T HE 2015 EDIT IO N | 1
2 | ONE SOTHEBY’S INT ER NATIO NA L R E A LT Y
Over the past 271 years, the Sotheby’s name has become renowned as a marketer for many of the world’s most valuable and treasured possessions. Sotheby’s International Realty, in keeping with this extraordinary reputation, has become a globally recognized leader in the representation of distinctive real estate. In essence, the Sotheby’s International Realty brand has become synonymous with quality and service and is the most far-reaching, interconnected luxury real estate brokerage network in the world. In working collaboratively with our Sotheby’s International Realty affiliates, ONE Sotheby’s International Realty executes intelligent, innovative and strategic sales and marketing programs, delivering maximum results and an exceptional level of service. By utilizing the Sotheby’s brand’s in-house partnerships and resources, and by drawing upon the immense experience of our associates, ONE Sotheby’s International Realty is uniquely positioned to present real estate opportunities to an internationally diverse and qualified client base.
T HE 2015 EDIT IO N | 3
4 | ONE SOTHEBY’S INT E R NATIO NA L R E A LT Y
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CONTENTS SOTHEBY’S | A GLOBAL BRAND
06
The Story
07
Capitalizing on centuries of prized relationships
09
SOTHEBY’S INTERNATIONAL REALT Y | THE NE T WORK Global reach, instant recognition SOTHEBY’S INTERNATIONAL REALT Y | BENEFITS & ADVANTAGES
10 12 14
Worldwide media
15
The power of our brand
17
Sotheby’s publications
19
SothebysRealty.com
20
Our digital advantage
22
Social media
24
Media partnerships
26
Marketing plan
34
ONE SOTHEBY’S INTERNATIONAL REALT Y
38
The undisputed luxury leader in South Florida
39
By the numbers
40
Company sponsored events
42
International networking
43
Local marketing efforts
45
ONE Sotheby’s International Realty publications
49
ONESothebysRealty.com
50
Retail Marketing Program
52
Social media
54
Exclusive developments
56
Community Involvement — ONE for one
58
6 | ONE SOTHEBY’S INT ER NATIO NA L R E A LT Y
Sotheby’s A Global Brand
T HE 2015 EDIT IO N | 7
THE STORY Sotheby’s was founded in London on March 11, 1744, when Samuel Baker auctioned “ several hundred scarce and valuable books” from the library of the Rt Hon Sir John Stanley for a few hundred pounds. The story of Sotheby’s expansion beyond books to include the best in fine arts and jewelry is also the story of the global auction market, defined by extraordinary moments that continue to capture the world’s attention. In 2004, Sotheby’s Holdings forged an alliance with Cedant Corporation, now Realogy Corporation, to create a long-term, multi-national presence in the world of luxury real estate.
SOTHEBY’S BRANDS •
Sotheby’s Auction House
•
Sotheby’s International Realty
•
Sotheby’s Diamonds
•
Sotheby’s Institute of Art
•
Sotheby’s Wine
Together, these brands form an alliance unwaveringly committed to the highest level of quality and remain one of the most storied names in global business.
8 | ON E SOT HEBY’S INT E R NATIO NA L R E A LT Y
T HE 2015 EDIT IO N | 9
CAPITALIZING ON CENTURIES OF
PRIZED REL ATIONSHIPS Sotheby’s maintains more than 15 auction locations throughout North America, Europe, Asia, and Australia, and has an annual turnover in excess of $6 billion. In turn, Sotheby’s International Realty has many exclusive opportunities to market to auction house clients, including print and interactive advertising and exclusive event sponsorship opportunities.
SOTHEBY’S AUCTION HOUSE CLIENTS
71
253
12
WEALTHIEST PEOPLE
WEALTHIEST AMERICANS
50 UNDER 40 LIST
86
78
OF FORBES 100
OF WORTH MAGAZINE´S
TOP 500 CEOs
WEALTHIEST AMERICANS
BENEFACTOR 100 LIST
OF FORBES 100 WORLD’S
OF FORBES
OF FORBES 400
OF FORBES 400
60
« Sotheby’s New York, 2014 | Alberto Giacometti’s Chariot (1951) sold for $101 million at auction, making it the top lot in a record $422 million sale.
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Sotheby’s International Realty The Network
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1 2 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
GLOBAL REACH INSTANT RECOGNITION
15,000 750 55 14,000
A SSO C I AT ES
O FF I C ES
CO UNT R I ES A ND T ER R ITO R I E S
Y EA R LY R EFER R A L S
T HE 2015 EDIT IO N | 13
Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure white-glove service.
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Sotheby’s International Realty Benefits & Advantages
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WORLDWIDE MEDIA INNOVATION, EXPERIENCE AND INTERNATIONAL EXPOSURE
Our media plan is expected to deliver nearly 800 million impressions with media powerhouses such as The New York Times, The Wall Street Journal, Daily Telegraph and Architectural Digest. To round out our plan, create global connections, and increase our exposure, we have hand-picked partners to help drive incremental brand awareness and intelligently showcase the listings represented by our network to a broad audience of consumers who value the unique. In order to provide a true start-to-finish service, ONE Sotheby’s International Realty’s proprietary tracking systems also offer clear reporting on the effectiveness of print advertising efforts with unique telephone numbers and website domain names.
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The 2014 Global Networking Event was hosted in Miami Beach. 1,500 agents from Sotheby’s International Realty affiliates representing over 25 countries were in attendance.
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THE POWER OF OUR BRAND •
Every Sotheby’s International Realty affiliate has sponsorship opportunities to market their exclusive listings at Sotheby’s Auction House events to some of the world’s most discerning buyers.
•
A targeted media campaign is developed to leverage from the Sotheby’s Corporate partnerships and rates, including the Sotheby’s magazine, which is distributed to 30,000 of the most affluent individuals across the globe.
•
As members of a world-class organization, our realtors are invited to attend the Sotheby’s International Realty Global Networking Event: an opportunity for brokers, owners, managers and sales associates throughout the world to establish invaluable partnerships.
•
The e-Gallery showcases Sotheby’s International Realty’s listings over the world in each office’s screens.
•
The Global Distribution Program is utilized in order to distribute brochures to all affiliate offices worldwide.
Property brochures displayed at a Sotheby’s International Realty office through the Global Distribution Program
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T HE 2015 EDIT IO N | 19
SOTHEBY’S PUBLICATIONS A GLOBAL FOCUS
ART & HOME MAGAZINE
SOTHEBY’S MAGAZINE
•
Published twice a year
•
Published eight times a year
•
12,000 copies
•
30,000 copies
•
Regional and global editions distributed to all
•
Exclusively for clients of the Auction House
Sotheby’s offices worldwide, all Sotheby’s Auction
•
The magazine for the world’s leading collectors
houses, luxury hotels, and high net worth clients.
and connoisseurs of fine art.
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SOTHEBYSREALT Y.COM A N N UA L S TAT I S T I C S
10M
70M
21M
12
45%
TOTA L
PAGE
PROPERT Y PAGES
MINUTES
VISITS FROM
VISITS
VIEWS
VIEWED
PER VISIT
OUTSIDE THE US
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestylefocused sites, to our global network of local websites and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. Displaying your home with: •
Metric and imperial units of measure
•
16 human-translated languages
•
50 currencies updated 4 times per day
•
Mobile optimization
•
Translated property videos/virtual tours
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LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, farm & ranch, vineyard and ski lifestyles to find your perfect fit.
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OUR DIGITAL ADVANTAGE •
Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 60,000,000 times across all of our partner sites annually.
•
Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest websites where prospective buyers frequently gather real estate information during their home search.
•
ONE Sotheby’s International Realty also deploys sophisticated project-based online display advertising, search engine marketing and targeted e-mail campaigns to generate and convert prospects.
Our clients benefit from a best-in-class online inventory distribution network to top websites, reaching viewers globally.
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MOBILE
60% of real estate consumers view Sotheby’s International Realty® properties with a mobile device. For those who seek the unique when on the road, SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally. Features of SIR Mobile •
GPS search, find the closest home
•
Search globally in 49 countries
•
Call or email sales associate
•
Tap to share
To get SIR Mobile Text “SIR” to 87778 Search for “SIR” in the app stores Go to sothebysrealty.com from your mobile device
24 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
SOCIAL MEDIA SOCIAL MEDIA STATISTICS •
50 million social impressions worldwide
•
300,000 visits to sothebysrealty.com via social referrers
•
Thousands of properties showcased
•
Extraordinary Property of the Day features one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day.
T W I T T E R.C O M /S OT H E B Y S R E A LT Y
FA C E B O O K .C O M /S OT H E B Y S R E A LT Y
P I N T E R E S T.C O M /S OT H E B Y S R E A LT Y
G O O G L E.C O M /+S OT H E B Y S R E A LT Y
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INDUSTRY USER STATS •
Facebook - 1 billion
•
YouTube - 800 million
•
Google+ - 400 million
•
LinkedIn - 175 million
•
Twitter - 140 million
•
Pinterest - 11 million
YOUTUBE.COM/SOTHEBYSREALT Y As the #1 online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty channel is the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network.
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FEATURED MEDIA PARTNERSHIPS
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Our collaboration includes Exclusive Ownership positions on ArchitecturalDigest.com’s home page, the Estates For Sale Section and DesignFile, which experienced a stellar reception upon its late 2013 launch. Highly-visible digital exposure points as well as social media efforts that have been closely aligned with AD’s editorial calendar will run throughout the year. This multi-platform approach provides year-long exposure leveraging new innovative ad units, optimized technology and a richer content experience to properly position the listings represented by our network to the most inspirational home enthusiasts worldwide and deliver 14 million media impressions throughout the year.
AD DESIGNFILE AD DesignFile is the ultimate online resource for inspiring renovation and decorating ideas. This easy-to-use tool enables users to search thousands of images from the Architectural Digest and Conde Nast archives, then save and share their favorite spaces. Sotheby’s International Realty is the category exclusive partner during our sponsorship.
E S T A T E S F O R S A L E (brand exclusive) The digital adaptation of AD’s most read print section has now also become the most visited area of their website, providing online visitors with a premier look inside celebrity homes and an ongoing tour of extraordinary properties.
SOCIAL MEDIA Custom “blogvertorials” combine engaging banner ad units along with brand provided editorial that runs periodically throughout the year to keep readers engaged with our brand and drive awareness of our listing inventory. Content is deliberately aligned with AD’s editorial calendar and features the extraordinary lifestyles, destinations and properties represented by our brand worldwide.
2 8 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y
Having won more Pulitzer Prizes than any other paper, the New York Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same lofty expectations and meticulous standards to the digital world that they continue to do in print. Our brand will blend exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience. This year’s plan in total is expected to deliver nearly 300 million media impressions, utilizing a 360-degree approach aligning strategy and tactics through a variety of cross-platform and multiple evergreen placements.
VIDEO Posting nearly 250 pieces of video content per month, the NYT challenged their traditional boundaries. The result is “TimesVideo” and the Sotheby’s International Realty brand is a launch partner of this innovative venture. This video platform provides us with an exclusive, branded playlist found within the HOME Channel and integrates our listings directly within a video environment.
As the #1 website driver to sir.com, all property listings featured on sir.com are automatically fed to NYTimes.com. Reaching over 8 million unique monthly visitors, we provide targeted, global awareness for our listings, delivering 16 million media impressions around the globe.
T HE 2015 EDIT IO N | 29
Their online storefront, The Wall Street Journal Digital Network, attracts 31 million unique visitors at an impressive 18 minutes per session. Their leadership position on business and economic news helps attract top business and global executives worldwide. 34% of its traffic comes from outside the United States. Our relationship with The Wall Street Journal provides an array of unique opportunities to showcase the world’s most sought-after properties to a global business elite audience in an environment that provides the critical news, information and opinion they rely upon day in and day out.
REAL ESTATE SEARCH RESULTS
PROPERTY LISTINGS
With 3 million consumers turning to WSJ.com to conduct
Through the WSJ digital network, it is anticipated that
their real estate searches, it is critical that our brand
we will exceed in driving 3.3 million media impressions
maintains a strong presence within the search results. Our
to
leaderboard unit rotates in an effort to create incremental
awareness. Our listings in Simplified Chinese delivered
brand awareness and generate leads delivering nearly
over 1.5 million impressions against China’s business
1 million impressions throughout 2014.
elite throughout 2014.
our
listings,
providing
targeted,
worldwide
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JamesEdition was founded specifically to take advantage of the lack of a truly global marketplace for high-end goods. Operating without ties to traditional print media or industry groups, they focus on offering dealers and visitors the best possible service. Their cutting-edge technology lets consumers find and compare listings from submariners to luxury real estate. The site reaches over 500,000 potential buyers from 113 countries per month. Property must be €500,000 EUR or greater.
JamesEdition promoting Sotheby’s listings on Facebook.
T HE 2015 EDIT IO N | 3 1
The Daily Telegraph has been serving the UK and the world since 1855. As a recent recipient of the “ National Newspaper of the Year” award, its website, telegraph.co.uk, was the UK’s first national newspaper online and now serves at the helm of our collaboration, whereby an estimated 2.3 million visitors make this their preferred news destination daily.
“W O R L D’S M O S T E X T R A O R D I N A R Y P L A C E S TO L I V E ” The collaboration between our brands is the culmination of an exclusive microsite driving 17 million impressions per year. Telegraph.co.uk/sothebysrealty features key content such as: •
An interactive map directing to SIR office locations worldwide
•
Sotheby’s International Realty provided videos
•
Featured SIR properties and galleries via a carousel widget
•
Integrated brand content featuring dozens of SIR market overviews designed to drive engagement
•
Responsive ad units that are viewable on all devices
•
Links to sothebysrealty.com and our listings
A variety of rotational banner ads target: •
Ads on wine channel showcasing houses with cellars or wine rooms
•
Ads on food channel showcasing houses with great kitchens
•
Ads on golf channel showcasing houses on golf courses
•
Ads on racing channel showcasing houses with large garages
•
Ads on gardening channel showcasing houses with great gardens
•
Ads on property channel
•
Additional run of site ad placements for an international audience
3 2 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that continues to define the role of luxury amongst the social elite. Our brand is the EXCLUSIVE online real estate channel partner for hongkongtatler.com, driving more than 24 million media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional product launches and offer Hong Kong Tatler’s audience our specialty market expertise. Property must be $1,000,000 USD or greater.
Started in 2009, HongKongTatler.com is the online brand extension of the renowned Hong Kong Tatler magazine, producing exclusive online content. From the latest in lifestyle trends and the world’s leading luxury brands, to the city’s most influential personalities to the most glamorous soirees, HongKongTatler.com is the one-stop lifestyle platform with daily updates on everything luxury. As the winners of Marketing Magazine’s No.1 Luxury Website in Hong Kong Award in 2011 and 2012, they strive to showcase all things luxury in a wide range of topics, from design, arts, high-end fashion, watches and jewellery, travel, beauty to etiquette. Sotheby’s International Realty represents the epitome of luxury real estate within their brand.
T HE 2015 EDIT IO N | 3 3
PropGOLuxury.com is Asia’s leading luxury property site showcasing tens of thousands of elite properties from over 35 countries. With sites in five languages (English, Traditional Chinese, Simplified Chinese, Thai and Vietnamese), a suite of industry-focused marketing products, a thriving social media strategy, a deep roster of premium media partners and full translation services, PropGOLuxury continues to focus on innovative products to satisfy the demands of Asia’s emerging elite and the global real estate industry looking to target them. China’s meteoric rise on the world stage has created more new millionaires than at any time in history, and China’s new elite are seeking access to luxury properties and items from around the world. Our relationship with PropGOLuxury provides a prime platform to market a home to this audience in a targeted manner and deliver over 1.5 million media impressions per year.
Banner display ads containing listings from our network are strategically placed on PropGOLuxury’s home page and throughout the site. Our program includes featured listings, a curated selection of premium properties to dominate the Home Page each month and series of articles that will be featured prominently on the site and pushed out through social channels to help drive awareness of our global network’s featured homes.
3 4 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y
MARKETING PL AN ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate Hong Kong Tatler Luxury Estate House24 Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesList.com Homes.com Telegraph.co.uk CountryLife.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium ONESothebysRealty.com SOTHEBY’S INTERNATIONAL BRAND ADVERTISING Wall Street Journal Digital Network International NY Times Homepage International NY Times Real Estate Home Telegraph.co.uk “World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines) ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International New York Times WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FTchinese.com Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com ArchitecturalDigest.com JamesEdition.com HongKongTatler.com Google’s Display Network
T HE 2015 EDIT IO N | 3 5
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FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
3 6 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
MARKETING PL AN SEARCH ENGINE MARKETING Yahoo! Google (multiple native languages) Bing.com YouTube Yandex (Russia’s largest search engine) MOBILE ADVERTISING Architectural Digest iPad Safari Browser New York Times iPhone App NYTimes.com iPad Safari Browser Wall Street Journal Mansion iPhone and iPad ONE Sotheby’s International Realty iPad app SOCIAL MEDIA Facebook Twitter Google+ Pinterest Youtube.com SIR Mobile eGallery PROPERTY PRINT OPPORTUNITIES Bloomberg Markets The Wall Street Journal Sotheby’s Magazine Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International New York Times International New York Times Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Ocean Home Land Report Die Welt / Welt am Sonntag Boston Magazine ONE Life INTERNATIONAL SIGNIFICANT SALES INTERNATIONAL PUBLIC RELATIONS EFFORTS
T HE 2015 EDIT IO N | 3 7
JAN
FEB
MAR
APR
MAY
JUN
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AUG
SEP
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NOV
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3 8 | ONE S OTHEBY’S INT E R NATIO NA L R E A LT Y
ONE Sotheby’s International Realty
T HE 2015 EDIT IO N | 3 9
THE UNDISPUTED LUXURY LEADER IN SOUTH FLORIDA
ONE Sotheby’s International Realty was founded in December 2008. The firm has excelled to become the leader in luxury real estate throughout South Florida, where it leads the market in condo sales valued over $500,000. ONE Sotheby’s International Realty has reached unprecedented levels of success, leading the brand in becoming internationally recognized for its exceptional service and sales volume. Currently, the company has over 400 real estate associates with nine office locations in the most prestigious neighborhoods of South Florida; Bay Harbor Islands, Coral Gables, Brickell, Key Biscayne, Fort Lauderdale, Miami Beach (Ocean Drive and South of Fifth), Sunny Isles and our newest location in Aventura. In 2014, the firm closed out the year as a market share leader for luxury sales in Dade and Broward counties with $1.7 billion in sales volume.
4 0 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y
BY THE NUMBERS
9
OFFICES AVENTURA | BAY HARBOR | BRICKELL | CORAL GABLES | FORT LAUDERDALE KEY BISCAYNE | MIAMI BEACH (SOUTH OF FIFTH & OCEAN DRIVE ) | SUNNY ISLES
400
ASSOCIATES
#1
IN CONDO SALES OVER
$500,000
IN MIAMI-DADE & BROWARD
#2
SIR AFFILIATE BASED ON AVERAGE SALES PRICE
#5
HIGHEST PRODUCING SOTHEBY’S INTL. REALTY AFFILIATE IN THE U.S.
#10
IN THE COUNTRY BASED ON HIGHEST AVERAGE SALES PRICE
T HE 2015 EDIT IO N | 41
VOTED
MOST INNOVATIVE
BEST REAL ESTATE AGENCY / BROKERAGE
METHOD OF MARKETING
IN FLORIDA*
PROUD RECIPIENT OF
*Better Beach Awards, 2013
CLOSED THE HIGHEST SALE IN SOUTH FLORIDA HISTORY
$47
MILLION AUGUST, 2012
*The Floridian Awards, 2012 & 2013
2014 SALES VOLUME
$2.6 BILLION
ONE SOTHEBY’S FACEBOOK PAGE
TOP 100 REAL ESTATE PAGES TO LIKE
*Realty Biz News
PARTICIPATED IN
TOP 3 SALES IN DADE & BROWARD COUNTIES IN 2013
42 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
LOCAL NETWORKING COMPANY-SPONSORED EVENTS
•
Sotheby's Auction House Watch Display Event – Hosted at a ONE SIR Listing – June 2011
•
SIR Global Networking Event in Miami – October 2011, September 2014
•
Wynwood Art Fair – October 2011
•
Art Miami / Art Basel – Official Real Estate Sponsors – December 2011
•
ArteAmericas – Official Real Estate Sponsors – March 2012
•
Fort Lauderdale Boat Show – Booth Exhibitor – October 2012
•
ONE CIFO – Quarterly Exhibits & Cocktail Events at ONE SIR Miami Beach office – Launched in 2012
•
Sony Open Tennis Tournament – Official Real Estate Sponsors - March 2013
T HE 2015 EDIT IO N | 43
GLOBAL NETWORKING PROMOTING OUR BUSINESS AROUND THE WORLD
SOTHEBY’S AUCTION HOUSE EVENTS •
London – participated in three Sotheby’s Auction House events in 2010, 2011, 2012, 2014
•
Hong Kong – sponsored the Hong Kong Art Auction – October 2010, 2014
•
New York – sponsored the NY Contemporary Art Auction – 2010, 2011, 2012, 2014
EVENTS WITH SOTHEBY’S INTERNATIONAL REALT Y AFFILIATES •
Moscow, Russia – Hosted event in collaboration with SIR affiliate & Auction House – April 2012
•
Sao Paulo, Brazil – Hosted “ Miami Week” in partnership with SIR affiliate – 2011 & 2012
•
Buenos Aires, Argentina - Hosted “ Miami Week” in partnership with SIR affiliate - 2011
•
Lima, Peru - Hosted “ Miami Week” in partnership with SIR affiliate – 2011
•
Toronto & Montreal – Hosted training sessions with SIR affiliates – 2011 & 2012
•
Dubai – Attended opening event
•
Connecticut – William Pitt affiliate event
NETWORKING EVENTS WITH SIR AFFILIATES •
San Diego, California – Global Networking Event – 2010
•
Miami Beach, Florida – Global Networking Event – 2011, 2014
•
Los Angeles, California – Global Networking Event – 2013
•
Atlanta, Georgia – SIR Leadeship Conference – 2011
•
Chicago, Illinois – SIR Leadership Conference – 2012
4 4 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y
A TRUE GLOBAL NETWORK.
Arizona : California Colorado
:
Connecticut
:
Delaware
District of Columbia : Florida : Georgia : Hawaii : Idaho
: Illinois
Indiana : Kentucky : Louisiana : Maine : Maryland : Massachusetts : Michigan Minnesota : Missouri : Montana : Nevada : New Hampshire : New Jersey : New Mexico : New York : North Carolina : Ohio : Oregon : Pennsylvania : Rhode Island : South Carolina : Tennessee : Texas Utah : Vermont : Virginia : Washington : Wyoming : The Valley : Marsh Harbour : Governors Harbour : Elbow Cay/Hope Town : Biarritz : Grace Bay : Hamilton : Queenstown : George Town : West Vancouver : Whistler : Aix-enProvence : Bordeaux : Cluny : Lausanne : Vevey : Nyon : Geneve : Port Elizabeth : Stellenbosch : Plettenberg Bay : Port Alfred Franschhoek : Umhlanga Rocks : Pinetown : George : Hartbeespoort : Great Brak River : Wilderness : East London : Thalang Salt Spring Island : Playa del Carmen : Capital Federal : Pretoria : Victoria : Montreux : Paarl : Sotogrande : Gordes : Andratx Estoril : Toronto : Dinard : Reims : La Baule-Escoublac : Sarlat : Herne Bay : Prague : Venezia : Mont-Tremblant : Gros Islet : Bratislava Dusseldorf : Essen : Voula : Altona : Spanish Wells : Westville : Uitenhage : Evian : Nantes : San Jose del Cabo : Sun Peaks : Lyford Cay : Escazu Montpellier : Saint Tropez : Saint Jean Cap Ferrat : Hossegor : Oakville : Rio de Janeiro : Megeve : Campo Grande : Natal : Da Nang : Christchurch Niagara on the Lake : Reserva Conchal : Wiesbaden : Gibraltar : Shibuya-ku : Courchevel : Mitte : Riga : Montfort l’Amaury : Vilamoura : Porto Vecchio : Somerset West : Chamonix : Miraflores : Madrid : Wan Chai : Malaga : Treasure Cay : Polokwane : Richards Bay : Tourtour : Jurmala Kloof : Beaulieu : Guana Cay : Tournus : Old Fort Bay : Howick : Lyon : Stockholm : Frankfurt am Main : Bastad : Florianopolis : Istanbul
We are not just an alliance.
Goteborg : Malmo : Altea : Moraira : Albir : Begur : Playa de Aro : La Barra : Jose Ignacio : Punta Ballena : Calgary : Tallinn : Knowlton : Santa Ponsa : Golturkbuku : Pyla sur Mer : Malmok : Saint Lambert : Georgetown : St. Thomas : Stratford-Upon-Avon : Ho Chi Minh City : Canford Cliffs : Barcelona : Milano : Parnell : Odintsovo : Fribourg : Ibiza : Quimper : Ballito : Lorient : Saintes : North Vancouver : Vereeniging Big Bay : Vredenburg : Saint Remy de Provence : Havelock North : Cobham : Henley on Thames : Montevideo : Creemore : Quebec : Lille Sydney : Tel Aviv : San Juan : Vilnius : Cabarete : Paray Le Monial : Como : Bad Homburg : Swatar : Uzes : Taguig : Bryanston : Port Carling : Hermanus : Surrey : Florence : Cuzco : Arrowtown : Ottawa : Melbourne : Mahon : Lemesos : Tangier : Pornic : Witbank La Rochelle : Recife : Moulins : De Waterkant : Roodepoort : Berea : Bloemfontein : Amanzimtoti : Hibberdene : Newcastle Anerley : Shepstone : Woodmill : Scottburgh : Gold Coast : Abborkroken : Lugano : Revelstoke : Margate : Jeffreysbaai North Hatley : Canmore : St Francis Bay : Airdrie : Bathurst : Brussels : Cannes : Cape Town : Dubai : Durban Grahamstown : Hillcrest : Holetown : Honfleur : Johannesburg : Knysna : Kommetjie : La Baule : Lisboa London : Marbella : Messery : Monte-Carlo : Montreal : Moscow : Mosman : Mossel Bay : Mougins Nelson : Neuilly : Oloron : Palma : Panama City : Paris : Punta del Este : Queensburgh Riyadh : San Miguel de Allende : Sao Paulo : Sliema : St. Croix : Taipei Tsujido Fujisawa : Vancouver : Veyrier : Wanaka Yokohama : Beijing
400 local real estate experts | over 15,000 total agents | 750 offices worldwide
ONESOTHEBYSREALTY.COM
MIAMI SHINE S B RIGH TLY O N A GLOB A L S CA LE
only with ONE The top brokerage firm for luxury condo sales over $1M in Miami ONE Sotheby’s International Realty is poised to offer expert advice on the current Miami market. Our brokerage is comprised of more than realtors: we are Global Real Estate Advisors ready
As a truly international city with world-class entertainment, fine dining and incredible value, it is no wonder Miami has become a city to watch for investors around the world. Miami is on the rise with more than 80 condo towers and prime retail and commercial spaces debuting over the next few years.
to help you become part of Miami’s history.
How many luxury square feet does $1M buy? * 800 700 600 500 400 300 200 100 0 Miami
Rome
Beijing Shanghai Sydney
New York
Moscow
Paris Singapore Geneva London
Hong Kong
Monaco
*2013 Global Market Report, Knight Frank Miami range based on South Beach value
MIAMI AS A GLOBAL MARKET
View from one of our exclusive developments, One Thousand Museum.
W H E R E A R E B U Y E R S C O M I N G F R O M ?** FOR DETAILS ON THE SOUTH FLORIDA MARKET, PLEASE VISIT
Top National Markets 1. California 2. Texas 3. New York 4. Georgia 5. Illinois
6. North Carolina 7. Virginia 8. Michigan 9. New Jersey 10. Tennessee
Top International Markets 1. Venezuela 2. Argentina 3. Canada 4. Brazil 5. Colombia
ONESOTHEBYSREALTY.COM/TRENDS
6. France 7. India 8. United Kingdom 9. Spain 10. Italy For immediate assistance with your real estate transaction, please call 305.787.3020.
** Miami Association of Realtors
©MMXIV ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
T HE 2015 EDIT IO N | 45
LOCAL MARKETING EFFORTS
Our marketing strategy is all about making impressions worldwide. It’s about creating global connections and establishing true consumer engagement. It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. We also know, however, that local marketing is at the very core of our strategy. South Florida is a truly global destination, which is why we believe some of the best opportunities are presented to us right in our cities. Our listings, our agents, and our company are constantly promoted in local publications such as The Miami Herald, Miami Magazine, Ocean Drive Magazine, Brickell Magazine, and Key Biscayne Magazine. There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. Pushing the envelope and doing things ahead of the curve gets us excited. We understand the lifestyle our audience is looking for is just as important as the home itself, and we try to convey that in our advertisements. Our attention to detail and innovative marketing have led us to be the luxury leader in South Florida real estate.
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LOCAL MARKETING EFFORTS REGUL AR PRINT AD DISTRIBUTION
T HE 2015 EDIT IO N | 47
Example of company / listing promotional materials.
4 8 | ONE S OTHEBY’S INT E R NATIO NA L R E A LT Y
T HE 2015 EDIT IO N | 49
COMPANY PUBLICATIONS A LOCAL FOCUS
ONE LIFE MAGAZINE
TRENDS REPORT
•
Published twice a year both in print and digitally
•
Published twice a year both in print and digitally
•
Features high-end editorial: the art, homes, yachts,
•
Provides a comprehensive analysis of real estate
•
jets, fashion, and entertainment that define the
market activity in Dade and Broward, as well as in-
South Florida lifestyle
depth community profiles for both counties
Distributed to homes worth over $1 million across South Florida
•
Distributed to homes worth over $1 million across South Florida
11 fixed base operations in Florida, Connecticut, Colorado and New York
Plus:
The BesT in ArT, Cuisine, TrAvel And so MuCh More
THE NEO-FUTURE OF BRICKELL MiAMi’s innovATive neW urBAn hAven
000-COVER-1014.FINAL.indd 2
•
10/17/14 3:37 PM
50 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y
ONESOTHEBYSREALT Y.COM ANNUAL STATISTICS Top cities - online consumers
PROPERT Y VIEWS
E-MAIL INQUIRIES
2,320,520
2,932
•
Miami, FL - 64,511 property views
•
Shanghai, China - 6,907 property views
•
Miami Beach, FL - 25,822 property views
•
Riyadh, Saudi Arabia - 3,545 property views
•
Fort Lauderdale, FL - 22,709 property views
•
Chicago, IL - 2,799 property views
•
New York, NY - 15,866 property views
•
London, England - 2,690 property views
•
Islamabad, Pakistan - 14,179 property views
•
Sao Paulo, Brasil - 2,672 property views
S E L L E R A D VA N TA G E S L I S T I N G P R E S E N TAT I O N S S E L L E R S TAT S
Non-techy status reports that break down who’s been looking at your specific listing.
SINGLE PROPERTY SITES TA R G E T E D S E O QR CODES
Our competition’s listings look better on our site than on their own.
So gorgeous sellers will be proud to post them to their Social Media accounts.
We are targeting specific communities and buildings within our campaign.
Generated for every property.
B U Y E R A D VA N TA G E S C O M M U N I T I E S Showcased and cross-promoted with our properties in them. O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients. S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL. A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.
T HE 2015 EDIT IO N | 51
Search by lifestyle / find all the area statistics and information
Narrow listings down by area and building
•
Higher quality photos than MLS
•
Better user experience
•
Optimized for iPad & mobile
•
Local info for each listing.
•
Individual statistics per seller
•
More Community info
•
Restaurants, schools, etc.
•
Instant notification of price
•
Comparable sold listings
•
Market stats
changes and new listings
•
Engaging Area Videos
IPAD APP The ONE Sotheby’s International Realty iPad app allows users to search and browse our properties in South Florida. A map view allows users to get a birds-eye view of where properties are located, and a gallery view replicates the experience of driving down the street and looking at properties. Users can search by neighborhood or their current location, and further filter the results based on size, price, beds and baths, and an assortment of other options.
52 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y
RETAIL MARKETING PROGRAM
PROFESSIONAL PHOTOGRAPHY ONE Sotheby’s International Realty’s marketing system revolves around professional photography - showcasing the elegance and beauty of our exclusive inventory in everything that we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.
PHOTOGRAPHY SHOWCASE
LOCAL INFORMATION
SINGLE PROPERTY WEBSITE A custom website dedicated to a single property, complete with high-resolution photo gallery and an individual domain name. This powerul online marketing tool impresses sellers and, when advertised in print or online, gets interested buyers to the information they want faster.
T HE 2015 EDIT IO N | 53
ONLINE LISTING DISTRIBUTION Instead of placing your listings everywhere, the online distribution resources of Sotheby’s International Realty position properties in the world’s finest real estate sites. In addition to providing content to 17 major websites that power hundreds more, online reports show how much exposure is being received from each online channel.
REALTOR.COM SHOWCASE
GOING SOCIAL
Showcase listings with up to 36 photos, a
Promote listings across our social media outlets reaching
slideshow tour, video, traffic reports and
thousands of our customers online.
open house ads on the world’s #1 real estate website.
SIR SIGN & INSTALLATION Sotheby’s
International
Realty’s
RESPECTFUL EMAIL iconic
Weekly new listings, open houses, and price reductions
hanging post sign, displayed at over 26,000
sent to Dade and Broward’s top brokers without spamming.
distinctive homes around the world.
EXPOSURE ON ONESOTHEBYSREALTY.COM & SOTHEBYSREALTY.COM Get local exposure on our website, ONESothebysRealty.com, which includes optimization for mobile devices and an iPad app for easier navigating. Go global on SothebysRealty.com, which offers specialized websites based on extraordinary lifestyles such as golf, waterfront, vineyard, and more.
E-GALLERY A real time, dynamic property slideshow designed to provide worldwide reach to a property.
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SOCIAL MEDIA facebook.com/onesothebysrealty @ONESIR plus.google.com/+onesothebysrealty pinterest.com/onesothebys linkedin.com/company/sothebys-international-realty
SOTHEBY’S INTERNATIONAL REALT Y STATS •
35,000+ Likes on Facebook; 5 million total impressions
•
250+ Sotheby’s International Realty companies on Facebook and Twitter
•
15,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest
•
An official Sotheby’s International Realty account on Pinterest.com
•
Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day
BLOG
onesothebysrealty.com/blog
T HE 2015 EDIT IO N | 55
INDUSTRY USER STATS •
Facebook - 1 billion
•
LinkedIn - 175 million
•
YouTube - 800 million
•
Twitter - 140 million
•
Google+ - 400 million
•
Pinterest - 11 million
As the number one online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network.
YOUTUBE.COM/ONESOTHEBYS •
Over 85,000 views
•
Exclusive listing videos by area
KEY ELEMENTS TO OUR SOCIAL MEDIA SUCCESS EXPERIENCE
EXPERTISE
Deliver a unique and compelling experience via social
Maintain a distinct point-of-view and align the
networks, which reflects our brand’s history and values.
homes we represent with the connoisseurs of life.
ENGAGEMENT
EMOTION
Develop social relationships with key online influencers,
Create lasting connections with our target consumers
and potential homebuyers and sellers to further our reach.
that translate beyond social media.
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EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty offers developers multiple advantages that no other firm can: senior sales talent with a proven track record in South Florida’s luxury segment, exclusive access to market to Sotheby’s Auction House prestigious clientele, unrivaled online exposure through the firms marketing partnerships, and most importantly, access to the Sotheby’s International Realty network. Sotheby’s International Realty emphasizes quality over quantity. We are strong where it matters most – in the experience and qualifications of our local representatives. We are the select few who own the high end of their respective markets and get results. Each Sotheby’s International Realty office is the luxury market share leader in their respective area, allowing ONE Sotheby’s International Realty to deliver personal connections with affluent purchasers in key feeder markets.
Successfully sold over
Currently managing over $3 billion in new inventory
Generated over
$350 million
$200 million in contracts at One Thousand Museum
The Residences at W South Beach
Achieved highest price per square foot in each of the following areas:
$2,000/sf
$1,200/sf
$800/sf
South Beach
Downtown
Aventura
with the Residences at W
with One Thousand Museum
with Bellini Williams Island
#1 in condo sales
over $500,000 in Miami-Dade and Broward counties
T HE 2015 EDIT IO N | 57
Oceana - Bal Harbour
L’Atelier - Miami Beach
Brickell City Centre - Miami
One Thousand Museum - Miami
Ritz-Carlton Residences - Miami Beach
Louver House - Miami Beach
Residences at W South Beach
Metropica - Sunrise
Three Hundred Collins - Miami Beach
Kai - Bay Harbor Islands
Riva - Fort Lauderdale
Ocean Seven - Surfside
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COMMUNIT Y INVOLVEMENT
ONE for one is a fundraising initiative between ONE Sotheby’s International Realty, Lotus House, and Women In Distress. Our goal is to help break the cycle of childhood abuse, domestic violence, and homelessness with a gift of life-changing support, tools, education and resources that heal broken bodies, minds and spirits.
ABOUT LOTUS HOUSE
ABOUT WOMEN IN DISTRESS
L O T U S H O U S E S H E LT E R .O R G
W O M E N I N D I S T R E S S .O R G
Lotus House is a non-profit organization that
A non-profit organization that currently operates
provides unique resources for homeless women
an emergency shelter with a 132-bed capacity for
and infants suffering from extreme poverty,
victims of domestic violence and their children.
disability, domestic violence, or untreated medical
Survivors who are no longer safe in their homes
or mental illness. It seeks to empower women to
can find a safe haven at Women In Distress. Shelter
improve their quality of life on every level. Lotus
services include housing, crisis intervention,
House is a place of healing and transformation, a
therapy and advocacy assistance, as well as food,
place that they can call home.
clothing and household supplies as necessary.
Learn more at onesothebysrealty.com/about/one-for-one
T HE 2015 EDIT IO N | 59
About the Agent
T H E 2015 EDIT IO N
STEPHAN BURKE Stephan Burke has been a Global Real Estate Advisor for over 20 years and Miami Resident since 1978. He has been featured and made it to the list of Who’s Who by Miami Agent Magazine as one of the most influential people in Real Estate of 2015. “ This recognition represents his commitment to the community and the personal education to the highest standards of professionalism”. Because of his efforts and creativity, he won first place at Better Beach Awards 2015 in Most Innovative Method of Marketing. He belongs to the Master Brokers Forum, a real estate organization for the very elite who have achieved a long record of successful sales in the Region. Stephan has sold close to the $150 million mark single sided. He has a strong global network including clients in Monaco, France, Belgium, Holland, Italy, South Africa, Singapore, Turkey, Israel, as well as nationally in New York, California and Miami. Those connections allow him to engage buyers and sellers internationally and benefit a maximum exposure for his properties. He speaks fluent French, English and Spanish. Before moving to Miami, he lived in Kinshasa, Congo (Zaire) and previous to that, in the prestigious vineyard region of Bordeaux, France. Stephan spent most of his summers growing up at the Chateau Cantenac-Brown in the village of Cantenac and Margaux, learning the regions famous vineyards and Chateaux and playing in the backyards of Chateau Margaux, Chateau La Tour, Chateau Brane-Cantenac to name a few. Because of all these lifetime experiences, he has a worldly approach that allows him to cater to luxury clients. Stephan is focused on cultivating long-lasting and positive relationships with his clients. “My greatest strength is that I pay attention to what the client needs”.
Stephan Burke Estate Agent m. 305.215.7833 | e. sburke@onesothebysrealty.com
T H E 2015 EDIT IO N
CAROL CASSIS Following Chile and New York City, Carol began in South Florida as a TV news producer at Univision covering politics, current events and pop culture for an audience of 80 million viewers worldwide. This enabled her to meet and interview people ranging from the President of the United States to Shakira. Since 2007, she has sold multi-million dollar Miami Beach hotels, commercial buildings and luxury residential properties. Her client roster of buyers and sellers includes international VIPs; leaders from banking, finance and commerce; and friends and executives from the entertainment and music industry. She combines her experience as a TV producer and as a top producing real estate agent to make properties stand out in a crowded market via a comprehensive multi-media, multi-channel marketing plan that results in the highest prices for exceptional properties. Her “out of the box� approach allowed her to recently win at the Better Beach Awards 2015 in the category of the Most Innovative Method of Marketing. This award is given by the Miami Beach Chamber of Commerce to recognize the best players in the business. In her spare time, She enjoys being a wife and mother, training CrossFit, studying filmmaking and supporting Friends of the Orphans.
 She specializes in Miami Beach, Biscayne Point, Brickell, Coral Gables and Coconut Grove. She has been a Miami Beach Resident since 1998.
Carol Cassis Estate Agent m. 305.205.6639 | e. carol@carolcassis.com
T HE 2015 EDIT IO N | 61
For more information please visit us online at onesothebysrealty.com
ŠMMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
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