CARMEN MORENO
Interior Designer
THE KINGDOM OF LUXURY
01 GROUND FLOOR 02 FIRST FLOOR 03 SHOWROOM AREA
Valentino Store Design Project
WHERE MILAN, ITALY CLIENT VALENTINO FLOOR AREA 200 M2 WHEN NOVEMBER - DECEMBER 2012
This project is placed in Milan, Italy. For this particular project I was ask to design a Valentino store to serve as a flagship so the design and all the materials could be used in any location around the world. I got inspired by the contemporary princess to create the space.
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It was important to enhance the legacy of Valentino Garavini trough the design that’s why I took in consideration some of the keywords that most likely represent the essence of the Brand and they are sensual, classic, style revival, feminine, elegant, contemporary, glamorous and magic just to mention a few.
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contemporary princess
CONCEPT
PANTONE DS 9-8 C
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PANTONE 4755 C
PANTONE 480 C
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01. Natural stones “rosa bello marble” by Antonili. 02. Pezzara “brown oro bianco” by Studioart. 03. Wood floors “chevron classique” by Quodeus. 04. Sheers “lou lou col. 001” by Dedar Milano. 05. Dega spatolato ts18_rosso “resina” by Gobbetto. 06. Metallics “gold mine” by Carvart. 07. Overview mesheshes “egla twin” by Haver & Boecker. 08. Conturax “borosilicate glass tubing” by Schott. 09. Bespoke panels by Woodfit.
PANTONE 8003 C
PANTONE DS 325-9 C
PANTONE 1795 C 05
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MATERIAL CHART
COLOR CHART
PANTONE 426 C
DRAGON EGGS Visionnaire Showroom Design Project
WHERE MILAN, ITALY CLIENT VISIONNAIRE FLOOR AREA 200 M2 WHEN DECEMBR 2012 - FEBRUARY 2013
This project is placed in Milan, Italy. we were asked by the client to tell a story based on their on their brand story. The project is divided in four main areas an each area has a name the entrance is lord snow, the stairs is the knightsroad, the lounge area is the golden crown and the showroom is the dragon egg. We tried to tell a story based on the epic tales, from fantasies, magic, thresholds and the cinema, since we needed to keep the identity of the place that once was an old cinema. But we keep during the design process all the brand values and from our brand analysis and they are a duality like classicalcontemporary, feminine-masculine, functionbeauty and concept-detail.
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FURNITURE PICTURES VIEW FROM THE ENTRANCE
seductive, thresholds, magic, cinema and epic story
CONCEPT
PANTONE COOL GRAY 1 C
PANTONE WARM GRAY 1 C
PANTONE 535 C
PANTONE 7544 C
PANTONE 5305 C 01
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PANTONE 534 C
PANTONE COOL GRAY 2 C 01. Bianco Neve marble by Antolini. 02. Acrilyc rods with led by Plexiglass. 03. Virgola by Lithos design. 04. Perforated steel sheets with white led light - backlight. 05. Aluminium panels. 06. Afyon gold marble by Antolini. 07. Barrisol panels by Barrisol. 08. Bianco thashsos extra by Antolini.
PANTONE 466 C
PANTONE 729 C
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MATERIAL CHART
COLOR CHART
PANTONE 468 C PANTONE RED 032 C
01 VIEW FROM THE LOUNGE AEREA 02 SECTION D’ - D 0 SECTION E - E’
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CONTINUITY
01 FLOOR PLAN 02 VIEW FROM THE COUTURE COLLECTION
Dirk Bikkembergs Store Design Project
WHERE EVERYWHERE CLIENT DIRK BIKKEMBERGS FLOOR AREA 100 M2 WHEN MARCH - MAY 2013
This project doesn’t have a specific location so it means that it could be placed in any city of the world. I was asked to design a store that represent all the brand values which are contemporary, young & fresh, detailed, sportive and innovative. So I translated all those values into the design concept while I was developing the project. Dirk Bikkemberg its an innovative brand and they have created a whole new concept for their products in order to be able to succeed in the luxury fashion sector and it’s called Sport Couture. The store features their current three main collection for men along with the shoes and accessories collections. 01
cosmopolite, organic, power, motion and equilibrium
CONCEPT
PANTONE 9063 C
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PANTONE COOL GRAY 10 C
PANTONE 426 C 01. Red Velvet by Dadar. 02. Tactile by Nextep leather. 03. Elmonordic by Elmo leather. 04. White acrylic by MDF Italia. 05. Grass. 06. White matte mdf by Binderholz. 07. Couleurs by Dacryl. 08. Erosion by Energia natural.
PANTONE 369 C 05
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MATERIAL CHART
COLOR CHART
PANTONE 222 C