PORTAFOLIO By Carol Lorenzo Co-founder of A+C Agency
United Way: Disney's 30th Anniversary VoluntEARS Program
Thank You Walt Disney Company!
When you take part in this kind of activities, you are not only donating your time, your also inspiring people of all ages to volunteer and make a difference in their communities. We shared a magical morning, full of entertainment, education, ecology and unforgettable moments that will remain in these little kids’ minds. There are endless ways to show your care. Be a donor, be the change you want to see, keep being part of the LIVE UNITED movement. It takes everyone in the society, working together to create a brighter future. Together we can do more. — Dividendo para la Comunidad, Venezuela
Location: Argentina, Brazil, Chile and Venezuela Date: May 27-31 of 2013
POTENCIANDO EL DIGITAL ENGAGEMENT 13 FEBRERO, 2015 ¿Qué acciones concretas está desarrollando Coca-Cola para seguir el ritmo de los ciudadanos híper-conectados? La respuesta a esta interrogante fue el hilo conductor de la sesión liderada por Enrique Burgos,Consumer Digital Manager de Coca-Cola España, quien explicó los highlights del nuevo modelo de trabajo ágil e integrado que están implementando en The Coca-Cola Company, para mantenerse en el top de las multinacionales del planeta. “Generamos contenidos que enganchan, que son dinámicos y pensados para el consumo multidevise”, destacó Burgos, experto en Marketing Digital e implementación de estrategias empresariales para el always-connected world. Fuente: Perfil de @SocConBiz “¡Digital rocks!” es el life motto que Enrique Burgos nos transmitió, tras agradecer la invitación a nuestros Wake Up & Connect Breakfasts, eventos orientados a conocer experiencias disruptivas de la mano de verdaderos doers de la transformación digital. Visita la versión online de este artículo.
DIGITAL NATIVE BANKS: CUSTOMER CENTRIC BY NATURE 30 MARZO, 2015 After reading the article “Who needs branches? 10 mobile-only banks doing it all from the app”, written by Tim Green, Executive Editor of Hot Topics, and going over the subject with my peers, I became aware of how the ever-changing technological landscape is transforming the way we relate with our finances. Nowadays, the connected citizens are demanding to do it all on the go. That’s why portable devices are meant to win the battle as the primary vehicles for Internet browsing. In fact, all connected devices such as smart-phones, tablets, laptops, televisions, game consoles and wearables are already competing against each other to earn the highest share of traffic. But let’s be honest, citizens don’t care about the access device. Their main concern is to have the same capabilities and information across all channels. This means being able to jump between touchpoints without losing the high quality of the user experience, especially when they are managing their assets and liabilities. That’s the reason why a new generation of mobile-only banks has arrived to offer us total control over our funds (beyond basic banking services) by providing innovative apps, with new capabilities, intuitive design and ease of use. Read more
TACKLING THE DIGITAL TRANSFORMATION 12 ENERO, 2015 Although we haven’t met face to face with Esteban Contreras, Director of Strategy at Sprinklr and former social media marketing manager at Samsung USA, we have had the opportunity to digitally share our thoughts with him about the ultimate challenge, how enterprises can successfully face the digital transformation. It has been really edifying to hear his opinion on this evolutive process and its effects on different business fields. According to your experience at Samsung and your wide experience in the marketing and digital fields, we would like to know your opinion about the best ways to approach customers during this social and digital transformation era? Technology has converged with every business unit: from sales, to human resources, to logistics. From a marketing perspective, technology is allowing brands to do things that they were not able to do before, which is exciting. And there are people around the world who are moving from never having a landline telephone to directly using WhatsApp for text messaging. Read more
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