Essential Tips You Should Know in Marketing

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Essential Tips You Should Know in Marketing your Website

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Posted by Carolette Wright

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Essential Tips You Should Know in Marketing your Website

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If you are a small business owner, you need a WEBSITE. Why you need to have one? Itâ&#x20AC;&#x2122;s because it increases revenue, you stay in touch with your existing client, it saves time and it builds credibility and professionalism. There are steps that must be taken in getting a website. One of them is to get the idea formulation why do you want to have a website. Please take note that your website is simply an extension of your existing operation. You can start with a simple informative site. Remember, your goal should be to get an online presence. In selecting and registering a domain name, it is a good idea to register a dot com name. Your name should be the name of your company or the product that you sell. Why? Because it makes it easy for the customers who knows the name of your business to find you on the web. In looking for a Web hosting company , it depends on the type or purpose of your website. Your choice of host is very important for the success of your website. It must have a good stability, security, connection speed, up time availability, ability to run scripts, traffic log access auto responders and mailing lists. Once this is accomplished, then you can start learning about how you can market it effectively . When you want to start creating an effective web content, always remember that you need to write for your TARGET MARKET. Know whom you are writing for, and communicate with your target audience in mindâ&#x20AC;Ś As if you are talking to a friend.

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Whatever you write, tell the truth. Offer proof in a form of quotes, links or preferences. Readers will usually scan looking for bits of information, so make it short and simple but has a grammatically correct language. What pages you must have on your website? Well, a professional website should contain pages like About us, Product and Services, Customer Service and Contact info. In marketing your website, it is actually quite similar in marketing your products and services. When you ADVERTISE your web presence, one of the first thing that you need to do is to put your website anywhere where your business phone number is… Yes, everywhere! One of the free ways that I’ve used effectively to get the word out of my BUSINESS is through writing and submitting press releases or articles. You can also ask to be invited as a speaker. Volunteer to speak anywhere where people will need your product and service.

Hold seminars and workshops in your area of expertise. Just make sure your participant has your contact information with your website address on it. Write on booklets, pamphlets, manuals and guides. Don’t forget to mention your site on it. The quicker you become more knowledgeable about the web, the smoother and more profitable your small business will run. These are just a few ideas that you can use to effectively spread the word about your website. If you know what techniques to use, you can personalize your online marketing strategy to match your company’s needs. Start using these suggestions to enhance the way your organization works. As you can see, the internet is not just a medium for you to sell and promote your products and services… it is a whole new way of doing BUSINESS. Stay Blessed,

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