Augmented Reality Trends: What To Watch Out For It is not surprising to see the consumers using smartphones while walking around but it certainly draws attention when they are running around trying to capture some Pikachus. Pokemon Go, an augmented reality (AR)-based game, has received a huge hit and has shown the potential of AR to the world. The game has sent an important message: serious AR tech is coming, and it’s almost here. Can we create the next Pokémon Go!? AR has been introduced more publicly by Pokémon Go. Snapchat is also bringing in consistent ad revenue through augmented reality. The mobile experiences are expected to become more popular in the coming years. The Nintendo game from Niantic has shown both consumers and businesses that augmented reality can activate users in real-life through a mobile experience and this hasn’t gone unnoticed. Brands are eager to jump on the augmented reality experience, but they aren’t sure how to best use it to drive user growth around their products.
Imagine the Dinosaurs from the Triassic period in front of you or imagine fighting with dragons in Hogwarts! It’s not Science fiction; it is augmented reality. Augmented reality is an enhanced reality where users can see and Brought to you by : https://www.juegostudio.com
experience the real world around them, but with the addition of computer-generated images and objects. Where virtual reality immerses completely in a digital world, augmented reality takes the real world of the present and projects digital imagery and sound into it. Apple CEO, Tim Cook states, “AR will be bigger than VR because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see”. The truth is that AR technology will be much more varied and nuanced than just providing a gaming experience. Sure, AR could simulate a board game on your coffee table, but it could also provide driving directions directly on your car’s windshield. While there are hundreds of AR trends out there, we have listed 5 of them to prove how this technology is going to stand in the long term future. 1. The AR market will grow fast It’s not surprising how much attention AR has received in the past year. However, the predicted market growth is staggering in its size. Research says VR and AR market to be worth $150 billion by 2020. Though VR technology gets as many headlines as AR, and certainly VR has a profitable future, AR will be much bigger than VR. Out of that $150 billion, AR will make up $120 billion of the market share. Considering that AR has already started its journey, the next few years will be marked by explosive growth for the AR industry. 2. Enterprises will love AR AR will be popular among gamers and individual consumers. Just look at Snapchat’s filters, which are already an incredibly popular form of early AR technology, but enterprises will make up a large part of the AR market. There are numerous benefits for businesses using AR. These include service or maintenance professionals getting information about their work as they handle tasks, increased information flow between offices, and streamlined operations. AR could be used to augment meetings: during presentations, members could pull up additional information to lay over the documents as needed. There’s no doubt that AR will be popular among consumers, but it’s AR’s value in the business world that will make the technology so successful.
3. AR will change the face of marketing What is AR marketing? Retail AR marketing is already happening and can be implemented on virtual trials, like what Ikea furniture has already created. Through augmented reality, Ikea created an app where one can
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check how the home will look with furniture before buying it. Picture a world, in which a logo designer’s work isn’t just on a billboard or a website; it could be digital graffiti anywhere in the world, giving brands greater exposure to their audience than ever before. Alternatively, AR marketing could mean that consumers could scan that logo in order to learn more about the company or a particular product too. AR advertising has already started engaging more consumers. 4. AR will primarily be mobile at first AR headsets are being developed, such as the Microsoft Hololens, but AR’s biggest market will be with mobile devices. One reason for this mobile-first market is that AR is already smartphone-compatible, meaning that users don’t have to buy new hardware to engage with the technology. Secondly, it connects the real and virtual world interactively through mobiles, allowing 3D movements. 5. AR won’t be controlled by platforms Today, smartphones are controlled by a handful of tech enterprises (Apple, Samsung, and Google), and the same will be true for VR technology, which is much more dependent on hardware than AR tech is. While AR will have its large platforms, including the Microsoft Hololens, Google Tango, and Magic Leap, there are also open source toolkits, such as the ARToolKit, to help developers build their own AR apps. This creates flexibility and innovation within AR and allows small businesses and even consumers to experiment with AR at a lower cost if they so choose. Facebook CEO, Zuckerberg also confirmed Facebook is working on augmented reality, as he explained, “We’re making a long-term bet that immersive, virtual and augmented reality will become a part of people’s daily life.” If you are looking for augmented reality game development, you can check our AR development service
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