5 Useful Tips for a Successful Grand Opening Ceremony
Congratulations! You’re now a business owner… but, not quite yet. It’s true that you have finished planning the perfect business to run. You’ve chosen the perfect location, made sure the interior design is perfect down to every detail - the lighting is just right and the wall paint colours are not too harsh on the eyes. You’ve even chosen the best people to run things with you. You’ve interviewed them and trained them and prepared them. Your dreams are almost true now… but, not until you’ve fully opened your doors for the world to enjoy your services. It’s Opening Day! Just one more step until you’re a real-time, legitimate business owner - launching day! And, as they say, first impressions last. You really have to make sure that you turn your grand opening ceremony into a remarkable experience. Remember, your opening ceremony is your opportunity to introduce your business to your community and potential customers. It doesn’t matter if you’re doing a ribbon cutting ceremony, a groundbreaking ceremony, or just a formal opening of your business… you need to attract people and introduce them to your business. You’ll never know who among them will turn into a potential returning customer. Turning an Opening Day into a success is not that simple. It needs careful planning and preparation. If ever you need help in planning your big event, here are some tips mentioned by event planning companies in Singapore: Know Your Goals Some people become too excited to open and run their business, they forget the point of their Opening Ceremony. Always remember, anything you do for your business must have a specific core and goal that pushes it forward. Are you doing this to create awareness? Or perhaps, you’re doing it to build connections? Or, maybe, you opened this business specifically to promote a cause? Whatever your goals are, be sure to specify them and plan your entire event around them.
Know Your Audience Your grand opening ceremony is your way to introduce your business to the people in your community. But, you don’t just want to meet ordinary people. You need to meet people who might be your potential customers. You need to make a lasting impression so that they would want to visit your business again. To do this, you need to know your target customers - who they are, how to talk, what they’re interested in - and to build an experience tailor fitted to them. Be Creative Once you know your audience, you can explore unique ideas and themes, and incorporate them into your event. You can put in some form of entertainment like musicians or comedians. You can also go with a theme that can speak lengths about your brand. For example, if you’re opening an Italian restaurant, you can use the theme, “A Trip to Italy”. You can display photos of Italian Movies and tourist attractions in Italy. For some business in Singapore, opening ceremonies usually incorporate Chinese traditions of ringing gongs and dragon dancing.
Give Incentives Incentives like freebies and discounts can also attract more people to attend your grand opening. Most people really enjoy getting free stuff and buying at discounted prices. This strategy can also be good for your sales and marketing. Giving incentives is also a way of giving people a reason to come and be interested in your event. Get Social It will be difficult to get people to attend something they don’t know about. Make sure to invite people to your grand opening day. Invite friends and family to support you, and ask them to bring other people along. You can also utilize the internet and find potential attendees in social media groups and forums. You can also use Facebook and Twitter to create buzz and promote your Grand Opening. The more people that know about your celebration, the more chances that they’ll attend.