APPEARANCES MATTER

“Appearances matter. When you meet someone for the first time, there is a good chance that your first impression will be shaped by what the other person looks like. Even in situations where facial appearances shouldn’t matter - like deciding if a defendant is guilty or innocent; or choosing where to stay on Airbnb - there are consistent advantages to having ‘the right look.’ Defendants who look trustworthy are less likely to receive the death penalty (Wilson & Rule, 2016) and attractive-looking hosts can charge higher rents on Airbnb (Jaeger et al., 2019).”

Tony Evans, Ph.D., Psychology Today (January 2022)