Andre Carnevale MFA Portfolio by Andre Carnevale

FOREWORD

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S ELEC T ED WO R K S OF A ND RÉ CARNEVALE, MF A

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SELECTED WORKS OF ANDRÉ CARNEVALE, MFA

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SELECTED WORKS OF ANDRÉ CARNEVALE, MFA

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TABLE OF CONTENTS Pattern Guide // Project definition

FOREWORD

Pattern Recognition

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INNOCENCE & SACRIFICE

Monstr um Humana

RUSSIAN AMERICANA

Shapiro’s Deli & Brewer y

BOARDROOM & GAMES

Parker Brothers

GARDENING SONAR

Echo Haus Bat House

GRAPHIC PROJECTIONS ›››

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Experimental Type Poster

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Vita Mea MFA Thesis

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Internships & Contracts

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MELODY & POLITICS

Movements Case Study

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WORKING EXPERIENCE

CANNONS & BACKWALLS

Street Ar t Museum Proposal

CURATE & ARCHIVE

HYPER REALITY

Pay No Attention Conference

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FOREWORD Definition // Personal philosophy

RECOGNITION

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T he act of accepting that something is tr ue or impor tant or that it exists. T he sensing and encoding of printed or written data by a machine. knowing what something is because of previous knowledge or experience. PATTERN

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A p atter n , a pa r t f rom the te r m’s u s e to me a n “ Te m pl ate ”, is a dis cernible regularity in the world or in a man made design. As such, the elements of a pattern repeat in a predictable manner. Direct obser vation in practice means seeing visual patterns, which are widespread in nature and in ar t.

PATTERN RECOGNITION

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My por tfolio “Pattern Recognition” is inspired by the way people find patterns in life. If we look at the right places, we can see the wonder ful line that draw us all together, the commonalities between ever yone and ever ything , and a connection that lets us better understand the world we live in. To me graphic design is about finding , understanding , and creating systems and patterns in order to solve a problem. You must understand something to recognize its patterns prior to finding a solution. Meaning can be found in obvious places, but its even sweeter when found where it’s not expected. We live in a world of patterns, understanding them is a must.

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SELECTED WORKS OF ANDRÉ CARNEVALE, MFA

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—GUILLERMO DEL TORO

THE GROTESQUE.

INNOCENCE & SACRIFICE

THERE IS BEAUTY IN

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INNOCENCE & SACRIFICE Monstrum Humana // A Guillermo del Toro Film Festival

BRIEF

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Create a film festival inf luenced by a director of choice. A limited edition kit, branding , products and adver tising based on the synthesis of the director vision and style was to be produced.

APPROACH

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During research and exploration into Guillermo del Toro’s five movies (Cronos, Devil’s Backbone, Hellboy I & II, and Pan’s L abyrinth, a common thread appeared. In order to escape from the evils of human nature, an innocent individual must make a cr ucial sacrifice. From this thread a concept of innocence, escape, and sacrifice was developed into a visual language. Pulling inspiration from del Toro’s personal sketchbook , I decided to illustrate all the images required for the festival. Using vellum, a fountain pen, and watercolors to pair with the dark distressed wood and leather. The goal was to create items that could be found in any of his movies without being out of place.

C O U R S E I N T E G R AT E D C O M M U N I C AT I O N S C A T E G O R Y P R I N T, W E B , I D E N T I T Y, P A C K A G I N G , I L L U S T R A T I O N

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INSTRUCTORS HUNTER WIMMER , CHRISTOPHER MORL AN

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INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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SELECTED WORKS OF ANDRÉ CARNEVALE, MFA

INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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SELECTED WORKS OF ANDRÉ CARNEVALE, MFA

INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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INNOCENCE & SACRIFICE

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02 TO UNDERSTAND IS TO PERCEIVE PATTERNS —ISAIAH BERLIN

RUSSIAN AMERICANA Shapiro’s Deli & Brewery // Delicatessen Re-Brand

BRIEF

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Create new packaging and identity for a currently existing american deli. Focusing on bringing new life to the brand in order to reach a modern target audience without losing its core values.

APPROACH

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“Cook good, ser ve generous, price modestly, and people will come.” T hese words to live and nosh by have been the guiding philosophy of Shapiro’s Delicatessen and Cafeteria since 1905. Looking at their Russian immigration past and the Post-Prohibition era where they moved from grocer y store to delicatessen. A system and branding was created to bring them a new clientele of micro-brew enthusiasts while keeping their histor y and heritage in the forefront.

C O U R S E PAC K AG I N G 2

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C A T E G O R Y P A C K A G I N G , P R I N T, I D E N T I T Y, S I L K - S C R E E N , I L L U S T R A T I O N I N S T R U C T O R T H O M A S M C N U LT Y

RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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RUSSIAN AMERICANA

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BOARDROOM & GAMES

SIMPLICITY IS NOT THE GOAL. IT IS THE BY-PRODUCT OF A GOOD

IDEA AND MODEST EXPECTATIONS.

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— PAUL RAND

BOARDROOM & GAMES Parker Brothers // Corporate Re-Brand & Brand Extensions

BRIEF

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Give new life to a dead, dying or defunct brand. Create extensions into new markets without losing the company core equity. Evolve the brand into a new direction by expanding on the company histor y via new stor ytelling.

APPROACH

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A f te r d iv i ng de e p i nto t he h i stor y of Pa rke r Brot he rs ga m i ng compa ny I de c ide d to t a ke t he i r bu si ness pr i nc iples c re ate d by G e orge Pa rke r (i nc lud i ng pa r t of t he i r 1 2 te net s of go o d bu si ness) a nd re - br a nd t he m a s a mo de r n ve nt u re c apit a l con su lt a nc y. My conce pt w a s to t a ke t he fa m i ly ro om aw ay a nd add t he b oa rd ro om . W it h t h at i n m i nd I fo c u se d i n c re at i ng a ne w ide nt it y a nd br a nd st a nd a rd s t h at wou ld be c le a n , d i re c t a nd p owe r f u l . I n f lue nc i ng it s i m a ge by c u r re nc y, mo de r n a rc h ite c t u re, a nd h i g h p owe r bu si ness.

C O U R S E N AT U R E OF I DE N T I T Y C A T E G O R Y P R I N T, W E B , I D E N T I T Y, P H O T O G R A P H Y, D E S I G N T H I N K I N G

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INSTRUCTOR HUNTER WIMMER

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BOARDROOM & GAMES

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BOARDROOM & GAMES

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BOARDROOM & GAMES

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BOARDROOM & GAMES

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BOARDROOM & GAMES

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BOARDROOM & GAMES

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BOARDROOM & GAMES

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BOARDROOM & GAMES

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BOARDROOM & GAMES

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BOARDROOM & GAMES

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04 EVENTUALLY EVERYTHING CONNECTS — PEOPLE, IDEAS, OBJECTS. THE QUALITY OF THE CONNECTIONS IS THE KEY TO QUALITY PER SE. —CHARLES EAMES

GARDENING SONAR Echo Haus // Herman Miller Sustainable Bat House

BRIEF

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Create a sustainable bat house for a company of choice. Design, identity, and packaging must fit choice company product line. Decide if final product is functional or ornamental in order to sell in the market place.

APPROACH

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Based on Herman Miller Environmental Advocac y and its Charles and R ay Eames histor y, a f lat pack , ready to assemble 3 chamber bat house in order to expand their modular current modular outdoors line was created. Packaging made with same f lat pack principles and no fasteners. T he lid is made from scrap pieces from other HM production line frosted Plexiglas. After bat house is assembled, packaging is used as a gardening box, in which it comes with a set of gardening utensils to clean and har vest the guano for composting.

C O U R S E PAC K AG I N G 2

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C A T E G O R Y P A C K A G I N G , I D E N T I T Y, S U S T A I N A B I L I T Y, F L A T P A C K , M O D E L M A K I N G I N S T R U C T O R T H O M A S M C N U LT Y

GARDENING SONAR

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GARDENING SONAR

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GARDENING SONAR

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SELECTED WORKS OF ANDRÉ CARNEVALE, MFA // OF ANDRÉ CARNEVALE, MFA |[ SELECTED WORKS

GARDENING SONAR

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GARDENING SONAR

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GARDENING SONAR

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GARDENING SONAR

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GARDENING SONAR

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GARDENING SONAR

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GARDENING SONAR

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MELODY & POLITICS

IF ONE IS LUCKY, A SOLITARY FANTASY CAN

TOTALLY TRANSFORM

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—MAYA ANGELOU

MELODY & POLITICS

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A MILLION REALITIES

Movements // Music Festival Activism Case Study

BRIEF

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Develop a case study about how can graphic design help better develop a topic. Deliver a book showcasing the histor y, research, inter views, and solutions to your topic.

APPROACH

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This project is the culmination of weeks of research on how music festivals have been an inf luential par t of activism and change around the globe during modern times. At the end of the research five opportunities are presented on how graphic design can help the topic relate to modern day issues.

C O U R S E V I S UA L C O M M U N I C AT I ON L A B C A T E G O R Y P R I N T, W E B , U S E R C E N T E R E D D E S I G N , I N F O G R A P H I C S , C O P Y R I G H T

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I N S T R U C T O R S P H I L H A M L E T T, H U N T E R W I M M E R

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MELODY & POLITICS

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EVENT 1 thursday oct 20 — 5:30pm at Revolution Cafe 3248 22nd St San Francisco, CA 94110

MUSIC FESTIVAL ACTIVISM

EVENT 2 friday oct 21 — 8pm at 801 Jones St. apt 303

the guide

followed by a night of music and entertainment at the Hemlock Tavern.

André Carnevale

Mary McKone

Host Loan Officer 32 yrs old Chosen for working for a conservative company. Vocal about her beliefs and have attended a few music festivals.

Brett Newman Friend Photographer

Lara Carnevale

Chris Tom

Wife Help set up, plan, and host the event. Also Participated in the discussion, photographed, and recorded.

Megan

Credit Union Supervisor 27 yrs old Chosen for not being not interested in activism or music. Also works for a conservative company and has been raised in San Francisco.

Justin Mussman

Music Industry designer / Student Chosen for her background in the music industry and her insight on the subject at hand.

Garden Supply Clerk / Musician Chosen for being very vocal when it comes to musical activism. Also for being raised in a small town in the midwest.

PARTICIPANTS

Very defined focal points, let the rest of the image fade out of focus. Take shots of the table with it’s contents. Keep the image angles dynamic with either birds eye, worms eye, or one point perspective from a surface.

When in doubt, go for the artistic shot. Focus on one or two people interacting and let the rest fade away.

PHOTOGRAPHY GUIDE guide

This topic is dear to my heart for various reasons. As you can see in my self portrait poster, I have experienced a variety of music concerts and festivals. I also come from a country where my parents generation and mine generation were highly involved politically on major changes, including the change from Dictatorship to a Democratic form of government. During these times musicians were extremely vocal about their opinions and I grew up listening to them voice it in the airways. I became aware and influenced by issues happening in the world because my idols were involved in them, I became more responsible and knowledgeable of current events through music and artistic exploration. And still in Brazil artists are asked and valued their opinion on everything from political policies to global and local issues. A lot of artists even become part of the government taking offices such as Ministers of Culture and Ministers of Education. Other countries have the same view on artists, but I feel that in the present that is something lacking in America. And with more youth activism, I feel that artists could help guide them towards a more peaceful and positive goal.

WHY IT’S IMPORTANT

The individual interest comes first, and they will participate in the festival regardless of views until they are directly impacted.

Trying to push your view down someones throat will only push them further the other direction.

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Artists should stand for something if they’re going to be putting their work out to the public.

Local government should help with the promotion and image of festivals, for it will end up benefiting the city.

A real balance between good activist music and pop music is hard to find. But it’s easier to create good entertainment with opportunity of raising awareness.

Fans want to know what the artist is about without having it thrown on their faces during a festival.

Awareness more than promotion is needed.

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Musicians like writers and other artists should not have to explain their art.

Artists need to promote their causes as a normal person and the fans will follow.

Who can really define what is a good role model?

In the past we’ve seen how artists and entertainers have been able to use their voice to help educate their fans and bring global awareness to important issues. The world is at a crossroads where activism is becoming a major part of daily culture. With music festivals becoming a major form of entertainment across the globe, this would be a great platform to bring issues to the public. In a world where entertainers are viewed as role models, should we have a better way to educate people on global issues and activism during a music festival or should entertainers distance themselves from their beliefs while in public.

MELODY & POLITICS

And if they don’t believe me now.

1 2 3

What are we fighting for?

1 2 3

Music Festival Activism

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Music Festival Activism

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MELODY & POLITICS

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MELODY & POLITICS

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MELODY & POLITICS

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MELODY & POLITICS

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06 ALL INQUIRIES CARRY WITH THEM SOME ELEMENT OF RISK. —CARL SAGAN

HYPER REALITY Pay No Attention // Augmented Reality Typography Conference

BRIEF

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Create a typographical conference on a topic that you believe will become impor tant typography in the near future. Create all of its literature, ads, App, poster, and video.

APPROACH

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Augmented reality is right around the corner. With many companies developing wearable heads up displays, the future will bring typography to the masses in f loating 3-D format. Typographers, Designers, UX/UI Developers, and Programmers must get together now to create proper r ules to better the field of typography in vir tual reality environments by attending a 3 day conference and workshop.

COURSE TYPOGRAPHY 4

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C A T E G O R Y P R I N T, T Y P O G R A P H Y, R E S E A R C H , M O T I O N G R A P H I C S , A P P D E S I G N INSTRUCTORS ARIEL GREY

HYPER REALITY

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HYPER REALITY

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HYPER REALITY

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HYPER REALITY

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HYPER REALITY

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HYPER REALITY

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HYPER REALITY

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HYPER REALITY

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CANNONS & BACKWALLS

TO SUCCEED, PLANNING ALONE IS INSUFFICIENT. ONE

MUST IMPROVISE AS WELL.

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—ISAAC ASIMOV

CANNONS & BACKWALLS S.A.M // Street Art Museum Proposal

BRIEF

›››

To create a museum proposal were no other museum of its kind existed currently in the world. A full branding of the museum would have to be displayed in the proposal, including website, app, exhibit displays, merchandise, and adver tising.

APPROACH

›››

To create a Street Ar t Museum in which graffiti, tag ging , pasting , and all types of street ar t could be catalogued and displayed to the public. With so much of current popular culture being displayed on the street by public graffiti ar tists, a place must be created to catalog , display, share and teach about this modern ar t form, and help advocate the rights of its ar tists.

COURSE TYPOGRAPHY 3 C A T E G O R Y I D E N T I T Y, P R I N T, D I G I T A L D E S I G N , A D V E R T I S I N G , E X H I B I T D E S I G N

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INSTRUCTORS JOHN BARRET TO

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CANNONS & BACKWALLS

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CANNONS & BACKWALLS

11.0a

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a a a

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34.5째

15.5째

27.5a

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CANNONS & BACKWALLS

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CANNONS & BACKWALLS

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CANNONS & BACKWALLS

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CANNONS & BACKWALLS

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08 I HAVE NO SPECIAL TALENT. I AM ONLY PASSIONATELY CURIOUS. —ALBERT EINSTEIN

GRAPHIC PROJECTIONS NAUSEA // Experimental Typography Music Poster

BRIEF

›››

Create a poster about a song of your choosing by photographing projections and slides of images and typography. The only computer generated element allowed to be used is for layout pur pose, ar tist and song name, and one small paragraph about the song of your choosing.

APPROACH

›››

Beck Hansen’s song Nausea creates a hypnotic beat mixed with metaphorical lyrics that is a trademark of the early ar tist. Borderline per formance ar t, Beck has always created a brilliant confusing imager y to follow his songs. Drenched in metaphors I aimed to create a mix of images paired with existentialist poetr y to showcase the dystopia of his lyrics. “In a tr uth blown gutter, full of wasted years, like blownout speakers, ringin’ in my ears. Oh it’s nausea, oh nausea, and we’re gone.”

C O U R S E E X P E R I M E N TA L T Y P O G R A P H Y C A T E G O R Y P R I N T, P H O T O G R A P H Y, C O L L A G E , C O P Y R I G H T, L A Y O U T

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I N S T R U C T O R S S TA N Z I E N K A

GRAPHIC PROJECTIONS

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GRAPHIC PROJECTIONS

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GRAPHIC PROJECTIONS

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GRAPHIC PROJECTIONS

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GRAPHIC PROJECTIONS

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GRAPHIC PROJECTIONS

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|[ CURATE & ARCHIVE \\ SECTION 0 0 0 1 0 2 03 04 05 06 07 08 09 10 ]|

WITH ALL PERSONAL ASSETS BEING STORED ONLINE, WHAT WILL FUTURE GENERATIONS CONSIDER HEIRLOOMS AND ACCESS THEIR FAMILIES LEGACY?

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CURATE & ARCHIVE

FOUNDATION DESIGN IS A SEARCH, NOT FOR THE RIGHT

ANSWERS, BUT FOR THE

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—UNKNOWN

DIGITAL PERMANENCE

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SIGNIFICANT QUESTIONS.

VITA MEA // Digital Legacy MFA Thesis

OVERVIEW

›››

In an age where all of your information, photos, stories, and memories are stored online, how will individuals share their legac y with future generations? If this data is not properly curated and stored, a big par t of an individuals family histor y will be forgotten due to data loss, even though we’re living in an age where all of it can be properly saved to help future generations.

BRIEF

›››

To create a system of individual curation, archival and sharing privately personal data.

APPROACH

›››

The main oppor tunity gap from my research and personal inter views was the need for ag gregation of different ser vices provided into one location. And a way to store this data into a more tactile and heirloom keepsake. This way whole families can store their whole genealog y, stories, photos, medical data in one location to be shared, studied, and viewed by future generations.

COURSE MFA T HESIS C A T E G O R Y R E S E A R C H , P R I N T, C A S E S T U D Y, U S E R C E N T E R E D D E S I G N , D I G I T A L DESIGN, PRODUCT DESIGN, MOTION GR APHICS, APP DESIGN

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I N S T R U C T O R S P H I L H A M L E T T, M I C H E L E R O N S E N , C A R O L I N A D E B A R T O L O

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CURATE & ARCHIVE

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CURATE & ARCHIVE

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PATTERN RECOGNITION

CURATE & ARCHIVE

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SELECTED WORKS OF ANDRÉ CARNEVALE, MFA

CURATE & ARCHIVE

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Curate, Archive & Share Your Life

SELECTED WORKS OF ANDRÉ CARNEVALE, MFA

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CURATE & ARCHIVE

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CURATE & ARCHIVE

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CURATE & ARCHIVE

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CURATE & ARCHIVE

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CURATE & ARCHIVE

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SELECTED WORKS OF ANDRÉ CARNEVALE, MFA

CURATE & ARCHIVE

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CURATE & ARCHIVE

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| [ SELECTED SELECTED WORKS WORKS OF ANDRÉ OF ANDRÉ CARNEVALE, CARNEVALE, MFAMFA

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CURATE & ARCHIVE

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WORKS OF ANDRÉ CARNEVALE, MFAMFA | [ SELECTED SELECTED WORKS OF ANDRÉ CARNEVALE,

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CURATE & ARCHIVE

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10 I AM ALWAYS DOING THAT WHICH I CANNOT DO, IN ORDER THAT I MAY LEARN HOW TO DO IT. — PABLO PICASSO

WORKING EXPERIENCE Professional Work // Internships & Contract projects

OVERVIEW

›››

A collection of work from internships and professional contract work. W hile at school I helped develop an video sharing and editing App named Koowalla as par t of a star t-up team, from concepting to design execution. As design director for Vie Collective I helped re-brand and name for the company, create guidelines, help with product development, video and web design, and presentation strateg y. With United Dsn I worked with a team in order to create exhibit design for trade shows, packaging design, print and digital assets for restaurants, and social media product launch strateg y. In my time with Bluewolf I developed info graphics, ar t directed a campaign with video, print, and web assets, and worked on events environmental graphics assets.

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C O M P A N I E S U N I T E D D S N , B L U E W O L F G R O U P, K O O W A L L A , V I E C O L L E C T I V E

WORKING EXPERIENCE

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WORKING EXPERIENCE

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WORKING EXPERIENCE

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WORKING EXPERIENCE

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WORKING EXPERIENCE

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ACKNOWLEDGMENTS Amigo é coisa para se guardar, no lado esquerdo do peito

THANK YOU

›››

To my wife for whom I has gone above and beyond to suppor t me. L ara, eu te amo. If it wasn’t for you I wouldn’t have even star ted this journey. Thanks for inspiring and pushing me to follow my dreams. T hank you to my parents for always suppor ting , encouraging , sharing , and being there for me through thick and thin. Mom and Dad you’re the greatest, thanks for being involved and inspired by what I do. To my dear comrades of Top Button Design, you’ve guys been there through the whole journey. T he countless ah-ha moments inspired by our conversations have made this much easier. Thursdays will always be TBD days. Thank you. T hank you to my classmates, it’s been an honor sharing this experience with you. Your talent, hard work , and insights have been an inspiration and I’ve learned as much from you as I have from anyone else. T hank you Hunter Wimmer, Carolina de Bar tolo, Mar y Scott, Phil Hamlett, Michele Ronsen, Bob Slote, Christopher Morlan and Stan Zienka, my instr uctors and advisors who have put up with crazy concepts, change of design direction, puzzled looks, and your usual end of semester random exhaustion conversation. You’ve all helped push me into being a better designer. Each of you have added amazing skills to my toolbox that have changed me forever, I’ ll always be grateful for that.

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WRITTEN AND DESIGNED

›››

ANDRÉ CARNEVALE

›››

WWW.ANDRECARNEVALE.COM HELLO@ANDRECARNEVALE.COM

ACADEMY OF ART UNIVERSITY

›››

79 NEW MONTGOMERY ST., SAN FRANCISCO, CA 94105 USA

PHOTOGRAPHY

›››

ANDRÉ CARNEVALE LARA CARNEVALE NICH BARRESI PATCHARA OM

PRINTING & BINDING

›››

BLURB.COM

PAPER

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MOHAWK PROLINE UNCOATED

SOFTWARE

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ADOBE CREATIVE SUITE CC

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FOREWORD

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