Old navy creative brief caroline wood

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Caroline Wood Creative Academy Concept - 1930s Paintings


1930s Peasant Girls

Pressed Flowers

Niamh is an art enthusiast, loving clasical paintings from the 1930s. Her style is quirky, feminine and loves a bohemian touch. Her son Noah, a little adventurer, loves the outdoors however his clothing is chosen by Niamh, so his style is quirky, colourful and edgy, perfect for a family day out to art galleries. Concept - 1930s Paintings Spring ’ 19


Niamh & Noah Spring ’ 19


1930s Paintings

Niamh - Bohemian Style - Flowing Silhouette - Wide Leg Pants - Heavily Printed - Layers

1930s Fashion

Niamh Silhouette Development Spring ’ 19


Noah - Practical - Heavily Printed - Logos

Noah Silhouette Development Spring ’ 19


Noah Colour Palette

Niamh Colour Palette Colour & Fabric

Spring ’ 19


Print 1

Print 2

Print 4

Print 3

Pressed Flowers

Niamh Prints

Paint Strokes

Noah Prints

Print Development Spring ’ 19


Original Logo

1930s Signatures

Old Navy Noah Logos Font Development

Old Navy

Old Navy

Niamh Logos

Old Navy

Old Navy Old Navy Old Navy

Logo Development Spring ’ 19


Look 1

Outfit 1 Colour and Print Development Spring ’ 19


Look 2

Outfit 2 Colour and Print Development Spring ’ 19


Look 3

Old Navy

Outfit 3 Colour and Print Development Spring ’ 19


Look 4

Old Navy

Outfit 4 Colour and Print Development Spring ’ 19


Look 5

Outfit 5 Colour and Print Development Spring ’ 19


Look 6

Outfit 6 Colour and Print Development Spring ’ 19


Look 1

Outfit 1 Development Spring ’ 19


Look 2

Outfit 2 Development Spring ’ 19


Look 3 & 5

Outfit 3 Development Spring ’ 19


Look 4

Outfit 4 Development Spring ’ 19


Look 3 & 6

Outfit 3 & 6 Development Spring ’ 19


Niamh Line Up Spring ’ 19


Key Colours & Prints

Niamh Range Plan Spring ’ 19


Noah Line Up Spring ’ 19


Key Colours & Prints

Noah Range Plan Spring ’ 19


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