Common Mistakes to Avoid In Ecommerce Website Design
Lack Of Detailed Product Information – A website should provide full information on the product instead of using technical terms; this can have greater impact on the consumer. Hiding Contact Information – Customers want to talk to a real person if they need help regarding the product. Hence clearly mention multiple means of contact on every page of your website. Complicated Checkout Process – Including several steps before completing the order will increase the opportunity for the customer to abandon their purchase. Requiring an Account to Order – Customers lack interest to purchase from you if the website forces them to sign up for an account before placing an order. Therefore offer them the option of saving their account information at the end of their ordering processing to make easier for placing future orders. Poor Site Search Engine - Proper site search is very crucial to help your customers in finding what they want. Hence ensure the ecommerce software you’re using has a good built-in search engine, or look for plugins to extend its functionality. Tiny Product Images – Tiny product images cannot convince the customer to place an order thus provide large images right on the product page or allow users to click on an image to zoom in. Poor Shopping Cart Design – The important part of your website is the shopping cart so ensure that the cart allows the users to add multiple items, edit the quantities of items, preview the price per item and display the total cost. http://www.jsiwebtools.com/ 40 Wynford drive, Ontario, Toronto, 866-229-9193, M3C 1J5