CAROLINA DANS P O R T F O L I O
CAROLINA ALEXIS DANS 6601 SW 71ST AVE | Miami, Florida 33134 E: carodans17@gmail.com P: 786.369.9784
EDUCAtion
Florida State University | Tallahassee, FL -Undergraduate Degree -Advertising Major with a Minor in Hispanic Marketing Communications Florida Christian School | MIami, FL -High School Diploma -Cumulative GPA: 4.3
PROFESSIONAL EXPERIENCE
INVOLVEMENT
Leadership roles
PROFESSONAL SKILLS languages
2014-Present
2010 - 2014
WOW Factor Marketing Group | MIami, FL - Worked mostly during summers - Assisted the event marketing team in various corporate non-profit fundraising events and event marketing activations. - Registration at events - Assisted in the auction process - Organization and execution - Lead generation process - In charge of social media accounts - Interned with the Creative team and learned how to use Adobe suite
MAY - AUG 2015 MAY - AUG 2014
Prime-Star Enterprise LLC | Miami, FL - Learned how to make small investments in the stock market. - In charge of writing monthly newsletters to the clients.
MAY - AUG 2014
Florida Internation University | Miami, FL - Interned during the summer in the athletics department and assisted the development officers with fundraising efforts - Sat in on client meetings
MAY - AUG 2013
Master Velazquez Tae Kwon Do | Miami, FL - As a summer camp counselor, instructed a group of 25 children between the ages of 5 and 13 in the skills of Tae Kwon Do
MAY - AUG 2012
Advertising Club | Florida State University Key Club Math Honor Society National Society of High School Scholars National Honor Society Mu Alpha Theta Math Honor
2011 - 2014 2011 - 2014 2012 - 2014 2012 - 2014 2012 - 2014 2011 - 2014
Kappa Alpha Theta | Florida State University - Chief Marketing Chairman Student Government | Florida Christian School - Secretary Science National Honor Society | Florida Christian School - Secretary Varsity Cheerleader | Florida Christian School - Co Captain
2015 - 2016
Adobe Illustrator, InDesign, Photoshop | Microsoft Office | Photogrpahy | Social Media English | Spanish
2011 - 2014 2013 - 2014 2013 - 2014
“when you do what you love, you never work a day in your life. Creating is what I love, and advertising is my passion. Creative thinking and innovating designs is what fuels my passion for advertising. advertising is a form of communication through art. taking an idea and twisting it and turning it and watching it evolve and become a reality is the most rewarding feeling. My goal is to master the art of communication through design and be able to effectively bring my clients ideas to life.� -carolina Dans
RESUME - 3
nina -12
BUMBLEBEE STUDY - 6
THE BEST STUFF ON EARTH - 14
KITE FLY - 8
CRACKED -16
bULLSEYE - 10
LOVE + CHOCHOLATE - 18
BUMBLEBEE STUDY PHOTOSHOP The purpose of this project was to take a real image of an object and transform it into a popart form of itself. To do this I took an image of a real bumble bee and used the bitmap tool. On the first rendition I dropped the color and used smaller pixels to make it look like a vintage bee. For the second rendition I used bigger pixels and added a more vibrant yellow color to make it look like it came from a comic book.
CAROLINA DANS PORTFOLIO - 6
KITE FLY PHOTOSHOP + PHOTOGRAPHY + T-SHIRT DESIGN This graphic was made as a t-shirt design for my sorority’s annual Kite-fly day. On this day each individual group gets to create their own t-shirt to wear to the event. I was chosen to create the t-shirt for my group, and made two designs to choose from. My group and I decided on a design and printed it onto a shirt. this was an interesting experience because I was given the opportunity to craeate a design and watch it come to life.
CAROLINA DANS PORTFOLIO - 8
BULLSEYE ILLUSTRATOR This graphic was made for Wow Factor Marketing Group. The task was to create a bullseye using the company’s colors. The purpose was for it to be printed and worn by the staff on a company fun day. The staff activity was simular to laser-tag but instead of lasers they used water guns. Each staff member was instructed to wear the bullseye over their shirt. this experience also allowed my to create something and watch it come to life.
CAROLINA DANS PORTFOLIO - 10
NINA PENCIL + CHARCOAL This is a picture that I took of my little sister on a family vacation 5 years ago. I took the picture and sketched it out. I was going back to the basics because I wanted to re-explore other forms of art besides graphic design.
CAROLINA DANS PORTFOLIO - 12
Made c from the
Best
stuff
Earth on
速
BEST STUFF ON EARTh PHOTOSHOP This advertisment for snapple exemplifies how Snapple is really “made from the best stuff on earth”. I wanted to create an ad that expresses how, through the elements of nature and it’s surroundings, Snapple is able to produce an all natural product. The image of the peach tree growing from the snapple bottle expresses an organic sentiment. The bottle is acompanied by a peach and a pinch of tea leaves to demonstrate the embodiment of natural products.
CAROLINA DANS PORTFOLIO - 14
Dry skin ?
CRACKED PHOTOSHOP This advertisment for Palmer’s Cocoa Butter Formula was meant to be a fun way to show how the the product can “heal and soften rough, dry skin”. placing the product in an exagerated scenario, like making a cave woman’s dry, craked elbow the focus of the ad, allows for a more comedic tone to prevail. The product’s surroundings draw in the attention of the audience. The cave drawings and playful rocky font aslo play into the theme.
CAROLINA DANS PORTFOLIO - 16
love + chocolate PHOTOgraphy + PHOTOSHOP This advertisment for Hershey’s Chocolate is meant to be a seasonal ad in celebration of Valentine’s Day. The Hershey Company makes a big bulk of sales during the month of February for Valentine’s Day. Therefore this ad depicts the two things combined: love and chocolate. The plate with the heart was a photograph that I tookthis past year. By adding the “Happy Valentine’s Day” and making it look like the chocolate in the photo really helps make the idea obvious to the audience.
CAROLINA DANS PORTFOLIO - 18
CAROLINA DANS T H A N K Y O U