Carl Kammerling International 2018

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WORKING WITH YOU

CARL KAMMERLING INTERNATIONAL

01


Our Company:

• Founded in Germany in 1904 • Manufacturer of a wide range of hand tools tool storage, power tool accessories and security products • Suitable for Professional & Industrial use

02


Our History:

C.K is confirmed as the No 1. Brand of Choice for professional electricians in the UK.

Peter Ludwig Schmidt (PLS) is founded in Wuppertal Germany by the Schmidt family. C.K Tools undergoes a major rebrand and is repositioned to the professional tradesman.

2007 2012

1790

TO TODAY

2005 Carl Kämmerling works as export manager for PLS

1904

Carl Kämmerling set up his own business to sell tools under the C.K brand and buys Peter Ludwig Scmidt in the 1920’s

A number of awards follow in recognition of our outstanding product innovation and quality.

2000

1967

Combi Cutters win Professional Electrician award in 2006. Armourslice wins in 2014. Stubby VDE wins in 2017.

C.K. House o opens its custom 000 00 sq ft warehouse built 37,000 & offices courtesy of TV celebrity builder Tommy Walsh.

nold d C. K Kämmer Arnold Kämmerling and Marion ratken tak Meyerratken take over the reins from Carl Käm Kämmerling’s son.

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Our Global Presence:

ANNUAL SALES MORE THAN 20m STERLING

STAFF EMPLOYED CIRCA 100 PEOPLE

OFFICES IN UK AND GERMANY

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SALES TEAM ON THE GROUND

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MAJOR DISTRIBUTORS ACCROSS THE WORLD

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Our Distribution Channels:

ELECTRICAL

INDUSTRIAL SUPPLY

You can see that if you place your trust in us, you’ll be in good company. LARGE RETAIL GROUPS

MERCHANTS

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End User Testimonials

The beginning of an exciting long term partnership...

We are delighted by the quality and service...

Andy Newham Procurement Director

Deutsche Telecom Senior Buyer

We only supply through re-sellers.

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Our Offer To You:

BRANDS

INNOVATION

QUALITY

SERVICE

The benefits of a business relationship with Carl Kammerling International.

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Our Brands:

The company has a portfolio of brands, each with it’s own distinctive character and purpose.

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Our Brands:

PROFESSIONAL TOOLS

STORAGE

SECURITY

SECONDARY TOOLS & PPE

A one stop shop solution for mobile technicians covering all needs.

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Our Brands:

We invest over £1m per annum on our product marketing and growing our digital presence.

TRADE SHOWS

PRINT

DIGITAL

SOCIAL MEDIA

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Our Brands:

C.K TOOLS: > No. 2 Brand in France > Viewed as the best quality The Number One Brand for Electricians* *Independant Research 2012

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Our Brands: Which is your preferred band of pliers? Answer Options

All

Electricians

LEME

C.K

34%

47%

14%

Knipex

17%

21%

12%

Stanley

7%

3%

14%

Bahco

7%

7%

6%

Snap-on

6%

2%

12%

Draper

4%

2%

7%

NWS

4%

5%

2%

Stanley Fatmax

3%

1%

5%

Irwin

2%

1%

4%

Wiha

2%

3%

1%

Dewalt

2%

0%

4%

According to Independant Research in 2012, 62% of UK electricians choose C.K as their preferred brand.

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Our Quality:

BRANDS

INNOVATION

QUALITY

SERVICE

The benefits of a business relationship with Carl Kammerling International.

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Our Quality:

C.K SIDECUTTERS: > The most widely used in the U.K > Viewed as the best quality > Offer the best value for money

Source: Electricans forum 2012 14


Our Quality: CU

TT SIM ER P S LY O T N H TH E B E ES M T AR KE T

!

IT’S OFFICIAL! C.K cutters are simply the best.

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Our Quality:

A CUT ABOVE THE REST:

01

MADE IN GERMANY

02

VDE CERTIFIED

03

BEST IN CLASS

04

ISO 2015 CERTIFIED

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Our Quality: U

P

TO

30

%

TO

U

GH

ER

!

TESTED FOR TOUGHNESS: Our screwdriver range has also been tested to ISO 2015 Certified standards to deliver 20nm of force, tougher than the average human capable of delivering just 8.2nm.

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Our Offer To You:

BRANDS

INNOVATION

QUALITY

SERVICE

A business relationship with Carl Kammerling International.

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Our Innovation: 01

TRADE SHADOWING & FOCUS GROUP

02

TOOL DESIGN

03

TOOL PROTOTYPING

04

TOOL ALPHA TESTING (WITH TRADESMEN

05

TOOLING

10

END USER

09

ROLL OUT

08

PRODUCTION

07

MARKETING & LAUNCH PLAN

06

BRANDING & RETAIL STRATEGY

A process that delivers a pipeline of innovative new products.

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Our Innovation:

2011

C.K MAGMA TECHNICIAN’S TOOLCASE

2012

C.K BUSH WRENCH

2013

C.K LED TORCHES

2014

C.K ARMOURSLICE

2015

C.K BLUE STEEL IMPACT BITS

2016

C.K SABRETOOTH SAW

A steady stream of ground breaking new products.

BEST PRODUCT 2017 2017

C.K MIGHTY RODS PRO

2017

C.K SLIM VDE

2017

C.K STUBBY VDE

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Our Offer To You:

BRANDS

INNOVATION

QUALITY

SERVICE

A business relationship with Carl Kammerling International.

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Our Service: NEXT DAY DELIVERY 2 DAYS DELIVERY

2-3 DAYS DELIVERY

5 DAYS DELIVERY

5 DAYS DELIVERY

Dependable, fast delivery.

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Our Service:

98%

98% Availability > 3.000 products.

Complete

On Time 23


Our Service:

01

FIELD SALES FORCE ON THE GROUND

02

KEY ACCOUNT MANAGEMENT WITH FOCUS ON EUROPE

03

STRATEGIC DISTRIBUTION PARTNERS ACCROSS THE WORLD

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Our Offer:

BRANDS

INNOVATION

STRONG BRANDS THAT CONSUMERS TRUST HIGH QUALITY, DEPENDABLE PRODUCTS A PIPELINE OF INNOVATION

QUALITY

SERVICE

HASSLE FREE SERVICE AND PROMPT DELIVERY

A business relationship with Carl Kammerling International.

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Thank you for listening!

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