A guide to help you discover all the sales tools and helpful resources Carlson Craft has to offer.
Does your business have untapped potential?
Selling Carlson Craft means you have access to an amazing variety of social and business stationery that spans every milestone and occasion in a person's life, not to mention a wide range of sales tools to create the perfect shopping experience. The question is...
Do you know about all of the different products and ways you could be selling to clients?
Carlson Craft has everything you need to ensure you’re offering the right shopping experience to the right person. Some customers prefer the convenience of online shopping while others want to see real samples. Some prefer to narrow down their choices online, then examine samples with an expert like yourself. Some are only ready for a simple flyer and contact information to learn more later.
Here’s a guide to help you explore the sales tools we offer and identify what best suits your selling style while creating that preferred shopping experience for each customer.
Visit https://dealer.carlsoncraft.com/resourcecenter/resources/resresources.jsp to see all of our Sales Resources, Collections & Album Information and Training & Education
Why Carlson Craft
For 75 years, Carlson Craft has been a well-known and trusted social stationery brand because of our unique designs, craftsmanship and outstanding service. Carlson Craft offers beautifully printed stationery for all of life’s special occasions and we are proud to say our company was built on printing the finest wedding invitations and it shows in our incredible selection.
Presentation Boxes
Engage customers with printed samples housed inside gorgeous, durable presentation boxes. Each design is mounted on its own page so customers can compare their choices side by side, while the essential details printed on the back of page keep the information you need front and center.
Create your own album or collection with these blank binders and presentation boxes. The binder and box are blank so they can be used for any type of stationery such as Wedding, Holiday, Mitzvah, Bella, Graduation, Stationery, etc. Samples and mounting backers sold separately.
Mounting Backers
CLASPAGES $5.00 per 10 blank sheets
Create your own collection of your favorite printed pieces. Adhere samples to these mounting backers and store them in a binder or presentation box (sold separately). 10" x 12" mounting backers fit perfectly into your presentation box or binder with a quick 3-hole punch!
Create Your Own Label - with Logo
CYO64076CL $10.00
Did you create your own collection? Create a label that includes your logo. Choose a background color, font color and font style to get exactly the look you want. You can also add an optional Carlson Craft logo, which will always be printed in white. Two adhesive labels fit neatly on the front and spine of the binder.
Create Your Own Collection Binder
CYOB21 $10.00
Create your own album with this simple and lightweight 3-ring binder. The binder comes blank so it can be used for any type of stationery. Add your own logo or label to brand it! Binder is approximately 2.5" in width and will comfortably fit 30-50 pages with pasted samples.
Create Your Own Label - without Logo
CYO64076 $10.00
Create a label that will make it easy to identify your collections and promote your brand. Choose a background color, font color and font style to get exactly the look you want.
Create Your Own Collection Presentation Box
CYO20 $10.00
Adhere samples to Mounting Backers (sold separately) and store them inside this presentation box. Box is just shy of 2" in width and will comfortably fit 20-25 pages with pasted samples.
Full-Color Catalogs
Perfect for sharing with customers or placing at a sales counter, these expertly bound fullcolor catalogs are an easy and affordable way to impress customers because they showcase every printed piece within a collection in inspiring layouts. You'll also find personalization options like ink and foil colors, font choices and pricing information. The index in the back helps you to quickly find an item of interest.
LOOKING FOR HBH® ACCESSORIES? CLICK HERE
Drinkware
Guest Books
Designer Napkins
Favors
Aisle Runners
Cake Toppers
Unity Ceremony
Gifts Serving Sets Signs
Special Occasions
Coasters
Decorations
Thank You Packs
Hortense B. Hewitt Co.® Accessory Collection by Carlson Craft
Digital Lookbooks
Lookbooks are digital versions of our full-color catalogs, which you can send to customers or use yourself for free! We offer more lookbooks than we offer catalogs, which means you'll find a lookbook for more special occasions, like Mitzvah, Bella, Save the Dates and more, that aren’t available in print. You can send the lookbook link to customers via email, text, social media, or download a copy for yourself and print out as an in-store reference.
Visit Carlson Craft Issuu to see more digital resources.
Spring Wedding Collections
2019 Collections by Carlson Craft
2023 Hortense B. Hewitt Co.® Love is Love
Save the Date Collection
2023 Hortense B. Hewitt Co.® Rustic Charm
Oh, Baby!
2023 Hortense B. Hewitt Co.® Oh Baby!
2023 Hortense B. Hewitt Co.® Anniversary
Best Sellers Wedding Collections
Stationery Collection
2023 Clear Collection
2023 Bella Collection
2023 Napkins by Carlson Craft
2024 Graduation Collection
2024 Holiday Collections
Sample Packs
You can’t truly appreciate fine stationery without experiencing it in person! A minimalist approach to showcasing papers, printing techniques and finishes, the sample kits allow customers to play with color combinations, layering options and accessories. Once they’ve created the perfect combination of quality paper and specialty print process, they’re invested and sure to buy. You can use any of our Sample Packs as a way to kickstart a "Create Your Own Collection" without the effort of ordering individual samples. Individual samples are also available to order on the website for a minimal fee giving you full flexibility in how you want to showcase the product to your customers.
2022 Save the Date Collection Sample Pack
TWSSTD22 $5.00
A selection of modern designs created to captivate today's couples through state-of-the-art digital printing and cutting-edge enhanced raised foil. Save the dates are available in three sizes: small, large and postcard. You will find a sample of each size in this pack of over 30 cards.
2022 Stationery Collection Sample Pack
TWSPL2022 $5.00
A stunning collection of stationery featuring classic to contemporary designs. Touch every sample and feel the quality of specialty print processes like thermography, foil stamping and letterpress on premium papers. These samples are perfect for exploring stationery options for both personal and professional use. Pack includes over 40 samples of both flat and folded card styles.
Napkin Sample Pack
TWSNAP21 $5.00
Napkins are a great addition to any event! Order this sample pack today to see and feel the quality of our napkins and printing processes.
Includes: Blank Napkins, Foil Printed Napkins, Ooh La Color ® Digital Printed Napkins. U.S. Patent # 9,737,440, other patents pending.
2022 Mitzvah Collection Sample Pack
TWSMV2022 $5.00
The Mitzvah Sample Pack contains an amazing variety of bar and bat mitzvah invitation designs featuring specialty print processes you simply have to touch and feel! See the color and quality of 25+ invitations, and explore the beauty of foil stamping, enhanced raised foil, digital print, white ink and thermography. Customers are going to love every single design.
Graduation Sample Pack
GRSP24 $5.00
We’ve included 14 gorgeous graduation announcements, 2 thank you notes, 2 graduation-themed napkins, and 2 trading-card-sized graduation minis. These items coordinate with two announcements, Finest Mortarboard and Grad Snapshots, making them perfect for creating an in-store display.
2024 Trend Collection Sample Pack
TWSTR2024 $5.00
Offer your clients a hands on experience that makes it easy to select the perfect combination of backers, pockets, and tabs to complement the contemporary wedding invitations in the Trend Wedding Collection.
2023 Holiday Best Sellers Sample Pack
HOLSP23 $10.00
A great addition to our 2023 Holiday Collection. We’ve gathered 20 best-selling holiday cards from past collections, making it easy to offer your customers a sampling of our most popular designs. Price Includes: 20 holiday cards and shipping included.
Sample Packs and Kits
Collections Swatch Kit COLLKIT20 $10.00
The Collections Swatch Kit is perfectly packaged in a simple box with slide-off lid. Inside are four swatchbooks featuring large color samples with color names and one font swatchbook. You'll receive one foil swatchbook with all traditional and enhanced raised foil colors available, one thermography swatchbook with all thermography ink colors, holiday ink colors and engraving ink colors available, one letterpress swatchbook with all letterpress ink colors available, one digital swatchbook with all digital ink colors available and one font swatchbook with all font options available.
Custom Designer Tool Kit
Clients come to you with ideas and you bring them to life! That's what you do best! But you need a printer that takes your vision and turns it into reality with beautiful papers and masterful print techniques. Custom Print by Carlson Craft is exactly what you're looking for. Our Custom Print Service makes ordering custom invitations, announcements, greeting cards, napkins and more as simple as the click of a button. You Design. You Upload. We Print & Ship. Call us to learn more about our custom print program 1-800-328-1782.
Designer Tool Kit
This tool kit is meant to be both inspirational and a helpful reference when meeting with clients, which is why we made sure form and function are spot on. The tool kit is neatly packaged in a thoughtfully designed folding case. We focused on making the case easy to open with removable parts and pieces but we also wanted it to look good on display! Swatchbooks for letterpress ink colors, thermography ink colors and foil colors are removable and easy to flip through. A paper swatchbook with paper titles and cover weights should satisfy the paper nerd in all of us.
TWSKIT23 $35.00
Visit https://issuu.com/carlsoncraft/docs to see all our digital resources. You can view with your clients, share a link or print out the pdfs as a handy reference.
Napkins and Coasters Flyer
Resource Center
The Resource Center includes all the tools you need to grow your business and provide a smooth shopping experience for customers. Find incredibly helpful tools like Checklists, Assembly Guides, Product and Shipping Pricing Grids, an Artwork Submission Guide and an Uploading Guest Lists Guide. We also communicate about active and discontinued programs and products.
We continue to expand our offering of sales tools to help your business prosper. If you have any recommendations, please reach out to marketing@carlsoncraft.com.
With this self-service option your customers will place their own orders via your website. After their order is placed, you will receive an email notification letting you know that you have an order to approve. Once you have looked over the order, make sure to bill the customer’s credit card before submitting the order to Carlson Craft. When you submit the order to us, we will print the order and ship it to your customer on your behalf.
What your customers will love:
• 24/7 shopping
• request samples
• save favorites
• save projects for later
• virtual proofs
• products for all life’s occasions!
What you will love:
• 50% profit
• site is 100% maintenance free!
• new products added monthly
• online exclusives
• low-cost way to get online orders
• links to your social media
Get Started: Call (800) 292-9207 or Email newaccounts@carlsoncraft.com
