The Most Value. The Best Service. PRESENTED BY | CARLY DORENDORF
Nothing Compares.
AN INTRODUCTION THE REACH AND RESOURCES OF A GLOBAL LEADER
A Remarkable Brand Sotheby's is a key participant in the history of the world's most luxurious and treasured items. From the Sotheby's Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby's represents the elite services and grand possessions sought by the world's most affluent clientele. As part of such an extraordinary legacy, Sotheby's International Realty associates have a unique advantage when marketing and selling the world's most remarkable homes.
Privileged Access EXCLUSIVE RELATIONSHIP Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers. Auction clients • 68 of Forbes’ 100 World’s Richest People • 136 of Forbes’ 400 Richest Americans • 57 of Forbes’ 100 Richest Americans • 164 of Forbes’ Top 500 CEOs • All 10 of Forbes’ Top 10 Billionaire Art Collectors • 169 of Art News’ Top 200 Collectors • 20% have an average net worth of $20.4 million • Average net worth is $8.4 million *Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia
Local Experts Worldwide The Sotheby's International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world. Our network alone generates more than $5.2 billion in global referral sales volume annually.
GLOBAL REAL ESTATE MARKETING HUBS Strategically located in London, Hong Kong, and Miami, these locations service clients by coordinating operations and events.
SOTHEBY’S AUCTION LOCATIONS Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 salerooms around the world, and has private sales galleries in New York, Hong Kong, and London.
1,000 25,000 offices wo r l dw i d e
ag e n ts
79
countries & t e r r i to r i e s
Incomparable Local Network
HUNTINGTON BEACH NEWPORT BEACH
LAGUNA BEACH DANA POINT
1.
SAN CLEMENTE #1
HUNTINGTON BEACH 714.587.2400
SAN CLEMENTE #2
2.
NEWPORT BEACH 949.554.1200
3.
LAGUNA BEACH 949.494.3600
4.
DANA POINT 949.249.2020
5.
SAN CLEMENTE 949.498.7711
6.
SAN CLEMENTE 949.494.3600
7.
CARLSBAD 760.448.5499
CARLSBAD
8.
ENCINITAS 760.942.7479
9.
ENCINITAS RANCHO BERNARDO
RANCHO SANTA FE SOLANA BEACH CEDROS DEL RAYO CARMEL VALLEY
RANCHO SANTA FE 858.756.2800
10. RANCHO BERNARDO 858.705.6041
11.
SOLANA BEACH 858.259.8300
12.
DEL RAYO 858.832.7030
13.
LA JOLLA
CARMEL VALLEY 858.764.1495
14.
LA JOLLA 858.926.3060
MISSION HILLS POINT LOMA DOWNTOWN CORONADO
15.
MISSION HILLS 619.269.2277
16.
POINT LOMA 619.516.8895
17.
DOWNTOWN 619.481.6300
18.
CORONADO 619.987.9797
When California Moves You TOP STATES MOVING IN TO SD & OC #1 California #2 Colorado #3 Texas #4 Arizona #5 Washington Movement trends by state based on inbound referrals at Pacific Sotheby’s International Realty 1/1/21–12/31/21.
The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.
Luxury Begins with Service
White Glove
Auction Consignment
Relocation Department
Designed to provide luxurious and comprehensive home preparation services such as professional staging and design, upgrades, landscaping, and packing and moving with professional project management and no upfront costs.
Find out how much your art, wine collection, jewelry, or cars might be worth and how to sell it with Sotheby's Auction House.
Pacific Sotheby’s International Realty Relocation Department offers a full service experience for our trusted corporate partners and clients. With affiliates in 79+ countries, we can assist you with all aspects of relocation, buying, selling or leasing; across town or across the globe.
Only With Us®
$6.8 Billion LOCAL SALES VOLUME
4,053
TOTAL UNITS
2021 Sales Numbers My connection to an extraordinary brand, a global network, and the most productive, local, luxury real estate company in Southern California provides unparalleled exposure for your home.
$1.9M+
AVERAGE SALES PRICE
$204 Billion GLOBAL SALES VOLUME
79%
INCREASE IN REFERRAL VOLUME
#1
MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS
Giving Back NEW STORY On a daily basis, we see the importance of homeownership in our clients’ lives. We feel everyone should have that security and sense of peace. The Sotheby’s International Realty® brand is proud to partner with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into safe communities.
Transforming lives with safe homes.
ORCHESTRATED LAUNCH EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.
Instant Exposure SECURING A GLOBAL AUDIENCE FOR EVERY LISTING Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estatefocused websites in the world in order to increase exposure and drive the online consumer back to your home. VIDEO
VIRTUAL REALITY
The World’s Luxury Marketplace.
sothebysrealty.com ENGAGING BUYERS WORLDWIDE • • • • •
46 Million Visits in 2021 25% Increase in Visits from 2020 to 2021 57% of Visitors Outside the U.S. 14 Languages 57 Currencies
* Statistics based on web traffic to sir.com in 2021.
TOP 10 SEARCHES: 1. London GBR
6. Lake Como Italy
2. New York NY USA
7. Hamptons NY
3. Los Angeles CA
8. Miami FL
4. Paris France
9. Malibu CA
5. Private Island (Lifestyle)
10. Beverly Hills CA
WEBBY AWARD sothebysrealty.com has been named the Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards.
A PR Powerhouse VOICE OF LUXURY REAL ESTATE When it comes to high-quality real estate, we drive the conversation more than any other company. Our in-house public relations team fosters relationships with leading media outlets who generate editorial content on the Sotheby’s International Realty brand, positioning us as the voice of luxury real estate.
#1
MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS 47,600 PRESS PLACEMENTS
Source: Meltwater, January 1, 2021- December 31, 2021
Property Film
Curate
• 4x more inquiries (Inman News)
Curate by Sotheby’s International Realty is an innovative augmented reality (AR) app that allows prospective buyers to envision, design, and experience your home like never before.
• 88% of website visitors stay longer on a site (Mist Media) • Videos are shared 1,200% more times than links and text combined (Google)
Matterport Virtual Reality Tour
Virtual Staging
Virtual 3D tours that provide clients with an interactive experience of your property and invite buyers to step inside whether they are down the street or a world away.
Transform your home virtually to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can be used for all online marketing and exposure.
True Global Reach
Exclusive Network Exposure
Apple TV
Our eGallery and global brochure distribution programs create a unique, worldwide reach for your home through brochures and real-time, dynamic property slide shows displayed on screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
Homebuyers can fully immerse themselves in Sotheby’s International Realty properties from the comfort of their living rooms and can search via lifestyle and amenities.
Be Where the World is Looking
Social Media Sotheby’s International Realty creates exclusive content on multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, WeChat, and our very own Art of Living blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand. YOUTUBE SUBSCRIBERS | 379,000+ INSTAGRAM FOLLOWERS | 347,000+ FACEBOOK FOLLOWERS | 113,498+ PINTEREST VIEWERS | 984,500+ monthly LINKEDIN FOLLOWERS | 92,953+
Targeted Marketing
Digitally Targeted
True Accountability
These refined tools generate relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industryleading algorithms and distributed across the vast Google Display Network.
Any good relationship requires clear communication along the way in the form of activity reports, plus our own ongoing market analysis. It may require a series of strategic adjustments to keep your property well positioned in your market.
Accelerate & Extend Your Property's Reach
Impeccable Presentation NIC AN ICOLLA ESTATE LA JO | $23,500,000 JU ST
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We will curate a carefully orchestrated series of images designed to show the property at its very best. This portfolio will be the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.
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• • • • • •
Property Brochure Postcard Email Marketing Social Media Graphics Property Flyer High-resolution Photography & Videography
Global Media Partnerships
Local Publications The campaign for your home is only complete when we reach the audience in your backyard. We have relationships with the most visible and respected lifestyle and news outlets in your local market. LOCAL EXPOSURE • • • • •
San Diego Union-Tribune LA Times La Jolla Light Poway Chieftain Rancho Bernardo News Journal
National & International Print Exposure The Sotheby's International Realty property advertising program provides an array of high-profile placements with global media partners to offer targeted worldwide exposure.
Sotheby's Magazine Sotheby’s Magazine is the official magazine of Sotheby’s Auction House. An ongoing celebration of the extraordinary art and precious objects on the international market, this magazine provides another high-profile showcase for real estate offerings.
SHOWING ACTIVITY VS. TIMING Properties experience the most showings during a peak initial interest period.
Pricing Strategy WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
0.00% -2.00%
-4.00%
-6.00% -8.00%
-10.00% -12.00%
SALES PRICE VS. INITIAL PRICE Properties that are overpriced initially may ultimately sell for the lowest price
-14.00% -16.00%
LESS THAN 2 WEEKS
2-4 WEEKS
4-10 WEEKS
MORE THAN 10 WEEKS
Let’s focus on what matters most to you: the value of your property, its position in the local market, and, ultimately, its price. Our goal is to understand your expectation and help you meet it in the most expedient and effective way possible. Correct pricing at the beginning typically achieves the best result, so we will present a thorough comparative market analysis (CMA) that will help us arrive at an optimal and agreeable solution in hopes of achieving the highest price for your property.
BRIAN ARRINGTON
WENDY PURVEY
MAI NGUYEN
CEO
PRESIDENT & COO
CFO
619.993.4641 | barrington@pacificsir.com
973.919.2391 | wendy.purvey@pacificsir.com
mai.nguyen@pacificsir.com
VALARIE SWANSON
ASHLEY MCEVERS
BRIANA OLSHOCK
BROKER OF RECORD
EXECUTIVE DIRECTOR, GLOBAL RELOCATION & REFERRAL SERVICES
DIRECTOR OF MARKETING
858.531.7929 | valarie.swanson@pacificsir.com
858.353.3013 | ashley.mcevers@pacificsir.com
858.692.9597 | briana.olshock@pacificsir.com
THANK YOU FOR YOUR CONSIDERATION PACIFIC SOTHEBY'S INTERNATIONAL REALTY