Brandbook Bugaboo 2019 by Carmel

BRANDBOOK CARMEL WILDERINK

TA B L E OF CONTENTS_

EXECUTIVE SUMMARY

BRAND VALUES

MATERIAL

SHAPE

DESSIN

COLOUR

SUMMARY

FONT

BIBLIOGRAPHY

EXECUTIVE SUMMARY_

This brand book is focused on the brand Bugaboo. It is an exploration of material, shape, dessin and colour. This book will serve as a visual guide for Bugaboo and communicates the inspiration and trends. By analyzing the brand essence and visual identity, this book is a suggested recommendation for the future.

BRAND STORY_ The moment I leave my home and wander the busy streets of the city, I feel unique and beyond mainstream. It makes me confident and assured because I know that it will adjust to my needs. Like it always has and will. It frees me from limitation and adapts to my flexible lifestyle. It can carry everything I need and supports me by the uncertain. It is a way to express my identity and to distinguish myself from others. The boundary of gender has blurred and is replaced by a hybrid appearance. It is a reflection of my life, where every mark has its own unique story. I feel attached and it would always be part of my life. It will age gracefully over time, Just like me.

B R A N D VA L U E S _ A D J U STA B L E INTRIGUING

AFFECTION D I ST I N C T I V E

DISTINCTIVE D I S ·T I N C ·T I V E [ D I S ’ T I N G K T I V ]

“characteristic of one person or thing, and so serving to distinguish it from others.”

AFFECTION A F ·F E C ·T I O N [ Ə - F E K - S H Ə N ]

“a feeling of liking and caring for someone or something.”

A D J U STA B L E A D ·J U S T [ Ə - J Ə S T ]

“able to be changed to suit particular needs.”

INTRIGUING I N ·T R I G U ·I N G [ I N ’ T R Ē G I N G ]

“arousing one’s curiosity or interest; fascinating.”

MATERIAL_

DISTINCTIVE

AFFECTION

A D J U STA B L E

INTRIGUING

SHAPE_

DISTINCTIVE

AFFECTION

A D J U STA B L E

INTRIGUING

DESSIN_

DISTINCTIVE

AFFECTION

A D J U STA B L E

INTRIGUING

COLOUR_

DISTINCTIVE

AFFECTION

A D J U STA B L E

INTRIGUING

MATERIAL_

DISTINCTIVE

AFFECTION

A D J U STA B L E

INTRIGUING

SHAPE_

DISTINCTIVE

AFFECTION

A D J U STA B L E

INTRIGUING

DESSIN_

COLOUR_

DISTINCTIVE

AFFECTION

A D J U STA B L E

INTRIGUING

DISTINCTIVE

AFFECTION

A D J U STA B L E

INTRIGUING

FONT_ FUTURA PT Futura PT is the preferred Bugaboo brand typeface. Its modern and clean elegance accentuates the design esthetics of Bugaboo. Futura is a font that is capturing the spirit of modernity through its appearance of efficiency and forwardness. The font is based on geometric shapes, especially the circle. Like Futura PT, Bugaboo avoids creating any non-essential ellements in their designs. It has to be a functional form language in which purity, clarity and coherence are leading.

HEADLINES: use all-caps with Futura PT medium SUBHEAD: use all-caps with Futura PT light ITALICS: can be used by style conversations or quotes

BIBLIOGRAPHY_

Matrix Light Made by Studio OS â&#x2C6;&#x2020; OOS Published on December 29, 2017 Available at [Accessed11 Nov. 2018]: https://www.osandoos.com/Matrix

Rainbow road Made by Caruso, M Published on August 22, 2018 Available at [Accessed 20 Dec. 2018]: https://unsplash.com/photos/csdalL5i_zs

Assembled Chamfer Made by Paul Crofts Published on May 08, 2018 Available at [Accessed 6 Jan. 2019]: https://www.dezeen.com/2018/05/08/paulcrofts-designs-wooden-storage-systems-for-isomi/

AYTM Product Collection Made by AYTM Published on August 12, 2015 Available at [Accessed 13 Dec. 2018]: https://www.dezeen.com/2015/08/12/ aytm-contrasts-materials-textures-debut-product-collection-nordic-design/

Jatiluwih Made by Arif, I Published on November 15, 2017 Available at [Accessed 3 Jan. 2019]: https://unsplash.com/photos/rhOg6QdeDjM

Highgate Bowl Made by Bossi, S Published on August 24, 2017 Available at [Accessed 6 Jan. 2019]: https://www.dezeen.com/2017/08/24/ hasa-architects-converts-derelict-glasshousesomved-gardens-events-space-highgate-london/

3D-printed chair Made by Nagami Published on March 26, 2018

Made by Carmel Wilderink January 09, 2019

Available at [Accessed 6 Dec. 2018]: https://www.dezeen.com/2018/03/26/ nagamis-first-furniture-collection-features-3d-printed-chairs-by-zaha-hadid-architects/

Cork leather

Daniele de BattĂŠ Made by Artiva Published on January 16, 2017

Made by Carmel Wilderink January 09, 2019

Available at [Accessed 20 Dec. 2018]: https://minimalissimo.com/daniele-de-batte/

Pure wool

Endless Nile Table Made by AMR Helmy Designs Published on April 02, 2018

Made by Carmel Wilderink January 09, 2019

Available at [Accessed 20 Dec. 2018]: https://minimalissimo.com/endless-nile-table/

DYNEEMAÂŽ BONDED LEATHER

The Concrete Canvas Made by Aronowitz, N Published on February 22, 2017 Woven straw Made by Carmel Wilderink January 09, 2019

Available at [Accessed 18 Dec. 2018]: https://minimalissimo.com/concretecanvas-collection/

Pelican Soaring High Made by Ramesh, L Published on May 18, 2018

Made by Macias, A Published on May 18, 2018

Available at [Accessed 8 Jan. 2019]:

Available at [Accessed 6 Dec. 2018]:

https://unsplash.com/photos/1tzqJB-My34

http://planteaestudio.com/sala-equis-4?lang=en

Concrete Made by Rawpixel Published on March 21, 2018

PANTONE 2410 C

Available at [Accessed 6 Dec. 2018]: https://unsplash.com/photos/nGBbzS7Jj_0

RGB 68 90 62 CMYK 77 46 88 28

Cracks in the Earth Made by Helmink, B Published on December 29, 2015 Available at [Accessed 27 Nov. 2018]: https://unsplash.com/photos/8EFA86nI6yg

White wavy texture Made by Mahaffey, S Published on September 4, 2017 Available at [Accessed 27 Nov. 2018]: https://unsplash.com/photos/7Y0NshQLohk

Riva del Garda, Italy Made by Ots, Y Published on September 21, 2016 Available at [Accessed 27 Nov. 2018]: https://unsplash.com/photos/eammgBUtsFg

PANTONE 565 C RGB 161 214 202 CMYK 30 0 18 0

PANTONE 5463 C RGB 7 39 45 CMYK 100 45 38 90

PANTONE 162 C RGB 255 190 159 CMYK 0 25 35 0

AMR Helmy Designs (2018). Endless Nile Table. [image] Available at: https://minimalissimo.com/endless-nile-table/[Accessed 20 Dec. 2018]. Arif, I. (2017). Jatiluwih. [image] Available at: https://unsplash.com/photos/rhOg6QdeDjM [Accessed 3 Jan. 2019]. Aronowitz, N. (2017). The Concrete Canvas. [image] Available at: https://minimalissimo.com/concrete-canvas-collection/ [Accessed 18 Dec. 2018]. Artiva (2017). Daniele de BattĂŠ. [image] Available at: https://minimalissimo.com/daniele-de-batte/[Accessed 20 Dec. 2018]. AYTM (2015). AYTM Product Collection. [image] Available at: https://www.dezeen.com/2015/08/12/aytm-contrasts-materials-texturesdebut-product-collection-nordic-design/ [Accessed 13 Dec. 2018]. Bossi, S. (2017). Highgate Bowl. [image] Available at: https://www.dezeen.com/2017/08/24/hasa-architects-converts-derelictglasshouses-omved-gardens-events-space-highgate-london/ [Accessed 6 Jan. 2019]. Caruso, M. (2018). Rainbow road. [image] Available at: https://unsplash.com/photos/csdalL5i_zs [Accessed 20 Dec. 2018]. Helmink, B. (2015). Cracks in the Earth. [image] Available at: https://unsplash.com/photos/8EFA86nI6yg [Accessed 27 Nov. 2018]. Macias, A. (2017). Sala Equis. [image] Available at: http://planteaestudio.com/sala-equis-4?lang=en [Accessed 6 Dec. 2018]. Mahaffey, S. (2017). White wavy texture. [image] Available at: https://unsplash.com/photos/7Y0NshQLohk [Accessed 27 Jan. 2018]. Nagami (2018). 3D-printed chair. [image] Available at: https://www.dezeen.com/2018/03/26/nagamis-first-furniture-collectionfeatures-3d-printed-chairs-by-zaha-hadid-architects/ [Accessed 6 Dec. 2018]. Ots, Y. (2016). Riva del Garda, Italy. [image] Available at: https://unsplash.com/photos/eammgBUtsFg [Accessed 27 Nov. 2018]. Paul Crofts (2018). Assembled Chamfer. [image] Available at: https://www.dezeen.com/2018/05/08/paul-crofts-designs-wooden-storagesystems-for-isomi/ [Accessed 6 Jan. 2019]. Penney, M. (2019). Type in History: Futura - Notes on Design. [online] Sessions College. Available at: https://www.sessions.edu/notes-ondesign/type-in-history-futura/ [Accessed 10 Nov. 2018]. Ramesh, L. (2018). Pelican Soaring High. [image] Available at: https://unsplash.com/photos/1tzqJB-My34 [Accessed 8 Jan. 2019]. Rawpixel (2018). [image] Available at: https://unsplash.com/photos/nGBbzS7Jj_0 [Accessed 6 Dec. 2018].