MERIDA
Brand Manual 2014 Logo Visual Identity PRE-RELEASE Dec. 2012
BU ILD ING A BRAND TOGETHER
every brand is a puzzle of millions of pieces which make the big picture – be an important part of it! re-building a brand and giving it a new face is quite a responsible duty. Please take some time to study the new Merida brand manual and make sure that you use every single item correctly.
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Merida 2014 Brand Manual | Pre-release
date: dec. 2012
Main Logo
Portrait & Landscape When to use, where and how to place what? Please let us tell you how we would like to see our logos used.
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Merida 2014 BRAND MANUAL | Pre-Release
Date: Dec. 2012
Main Logo Elements
Please notice that we prefer the usage of the portrait version of the new MERIDA logo with the “Mountain-M” right above the wordmark.
Symbol/Signet
MOUNTAIN-M
FULL COLOR
Modified WORDMARK
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Merida 2014 BRAND MANUAL | Pre-Release
Date: Dec. 2012
Main Logo
Main Logo
These examples show the priority usage of the main logo’s portrait version. Please choose the full color version whenever possible (see separate reference).
This is how to use the main logo’s landscape version whenever using the portrait version is not possible or does not make any sense (see separate reference). Again, we prefer the full color version whenever possible.
FULL COLOR
FULL COLOR
Solid Positive & negative
Solid Positive & negative
Portrait Version
Landscape Version
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Merida 2014 BRAND MANUAL | Pre-Release
Date: Dec. 2012
sovereign territory
sovereign territory
Please make sure that you respect the size of our “MERIDA M” as the minimum space between the logo and every other item, e.g. pictures, text boxes, page margins etc.
Please make sure that you respect the size of our “MERIDA M” as the minimum space between the logo and every other item, e.g. pictures, text boxes, page margins etc.
territory // Full Color
territory // Solid Color
territory // Full Color
territory // Solid Color
Main Logo Full Color
Main Logo Solid Color
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Merida 2014 BRAND MANUAL | Pre-Release
Date: Dec. 2012
For further information concerning any corporate and/or design matters, please contact: MERIDA INDUSTRY CO., LTD. Mrs. Eunice Chen E-Mail. eunice@merida.com.tw