Taking a look at media audiences and products
By Lamar Bernard, Ayaan Yusuf & Yahye Raabi
What are newspapers? A newspaper catches you up on current things that are happening around us, a newspaper gives you a lot of valuable information which is beneficial if you are looking for a job. A newspaper is a publication that contains the news of many things such as current events, advertisements and informative articles.
There are many differences within a newspaper and magazines for example in size, newspapers are usually larger than magazines. In appearance magazines are usually more colourful and have more images, while newspapers appear dull and colourless.
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Tabloids have been divided into "red tops", such as The Sun and The Mirror, and the middle-market papers. People who are less educated tend to read tabloids rather than broadsheets because the language is more readable and they are small with short sentences majority of the time photographs are used.
Broadsheets have in-depth coverage of a news story, with long articles. Often it will have several articles from different perspectives/viewpoints. A Broadsheet usually read by more educated people and by more people in authority The language used in broadsheets is usually more precise
Free sheets are newspapers that are given to the public for free. Most common free sheets are daily newspapers. A local newspaper covers the main events that are happening in the area where it is made. A national newspaper would cover the big events that are happening within the country.
Newspaper rating The Sun remains the most read UK newspaper, according to data from the National Readership Survey. A poll of 36,000 British adults found that just under 13.5m people read The Sun or The Sun (Sunday) either in print or online every week. The paper is 1.5m readers ahead of its nearest challenger, the Mail, which attracts 12m readers across its daily and Sunday print titles and the Mail Online. The total readership figure combines average weekly print readership figures for the year to June 2013 with each title’s Comscore figure for web readership in June. All national news groups were slightly down in terms of their total readerships compared with the last time the NRS published data in May, relating to the year to March 2013. However, regionally, both the Glasgow Herald/Sunday Herald and Glasgow Evening Times grew their overall reach. The Guardian/Observer was still the most read of the quality titles, with 5.3m combined readers, ahead of the Telegraph titles with 4.9m and The Times/Sunday Times with 4.5m.
Different newspapers genres National Newspapers Contain some national and International news, but focus on News relating to a specific area of the Country. For example: ‘The Sussex Times’ and ‘South West Mercury’ Regional Newspapers Contain some national and International news, but focus on fairly local news topics in detail. Usually based around towns, cities or groups of villages For example: ‘Bath Chronicle’ and ‘Bristol Evening Post’ Local Newspapers A newspaper which covers news across the whole country, together with international news, for example: ‘The Daily Express’, ‘The Guardian’ and ‘The Sun’ Tabloid Newspapers The largest type of newspaper! Cover all national and international news, often in a less serious or informal way. For example: ‘The Telegraph’, ‘The Guardian’ and ‘The Independent’ Broadsheet Newspapers The largest type of newspaper too! Cover all national and international news, often in a serious or formal way. For example: ‘the daily mirror’, ‘the people’.
How media industry identifies audiences by using NRS The NRS stand for National Readership Survey they interview their sample to get information of what type of newspaper they read. The newspaper industry use NRS to do survey of audiences who read newspaper.
The problem and the benefit of using NRS. Problem with NRS is that they rely on people to give the information however the information they are getting could be wrong because they could not recall the information or too careless to provide accurate data. Benefit of the NRS is that is better to have some reliable information about the audiences than having none at all.
Demographic is ways of describing group people based on their characteristics such as where they live, age, social class, gander, life style, sexual orientation and ethnicity and this is use for media production such as newspaper. Gender has two groups Male and females.
Elements of construction Daily Mail Composition There is a picture on the side of the newspaper and the top, the headline is in the middle of the paper and also the information is on the bottom of the paper, the name of the newspaper is on the top of the paper and the colour of the newspaper is grey with colour pictures on it.
Selection They choose an image of a celebrity that they want to write about, the font is simple and easy to read.
Combination The headline is big so it can grab your attention with the image of a celebrity and some information of the celebrity.
Independent newspaper Composition The image is big and at the middle of the newspaper and also the headline is in bold an it at the bottom of the image, the information is at the top and the bottom and the newspaper name is at the side of the newspaper, the colour of the newspaper is grey with colour pictures on it.
Selection The font is easy to read, they choose an image that they want to write about.
Combination The image is big do it can grab you attention and also the is a headline and information about what in the newspaper.
The Daily Sport is a tabloid newspaper aimed at males because of the nude photos, this newspaper was published in the United Kingdom A large portion of advertising was for adult goods and services, such as phone-sex chat lines and Internet chat and cam sites.