The first phase of the project produced a series of honed messages and communications, emphasizing the intentionality behind our educational program, the importance of student voice and choice, and our goal to learn and live with purpose. Those messages then laid a framework for the content of updated print and digital admission materials and a complementary revision of our website. The second phase provided a visual language and system to animate the messsages and provide consistency not only in what we say, but also in how we look. Through our partnership, we began to see the identity of our school come to life in ways that were inspirational and affirming, and that represented us with integrity and honesty. The team of staff shepherding the process on behalf of the school then saw a unique opportunity to more fully embrace this new visual expression of our strengths by revisiting the logo of the school. With its rounded square and quirky but traditional typeface, the logo embodied both simplicity and decades in the life of our school. Many options were considered, from a more subtle refresh of the existing elements to a wide variety of newer interpretations. What you see now is not only meant to be a reflection of all we are now, but who we strive to be, a place that sparks curiosity, invites interpretation, and is both grounded and expansive.
Visit our redesigned website, launched in October, at www.cfsnc.org
We look forward to the ways in which these new methods of communication will continue to strengthen our reputation and evoke a sense of this extraordinary community. — Katherine Scott
Learning at Carolina Friends School is dynamic, experiential, and interactive. Students encounter open-ended questions, undertake original projects of real relevance, explore the natural world, and immerse themselves in service learning. In doing so, they build powers of critical, creative, and independent thinking and expression. We set high standards in all aspects of learning. Our educational approach is deeply rooted in evidence-based research, decades of experience, and educational best practices that bring out the best each in student.
I APPRECIATE THE ALL-AROUND EDUCATION THAT I RECEIVED: ACADEMICS, CREATIVITY, AND ROOM FOR SELF-DISCOVERY AS TO WHO I AM AS A PERSON.”
Left: an excerpt from our new admission viewbook for prospective families. Look for the digital version at www.cfsnc.org/ admission!
Our dedicated teachers challenge students to think beyond a right or wrong answer. We teach students to question ideas, question the world, and question themselves, so that they can learn how to think not just what to think.
We & Thee | Winter 2021
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