Typography

Avon’s new visual system incorporates two distinctive typefaces: Woodland Bold and Fahkwang. Woodland Bold, a captivating and versatile serif typeface, showcases the elegance and flexibility associated with femininity. Its stroke shapes gracefully depict the essence of women, while the sharp serifs symbolize their strength and unwavering determination, flawlessly aligning with the mission of the new Avon.

On the other hand, Fahkwang, a fusion of Thai and Latin sans-serif styles, boasts a striking contrast. Inspired by the captivating headlines of old Thai newspapers, Fahkwang adds a touch of cultural influence to the branding. When combined with Woodland Bold, Fahkwang creates a visually enticing harmony that embodies the harmonious interplay between the softness and resilience inherent in women. As a secondary typeface, Fahkwang excels at conveying intricate information to the audience with enhanced efficacy.