BOUTIQUE STORES ON MAIN STREET
Carolin Wendler
INTRODUCTION Mornington is a small sea-side town with a fresh and friendly
atmosphere, that has been around for centuries. It has recently become popular amongst Melburnians who are looking for a getaway from the city lifestyle. It offers fine wineries, galleries, historical walks, golf, fishing, sailing, horseracing, long coastal strolls and drives, and a beautiful beach right at the end of Main Street. Main Street has imaginable kind of shops, from classy boutiques and imaginative gift shops, to equally fashionable homeware stores. Mornington has a unique personality and this publication wants to try and accentuate the heart of it all. Come and explore, relax, eat, drink, stroll and shop in one of Victoria’s best and most vibrant village main streets.
01.
04. Introduction
06.
History
08.
Honourable Mention: Greedilulu
Lola’s at Mornington
CONTENTS 11.
12. Maps / Guides & Transportation
Evergreen Clothing
15.
17. Jardinerie
18.
Shades of Green
21.
Honourable Mention: Aurelia Boutique
Disclaimers
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HISTORY Main Street, Mornington
Mornington Railway Station
Originally the area known as Schnapper/ Snapper Point named after a local headland, was visited by Matthew Flinders on 26 April 1802. Within the 1840s the first European settlers entered the area seeking timber, fish and taking up pastoral leases. A Government survey by Permein in 1854 was conducted to allow for land sales. A petition was also signed by 70 entrepreneurial townsfolk from the Mornington Peninsula, to request a 46m long pier be built in 1857, giving a vital link to Melbourne and a good deep water port. This was followed by the Courthouse in 1871 now Mornington Peninsula Language and Culture Studies and the Post Office in 1863, currently a Mornington Museum.
The rapid growth of Snapper Point, the township renamed it to Mornington in 186, after 2nd Earl of Mornington who had been British Foreign Secretary. Mornington quickly became a major commercial and legal centre for townships and rural communities across the Peninsula with a population of around 25,000, it remains the largest along the coasts. It became a popular bayside destination for holiday makers and day trippers. Steamers called at the jetty and the train had been running daily since 1889. Today’s Main Street has become vibrant and cosmopolitan seaside town that reflects the changing times over its history.
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Looking down Blake Street
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Honourable Mention
GREEDILULU WHERE: 12 Blake Street, Mornington PHONE: 5973 5257 CONTACT: greedilulu@gmail.com Monday - Sunday: 10.00 - 17.00
Greedilulu is a home and lifestyle
store in the heart of Mornington, Victoria. The store is an eclectic blend of international and local homewares, art pieces, textiles and jewellery. The store possesses a bohemian luxe aesthetic, inspired by the childhood in South Africa, travel and life itself, that founder Megan Luiz has experienced.
LOLA’S
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at MORNINGTON At Lola’s they cater for all homes
from there extravagant wall art to their simple home décor. The store reflects the enriched beach lifestyle of Mornington, especially in summer when Main Street is buzzing with friendly faces and happy customers. The neutral colour palette really shows there is a little piece for everyone. New fun and exciting pieces are always coming in store to help through the winter and summer seasons.
WHERE: 33 Main St, Mornington PHONE: 5973 6149 CONTACT: lolas33@email.com julie@lolaatmornington.com.au Monday - Sunday: 10.00 - 17.00
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Why settle for Main Street Mornington? We think it is the ideal location as Mornington is so close to the beach. During the hot summer season Main Street is full of life and quite beautiful.
What can customers expect in the new season? New natural fibres are coming in as well as beautiful linens, they can also look forward to a lot more of home dĂŠcor.
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EVERGREEN CLOTHING WHERE: 5/9 Blake St, Mornington PHONE: 5973 4546 CONTACT: info@evergreenclothing.com.au Tuesday - Friday: 10.00 – 17.00 Saturday: 10.00 – 16.00
What made you decide to open up a boutique store? This was something I always wanted to do. After having my first baby, I wanted the freedom of owning my own business. I like to bring my own pieces of clothing and incorporate in with the store.
A warm and welcoming environment, that caters for young mothers who want to look and feel good but not spend an excessive amount. Unique clothing rand that would flatter any style at great quality. Evergreen Clothing showcases handcrafted jewellery as well as hats, bags, shoes and items from their own wardrobe. This boutique store will find you something perfect to wear all year round and brighten up your closet.
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MAIN STREET MAP P Street
P Eastern Ring Road
Getting Here Travelling by Car: follow the coastline via Nepean Hwy to reach the bayside town. Bus Routes: 781, 784, 785, 788
Barkly
To Nepean Hwy
P
4
13
P
P
Main Street
2
Blake St 1
6
Ross St
P
5
Queen St
Octavia Street
To Beach
Vancouver St
3
Railway Grove
P 1
Greedilulu
2
Lola’s at Mornington
3 4
Evergreen Clothing
5
Shades of Green
6
Aurelia Boutique
Jardinerie
Shades of Green is your local nursery and gift shop. The friendly staff can help you find that perfect gift for a loved one, or even that little something special for yourself. Whether it is a piece of our gorgeous crafted jewellery, or something to add character to your garden or home.
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SHADES of GREEN What are your favourite pieces in the store? I’d have to say the beautifully crafted door-knobs that are at the front and the variety of paints. But I mostly love the back garden where you can enjoy a great cup of coffee.
WHERE: 79 Main St, Mornington PHONE: 5975 0555 CONTACT: nurseryandgifts@gmail. com Monday - Saturday: 09.00 – 17.00 Sunday: 10.00 – 16.00
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JARDINERIE A treasure trove of ladies’ fashion, accessories and homeware, Jardinerie lives in the seaside town of Mornington. Discover their exotic printed pieces and the Mediterranean inspired décor. Jardinerie’s labels are on trend from their ethical, cool and casual ranges to super soft leather fringed bags, purses and practical totes. The local handmade jewellry pieces to fresh smelling candles, the friendly staff will help you find the perfect gift for you or your loved ones.
What type of style are you going for? A fusion of raw, rustic, bohemian and beachy décor styles specifically chosen to complement classic and contemporary coastal living.
WHERE: 138 Main St (Rear Down the Lane), Mornington PHONE: 0418 335 445 CONTACT: hellojardinerie@gmail.com Monday - Friday: 09.00 – 17.30 Saturday: 09.00 – 17.00
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Honourable Mention
AURELIA BOUTIQUE
WHERE: 10 Main Street, Mornington PHONE: 8753 0716 CONTACT: aureliaboutique@gmail.com Monday - Wednesday: 10.00 - 17.00 Saturday: 9.00 - 17.00 Sunday: 10.00 - 16.00
Aurelia is a clothing boutique located at the beach end of Mornington’s main shopping strip. The boutique showcases an eclectic range of hand selected pieces from the best of Australia’s established and emerging designers. Aurelia’s choice of labels have become synonymous with femininity and beachside lifestyle, new labels are added to the list constantly to keep the mix fresh and unique season after season.
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Copyright Š 2016 Carolin Wendler Cover: Top- Mills Beach, Mornington Bottom - Jardinerie, Mornington All photos taken in this publication were taken by Carolin Wendler Publication designed by Carolin Wendler