Barcelona and Theatre Branding campaign
Project
∆ Communicate the importance of theatre in Barcelona. ∆ Spend our free time in cultural activities. ∆ Theatre is a great activity for everyone.
Backround
Teatro Albeniz Teatro Marquinas Teatro Real de Madrid Corral de Comedias de AlcaLA
Madrid
Teatro principe de la Gran via
Teatro maravillas
Backround
Theatre Royal Haymarket Prince Edward Theatre London
ShakespearES globe English national opera of london Royal opera house national theatre of london
Backround
theatre de la comedie française theatre du palais royal theatre saint georges theatre de nouveautes Paris
theatre de trevise
Backround
palace theatre jerry orbach theatre broadway theatre New York
august wilson theatre neil simon theatre george gershwin theatre
Backround
BARCELONA
TNC
Teatre Grec
gran teatre liceu
Teatre Poliorama
teatre lliure
Teatre Tantarantana
teatre tivoli
Teatre del Raval Teatre Condal
teatre victoria
Teatre Borras
teatre romea
Teatre Apolo
teatre villarroel
Sala Beckett
club capitol
Colisseum
Product ∆ Barcelona as a cultural city. ∆ Theatres are one of the aspects that makes Barcelona an open minded city. ∆ Culture is an important aspect for society to develop and open our minds. It is necessary to get in contact with it.
∆ Theatre is getting unusual for citizens, we want to show that it’s one of the most important ancient art.
Target
∆ Young people between 14 and 30 years old. ∆ Families with children. ∆ National people and tourists.
Objectives ∆ Promote the theatre as an alternative to the “technological” audiovisual “products” (cinema and television).
∆ Promote the independent theatre houses in Barcelona. ∆ Promote the theatre in Catalan, Spanish and other languages. ∆ We want Barcelona to become a point of references in European theatre.
∆ Gather funds to restore and revitalize the theatres of the city. ∆ Make the ticket price more accessible to potential audiences.
USP ∆ The theatre is leisure and culture. ∆ The theatre must be integrated into popular culture as a way to motivate young people to take pleasure in its cultural wealth.
Logo
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∆ Simplicity. ∆ Understandable. ∆ Indentifying with Barcelona and the theatre.
Reason why ∆ The majority of actors are really good professionals. ∆ Barcelona theatre is focused in a wide public. ∆ Theatre is created as a popular event, so the tickets are not so expensive.
∆ There are theatre plays in different languages.
BIG IDEA
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"-.)+ Background music: I’m from Barcelona- Oversleeping Voice over: If you are young and you live in Barcelona there are many things you can do: going shopping, going to the cinema, doing sports, hanging out with friends ... but there is one thing you can’t forget: going to the theater. A different way of having fun. Make Barcelona your own stage.
Background music: I’m from Barcelona- Oversleeping Voice over: To have a good day with your family you can go hiking, go to the park, share special moments …but the way to make the day special is going to the theater with your children . One way to discover the culture and the passion for theater. Make your own stage Barcelona.
Background music: I’m from Barcelona- Oversleeping Voice over: If you are visiting Barcelona there are many things you can do: go to the beach, visit monuments, walk along the Rambla… but you can’t forget to come to the theater. A different way to discover our city and our culture. Make your own stage Barcelona.
/,'),& ∆ Links to all theaters web. ∆ Timetables. ∆ Photos of theatre plays. ∆ Information, contact. ∆ Announce discounts, promotions, offers and draw.
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Barcelona your stage
/,'),& ∆ Announce all the new plays. ∆ News related to theater around the world and in Barcelona.
∆ Announce discounts and promotions, linked with Facebook.
Online
Barcelona your stage
Online
∆ Forum for exchange comments and critics about the play.
∆ Necessary to register to comment. ∆ Some subjects to develop.
Online
Make BCN your own stage
Estivaltiz Vicario Barbara Ribo Marta Mallol Elena de Juan Carlota Grau