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CORPORATE SPONSORSHIP carolinatheatre.org/support
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OVERVIEW Partnering with Carolina Theatre of Durham, Inc., a 501(c)(3) non-profit, establishes your association with a symbol of culture, resilience, and community. Since 1926, Carolina Theatre has enriched our community and today continues to present the best in music, comedy, performing arts, independent cinema, and arts education, while serving as a partner to many community organizations and productions. Your investment in the Carolina Theatre can meet important objectives for your business: • Client and Employee Engagement/Team-Building/Entertainment • Community Enrichment/Economic Vitality/Quality of Life • Marketing Reach/Visibility/Branding
More than
150,000 guests attend events and films at Carolina Theatre annually
93
years of history
Diverse programming
365
days a year
Carolina Theatre sponsorships benefit any company from Fortune 500 corporations to small, local businesses. Sponsorship offers a range of benefits and starts at just $1,000, with fees varying based on the specific program and benefits included. We have comprehensive packages as well as a variety of specific programs to sponsor, such as our Arts Discovery Education Series for K-12 schoolchildren, Family Saturday Series, Retro Film Series, Live Events and much more. Corporate giving strengthens our community, and we welcome your involvement and support.
ENCORE SPONSORSHIP
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Encore sponsorship packages give your company a compelling mix of benefits, exposure and perks across all our offerings. This provides your business with visibility in front of our wide range of audiences and demographics. Starting at $2,500, a standard Encore sponsorship package includes: • Logo (proportionally sized) in Encore slideshow looped on digital screens throughout the theatre during live events year-round (approx. 200 days/year with reach of 75,000+) • Invitation to annual Open House to be informed about plans for upcoming year. • Website logo placement At higher levels of support, your Encore sponsorship may include: • Credit towards your choice of live event and/or film tickets • Invites to exclusive behind-the-scenes events • Visibility for your company in our marketing materials, online and/or onsite • Star membership benefits to use for employee or client appreciation • Opportunity to align with a specific program on one-time basis for added recognition • Complimentary, private use of Connie Moses Ballroom or Star Lounge
applause
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Blue Cross NC is proud to support Carolina Theatre and their educational programming efforts to make the arts accessible to all through diverse and engaging performances.
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– NICOLE ROGERS Program Manager Associate Blue Cross and Blue Shield of North Carolina
The Blue Note Grill enjoys a great partnership with the iconic Carolina Theatre through live performance. Durham is strengthened by close collaborations like ours that benefit the broader community.
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– BILL & ANDREA WHITTINGTON Owners, The Blue Note Grill
E D U C AT I O N & COMMUNITY The Carolina Theatre of Durham is committed to providing quality, professional arts experiences for everyone. We invest more than $150,000 each year to present over 40 high-quality performances geared to youth and families, providing the arts as a powerful tool for learning and development.
ARTS DISCOVERY EDUCATIONAL SERIES
K-12 curriculum-based arts education experiences Arts Discovery is a program designed for all grade levels to complement school curriculum based on North Carolina comprehensive Arts Education Essential Standards. Thanks to generous supporters, we are able to deeply subsidize our tickets, making arts exposure more affordable and accessible to all. The Arts Discovery programming is reflective of the rich tapestry of artistic achievement within our community and around the world, including touring artists from the Kennedy Center, Virginia Repertory Theatre and other renowned organizations. Join us in sparking student curiosity, supporting academic achievement and providing a vehicle for greater understanding and respect for all.
Projected 2018-19 attendance: Projected tickets provided at no cost to
16,000
DurhamPublic Schools this year:
students
9,000 free tickets
115 schools Geographic area reached: 11 counties Schools served in 2017-18:
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ENGAGEMENT new this year!
FAMILY SATURDAY SERIES Quality live events for the whole family
Continuing a nearly century-long tradition of presenting the best performing arts and film to all residents of the Triangle, Carolina Theatre of Durham launched the Family Saturday Series in Fall 2018. The 2018-19 season features nine diverse artistic events from October through May. The aim of the series is to present high quality, family-friendly art at a price point that encourages attendance by entire families, potentially providing some guests with their first exposure to a show inside Durham’s historic downtown venue. Tickets are $5.
NON-PROFIT
PA R T N E R S I N C LU D E
City of Durham, Neighborhood Improvement Services East Durham Children’s Initiative El Centro Hispano
Beginning at a $2,500 contribution, you can receive Education & Community Engagement sponsorship benefits that may include: • Recognition in marketing materials • Website logo placement • Tickets for your staff and employees to attend these performances • Signage in the lobby • Recognition as a sponsor from the stage (live announcement and/or sponsorship slide with logo)
FILM Want to connect with diverse audiences to promote your brand or entertain clients and employees? Carolina Theatre presents quality film 365 days a year in our beautiful cinema theaters.
CINEMA ADVERTISING We screen first-run, arthouse films every day, offering more than 2,500 screenings annually with attendance of 75,000 and growing. Your company can achieve marketing impact at affordable rates with a rotating 10 second spot on-screen advertisement before all our feature presentations. You will be advertising your brand every day in front of thousands of Carolina Theatre’s loyal and discerning guests. Rates for cinema advertising start at $5,000.
FILM FESTIVALS
We also present two highly-regarded film festivals. March brings the three-day horror genre Nevermore Film Festival. Every year in August, we host the long-running North Carolina Gay and Lesbian Film Festival. Sponsorships are available for festivals starting at $1,000.
RETRO FILM SERIES The highlight of Carolina Theatre’s film programming is the signature Retro film series for which we have numerous sponsorship opportunities available. Retro was created right here 20 years ago and offers fun, nostalgia and year-round exposure to passionate audiences. Retro season sponsorship starts at $2,500, with benefits that may include: • Onscreen recognition before films • Color ad in the Retro program book – 7,000 copies of which are printed annually • Logo placement in marketing materials • Acknowledgement on Retro website with a link to Sponsor’s website • Retro tickets to share with clients, employees, and prospects At higher levels of support, additional Retro season benefits may include: • Recognition in Cinema public areas (Lobby, Concessions, Box Office) for the entire series or individual film screenings • Your own individualized pre-film slide • Opportunity for giveaways or brand activation
LIVE EVENTS
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Through partnerships with national live entertainment producer NS2, Duke Performances, and our own produced shows, Carolina Theatre offers more than 60 world-class performances a year in music, theatre, comedy, and dance. If you are looking for ways to reach a particular target market or communicate your brand to a receptive, enthusiastic segment you may be interested in connecting with our live performance audiences. Starting at $2,500, standard Live Events packages may include: • Five second still/logo to run on digital screens one hour before performance and at intermission • Signage/banners in public areas (Lobby, Concessions) • Acknowledgement on theatre’s website with a link to Sponsor’s website • Premium tickets to selected performance to share with clients, employees, and prospects
Customized Packages
A customized sponsorship package can be created to fulfill your objectives. Whether you want to focus on a specific area or want to create a multi-faceted sponsorship, we look forward to the opportunity to discuss a tailored sponsorship that meets your interests and goals. Depending upon the level of investment and your objectives, customizable sponsorship packages can include benefits mentioned in this brochure or additional opportunities such as: • • • • • •
Branding placement in high-profile areas such as Box Office and Concessions Signage on theatre exterior, lobbies, hospitality suites, lounges and/or theatres Logo placement on our print-at-home tickets Logo placement on t-shirts or lanyards worn by Volunteers and/or staff Multi-platform social media recognition (60,000 followers) Naming rights
CAROLINA THEATRE OF DURHAM 309 W Morgan St, Durham, NC 27701 (919) 560-3040 / carolinatheatre.org
MISSION Carolina Theatre of Durham, Inc. is dedicated to presenting vibrant, thoughtprovoking film and live performances that contribute to the cultural and economic vitality of downtown Durham and the Triangle Region.
FOR MORE INFORMATION ABOUT SPONSORSHIP OPPORTUNITIES AT CAROLINA THEATRE OR TO REQUEST A CUSTOM SPONSORSHIP PROPOSAL, PLEASE CONTACT:
development@carolinatheatre.org or (919) 226-8884