Selected Works
carmenbechtel.com
Carmen Bechtel Selected Works
As a designer I navigate through the expected to find the unexpected. I allow those ideas to shine through bright and clear.
Contents 05Project One
Compatibull Point of View
27Project Two A Year of Iowa Nature
52Project Three Viewing Nature as Art
65Project Four Designing 392 Caffe
73Project Five
Branding a Pumpkin Patch
04
CARMEN BECHTEL
Project
ONE
2018 Branding Design Project Packaging Design /UX Identity Design / Illustration
05
Description: To create three deliverables that bring awareness to a passionate issue and inspire change through graphic design. Event / Box subscription / App
My dog Cooper was an inspiration for this project. I thought of the fear that often surrounds Pit bull breeds, and the negative connotation that follows them into shelters and in the public. I wanted to show Pit bulls in a new, friendly light and also educate people on responsible dog ownership. I accomplished this through an adoption and education event, a “new owner� subscription box that contained all the basics to owning and training a Pit bull, and an app that has interactive training tips and ways to keep your dog happy and healthy. Through the use of all of these deliverables, Pit bull owners are made, educated, and well trained dogs are presented to the public.
COMPATIBULL POINT OF VIEW
06 03
CARMEN BECHTEL CARMEN BECHTEL
Project 1 Project 1
Compatibull Point of View
07
08
CARMEN BECHTEL
Project 1
Compatibull Point of View
09
10 07
CARMEN BECHTEL CARMEN BECHTEL
Project 1 Project 1
Compatibull Point of View A Compatibull Point of View
11 08
12
CARMEN BECHTEL
Project 1
Compatibull Point of View
13
14
CARMEN BECHTEL
Project 1
Compatibull Point of View
15
16
CARMEN BECHTEL
Project 1
Compatibull Point of View
17
18
CARMEN BECHTEL
Project 1
Compatibull Point of View
19
20
CARMEN BECHTEL
Project 1
Compatibull Point of View
21
22
CARMEN BECHTEL
Project 1
Compatibull Point of View
23
24
CARMEN BECHTEL
Project 1
Compatibull Point of View
25
26
CARMEN BECHTEL
Project
TWO
2018 Branding Design Project Print / Web Design / Book Design
27
Description: To take an outdated piece of work and redesign it thoughtfully and beautifully. Book / Website
We were supposed to take something outdated and make it as beautiful as the work that it presented in the book. I was struck by the amazing work of nature photographer Carl Kurtz, who shares my home state and the love of its wild inhabitants. The photo book however (an ebook originally) did not do his work much justice. I sought to change that by channeling the feelings of the seasons that he so well captured, boldly showcasing his photography skills, and by bringing in organic, sketched forms of the creatures captured. I wanted the book to read the way a walk through the woods in Iowa does–natural, vibrant and alive.
A YEAR OF IOWA NATURE
30
CARMEN BECHTEL
Project 2
A Year of Iowa Nature
31
32
CARMEN BECHTEL
Project 2
A Year of Iowa Nature
33
34
CARMEN BECHTEL
Project 2
A Year of Iowa Nature
35
36
CARMEN BECHTEL
Project 2
A Year of Iowa Nature
37
38
CARMEN BECHTEL
Project 2
A Year of Iowa Nature
39
40
CARMEN BECHTEL
Project 2
A Year of Iowa Nature
41
43 42 36
CARMEN BECHTEL CARMEN BECHTEL
Project 2 Project 2
A Year of Iowa Nature A Year of Iowa Nature
44 43 37
44
CARMEN BECHTEL
Project 2
A Year of Iowa Nature
45
46
CARMEN BECHTEL
Project 2
A Year of Iowa Nature
47
48
CARMEN BECHTEL
Project
THREE 2017 Website Design Project Web Design / UX Responsive Design
49
Description: Build a beautiful web page for a local small business with mobile capabilities. Website / Mobile
This is my favorite coffee shop that resides in my hometown of Clinton, Iowa. I wanted to capture their artsy vibe and make an eye-catching website that featured their awesome social media shots. I built the site to be responsive as well as beautiful. Using only their Instagram content, I built the site to feel warm, inviting and delicious. I wanted to bring in some hand-drawn elements to better show their laid back but fun atmosphere. The colors feel balanced and compliment the photography.
DESIGNING 392 CAFFE
50
CARMEN BECHTEL
Project 3
Designing for 392 Caffe
51
52
CARMEN BECHTEL
Project 3
Designing for 392 Caffe Designing for 392 Caffe
53 48
54
CARMEN BECHTEL
Project 3
Designing for 392 Caffe
55
56
CARMEN BECHTEL
Project 3
Designing for 392 Caffe A Year of Iowa Nature
57 29
58
CARMEN BECHTEL
Project 3
Designing for 392 Caffe
59
60
CARMEN BECHTEL
Project
FOUR
2017 Book Design Project Book Design / Ebook Design
61
Description: To design a series of books that explore different layouts using the same content. Book / Ebook
The photography for this was already so beautiful, so I wanted to enhance and showcase it without detracting in any way. I wanted to keep it simple and unique, and make the different designs flow together as a set. The title says so much about the intentions of the book, so I wanted to highlight that by presenting the photography gallery style. I also wanted the ebook designs to have the same feel and consistency, and flow easily for the reader.
VIEWING NATURE AS ART
64
CARMEN BECHTEL
Project 4
Viewing Nature as Art
65
66
CARMEN BECHTEL
Project 4
Viewing Nature as Art
67
70
CARMEN BECHTEL
Project 4
Viewing Nature as Art
71
72
CARMEN BECHTEL
Project
FIVE
2017 Branding Design Project Print Design / Identity Design / Web Design
73
Description: To find a poorly designed flyer and completely re-brand the organization. Posters / Booklet / Website
This project was sparked by a sadly designed flyer in a bakery window. I created a series of posters, website, and booklet to represent Pappa’s in a fun, colorful and refined way. The idea was to make the patch appealing towards adults and children. I wanted family fun, freshness, and autumn feelings to come through my designs. The website feeds from the design elements. I aimed it more at adults, crafted for ease and convenience.
Branding A Pumpkin Patch
Branding a Pumpkin Patch
76
76
CARMEN BECHTEL
Project 5
Branding a Pumpkin Patch
77
78
CARMEN BECHTEL
Project 5
Branding a Pumpkin Patch
79
80
CARMEN BECHTEL
Project 5
Branding a Pumpkin Patch
81
82
CARMEN BECHTEL
Project 5
Branding a Pumpkin Patch
83
84
CARMEN BECHTEL
Project5
Branding a Pumpkin Patch
85
86
CARMEN BECHTEL
Project 5
Branding a Pumpkin Patch
Thank you for viewing my work.
82
carmenbechtel.com