10-2016 CPM Brochure

Page 1

Better. Smarter. Differenter.

P R O D U C T

G U I D E


About us For over a decade, our service marketing systems have brought proven success to hundreds of dealerships nationwide. Our team is led by Randy Johnson - not the former major league pitcher, but Randy is a bit of a semi-celebrity in the automotive service industry. Inspired by Randy's passion and enthusiasm for success, we're constantly striving to improve the performance of our products and build upon our reputation. Randy’s years of experience as an independent shop service manager and corporate dealership fixed op director lead CPM to some ground-breaking advertising solutions. His independent shop background gave him the motivation to stay focused on selling customer pay service, getting lost customers back and attracting new customers that have never been in before. This initiated the scratch and save service offers, time driven discounts and service rewards program that help hundreds of service departments across the country grow their business.

www.CarPeopleMarketing.com

sales@carpeoplemarketing.com


Attract Customers You Could Never Reach Before.

Rewards Card System

Multi-Channel Advertising

PrePaid Maintenance

E-Gift Card Sales Mailers

Give existing

Get inactive,

Sell your own plans

Increase showroom

customers a real

lost & brand new

& keep all of the

traffic, boost car sales

reason to return for

customers to

money in your store,

& eliminate annoying

their next service.

visit your store.

where it belongs.

gift card issues.

CALL US NOW (866)227-7337


Multi-Channel Advertising Dealer Branded Rewards CardSystem System

About us For over a decade, our service marketing systems have brought proven success to hundreds of dealerships nationwide. Our team is led by Randy Johnson - not the former major league pitcher, but Randy is a bit of a semi-celebrity in the automotive service industry. Inspired by Randy's passion and enthusiasm for success, we're constantly striving to improve the performance of our products and build upon our reputation. Randy’s years of experience as an independent shop service manager and corporate dealership fixed op director lead CPM to some ground-breaking advertising solutions.

Get Inactive, Give Existing Lost & Branda New Customers Real Customers to for Reason to Return VisitNext Your Service Store Their His independent shop background gave him the motivation to stay focused on selling customer pay service, getting lost customers back and attracting new customers that have never been in before. This initiated the scratch and save service offers, time driven discounts and service rewards program that help hundreds of service departments across the country grow their business.

Learn More: Watch a 3 minute video.

www.CarPeopleMarketing.com

sales@carpeoplemarketing.com


- Recapture Inactive Retention & Lost Customers Increase Customer - Prospect for Brand New Customers Reward Loyal Service Customers - Get Service CustomersDifferent to Test Drive Cars Make Your Dealership

ReWARDS CARDS DIRECT MAIL give a card to every with addictive service&customer scratch save offers

Attract Customers You COUPONCOUPONS BOOKS EMAIL STATEMENTS MEMBER mobile access ONlinE websiteWEBSITE sync Could Never Reach Before. DELUXE PACKS MATCHING EMAIL

sell in service for acustomers profit scheduled to reach give tofor carmore buyers withormailers impact

included in deluxe packs your own customized to coupon increaselanding service upsells page

remind club members of view coupons, schedule their balance appts or calleach your month store

24/7 mobile access to embed coupons on your check rewards balance websites specials page

Multi-Channel Advertising

Rewards Card System

PrePaid Maintenance

E-Gift Card Sales Mailers

Get inactive,

Give existing

Sell your own plans

Increase showroom

lost & brand new customers a real & keep all of the traffic, boost car sales SpyderLink Customers earn a reward on every service purchase that wraps around the factory’s reminder customers to to return forprogram money your store,that haven’t & eliminate annoying to reachincustomers responded can be redeemed for areason discount on their next visit. to anyitother marketing efforts. They come back because it’s only good at your store. visit have your to store. their next service. where belongs. gift card issues.

Unique Databased Miningrewards Process PERCentage previouspoints customers & potential notarget complicated - rewards are equal new customers at the samepurchase time to a percentage of every service

TESTTRANSACTIONS DRIVE INCENTIVE OFFERS ONLINE & REPORTS get service customers to take a test drive make it easy to earn, track & redeem with club a nextmember service rewards discountvalue card in sales

ONLINE ROI REPORTS Customizable options trackreimbursement performance, detailed benefitsactivity or & ROI with 24/7 access personalize & online mail packs

CALL US NOW (866)227-7337


Multi-Channel Advertising System

About us For over a decade, our service marketing systems have brought proven success to hundreds of dealerships nationwide. Our team is led by Randy Johnson - not the former major league pitcher, but Randy is a bit of a semi-celebrity in the automotive service industry. Inspired by Randy's passion and enthusiasm for success, we're constantly striving to improve the performance of our products and build upon our reputation. Randy’s years of experience as an independent shop service manager and corporate dealership fixed op director lead CPM to some ground-breaking advertising solutions.

Get Inactive, Lost & Brand New Customers to Visit Your Store

His independent shop background gave him the motivation to stay focused on selling customer pay service, getting lost customers back and attracting new customers that have never been in before. This initiated the scratch and save service offers, time driven discounts and service rewards program that help hundreds of service departments across the country grow their business.

Learn More: Watch a 3 minute video.

www.CarPeopleMarketing.com

sales@carpeoplemarketing.com


- Recapture Inactive & Lost Customers - Prospect for Brand New Customers - Get Service Customers to Test Drive Cars

DIRECT MAIL

Attract Customers You mobile access ONlinE COUPONS website sync Could Never Reach Before. MATCHING EMAIL

with addictive scratch & save offers

scheduled to reach customers with mailers for more impact

your own customized coupon landing page

view coupons, schedule appts or call your store

embed coupons on your websites specials page

Multi-Channel Advertising

Rewards Card System

PrePaid Maintenance

E-Gift Card Sales Mailers

Get inactive,

Give existing

Sell your own plans

Increase showroom

lost & brand new

customers a real

& keep all of the

traffic, boost car sales

customers to visit your store.

SpyderLink wraps around the factory’s reminder reason to return forprogrammoney your store,that haven’t & eliminate annoying to reachincustomers responded to anyitother marketing efforts. their next service. where belongs. gift card issues.

Unique Data Mining Process

TEST DRIVE INCENTIVE OFFERS

ONLINE ROI REPORTS

target previous customers & potential new customers at the same time

get service customers to take a test drive with a next service discount card in sales

track performance, detailed activity & ROI with 24/7 online access

CALL US NOW (866)227-7337


Multi-Channel Advertising Dealer Branded Rewards CardSystem System In-House PrePaid Maintenance System

About us For over a decade, our service marketing systems have brought proven success to hundreds of dealerships nationwide. Our team is led by Randy Johnson - not the former major league pitcher, but Randy is a bit of a semi-celebrity in the automotive service industry. Inspired by Randy's passion and enthusiasm for success, we're constantly striving to improve the performance of our products and build upon our reputation. Randy’s years of experience as an independent shop service manager and corporate dealership fixed op director lead CPM to some ground-breaking advertising solutions.

SellGive YourInactive, Own Plans Get Existing Lost & Brand Customers a New Real & Keep All of the Customers to for Reason toYour Return Money in Store, VisitNext Your Store Their Service Where It Belongs His independent shop background gave him the motivation to stay focused on selling customer pay service, getting lost customers back and attracting new customers that have never been in before. This initiated the scratch and save service offers, time driven discounts and service rewards program that help hundreds of service departments across the country grow their business.

Learn More: Watch a 3 minute video.

www.CarPeopleMarketing.com

sales@carpeoplemarketing.com


- Recapture Inactive Retention & Lost Customers Increase Customer 100% Customizable Plans - Prospect for Brand New Customers Reward Service Sell In F&ILoyal or Service orCustomers Include on Cars - Get Service Customers toMoney Test Drive Cars Make Your Dealership Different Keep Reserve & Expired

ReWARDS CARDS DIRECT OIL CHANGEMAIL CARDS

Attract Customers You COUPON BOOKS STATEMENTS MEMBER WEBSITE EMAIL STATEMENTS mobile access COUPONS website sync F&IONlinE UPGRADE PlanS EMAIL COUPON BOOKS Could Never Reach Before.

give a card toin every with addictive sell prepaid cards service service scratch &customer save offers in to lock existing customers

DELUXE MATCHING EMAIL CAR BUYERPACKS PLANS

sell in service for acustomers profit in deluxe packs scheduled to reach your own customized include maintenance on sellincluded customized upgrade plans give carto buyers totocoupon increase service upsells withormailers for more landing page vehicles for to sale addimpact value car buyers at delivery

remind club view coupons, schedule add extramembers value & of their balance month appts orservice calleach your store increase upsells

24/7 mobile access to monthly balance statements embed coupons on your check rewards balance show unredeemed services websites specials page

Multi-Channel Advertising

Rewards Card System

PrePaid Maintenance

E-Gift Card Sales Mailers

Get inactive,

Give existing

Sell your own plans

Increase showroom

lost & brand new customers a real & keep all of the traffic, boost car sales GoldMine’s customizable prepaid maintenance plans SpyderLink wraps around thecan factory’s reminder Customers earn a reward on every service purchase that customers to return forF&I money incustomers yourfor store, & eliminate annoying beareason sold intoservice or orvisit. included on cars sale program to reach that haven’t responded can be redeemed for discount on their next -their and you the price, term,store. reserve and profit. to anyitother marketing efforts. They come back because it’s set only good at your visit have your to store. next service. where belongs. gift card issues.

Unique Mining Process PERCentage rewards OPTIONData TO based ADD REWARDS previouspoints customers & potential notarget complicated - rewards are equal new customers at the samepurchase time to a percentage of every service

TESTTRANSACTIONS DRIVE INCENTIVE OFFERS ONLINE & REPORTS get service customers to take a test drive make easy earn,reserve track &balances, redeem make ititeasy tototrack with club a next service discount card in sales member rewards value service usage, expired reserve & profits

ONLINE ROI REPORTS options Customizable trackreimbursement performance, detailed benefitsactivity or & ROI with 24/7 access personalize & online mail packs

CALL US NOW (866)227-7337


Vehicle Sales Mailers with E-Gift Cards

Entice Potential Vehicle Buyers to Visit with Hassle-Free E-Gift Cards

www.CarPeopleMarketing.com

sales@carpeoplemarketing.com


- Increase Showroom Traffic - Eliminate Gift Card Inventory - Track Program Activity & ROI Online

DIRECT MAIL

E-GIFT CARDS

secure portal

bar code access

activity alerts

dealer branded pre-approved mailer templates & offers

no more cards to buy print or email e-gift cards

easily identify shoppers & activate e-gift cards

scan when customers arrive to automatically upload their info

managers get an email for every activation

Use modern, trackable e-gift cards to build showroom traffic or as a way to add value and close more car deals.

MULTIPLE target OPTIONS

multiple card option

ONLINE Activation REPORTS

saturation, data base or prospect name list for mailers

increase customer engagement by offering up to three different gift cards

accurately track response rate, e-gift card activations & cars sold

CALL US NOW (866)227-7337


CALL US NOW (866)227-7337

www.CarPeopleMarketing.com

sales@carpeoplemarketing.com


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