ERA Live Moore Style Guide

CONTENTS

Themostflexiblebrandin Real Estate

ERA Live Moorebringsavisionand set of values thatdifferentiate us in today's market. It bringsus purpose and fulfillment tosaywe are proud to Empower DreamsThroughReal Estate.

We empower you by helping you to earn more on every transaction so you can invest more in your business and live the life of your dreams.

We celebrate excellence by being the best at what we do-striving for excellence and leading by example.

We promote a sense of belonging that accepts and values you for who you are.

At ERA Live Moore, you belong here!

WELCOME

This style guide has been designed to help you better understand the guidelines and procedures used by ERA Live Moore Real Estate. These guidelines were created to convey a consistent design language across all our materials. Youshould gain a feel for our typography, logo usage, and other helpful guidelines that will act as a reference as you produce and create your own content. Always ensure your content is reviewed by the appropriate Marketing personnel prior to moving into production.

Marketing plays a vital role in promoting the business and mission of ERA Live Moore Real Estate. It is responsible for creating an overarching image that represents ERA Live Moore's company identity.

Secondary-Skyblueisusedheavilyinbrandedapplications

LOGOAPPLICATIONS

TheproperapplicationoftheERADistinctive Propertieslogoisvitaltoensuringitsimpact.

Thelogoshouldbeusedinblackon awhiteorlightbackground.Whenplacingthe logoonadarkorblackbackground,thereversecolor

versionshouldbeused.

The ERA Distinctive Properties logo conveys the strength and reputation of the program. The program logo can be displayed in a vertical or horizontal format to allow for use across applications and platforms.

Logos for ERA Live Moore Distinctive Properties can be found on our Drive at: https://bit.ly/ ERALiveMooreLogoAssetFolder

An appropriately selected typeface is a vital ingredient in representing who we are as a company.

The Red Hat typeface family has been selected for its clarity, legibility and modern look.

DBA names in ERA® font

Red Hat Medium is the typeface used for DBA names. Itmakes a smooth visual transition from the letters "ERA" to the DBA name.

Otherapplications

The Red Hat type family has a variety of weights that may be used for stationery, printed marketing materials and signage.

Alternately, Gotham, Trade Gothic and Helvetica are also acceptable typefaces to usein marketing materials. Refer to the ERA Brand Style Guide available in the Branding Center on teamERA.com for more information.

System font

For applications where custom fonts may not be available, Arial has been selected to replace Red Hat. This doesnot applyto the DBA name.

Use Red Hat, Arial for digital applications such asPowerPoint, Word correspondence, online and mobile apps.

Logo files can be found at: https://bit.ly/ERALiveMooreLogoAssetFolder

Logos should not be altered in any waY, other than resizing. When resizing make sure logo is proportioned correctly.

Constrain Proportions by holding down Shift on the keyboard when resizing.

Use the ERA Live Moore Real Estate combined logo ensuring all text is clearly visible*.

*Vertical stacked logo is only to be used on yard signs or as approved in advance by marketing.

Logosshould not be altered in any other way other than resizing. When resizing makesure logo is proportioned correctly and always legible.

EachERA franchiseisindependentlyownedandoperatedThismessagecontainsconfidentialinformationandisintendedonlyfortheindividualnamed.Ifyouarenotthenamed addresseeyoushouldnotdisseminate,distributeorcopythise-mail.Pleasenotifythesenderimmediatelybye-mailifyouhavereceivedthise-mailbymistakeanddeletethise-mail fromyoursystem.E mailtransmissioncannotbeguaranteedtobesecureorerror-freeasinformationcouldbeintercepted,corrupted,lost,destroyed,arrivelateorincomplete,or containviruses. Thesenderthereforedoesnotacceptliabilityforanyerrors oromissionsinthecontentsofthismessage, whichariseas a resultofe-mailtransmission. If verification isrequiredpleaserequestahard copyversionfromthesender.

Information presentediscollected organized andprovidedforthe convenienceof theuser andis intended solelyforinformational purposes.ANYUSE THEREOF OR RELIANCE THEREON IS AT THE SOLE DISCRETION, RISK AND RESPONSIBILITYOF THE RECIPIENT. ERA LIVE MOORE REAL ESTATE HEREBY DISCLAIM ANY AND ALL WARRANTIES,EXPRESSOR IMPLIED, ASTOITSACCURACY, COMPLETENESSORFITNESSFORANYPARTICULARPURPOSE.

GUIDELINES FOR CREATING YOUR EMAIL SIGNATURE

Name Title

ERA Live Moore Real Estate Logo

Office # | Cell #

Website Address and/or Email Address

Social Media Icons here

Disclaimer.

If you are an ERA Live Moore Real Estate Employee:

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version from the sender.

Information presented is collected, organized and provided for the convenience of the user and is intended solely for informational purposes. ANY USE THEREOF OR RELIANCE THEREON IS AT THE SOLE DISCRETION, RISK AND RESPONSIBILITY OF THE RECIPIENT. ERA LIVE MOORE REAL ESTATE HEREBY DISCLAIM ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, AS TO ITS ACCURACY, COMPLETENESS OR FITNESS FOR ANY PARTICULAR PURPOSE.

Business cards use ERA® elements

Affiliation logos endorsement or other affiliation logos may be used, provided they adhere to the as shown here.

• No more than three logos may be Inclusion of logos

Agent photograph

There are two approaches to showing business cards; one with photo and one without.

Order information cards are available for purchase from your Office Manager. place reorders with your Office Manager.

FIRST NAME LAST NAME 000.000.0000

FIRST NAME LAST NAME AddressLine1

0

The ERA yard signs, usedto drawattention to availableproperties, arethemost visible representationof ourbrand.Leverage your association withthe ERA brand by consistently following these standards for yard, commercial, directional and building signs.Always use the approved DBA lock up on signage.

• Size: 30" h x 24"

• ERA DBA lock up: Vertical format

• Stylized DBA: ERA NavyBlue with optional ERA Red or ERA Dark Redfor accents

• Agent information: GothamBold,title case, white

• Broker number: GothamBold, , ERA Red or ERA Navy

• Legal information: GothamBook, title case, ERA Navy Live Moore agents in Charlotte have a choice between two sign designs (as shown left top and left bottom) and two frames, as shown below: one with space for double sign and one with a single, bottom