad times, successful retail businesses are driven by inspirational leaders who give direction to their teams, are totally customer focused and are a magnet for talent that is attracted to the business because of their vision and the culture that they have created. The Outstanding Leadership Award was launched last year and was given to JC Penney chairman and CEO Mike Ullman. This year’s winner has been selected by the Grand Jury as the individual who they believe delivers on all the essential qualities of retail leadership.

is particularly true in retail where every day we rely on thousands of frontline colleagues to deliver

Winner: Ron Johnson, Apple

the brand proposition to

Ron Johnson joined Apple from US retail giant Target Corporation, where he was vice-president of merchandising for Target Stores, where he played a key role in developing new initiatives for branding, marketing and merchandising. As Apple’s senior vice-president since January 2000, reporting directly to the chief executive Steve Jobs, he has led and developed Apple’s retail strategy and is responsible for its overall execution and performance. Under his leadership, Apple has opened more than 200 stores to date, including its globally lauded flagship stores in key world cities. In recognition of that performance Apple also scooped the World Retail Awards’ top accolade – Retailer of the Year 2009.

millions of customers. True success is achieved by devolved leadership which inspires and empowers.” Fran Minogue Managing Partner, Global Retail practice

Congratulations Ron Johnson, SVP Retail, Apple – winner of the Heidrick & Struggles Outstanding Leadership Award 2009 www.heidrick.com www.worldretailcongress.com