Barbara Chancey Design Group

BARBAR A CHANCEY DESIGN GROUP

www.barbarachanceydesign.com

QURE – CENTERVILLE, UTAH

QURE – CENTERVILLE, UTAH A sustainable solution to fill vacant retail space, this 8,000 -square foot boutique concept was repurposed as an anchor tenant and includes four customized studios under one roof. QURE of fers multisensor y indoor cycling, boxing, high-intensit y inter val training (HIIT), personal training, and Q -Kids, a fitness-based childcare program. Founded in 2007 by Barbara Chancey, the eponymous Texasbased Design Group is a globally recognized exper t in f itness architec ture and design. From turnkey boutique f itness star tups to hotels and health clubs, the group is set ting a new aesthetic benchmark in this ultra-niche space, of fering client s originalit y, exper tise, and at tention to detail. It is also the only international f irm to provide full range of ser vices from concept to grand opening. “Specializing in new and independent brands, we guide ever y step of the journey and of fer business plans, site selection, brand identity, operations, purchasing, employee training, and of course, architecture and design. Our approach to f itness design takes inspiration from real people – instructors, front desk greeters, maintenance crews, and most impor tantly, the members. Unlike other architect s, we teach classes and experience f itness f irst-hand to gain awareness skills that translate into meticulous detail.” Designed to per form, Barbara Chancey Design Group is bridging the gap between g yms and boutiques to create clubs that are as bold and vibrant as the people who train in them.

“ With 30 years of exper tise illuminating the stage of British rock legends and Broadway shows, we scoured the ear th to f ind reliable, af fordable, instructor-friendly technologies that deliver endless creativity and waitlist classes.” The group’s exper tise in sound and projec tion has earned it a reputation for creating dependable, robust , cr ystal-clear musical experiences. Audio ser vices include design, installation, training, and maintenance. “ We are the f irst and only to expor t entire studio content s to southeast Asia, the Middle East, Africa, and the Caribbean.” Iconic design/concept in the f itness space “Entrepreneurs have been launching independent brands at a record pace in emerging f itness market s across the globe. From Singapore to Nigeria, the boutique f itness studio is disrupting the mainstream health club industr y.” Statistic s show that boutiques have grown 121% within the last 4 years, and 42% of all f itness memberships in 2018 came from boutique f itness studios, the highest membership recorded in histor y. Boutique studios accounted for about 21% ($22.4 billion) of the entire f itness club market according to Club-Intel Consulting.

“Iconic f itness design should be beautiful and take your breath away, but it should also be well-executed and budget-conscious with an attention to detail you never dreamt possible. Never boring and far from basic, we infuse the local culture into ever y project to create a single destination for total wellbeing.” Guiding principles underpinning the Design Group “Ever y project – regardless of size, budget, scale, or location – is approached with the same level of exploration, excitement, and genuine passion. I believe great design should tell evocative stories with a touch of the unexpected. The logic behind ever y meticulous decision – from to the height of a reception desk to the typography or scent of a chilled towel - is a symphony of small details woven together to ref lect the brand’s distinct personality. Rooted in function, we don’t just design for today: we imagine the future and create versatile spaces that af ford total freedom to accommodate new and evolving f itness trends.”

FACING PAGE: SHINE X – BRUNEI Inspired by the architectural opulence of South-East A sia, sustainabilit y was a significant consideration in the design of Shine X, the first “bootcampinspired” fitness studio in Brunei. Reclaimed wood indigenous to the Bornean rainforest and laser-cut acoustic baf fles made from recycled materials are just a few of the eco-friendly features of this luxurious 2600 square foot fitness boutique commissioned by Her Royal Highness Princess ´A zemah Ni´matul Bolkiah and Yang Amat Mulia Pengiran Muda Bahar.

BELOW: TURN STUDIO – SANDY SPRINGS, GEORGIA Located in nor th Atlanta’s new $229 million ar ts-and-government complex, creating the brand identit y, and providing full architecture and design to complement the Per forming Ar ts Center which anchors the complex was a rewarding challenge. We selected sophisticated materials like walnut, glimmering metallics and blackened steel to provide a “wow” ef fect and a radical depar ture from traditional g yms in the area. The 4500 sq. f t. two level industrial-lux studio includes a soaring staircase leading to the mezzanine for cardio dance, group strength classes and yoga.