41-31WA
AW13-14
Lifestyle Trend Forecast
Autumn/Winter 13-14
Overview Autumn/Winter 2013-14 will make us question our realities. Extraordinary technological advances that empower a virtual world are coupled with a strong desire to balance the unknown with a timeless, simple ideal. We enter a surreal world of mystique and consider that all possibilities can hold truth. In this reality, anything can happen and norms are swept away with an uncanny aesthetic. Hung in the balance is an enigmatic loss of time. The past is part of our future and the present is whatever we make it. All rules for design are gone. The five trends that express these ideals are Recharge, Dreamscape, Augmented Reality, Melting Clocks and Androgyny. These trends affect everyday life; from interiors to our mood we try to define this new reality with a hopeful and colorful outlook. The exploration of color is revitalized and hues seem to breathe new life with bold lemons as the central accent. Contemporary uses of color will continue to grow acceptance in the realms of interior and fashion. In Dreamscape, light airy hues accustomed to spring are anchored into fall’s reality by wine and peacock green. These same hues are mirrored in Augmented reality but with a futuristic inspired variation. In this trend light mint and pink are solidified with a tantalizing blue. Androgyny and Melting clocks embodies a sexless generation and colors are therefore saturated and combined with cool grays and white. Lastly, recharge brings calm, relaxing peaches, pale yellows and neutrals to convey a closeness to nature. Through the explanation of the five trends listed above, this trend book informs the surreal lifestyle that will be our reality in Autumn/Winter 2013-14.
Recharge
Dreamscape
Recharge is a reaction to our ever-changing culture of rapid communication and continuous reinvention. We look to nature and simple aesthetics for an uncomplicated lifestyle filled with calm and serenity. Textures and patterns remind us of natural elements while colors are clean and bright. Time away from the chaos of our everyday life is the essence of Recharge.
Dreamscape encourages a world of innocence and freedom from the norm. In this reality, people are not afraid of usual barriers. A mystifying ideal is born with an abundance of awe-inspiring materials like alchemy. Bold pinks, lemons and teals set the stage for a surreal and enchanting escape. In this Dreamscape certainty is lost and we find pleasure in whimsy.
Augmented Reality Melting Clocks
Androgyny
Reality is perplexed in this high stakes world of existence versus simulation. Technology and social media make us question the certanties of everyday. We lust for the next and to create new spheres of life. Reflective surfaces become important for Augmented Reality and bright hues are paired with mints, grays and metallics as a link to the tech world.
With a multitude of inspirations and virtual realities, we loose a sense of self and gender becomes trivial. Sexless design is stark and moody freshened with hues like red orange. The timeless, theme of Melting clocks evolves to a less pure aesthetic in Androgyny. Gold and mint are the accents to red orange while brown and gray take the forefront for neutrals.
Melting clocks is a reference to the Surrealism artist Dali; his melting clocks signaled a complete loss of time and an unconsciousness to the zeitgeist. We look for the everlasting and praise form and function. Resilient surfaces like wood and cotton are admired. Ageless whites paired with grays are freshened with lemon, orange and shades of blue.
Recharge
Recharge is a reaction to our
ever-changing culture of rapid communication and continuous reinvention. We look to nature and simple aesthetics for an uncomplicated lifestyle filled with calm and serenity. Textures and patterns remind us of natural elements while colors are clean and bright. Time away from the chaos of our everyday life is the essence of Recharge.
egrahceR
Fabric&Materials
Color
Prints&Accessories
Dreamscape
Dreamscape encourages a world of innocence and
freedom from the norm. In this reality, people are not afraid of usual barriers. A mystifying ideal is born with an abundance of awe-inspiring materials like alchemy. Bold pinks, lemons and teals set the stage for a surreal and enchanting escape. In this Dreamscape certainty is lost and we find pleasure in whimsy.
epacsmaerD
Fabric&Materials
Color
Prints&Accessories
Augmented Reality
Reality is perplexed in this high stakes world of existence versus
simulation. Technology and social media make us question the certanties of everyday. We lust for the next and to create new spheres of life. Reflective surfaces become important for Augmented Reality and bright hues are paired with mints, grays and metallics as a link to the tech world.
ytilaeR detnemguA
Fabric&Materials
Color
Prints&Accessories
Melting Clocks
Melting clocks is a reference
to the Surrealism artist Dali; his Melting Clocks signaled a complete loss of time and an unconsciousness to the zeitgeist. We look for the everlasting and praise form and function. Resilient surfaces like wood and cotton are admired. Ageless whites paired with grays are freshened with lemon, orange and shades of blue.
skcolC gnitleM
Fabric&Materials
Color
Prints&Accessories
Androgyny
With a multitude of inspirations and virtual realities, we loose a sense of self and gender becomes trivial. Sexless design is stark and moody freshened with hues like red orange. The timeless theme of Melting clocks evolves to a less pure aesthetic in Androgyny. Gold and mint are the accents to red orange while brown and gray take the forefront for neutrals.
ynygordnA
Fabric&Materials
Color
Prints&Accessories