Carly Fisher Portfolio by Carly Fisher

sunrail

cholula

room service

s.a.p.c.

the press

lada

anchor

Design Narrative

blocktoberfest

wedding suite

big city bikes

Big City Bikes is a bicycle store where you can buy or rent street bikes. It is geared towards the working, young crowd, ages 18-30 and portrays a fast paced, friendly environment. The logo designed for this company, is in a circle shape, showing movement. The letters were designed to all align to resemble the spokes of a wheel. It was kept simple but creative to resemble a professional look that can appeal to many.

PANTONE 3262 EC C: 84 M: 0 Y: 36 K: 0

PANTONE 485 EC C: 0 M: 96 Y: 100 K: 0

Choosing the colors shows the fun and vibrate colors but keeps it calm enough to not look too young. Big City Bikes will have this logo to place on signs, bikes, t-shirts, advertisements and more. Done by: Carly Fisher

SUNRAIL challenge Sun Rail is a transportation system giving people the chance to make greater memories in Florida. The system uses a public train that allows people to purchase tickets to ride it from one location to another. The idea of Sun Rail being convenient was a major focus but also the great adventure one is able to take. Being able to get places much faster opens doors for people who were not able to travel far before.

solution The designs were made to be fun, showing the opportunities one could have traveling on the train. The game on the iPad would be displayed on the back of the chairs in the train, giving people a reason to want to ride the train with the perk of being able to win food depending on the score one gets while playing. Posters would encourage all to take part in a scavenger hunt, gaining knowledge and comfort of the train. Having this idea and design, outsiders are drawn in, using and supporting something they probably would not of considered before seeing the ads.

team project This was a collaboration project with: Creative Director, Spencer Finnell; Art Director, John West; Copywriter, Carly Fisher. We all ended up working together to create each element to its best ability. Spencer designed the mobile app, John designed the print ads and I changed the images, I designed the game and Spencer and I did the contest/poster. SUNRAIL

hi@ffwest.com 593.234.8234

THE PROBLEM The public transportation system in Florida is lacking in providing people with opportunities for more convenient ways to get around.

THE SOLUTION “SunRail” will provide transport to and from major cities in Florida, making stops in between about every 30 miles.

WHY If Florida transportation were more accessible and less expensive, people would become more interested in using this system.

OUTCOMES Cost efficiency, environmentally friendly, convenience (less stress, less traffic, less hassle).

PURPOSE There is not an easily accessible transportation system in every city (or near every city) in Florida.

DESIGN The name “SunRail” is flexible, along with imagery for logo design and branding.

MAIN MESSAGE Convenience. We make your life better.

HOME

TICKET

SUNRAIL

hi@ffwest.

hi@ffwest.com

593.234.8

593.234.8234

PLAY MODE

GAME COMPLETE

SUNRAIL

CHOLULA AD CAMPAIGN challenge Cholula Hot Sauce wants the user to fall in love with the flavor and spice that is made to perfection. It should be displayed in a way that makes people want to try it even if they are not a big sauce person. Each man searching for a better hot sauce will hopefully find the ad appealing and want to further his taste buds and bring about a new experience in life when it comes to this hot sauce. The target audience is typically men, but not limited to women, who are always looking for the next best way to spice up their lives.

solution The solution to the campaign for Cholula Hot Sauce was to create a hashtag that became the campaign. People who are Cholula users are given the opportunity to #shareyourmoves where they would upload a picture or video to different media sites or Cholula’s website. They would share how they felt when eating the hot sauce whether that be in video form or pictures. Depending on how good it was, one could win the campaign and become the person in the ad, making it interactive, bringing the user in by a challenge. Another element would be that people could enter into ‘dance’ booths where you could get in with your friend and video your dancing, relating back to how you feel when eating Cholula. A commercial would be created ever so often updating the videos that people summit, encouraging others to go out, try Cholula and record a video of their own. An app would draw in people who want to follow the campaign, by allowing people to categorize their videos and watch other peoples as well. The design was created to be clean and simple since Cholula is very colorful and loud in design already. The images along with the concept would represent the brand while the design kept the look of more the user verse the company, connecting two important elements. CHOLULA

CHOLULA

how do you feel when you eat cholula hot sauce?

#SHAREYOURMOVES

CHOLULA

ROOM SERVICE challenge The design challenge of this project was to create a logo and an app for a restaurant. The app should take place of a menu where one can order food and it will be delivered to their doorstep. It should be easy to navigate and fun for the user. The logo should look sophisticated, young, yummy and nice.

solution When finding the solution to the design, the name Room Service was chosen to give the feel of being at a nice restaurant, being served with quality and class. The app lets you find a store location in your area, then you choose your food and add it to a cart for check out where you would put in your address and it would be delivered quickly and be of great quality. To navigate the site one would just slide left or right to get to the next or precious pages. The black and white color scheme was used to keep an upscale look to feel as if one were at a nice restaurant being served by the best. ROOM SERVICE

ROOM SERVICE

ST. AUGUSTINE PAPER CO. challenge The design challenge was to use a template to create a website from scratch, using the products of the store. Photos were taken, layout details and colors had to be changed, and descriptions had to be created for each product. An order was formed so the website was able to be used by any user and could be easily accessible. The target audience for St. Augustine Paper Company would be women in their thirties to forties who enjoy throwing parties, decorating and having fun.

solution The solution for St. Augustine Paper Companyâ&#x20AC;&#x2122;s website design was to keep the theme and feel of the store. The store is very clean and simple yet elegant and fun so while designing the site, that feel was carried over into a website form. All the products were taken on white backgrounds to make the site simplistic and less cluttered. All of the tabs were placed in orders to be easily navigated for the users and the color choices were chosen to bring some interest into the experience of the user. S.A.P.C.

S.A.P.C.

HISTORY OF THE LETTERPRESS challenge The challenge was to take a cube, layout a design using a selected typeface, create a piece of art with text and apply it to the interior and outside of a museum that correlates with the typeface and design.

solution The letterpress was chosen for this project, giving six categories of the different metals used to make the different typefaces for the press. After each panel was created, it had to be placed in a museum, of choice, that went along with the subject. The National Ornamental Metal Museum was chosen, leaving freedom to place the panels where they best fit. Afterwards, a magazine was made, redesigning the current cover of Metropolis, and then creating two spreads that went along with the subject and panels. THE PRESS

THE PRESS

BLOCKTOBERFEST challenge The challenge was to create a large relief print making piece to be taken to Jacksonville to join in on the Blocktoberfest where a steam roller is brought in and all the students roll over their boards onto fabric of their choice. Any design was able to be chosen while black ink was the only choice. Also, an extra element to promote and show off the work would go along with the relief print made piece.

solution A six foot by two and three quarters print was design and carved out of MDF board. Tire tracks of three different tries were chosen as the print and it was printed on a sightly patterned, light yellow fabric to bring a textured look and dimension. A mailer was made to draw others into doing it for the next year and also to come and support the schools taking part in it. BLOCKTOBERFEST

block tober

fest

block tober

fest

10.11.14

10.11.14 join florida state college in printmaking at their annual

BLOCKTOBERFEST rockinâ&#x20AC;&#x2122; big woodblocks, printing art with a steamroller and an exhibit showing artists works

jax, fl

SATURDAY, OCTORBER 11, 2014 10 am - 4 pm free to all public gallery reception to follow featuring art students from unf flagler college and fsc

BLOCKTOBERFEST

WEDDING SUITE challenge The design challenge for this project was to design and create a wedding invitation suite for the Fisher/Bledsoe wedding. The design was to have a look that shows a feel of formal and classy, something the couple enjoys. The idea that the wedding wouldn’t be an ordinary event but something that is special and important to them.

solution An invitation suit for a wedding was created, including the invitation, RSVP card, envelopes for both the outer and inner envelopes and a filler ‘details’ card. The solution to the design was to keep it simple, but using fonts that are not your ordinary ones. Keeping it readable was important but a script to bring in a fancy look was requested. The look is clean and rich in design and color. Heavy weight, 100% cotton paper was used to letterpress the design with a gold ink for the cards and gray for the envelopes. WEDDING SUITE

WEDDING SUITE

BIG CITY BIKES challenge The design challenge is to create a stationary package for Big City Bikes that portrays the companyâ&#x20AC;&#x2122;s logo. Big City Bikes rents and sells bicycles in college towns and major cities throughout the United States. The goal is to provide customers with the convenience of speedy transportation with minimal harm to the environment. The stationary package will include a letterhead, envelope and interactive business card that goes along with the company in some way. Local bicycle companies would be the competitors and it would be targeted towards eighteen-thirty year old college age students and young professionals. Big City Bikes lends a hand to men and women in need of a quick way of transportation.

solution The design solution was to create something fun, yet different and something that would leave a positive impact on the user. The look that was taken was to represent a bicycle wheel. Where the spokes would typically be, it is now the words of the company, Big City Bikes. The circle around it represents the tire. The colors were chosen to bring some interest to the street where the store was and something that would look good on t-shirts and gear. The colors were chosen so that they do not lean towards a gender but is inviting to all. The interactive business card was designed and printed on micro-fiber cloth that would be given to the bike users. They typically wear eye wear when riding so creating a glass-cleaning wipe as a business card only seemed fitting. BIG CITY BIKES

Design Narrative Big City Bikes is a bicycle store where you can buy or rent street bikes. It is geared towards the working, young crowd, ages 18-30 and portrays a fast paced, friendly environment. The logo designed for this company, is in a circle shape, showing movement. The letters were designed to all align to resemble the spokes of a wheel. It was kept simple but creative to resemble a professional look that can appeal to many. PANTONE 3262 EC C: 84 M: 0 Y: 36 K: 0

PANTONE 485 EC C: 0 M: 96 Y: 100 K: 0

BIG CITY BIKES

LADA challenge The restaurant would be known for their pina coladas and also their skewers. It would be on the beach and a place one could get a skewer of their choice along with a pina colada to mingle with friends or meet new ones. The target audience is middle aged people, couples and singles, out to have a good time.

solution The logo created is a skewed pina colada glass where the skew represents the skewers that the restaurant specializes in. The over all look is inviting, yet classy, drawing in the crowd the company is looking for. The colors reflect the beach theme yet are still subtle and not too vibrant which keep the age group the restaurant is targeting. LADA

LADA

ANCHOR challenge The purpose and main objective was to design packaging for a preexisting company in St. Augustine, Florida. The purpose was to design a functional yet stylish way to present handmade jewelry that would be able to be displayed in a store where people could come in and shop. The target audience for Anchor Boutique is a woman, in her twenties to thirties, who likes nicer jewelry that does not have the costume jewelry look. It is someone who enjoys different thing, not the stuff that everyone likes. They are people who are very confident in themselves and don’t feel so caught up in what the world likes. They would rather have a few nice pieces of jewelry than a lot of costume jewelry.

solution The solution to the packaging was created to please the company owner. Black ink on black paper was used to draw interest and not be so typical. It has a subtle look, yet different and fun, which is what the company owner was going for. There are tags that have individual holes that hold the earrings. The holes were placed further to the top so that depending on the length of the earring itself, it would still be able to hang and not be off of the tag. Tags where made for the necklaces that just loop around the chain. They have a sticky corner and are scored to fold and make a long triangle when they connect. A sticker was made to go on a white bag which brings in another element to give the packaging some interest. The white was chosen because all the other shops on the street have a bag that people know as ‘their’ look so this was a solution to be different and create an identity. The stickers were also used on boxes to package the jewelry when bought. ANCHOR

ANCHOR

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