THE PSYCHOLOGY BEHINDÂ GIFTS
Gifts matter. But, while they are all important, they are not created equal. So, gifts that are given with thought are all the more appreciated. Such a rule not only applies to presents for families and loved ones but to corporate gifts as well. In recent years, the SMEs and large companies are realising more the benefits of expressing gratitude and appreciation to both employees and customers through corporate gifts. We may be a little bias, as a gift company that offers custom-made corporate gifts and premium gift items in Singapore, but there are certain emotions that only gifts can trigger. So, in this article, we share with you the very psychology behind gifts – regardless if it’s corporate or personal.
Brand Awareness It is essential that a business has an established marketing plan to stand out against the sea of competitors – and a corporate gift can greatly help in this matter. It offers a way to keep in contact with your clients, making them feel acknowledged and appreciated. So, when they do, they become more familiar with your business, which can then translate into loyal clients and potentially grow your consumer base.
Establishing a relationship with your community The community that your business is surrounded by – suppliers and employees, to name a few – greatly impacts your needs in ensuring the smooth running of the company. A strong relationship with them can assure that your business is receiving high-quality supplies and services which also benefits your customers. It’s only one reason why sending custom-made gift matters because you show them how much you appreciate all their hard work. Now that we’ve put emphasis on why corporate gifts matter, we’re giving you some tips on giving gifts that will take care of everyone on your list!
Ethics of giving corporate gifts Of course, as much as we have good intentions before we send gifts to clients, it pays to know whether the recipient is bound by rules concerning gifts. As you may not know, there are certain industries where gifts are restricted. It can include the financial sector and medicine to name a few. Additionally, you should avoid gifts that might embarrass the recipient. So, if in doubt, you might as well opt for something else to be safe. Some gifts that are rather smart to be avoided include those lavish ones which may only seem to be a way to gain favour.
Etiquette of corporate gift-giving Finally, keep corporate gifts appropriate solely to the business. You don’t want to give anything too personal just as you don’t want to send anything that is too generic. Nevertheless, it’s ideal to give something that reflects the personality of the recipient when possible and in this matter, the possibilities are endless. Everyone loves a nice present. At the end of the day, no matter the size or the price, a corporate gift is designed to make your employees, suppliers and customers, feel appreciated and in turn, good about your business.