carmencampbell portfolio
PAUL RAND
carmenbuffalini@gmail.com
+44 7526 385072
Carmen Campbell
‘‘
‘‘
The designer does not begin with some preconceived idea. Rather, the idea is the result of careful study and observation, and the design is a product of that idea.
issuu.com/carmenbuffalini
carm.jpeg
table of contents retail hospitality other sources
4 26 50 53
UGG NEW EUROPEAN CONCEPT, MUNICH FLAGSHIP I created a new concept for UGG, held under Deckers Brands, for their flagship debut into the European market. The concept featured a bright, soft space with no square edges. The smooth and organic shapes welcomed you into the store and gave feelings of belonging and expression. This store appealed to the brands target demographic of culture creators and culture changemakers.
C O N C E P T N A R R AT I V E : T H E B I G I D E A 5
EXPERIENCE PLAN A Feeling of Inspiration
Like a lasting hug from a loved one or friend. Like the freedom of self-expression. Like the comfort of being part of a community.
NIS
UGG is synonymous with feeling — how UGG feels, and how it makes people feel.
A Feeling of Boldness
A Feeling of Familiarity
4
A Feeling of Discovery
COPYRIGHT © 20
Bold, provocative, free-spirited, optimistic, unapologetic, real.
A Feeling of Excitement
U G G M U N I C H C O N C E P T D E S I G N | J U LY 2 0 2 3
FOUNDED ON FEEL.
A Feeling of Connection Employees Only
A Feeling of Energy
A Feeling of Discovery A Feeling of Expression
©Gensler
AT E R I A L PA L E T T E
46
Base Palette
U G G M U N I C H C O N C E P T D E S I G N | J U LY 2 0 2 3
COPYRIGHT © 2022 BY GENSLER
Feature Materials
©Gensler
©Gensler
©Gensler
LONDON FLAGSHIP
©Gensler
©Gensler
CADILLAC FLAGSHIP STORE, PARIS I curated FF&E concepts and selections for various areas throughout the Cadillac Flagship Store in Paris. These are for luxury clients to select car finishes and make purchases. The concept is approachable luxury: use sleek details on familiar forms for an approachable and comfortable lounge experience with a neutral but layered palette. I brought in thoughtful accents of the brand colours of yellow, blue, and red.
4
FURNITURE CONCEPT approachable luxur y Suite - yellow accent
PARIS EXPERIENCE CENTRE
OCTOBER 2023
©Gensler
6
FURNITURE CONCEPT approachable luxur y Brand Lounge
Normann Rope Sofa
PARIS EXPERIENCE CENTRE
OCTOBER 2023
©Gensler
BRILLIANT EARTH, UNITED STATES I was brought into the Brilliant Earth account at MG2 to help provide fresh ideas to enhance and soften the Brilliant Earth prototype design for rollout throughout the United States. This scope included storefront & window display design, updated FF&E, and a decor and art program to enhance the space while stregnthening the brand’s physical store presence.
JOYFUL | COLORFUL | UNIQUE
©MG2
Storefront Architecture & Window Display Design
STOREFRONT CONCEPT
SCREENING: rectangular forms with repeated fluted glass panels spanning from floor to ceiling
WINDOW DISPLAY CONCEPT
DISPLAY: rectangular forms with fluted glass inserts and a square product display case
©MG2
SHOPPING MALL, NANJING CHINA I worked with a team to design 3 levels of a mall rennovation including the B1 Food Hall & mixed retail level shown below. Each floor has its own look and feel for a new experience. I concepted, modeled, and rendered this design.
B1 Level Column Strategy
©CallisonRTKL
B1 Food Hall View
©CallisonRTKL
SHOPPING MALL L4 Central Flex Space
DJ/BAR VISUAL POSITION
DJ吧视觉传达 | L4 运动馆 Bar Pop-Up
SPORTS PLAZA
Retail Pop-Up Edgy Hip Clubby Flexible Reflective Changing
©CallisonRTKL
SHOPPING MALL L6 International Food Hall Vendor Design Guidelines
©CallisonRTKL
WOMEN’S FASHION BRAND, SOUTHEAST ASIA I worked with a team in a design conpetition to concept a new store identity for a Women’s Fashion Brand, that was currently prominently online fashion in Southeast Asia that wanted to expand their store presence in a high-tech, but relatable way.
Experience Diagram
BACKSTAGE DRESSING LOUNGE
FASHION GALLERY
BOH
SERVICE EXPERIENCE
SOCIAL PLAYGROUND
©CallisonRTKL
Store Entry View
©CallisonRTKL
DEPARTMENT STORE, SEOUL KOREA The client asked for a unique department store design to cater to young, trendy individuals in their mid-twenties. This 6-story department store was getting a full rennovation and being filled with the trendiest tenants for a unique shopping experience.
©CallisonRTKL
1F #Fashion Gallery > Upscale experience with trendy lux fashion and international brands
Sleek
+ Experiential
+
Textured
1F Watches Fixture Design Example
MT-06
LM-01
GL-01 ST-07
LM-01
front
7
Watches Backwall Shelving MODULE D: 420x1450x4550
©CallisonRTKL
KRISPY KREME FLAGSHIP, TIMES SQUARE NYC I assisted with a detailed Design Intent set for the Krispy Kreme flagship space, including the exterior. I also was the materials specialist on the project and helped source furniture, fixtures and visual merchandising accessories. This flagship had to give an experience to visitors that was fit for Times Square and unique from any other Krispy Kreme location. We delivered surprise moments throughout the customer journey to make this happen along with integrated graphics and larger-than-life digital to wow visitors.
FF AND E PLAN - CODED NOTES 1 2 3 4 7
PROVIDE DATA. PROVIDE POWER. FIX TO FLOOR. FIX TO WALL. EQUIPMENT SHOWN FOR REFERENCE ONLY; COORDINATE WITH FOOD SERVICE EQUIPMENT PLAN AND SPECIFICATIONS FOR ADDITIONAL INFORMATION.
www.chutegerdeman.com
455 South Ludlow Street Columbus, Ohio 43215 USA +1 614 469 1001 STIPULATION FOR REUSE THESE DRAWINGS AND SPECIFICATIONS ARE CONFIDENTIAL AND SHALL REMAIN THE SOLE PROPERTY OF CHUTE GERDEMAN. THEY SHALL NOT BE REPRODUCED (IN WHOLE OR IN PART), SHARED WITH THIRD PARTIES OR USED IN ANY MANNER ON OTHER PROJECTS OR EXTENSIONS TO THIS PROJECT WITHOUT PRIOR WRITTEN CONSENT OF CHUTE GERDEMAN AND / OR OWNER.
ARCHITECT OF RECORD
KEY PLAN
SCALE WATER METER
4
3 I-302
HOOD
COOKER GLAZE
2' - 4"
3' - 0 1/2"
FX-27
EQ-05
FX-25
2
4
EQ-13
FX-28
FX-28
2
FX-28
FX-12 1
2
3
2
EQ-13
9"
0" '-
1
1' -
3
EQ-11
2" 1/
SANITARY NAPKIN DISP.
6
100 QT. VARIMIXER
4' - 0"
2
FX-15
FX-28
2 COMPARTMENTS
FX-19
FX-13
3
4
FX-23 1
2
3
DN
1
1
FX-01 1
2
3
4
1
2
1
ACC-16 ACC-15
3
4
2
2
EQ-13
ACC-19
2
FX-28
FX-28
FX-08
FX-08
2' -
FX-03 EQ-02
2
3
FX-28
1
2
FX-04 ACC-20 ACC-18
1 2
4
EQ-09
FX-17
FX-13
3
3
3
FX-06
FX-07
FX-07
ACC-16 ACC-15
1
2
3 1
2
FX-16
2
4' - 1"
FX-12 FX-05
EQ-13
EQ-14
1
4'
2
EQ-02
11
2" 1/
" 1' - 0 1/2
POS EQUIP. TBD ACC-17
/2" 51
2
" 3' - 2 1/2
FX-10 1
2' - 6"
2
3
EQ-04
EQ-10
FX-02
4
EQ-09
4
3' - 3" FX-26
FX-12
4
FX-09 HD-01
2' - 0"
7
3
FX-11 3
EQ-15
FX-24
4
PROJECT ADDRESS:
DOUGH HOIST HOPPER
SANITARY NAPKIN DISP.
1/4 BBL MIXER
1601 BROADWAY NEW YORK, NY 10019
1/8 BBL MIXER
SCALE COOKER WATER METER GLAZE
EQ-14
KRISPY KREME DOUGHNUTS - TIMES SQUARE FLAGSHIP
7
PROJECT NAME:
EXISTING HOTEL EXIT CORRIDOR (N.I.C.)
2436 X4
9 I-401
_____________________
DESIGN INTENT ONLY. NOT INTENDED FOR CONSTRUCTION.
THIS DRAWING IS A DESIGN INTENT DOCUMENT. SITE SPECIFIC MODIFICATIONS MADE UNDER THE RESPONSIBLE CHARGE OF THE ARCHITECT AND/OR ENGINEER-OFRECORD WILL BE REQUIRED PRIOR TO USING THIS DOCUMENT FOR BIDDING, PERMITTING, OR CONSTRUCTION.
FX-23
ISSUE DATE: DESIGN CONTACT:
4
EQ-09
19.03.28 B. KYLE
Revision Schedule
FX-17
Rev
Date
By
Description
SHEET TITLE:
FF&E Plan
FURNITURE AND EQUIPMENT PLAN Scale :
1/4" = 1'-0"
SHEET NUMBER:
N
1
FURNITURE, FIXTURES, AND EQUIPMENT PLAN I-102
©Chute Gerdeman: Renderings by others SCALE: AS INDICATED WHEN PRINTED AT 22"X34"
DESIGN INTENT SET
Exterior Drawings
www.chutegerdeman.com
455 South Ludlow Street Columbus, Ohio 43215 USA +1 614 469 1001 STIPULATION FOR REUSE THESE DRAWINGS AND SPECIFICATIONS ARE CONFIDENTIAL AND SHALL REMAIN THE SOLE PROPERTY OF CHUTE GERDEMAN. THEY SHALL NOT BE REPRODUCED (IN WHOLE OR IN PART), SHARED WITH THIRD PARTIES OR USED IN ANY MANNER ON OTHER PROJECTS OR EXTENSIONS TO THIS PROJECT WITHOUT PRIOR WRITTEN CONSENT OF CHUTE GERDEMAN AND / OR OWNER.
ARCHITECT OF RECORD
CONFIRM LOUVER PLACEMENT W/ AOR
START FULL PANEL HERE
L12
L12
L12
MECHANICAL LOUVERS; FINISH TO MATCH GL-03
MT-07
2 A-301.1
EQ
EQ
4
2
3
A-301
A-301
A-301
GX-004
3 1 A-301.1
A-301.1 9' - 2 1/4"
3' - 11"
BROADWAY EXTERIOR
Iconic Donut Truck Walk-up Window Scale :
1/4" = 1'-0"
GX-006-A
SEAM ALIGNS W/ CENTERLINE OF HORIZONTAL MULLION
ST-01
EQ-08
EQ-07
MT-01
HOT NOW SIGN
HORIZONTAL HAT CHANNEL
DECORATIVE METAL PANEL
STONE BASE 19.03.28 B. KYLE
Revision Schedule
1' - 6" 3' - 0 1/2"
1
EQ-06
R 7 1/2"
WINDOW GLASS LED SURFACE LIGHTING TIE SYSTEM
ISSUE DATE: DESIGN CONTACT:
" 1/2 R7
4' - 4 1/2"
3' - 1"
GL-03
1/2"
1' - 6"
2' - 2"
R 11
3' - 3 1/4"
INSULATED METAL PANEL
PROJECT ADDRESS:
GL-05
INTERIOR
1601 BROADWAY NEW YORK, NY 10019
6' - 0"
KRISPY KREME DOUGHNUTS - TIMES SQUARE FLAGSHIP
NIC
GYP. & METAL STUDS
PROJECT NAME:
33' - 0"
SCREEN BY OTHERS
DESIGN INTENT ONLY. NOT INTENDED FOR CONSTRUCTION.
THIS DRAWING IS A DESIGN INTENT DOCUMENT. SITE SPECIFIC MODIFICATIONS MADE UNDER THE RESPONSIBLE CHARGE OF THE ARCHITECT AND/OR ENGINEER-OFRECORD WILL BE REQUIRED PRIOR TO USING THIS DOCUMENT FOR BIDDING, PERMITTING, OR CONSTRUCTION.
Rev
MT-05
FX-24
ALIGN FINISH TRANSITION
Date
By
SHEET TITLE:
MT-06
Description
4
MT-05
SECTION @ MT-05 SYSTEM Scale
1" = 1'-0"
: EXTERIOR ELEVATIONS
3
SECT
SHEET NUMBER:
A-201
SCALE: AS INDICATED WHEN PRINTED AT 22"X34"
DESIGN INTENT SET
©Chute Gerdeman: Renderings by others
Scale :
1" = 1'
KRISPY KREME FLAGSHIP
7° 10 1/2" RECESSED OPENING 1/2" RECESSED OPENING
www.chutegerdeman.com www.chutegerdem
FERROUS MATERIALFERROUS TO MATERIAL TO ACCEPT MAGNETIC GRAPHIC ACCEPT MAGNETIC GRAPHIC
R
1/2" RECESS
1/2" RECESS
1" RECESS
1" RECESS
7
1"
FX-03 FRONT FX-03 ELEVATION FRONT ELEVATION WITH INTEGRATED WITH INTEGRATED BRANDINGBRANDING 7 NTS NTS Scale :
Scale :
6" VERIFY DEPTH W/ 6" MONITOR VERIFY DEPTH W/ MONITOR 2" SPEC. & MOUNTING HARDWARE SPEC. & MOUNTING HARDWARE
CONCEAL POWER CONCEAL POWER AND DATA IN VOID AND DATA IN VOID
Scale :
2' - 9 1/2"
2' - 9 1/2"
TYP.
TYP.
Scale :
Scale :
15° T-SHIR 15° T-SHIR T DISPLA T DISPLA INTO PO INTLOPO Y SITION FO Y TO O CKSITION FO TO LOCK R DISPLA R DISPLA Y Y
R
GX-031
28 I-507
7' - 11"
7' - 11"
6' - 5"
8' - 3"
8' - 3"
6' - 5"
28 I-507
_____________________
FINISH DETAIL
_____________________
28 I-507
FINISH DETAIL
_____________________
FINISH DETAIL
27 I-507
_____________________
28 I-507
_____________________
27 I-507
5 I-501
1' - 4 1/2"
FINISH DETAIL
4
_____________________
FX-01 FRONT FX-01 ELEVATION FRONT ELEVATION 4 1/2" = 1'-0" 1/2" = 1'-0" Scale :
Scale :
Scale :
Scale :
GX-029
Scale :
GX-029
Scale :
PC-03
PC-03
TOPPER
TOPPER
MT-01
MT-01
Scale :
GX-029
GX-029
TOPPER SUPPORTS TOPPER SUPPORTS FINISH DETAIL
8 I‐105.1
3' - 0"
8"1"7 1/2"1' - 7 1/2"
1"
EQ-02 PC-04 PC-03 BACKER PANEL
PC-03
FRAME PC-04
PC-04
EQ-02RECESSED STANDARDS PC-04TO BE FLUSH W/ BACKER PC-03PANEL BACKER PANEL
RECESSED STANDARDS TO BE FLUSH W/ BACKER PANEL
PC-03 PC-03 ENCLOSURE FACE ENCLOSURE FACE 2' - 0"
1" 2' - 0"
1' - 10"
EQ 3" EQ
EQ 3" EQ
RECESSED STANDARDS TO BE FLUSH W/ BACKER PANEL
8" 7 1/2"
1' - 10"
1' - 7 1/2"
1"
1"
PC-03
FRAME
PC-04
1"
3' - 0"
FINISH PC-04DETAIL RECESSED STANDARDS 8 TO BEI‐105.1 FLUSH W/ BACKER PANEL
WD-01
WD-01
PLATFORM
PLATFORM
MT-01 BASE FINISH TO MATCH MT-01
MT-01 BASE FINISH TO MATCH MT-01
Scale :
Scale :
Scale :
Scale :
MT-01 PC-03 TOPPER
PC-04 STORAGE CUBBY
PC-03 FRAME
PC-03 FRAME
PC-03 BOWTIE RECESS
PC-03 BOWTIE RECESS
GX-028
GX-028
PC-04 PC-03
PC-04 PC-03
BACKER PANEL
BACKER PANEL
GX-031
GX-031
12' - 7 1/2" EQ
EQ EQ
3
3
I-501
I-501
12' - 7 1/2" EQ EQ
PC-04 EQ EQ
1' - 6"
1' - 6"
1' - 6"
WD-01 PLATFORM
WD-01 PLATFORM
MT-01 BASE FINISH TO MATCH MT-01
MT-01 BASE FINISH TO MATCH MT-01
1' - 6"
Scale :
Scale :
PC-04 STORAGE CUBBY PC-04
19.03.28 B. KYLE
Revision Schedule Revision Sched
Rev
Date
MT-02
MT-02
1 1/2" DIAMETER FRAMING TYP.
1 1/2" DIAMETER FRAMING TYP.
WD-02
WD-02 SHEET TITLE: DRAWER BODY
DRAWER BODY
By
Rev
Date Description By
Descr
SHEET TITLE:
DESIGN DETAILS DESIGN DETAILS
WD-01 WD-01 DRAWER W/ LOCK DRAWER W/ LOCK
4" LOCKING CASTER4" LOCKING CASTER
FX-02 3D VIEW FX-02 3D VIEW 9 9
WD-02 T-SHIRT DISPLAY FRAME
RECESSED RECESSED STANDARDS TO BE STANDARDS TO BE FLUSH W/ BACKER FLUSH W/ BACKER PANEL PANEL ISSUE DATE: ISSUE19.03.28 DATE: DESIGN CONTACT: DESIGN B. CONTACT: KYLE PC-04 PC-04 PC-03 PC-03 BACKER PANEL BACKER PANEL
EQ
OPTIONAL GRAPHIC OPTIONAL GRAPHIC
4" LOCKING CASTER4" LOCKING CASTER
FX-02/FX-03 PLAN FX-03 3D VIEW FX-02/FX-03 PLAN FX-03 3D VIEW 11 11 10 10 1/2" = 1'-0" 1/2" = 1'-0"
MT-01
TOPPER SUPPORTS TOPPER SUPPORTS PC-03 TOPPER
Scale :
WD-02 T-SHIRT DISPLAY FRAME
Scale :
1' - 6"
Scale :
1' - 6"
Scale :
1' - 4 1/2"
FX-01 SECTION FX-01 SECTION 3 3 1/2" = 1'-0" 1/2" = 1'-0"
FX-02/FX-03 FX-02/FX-03 LEFT LEFT FX-03 FRONT FX-03 FRONT FX-02 FRONT FX-02 ELEVATION FRONT ELEVATION FX-02/FX-03 FX-02/FX-03 RIGHT RIGHT 15 14 14 13 13 12 12 1/2" = 1'-0" 1/2" = 1'-0" 1/2" = 1'-0" 1/2" = 1'-0" 1/2" = 1'-0" 1/2" = 1'-0" 1/2" = 1'-0" 1/2" = 1'-0" Scale :
5 I-501
_____________________
1' - 6"
8 FINISH I‐105.1 DETAIL
1' - 6"
8 FINISH I‐105.1 DETAIL 1' - 0"
1' - 0"
28 I-507
FINISH DETAIL
FINISH DETAIL
_____________________
4" 4"
FINISH 28 I-507 DETAIL
_____________________
4" 4"
4" 4" 8"
4" 4" 8"
4" 4"
4" 4"
_____________________
15
28 I-507
_____________________
1 1/2"
2' - 2"
GX-031
FINISH 28 I-507 DETAIL
R 2"
6"
1"
_____________________
GX-029
6"
1"
GX-028 19 I-501
1 1/2"
1' - 6 3/4"
_____________________
1' - 4 1/4"
2' - 2" 5' - 0"
4' - 4"
5' - 0"
R
1' - 4 1/4"
28 I-507
_____________________
4' - 4"
28 I-507
1 11/2" 1/2"
1/2" W/ EASED EDGES
GX-028 19 I-501
1' - 6 3/4"
1 1/4"
1 1/4" 1 1/2"
_____________________
_____________________
THIS DRAWING IS A DESIGN THIS DRAWING INTENT IS A DESIGN INTE DOCUMENT. SITE SPECIFIC DOCUMENT. MODIFICATIONS SITE SPECIFIC MOD MADE UNDER THE RESPONSIBLE MADE UNDERCHARGE THE RESPONSIBLE OF THE ARCHITECT AND/OR THE ARCHITECT ENGINEER-OFAND/OR ENGINE RECORD WILL BE REQUIRED RECORDPRIOR WILL BE TOREQUIRED USING PRI THIS DOCUMENT FOR THIS BIDDING, DOCUMENT PERMITTING, FOR BIDDING, P OR CONSTRUCTION.OR CONSTRUCTION.
T-SHIRT DISPLAY TOT-SHIRT PIVOT DISPLAY TO PIVOT UP TO ALLOW ACCESS UP TO TO ALLOW ACCESS TO STORAGE CUBBIES BEHIND STORAGE CUBBIES BEHIND
1/2"
Scale :
3' - 6 1/2"
1' - 7 1/2"
6 3/4"
GX-029 1 1/4" 1 1/4"
1 1/4"
FINISH DETAIL 1' - 7 1/2"
1 1/4"
WB-01
Scale :
6 3/4"
FINISH DETAIL 1"
Scale :
1 1/2"
R
1"
3" TO FINISH FACE OF WB-01
WB-01
FX-02/FX-03 FX-02/FX-03 SPINE SECTION SPINE SECTION 16 1" = 1'-0" 1" = 1'-0"
3' - 6 1/2"
I-501
17 I-501
1 3/4"
I-501
17 I-501
1/2" W/ EASED EDGES
16
Scale :
1 3/4"
R
FX-03 SECTION FX-03 SECTION 17 1" = 1'-0" 1" = 1'-0" 16
3" TO FINISH FACE OF WB-01
DRAWER PULL DRAWER DETAIL PULL DETAIL 5 1" = 1'-0" 1" = 1'-0"
5
FX-01 MERCHANDISING FX-01 MERCHANDISING REFERENCE REFERENCE 6 NTS NTS
R 2"
16
WD-01
2' - 1
6
METAL FRAME TO METAL FRAME TO CONCEAL EDGES OFCONCEAL EDGES OF DIGITAL SCREEN DIGITAL SCREEN
Scale :
WD-01
ARCHITECT OF ARCHITECT RECORD OF RECORD
EQ-02
DIGITAL SCREEN MOUNTED DIGITAL TO SCREEN MOUNTED TO BACKER PANEL & SUPPORTED BACKER PANEL & SUPPORTED FROM BASE AS NEEDED FROM BASE AS NEEDED
17
WD-02
INSET FOR DRAWER PULL
1/2"
EQ-02
WD-02
INSET FOR DRAWER PULL
2' - 1
2"
PROJECT ADDRESS:
FERROUS MATERIALFERROUS TO MATERIAL TO ACCEPT MAGNETIC GRAPHIC ACCEPT MAGNETIC GRAPHIC
1"
THESE DRAWINGS AND THESE SPECIFICATIONS DRAWINGS AND ARE SPECIFIC CONFIDENTIAL AND SHALL CONFIDENTIAL REMAIN THE AND SOLE SHALL REMA PROPERTY OF CHUTE PROPERTY GERDEMAN. OF CHUTE THEY GERDEMA SHALL NOT BE REPRODUCED SHALL NOT (INBE WHOLE REPRODUCED OR (IN IN PART), SHARED WITH IN PART), THIRDSHARED PARTIESWITH OR THIRD P USED IN ANY MANNER USED ON OTHER IN ANY MANNER PROJECTS ON OTHER OR EXTENSIONS TO OR THIS EXTENSIONS PROJECT WITHOUT TO THIS PROJE PRIOR WRITTEN CONSENT PRIOR WRITTEN OF CHUTECONSENT OF CH GERDEMAN AND / OR GERDEMAN OWNER. AND / OR OWNER.
Scale :
PROJECT ADDRESS: KRISPY KREME DOUGHNUTS - TIMES SQUARE FLAGSHIP
8"
10 7° R
Scale :
STIPULATION FOR STIPULATION REUSE FOR REUSE
1' - 7" V.I.F
4"
4"
164°
1' - 7" V.I.F
FX-02/FX-03 FX-02/FX-03 MERCHANDISING MERCHANDISING REFERENCE REFERENCE 8 NTS NTS
8
3"
1601 BROADWAY NEW YORK, NY 10019
R 1/2"
3"
5 1/2"
DESIGN INTENT ONLY. NOT INTENDED FOR CONSTRUCTION.
164°
R 1/2"
10 7°
5 1/2" 1' - 10"
PROJECT NAME:
Scale :
BRANDING ELEMENTS INTEGRATED WITH INTEGRATED WITH BRANDING ELEMENTS THE SURFACE OF THE MATERIAL OR THE SURFACE OF THE MATERIAL OR SIMILAR FABRICATION TO WITHSTAND SIMILAR FABRICATION TO WITHSTAND HEAVY TRAFFIC, FADING, AND CHIPPING. HEAVY TRAFFIC, FADING, AND CHIPPING.
DESIGN INTENT ONLY. NOT INTENDED FOR CONSTRUCTION.
Scale :
1' - 2" V.I.F
BOWTIE RECESS BOWTIEDETAIL RECESS DETAIL 19 1" = 1'-0" 1" = 1'-0" 1' - 10"
8"
1' - 2" V.I.F
19
455 South Ludlow 455 South Street Ludlow S Columbus, Ohio Columbus, 43215 Ohio USA 432 +1 614 469 +1 1001 614 469 1001
CONTENT TBD BY BRAND. CONTENT TBD BY BRAND.
PROJECT NAME:
° R11" 07
R 1"
/2" R1
164°
KRISPY KREME DOUGHNUTS - TIMES SQUARE FLAGSHIP
R 1"
1 1/4"
/2" R1
164° R 1"
1 1/4"
Fixture Drawaings
2
FX-01 PLAN FX-01 PLAN 2 1/2" = 1'-0" 1/2" = 1'-0" Scale :
Scale :
1
FX-01 3D VIEW FX-01 3D VIEW 1 Scale :
Scale :
WB-01 BASE
WB-01SHEET NUMBER: BASE
I-501
SHEET NUMBER:
I-501
SCALE: AS INDICATED SCALE: WHENAS PRINTED INDICATED AT 22"X34" WHEN PRIN
DESIGN INTENT DESIGN SET INTENT
©Chute Gerdeman: Renderings by others
Completion Photos
©Chute Gerdeman: Photos are property of others
LUXURY CONDOS, SEABROOK WA We worked to design a high-profile new condo development in Seabrook, Washington. This was the first of it’s kind in the small, charming town on Washington’s rainy coast. The luxury condos would draw those from Seattle & beyond looking for a part-time beachy getaway.
beach natural condo scheme where refined hospitality inspired details meet coastline charm
26
©MG2
Corner Unit Rendering
©MG2: Rendering by Radical Galaxy
PROJECT SHIMMER FOOD EMPORIUM, INDIA The client wanted to create a new food emporium concept, unique to international cuisine and luxury retail offers. This experience space would house multiple take-away counters and quick service restaurants, as well as full service restaurant offers amongst speciality retail offers such as in-house roasted coffee beans, olive oil bar, fresh herbs and mushrooms growing on site, and a juicery. The experience would be one-of-a-kind and different than any food concept that has come before.
The core principles that guide the type of experience we are creating in this space: FOOD AS THE STAR INTERNATIONAL LUXURY EXPERIENTIAL EDUCATION BEST SERVICE & TECH DYNAMIC & RELEVANT
©Gensler
©Gensler
Custom serving pieces, flatware, and dishware
Hand-crafted custom furniture (barstools, chairs, tables)
!
"This installation feels alive!" Patron observes light, plant, & LEDs integrated into a living kinetic digital scupture.
©Gensler
Project Shimmer - Luxury Materiality Concept Study
©Gensler
CITY CENTER SHOPPING MALL, BAHRAIN I was tasked with creating a memorable food hall experience, elevating the customer amenity areas and providing comfort and refuge in a busy area of the shopping center. The concept fused abundant overgrown greenery with simple scandinavian furniture, for a beautiful indoor/outdoor sunlit seating area with over 1,000 seats.
©Gensler
©Gensler
CITY CENTER SHOPPING MALL, BAHRAIN VIP Arrival Lobby
©Gensler
Luxury Restaurant Cluster
©Gensler
HYUNDAI PARC1 VIP LOUNGES, SEOUL KOREA Below is the Black Jasmine Lounge Design for the Hyundai Parc1 mall in Seoul. Hyundai features amenity lounges throughout their properties for VIP guest access including lounges to relax and extend the personal shopping experience. The overall concept for all 4 lounges was ‘the parlour’ which consisted of the art parlour, sound parlour, botanic parlour, and portrait parlour.
art parlour
black jasmine lounge entry rendering ©CallisonRTKL
ART DISPLAY
GALLERY HALL
RECEP. PSR KITCHEN
POWDER
RESTROOM
FITTING ROOM
REST AREA STORAGE
ART DISPLAY
art parlour concept lounge
©CallisonRTKL
TOWN CENTER APARMENTS REMODEL, PORTLAND, OR The Town Center Park Apartments were dated and ready for an extensive remodel. This suburban multi-family complex in the small town of Wilsonville, Oregon is a short drive away from the bustling city of Portland. I created two concepts for the clubhouse remodel connected to the surrounding context and target tenant while elevating the brand with a timeless, fresh scheme that feels inviting, warm, and functional.
concept 1
REFINED HEARTH the welcoming meeting point between town and nature, the interplay between manmade and natural materials
©MG2
©MG2
concept 2
NATURAL CURRENTS flowing lines of texture & spaces influenced by the surrounding landscape
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©MG2
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Concept 2 Design Development
finishes
UPHOLSTERY
ACCENT PAINT
ACCENT WALLCOVERING
WALL & TRIM PAINT
FLUTED GLASS
WOOD FINISH
key plan
©MG2
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MULTIFAMILY HIGH-RISE AMENITIES, DOWNTOWN SEATTLE -
D
I worked with a team to refresh amenity spaces in a high-rise apartment building in downtown Seattle. These spaces included lobby & coworking, fitness, rooftop lounges, & the rooftop exterior. I led the FF&E throughout, creating eclectic combinations to stregnthen our jazz theme that was reminiscent of the location.
COLORFUL ART
LOUNGE SEATING GROUP + SOFA SECTIONAL -
+ (1) LOUNGE CHAIR
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+ (1) SIDE TABLE + COFFEE TABLE + (2) ‘C’ TASK TABLES
C
+ AREA RUG AREA RUG
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GREAT ROOM KEY PLAN
B
ACCESSORIES
3D PERSPECTIVE -
A
1
ACCENT PILLOW
ROOF TOP AMENITY OPT. 4 - BA WORKING_V2 Copy 1 Copy 1 ACCENT PILLOW
SCALE:
1/8" = 1'-0"
ACCENT PILLOW
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ROOFTOP SKY PARLOR & RECORDING STUDIO FF&E -
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GREAT ROOM SEATING GROUP + SOFA + (3) LOUNGE CHAIRS + OTTOMAN + (2) ‘C’ TASK TABLES
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+ (2) SIDE TABLES
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+ AREA RUG + FLOOR LAMP
RECORDING STUDIO SEATING GROUP + (4) SWIVEL LOUNGE CHAIRS + COFFEE TABLE + OPT. SIDE TABLE(S)
SKY PARLOR & RECORDING STUDIO KEY PLAN
+ AREA RUG
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1
ROOF TOP AMENITY OPT. 4 - BA WORKING_V2 Copy 1 Copy 1 SCALE:
1/8" = 1'-0" ACCESSORIES & ART
1
2 ACCENT PILLOW
ACCENT PILLOW
3 RECORD ART
4
3D PERSPECTIVES
5
©MG2
SALISH LODGE RENNOVATION, SNOQUALMIE, WA The Salish Lodge, perched atop the iconic Snoqualmie Falls, needed quick rendering ideas of how to dramatically enhance the guest experience and add additional amenity space. This included a new open fireside lounge in the lobby as well as a new ballroom amenity to hold everything from business conventions to weddings.
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Ballroom View
©MG2