Tech-Underwear + Accessories
CARMEN MARIA PONCE | MICHELLE WU
CONTENT Company Over view Target Customer Design Inspiration Design Specifications Finances + Logistics Launching Branding
ABOUT STELLA Born in London and studied at the Central St Martins. “A signature style of sharp tailoring, natural confidence and sexy femininity was immediately apparent in her first collection and after only two collections, in 1997, she was appointed the Creative Director of Chloe in Paris and enjoyed great success during her tenure.” She is an ecologist designer that doesn’t use leather or fur in her designs Stella McCartney’s commitment to sustainability is evident throughout all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company.
THE BRAND Luxury lifestyle brand that was launched under the designers’ name in partnership with Kering in 2001, now a joint venture at 50/50. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and its impact on the environment. The brand is constantly exploring innovative ways to be more sustainable store display to product manufacture. The brand offers ready to wear as well as handbags, shoes, children’s line, eye-wear and a woman’s fragrance. Aim to make responsible decisions in every part of the business, including the way they design and operate the stores and offices (wood, packaging and paper, LED lights) “We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable.” Respects People, Nature and Animals
THE BUSINESS In 2003, Stella McCartney launched her first perfume “STELLA� Partnership with adidas was introduced in September 2004. The critically acclaimed sports performance collection adidas by Stella McCartney, has since successfully grown to include several athletic disciplines including running, gym, yoga, tennis, swimming, winter sports and cycling Stella McCartney launched her first fragrance POP and also opened her menswear and kids category Price Point ranges from $183 up to $2,450 51 stores over 77 countries and ships to over 100 countries
SUSTAINABLE FASHION COMPETITORS
Edun
Zero by Maria Cornejo
Honest By
BRAND AESTHETIC COMPETITORS
Chloe
Celine
Victoria Beckham
CUSTOMER BASE Age ranges from 25 to 45 years old Mainly upper class European society with an income of 350k and above Live in highly Metropolitan cities like London, Hong Kong, New York. Well-to-do business professionals willing to pay more for high-quality products and environmental responsible Customers are highly loyal to brand because of its quality and company’s values Stella customers have a career driven lifestyles, while also being environmentally conscious Connected to media most commonly to Refinery29 and British Vogue
CUSTOMER PROFILE Name Gemma Age 29 years old Income Upper class with an income of 500K Life Traits Married women who lives in New York, is always on the go , and enjoys reading Vogue and Refinery 29 Occupation Chief Creative Officer of Ad Agency Hobbies Hangout with her friends, attend to fashion and gala events, and does yoga or takes a morning quick run Key Drivers Looks for feminine brands that are fashion forward and environmentally conscious . Offering her comfortability and business casual clothes for her day to day
SELECTED MANUFACTURER AAC Textiles is ideally situated in the north of Portugal, near to the Francisco Sรก Carneiro airport, which has direct flights to all major European cities. Portugal has long been recognized as the primary center of European textile production with its wide range of dynamic and innovative factories. Responsible and transparent operations, and continue to look for opportunities to improve. Introduced internal procedures and a politics of environmental responsibility which ensures a limited use of plastics, a reduced consumption of water, installation of LED T-5 and CFL, and the recycling of paper and cardboard. Well respected and top known clients YSL, rag & bone, Ted Baker and Carven. Email p_a@aactexteis.pt Phone + 351 252 800 200 Fax + 351 252 833 150
http://www.aactextiles.com/en/
an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort DESIGN INSPIRATION an effortless effort Inspired by the Bauhaus Era, we created an an effortless ergonomic effort capsule technology products that supports career driven lifestyle women. We integrated fiber an effortless effort technology such as silver nano fiber in the knitwear for an effortless effort its antibacterial property and energy transformation. an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort an effortless effort
.
18-1662 TCX Flame Scarletn
19-4003 TCX Black Onyx.
10390 C Silver Metallic.
PRODUCT DESCRIPTION Our product is inspired by energy source, it combines our body with minerals and healing. We want to provide consumers the opportunity to experience healing and stress coping though the use of seamless tech accessories. Focus on the well being of the customer through the use of active apparel. Tech–Underwear + accessories that will not only satisfy there needs of the specific product but also heal them.
Bayers Bandeau $140
De Stijl Bodysuit $140
Rohe Sleeves $135
Brandts Brief $80 Itten Leg Warmers $135
Moholy Neck Warmer $110
Mondrian Capri $160
Breuers Bib $105
Klee Socks $50
Albers Leggings $190
FABRIC SELECTION
Silver Yarn has long been used as a natural and proven antimicrobial against bacteria, fungus, mold and other microbes. Silver is a natural antibacterial that works by killing bacteria, fungi and yeast by interfering with the metabolism necessary for respiration of these microbes. Our antimicrobial performance is sustainable for the life of all of its products. The products will not lose any of the benefits of the silver bonding process over time or washings.
FINANCIAL OVERVIEW Period Length Filed Currency Exchange Rate (Period Average) Consolidated Sales / Turnover Exports Cost of Sales Gross Profit / (Loss) Operating Expenses Other Operating Income Operating Profit / (Loss) Total Financial Income & Gains External Interest Receivable Total Financial Expenses & Losses External Interest Payable Group Interest Payable & Other Financial Expenses & Losses Profit / (Loss) Before Taxes Total Taxes Current Taxation Deferred & Other Taxation Profit / (Loss) After Taxes Net Profit / (Loss) Dividends Retained Profit / (Loss) For The Year Total Employees Remuneration Total Depreciation & Amortisation Total Directors Remuneration Highest Paid Director Total Auditors Remuneration Audit Fees Total Number of Employees
Stella Mccartney Ltd. Annual Profit & Loss [Standardized in USD Millions] 31-Dec-2016 12 Months GBP No
-
31-Dec-2015 12 Months GBP 0.739605 0.654202 No 56.3 43.7 6 50.3 38.6 1.2 12.9 0 0 0 0 12.9 3.4 3.8 -0.4 9.4 9.4 11.7 -2.2 24 2.3 4.3 4.3 0.1 0.1 152
31-Dec-2014 12 Months GBP 0.607187 No
48.6 34.5 6.4 42.1 33.3 1.4 10.2 0 0 0.1 0 0.1 10.1 2.7 3 -0.4 7.5 7.5 7.1 0.4 22.2 2.5 3.8 0.1 0.1 130
52.1 7.1 44.9 35.1 0 9.9 0 0 0.2 0.2 9.7 2.6 2.2 0.3 7.2 7.2 7 0.2 20.2 2.7 4.7 0.1 0.1 134
31-Dec-2013 12 Months GBP 0.639407 No
31-Dec-2012 12 Months GBP 0.631174 No
44.4
40.8
-
-
4.4 40 32.3 0 7.8 0 0 0.1 0 0.1 7.6 2.1 2 0.1 5.6 5.6 4.7 0.9 19 2.3 5.1 0.1 0.1 84
-
-
4.3 36.5 29.2 0 7.3 0 0 0.1 0 0.1 7.2 1.9 2 -0.1 5.4 5.4 4.8 0.6 15.4 2.5 3.8 0.1 0.1 69
Unit Assortment Plan Breakdown Stella McCartney Women's Tech & Underware Accessories F/W18 Style # 1101 1102 1103 1104 1105 1106 1107 1108 1109 1110 TOTALS
Description % to total Total Units Socks 12% 2000 Brief 11% 1800 Bandeu 11% 1800 Legwarmers 10% 1600 Handwarmers 10% 1600 Leggings 11% 1800 Capri 10% 1650 Body Suits 11% 1750 Neck warmer + Zipper 7% 1100 BIB 7% 1100 100%
16200
Average Monthly Units 333 300 300 267 267 300 275 292 183 183
Retail per unit $ 50 $ 80 $ 140 $ 135 $ 135 $ 190 $ 160 $ 140 $ 110 $ 105
Total Retail Cost per unit Total Cost Tot Margin $ Marup % $ 100,000 $20.50 $41,000.00 $59,000.00 $ 144,000 $38.50 $69,300.00 $74,700.00 $ 252,000 $54.60 $98,280.00 $153,720.00 $ 216,000 $33.75 $54,000.00 $162,000.00 $ 216,000 $33.75 $54,000.00 $162,000.00 $ 342,000 $47.50 $85,500.00 $256,500.00 $ 264,000 $40.00 $66,000.00 $198,000.00 $ 245,000 $47.50 $83,125.00 $161,875.00 $ 121,000 $38.50 $42,350.00 $78,650.00 $ 115,500 $35.77 $39,347.00 $76,153.00
270 $ 1,245 $ 2,015,500
$ 632,902 $ 1,382,598
59% 52% 61% 75% 75% 75% 75% 66% 65% 66%
TIME AND ACTION CALENDAR STYLE Women's Tech Underwear + Accessories LABEL Stella McCartney ACCOUNT MANAGERS Michelle Wu | Carmen Ponce
SEASON Fall / Winter 2018 VENDOR AAC Production & Development COUNTRY OF ORIGIN Portugal
ACTION / ACTIVITIES
DATE
ORDER CONFIRMATION/PRODUCTION RESERVATION DATE COMPLETE COLOR/PATTERNS BREAKDOWN DUE 1ST LABDIP/STRIKE OFF SUBMISSION FROM VENDOR 1ST LABDIP/STRIKE OFF COMMENTS FROM BUYER FINAL LABDIP/STRIKE OFF APPROVAL DUE 1ST FIT SAMPLE SUBMIT 1ST FIT SAMPLE COMMENTS DYE FIT APPROVAL DUE DATE LATEST TRIMS/ACCESSORIES APPROVAL DATE PIECE GOODS KNITTING/WEAVING DATE PIECE GOODS DYEING (SOLIDS) DATE BULK FABRIC SUBMIT FOR APPROVAL AD SAMPLES SUBMIT FABRIC EX MILL FABRIC IN FACTORY(PRODUCTION COO) DATE ACTIONABLE PREPRO SUBMIT PRODUCTON CUTTING PRODUCTION SEWING COMMENCE TOP SAMPLE SUBMIT SHIPMENT AT CONSOLIDATOR DATE ARRIVE IN USA LINE RELEASE
1/20 1/28 2/27 3/2 3/30 3/2 3/9 4/30 2/27 3/30 3/30 4/15 4/10 4/30 5/5 5/10 5/15 5/15 5/15 6/15 7/20 8/2
DESIGN SPECIFICATIONS SPECIFICATION SHEET BRAND: STYLE DESRIPTION: TECHNICAL SKETCH:
STELLA MCCARTNEY LEGGINGS
STYLE NUMBER: #1106 FABRICATION: NANO SILVER TECH KNIT
SEASON: A/W 2019 ORDER DATE: 5/15/18 COLOR: SILVER W/ BLACK, SILVER W/ RED, SILVER W/ WHITE ORDER QUANTITY: 2000 UNITS ORDER SIZE RANGE: S , M , L , XL (1:2:2:1) # MEASUREMENT DESCRIPTION: S M 1 LENGTH HPS 37.0 38.6 2 WAIST RELAXED 21.3 22.9 3 WAIST STRETCHED 29.2 30.8 4 HIPS RELAXED 33.1 34.7 5 HIPS STRETCHED 40.2 41.8 6 HEM HEIGHT 9.5 11.1 7 RISE 6.3 7.9 OTHER COMMENTS:
DELIVERY DATE:
5/8" WAISTBAND
-
COST SHEET: ITEM FABRIC LINING LABELS CMT FIRST COST DUTY FREIGHT AGENT FEE LC MARKUP RETAIL PRICE
QUANTITY –
PER UNIT 1.25 $ 20 – 3 $ 1 1 $ 6.75 28.20% 1 6%
– –
UNIT yd pc lb
dt 0.88 shp lb
–
PRELIMINARY $ 25.00 – $ 3.00 $ 6.75 $ 34.75 $ 9.8 $ 0.9 $ 2.1 $ 47.5 75% $ 190
8/5/18
L
XL
TOLERANCE
40.2
41.8
1.6
24.5
26.1
1.6
32.4
34.0
1.6
36.3
37.9
1.6
43.4
45.0
1.6
12.7
14.3
1.6
9.5
11.1
1.6
MARKETING STRATEGY Partner with Apple and offer the customers the opportunity to have a track-able healthy lifestyle while being conscious of their mental state. A combination of technology and apparel that will offer healing through the fabrication. Advertising through Social Media and Magazines
In-Store experience Setup, where the benefits and key aspects of the product are going to be
showcase and will encourage customers to try the products and get the feel and quality of the garment as well as getting to know the benefits and heeling aspects of the fabric.
Pop-Up store during International Women’s Day, where a booth/space is going to be located in metropolitan cities such as LA and New York to showcase the new product.
Body Energy Tracker App that will give users the chance to know their energy status and recommend activities they can realize in order to relieve that energy.
Promote the Rechargeable Energy Mat by giving clients a free pair of Silver Socks thus they can try the new item
LAUNCHING EVENT For the official launch event we will host a brunch cocktail at NY Madison Avenue Flagship store. The guests invited will be mainly press , industry professionals, future partners (Apple), and a couple of our top clients. The event will give the guest the opportunity to experience the product and feel the fabric. benefits and garment construction. They will have the chance to try the product and style it with their outfit. The event is going to be more focus on the experience the guests get rather than the product itself. The product will be shown as an additive to the event, but what we are aiming for is a unique and heeling experience.
Location Madison Avenue Flagship, NY Date Friday July 27, 2018 Budget 100k
BRANDING
AT&T
17:30
stellamccartney
SOCIAL MEDIA
stellamccartney 3,523 posts
4.9m followers
178 following
Stella McCartney Welcome to #StellasWorld! Follow Stella McCartney Kids: @StellaKids Follow Stella Menswear: @StellaMenswear Shop new arrivals stell.am/2wOuGy7
36,875 Likes
stellamccartney Leggings is made with ethically sourced
organic cotton and woven with silver nanotech yarn, for fabric that is sustainable and durable. 6 MINUTES AGO
BILLBOARD
GIF/SOCIAL MEDIA
THANK YOU
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