News Releases
5814 Wilshire Blvd / LA, CA 90036 / Tel. 323.937.4230 / www.cafam.org
FOR IMMEDIATE RELEASE CONTACT: Sasha Ali Tel. 323.937.4230 x25 / pr@cafam.org
CAFAM ANNOUNCES LEADERSHIP TRANSITION Director Maryna Hrushetska to Step Down December 30
LOS ANGELES, CALIF. – November 22, 2010 – After reviving an ailing Craft and Folk Art Museum (CAFAM) and establishing a more solid foundation for the institution, Maryna Hrushetska will step down as Director effective December 30, after six years of service. Hrushetska, who previously worked in international finance, will be starting her own cultural consultancy firm focused on global heritage and cultural understanding projects. “While I am leaving CAFAM, its mission of promoting cultural understanding has become my life’s passion and purpose. I have been deeply touched by the dedication, creativity and generosity of so many wondrous souls and will be forever changed by this experience,” said Hrushetska. Hrushetska was hired on March 2005 to lead major revitalization efforts at CAFAM. She came to the museum during a precipitous time in its history. After a string of five directors in eight years, the museum was struggling to rebuild its membership, strengthen its programming and return to profitability.
With the support of the board, she professionalized the staff; restructured the administration for efficiency; and revitalized the curatorial direction of the museum, re-orienting it closer to the founding spirit of cultural exploration and progressive ideas. “My goal was to expand the traditional frame of craft and folk art in a way that was innovative, contemporary and unifying. I see increasing cultural literacy as a powerful tool to strengthen community and spark creativity. Community-based organizations that reflect and celebrate our diversity are the future,” said Hrushetska. Under Hrushetska, CAFAM underwent a remarkable change, growing the organization and reestablishing its relevance to the community. A new logo introduced a CAFAM that was more contemporary, fun and energetic. Partnerships with non-traditional curators and the museum’s out-ofthe-box programming continually reflect this new direction, which has received much praise and support from the community and funding institutions. Just this year, CAFAM launched Folk Art Everywhere (FAE), an innovative community outreach program. Designed as a cultural treasure hunt, FAE planted cultural objects from one ethnicity in another ethnic venue, taking the art out of the museum and into people’s daily lives. The project earned CAFAM a three-year grant from the James Irvine Foundation, exceeding the museum’s initial proposal for just one year. FAE is just one of the many engaging programs Hrushetska has introduced. In the past six years, she oversaw 37 exhibitions celebrating over 80 cultures. During her term, attendance increased 67 percent, with 38 percent increase in revenues. The museum shop, which operated at a loss, increased profitability 180 percent. “Maryna has brought new life and a burst of energy to CAFAM in her six years. Today we are stronger, more focused organization dedicated to working toward the common good in our global village called Los Angeles. Our future is a bright one,” said Chairman of the Board Wally Marks III. An executive search funded by the James Irvine Foundation is currently under way through the services of San Francisco-based Museum Management Consultants, Inc. in San Francisco. In the meantime, Hrushetska and the CAFAM board have laid the groundwork for a smooth transition by forming a strategic planning committee, updating the museum’s bylaws and strengthening the board. A successor should be announced by the end of December. About CAFAM The Craft and Folk Art Museum has long been part of the city’s cultural fabric. The museum was founded in 1965 by the late Edith R. Wyle with her husband Frank S. Wyle. Often called the high priestess of folk art and crafts, Edith R. Wyle opened a bohemian café that served over 50 kinds of omelets and offered an international array of folk art and contemporary crafts. The Egg and The Eye became a popular community gathering place and a trusted source of exotic gifts.
In 1973, it reorganized into a nonprofit institution, offering artist-led workshops and educational programs. Known for taking risks, early shows were held at CAFAM for now well-established artists like Frank Romero, Otto Natzler and Sam Maloof. CAFAM was also the home of Los Angeles’ first multi-cultural festival, the International Festival of Masks, until 1998. Because a shrinking world requires an expanded mind, CAFAM champions cultural understanding by encouraging curiosity about our diverse world through the universal lens of art. Our exhibits and programs serve as a catalyst for the exploration of art and ideas that reflect our everchanging community. ###
5814 Wilshire Blvd / LA, CA 90036 / Tel. 323.937.4230 / www.cafam.org
FOR IMMEDIATE RELEASE CONTACT: Sasha Ali Tel. 323.937.4230 x25 / pr@cafam.org
CAFAM ANNOUNCES NEW LEADERSHIP MOCA’s Suzanne Isken Takes The Reins February 14 LOS ANGELES, CALIF. – January 29, 2011 – Amid its double exhibition opening Saturday, the Craft and Folk Art Museum (CAFAM) announced Suzanne Isken, former Education Director at the Museum of Contemporary Art (MOCA), will assume the role of director at the museum February 14 following Maryna Hrushetska’s departure end of last year. “Prepare to come to the Craft and Folk Art Museum to be engaged and inspired. In a world that continually clashes over ethnicity and difference, the museum’s mission of cultural understanding through art becomes all the more relevant and inspiring. I look forward to taking on this leadership role at CAFAM,” said Isken.
Suzanne Isken with CAFAM Chairman of the Board Wally Marks III (left) and her husband Eric (right). Image: Noel Bass
Isken comes to the CAFAM with over 20 years of experience in the world of contemporary art. She brings with her a history of projects that meaningfully bring communities together. “Partnership and collaboration have largely informed my career,” said Isken.
While Education Director at MOCA, Isken worked with artist Suzanne Lacy to bring the different aspects of Stories of Work & Survival to life. Lacy’s project involved bringing together fifteen diverse groups of Los Angeles working women to share their own contemporary stories of survival. It culminated with a potluck dinner attended by over 200 women who shared their meal and their stories of living and working as women in the current culture. “I’m excited by the breaking of boundaries between different art forms with an emphasis on connecting audiences with artists who use craft, street art, design, architecture and other disciplines to create a message that has to do with being human, taking time, and creating sustainability for our planet. These are all the things embodied in the spirit of craft and folk art,” said Isken. Additionally, Isken has advocated for and helped develop critical arts education programming in the public schools and will continue using the museum as a vital learning platform for all ages. The board was also pleased at the results of the executive search funded by the James Irvine Foundation. Chairman of the Board Wally Marks III said: "Continuing on our accomplishments realized over the past few years, Suzanne Isken brings a wealth of museum experience and artistic vision to Craft And Folk Art Museum. We are an institution with a history of strong and talented leaders and we are so fortunate to have Suzanne at the helm.” About CAFAM The Craft and Folk Art Museum has long been part of the city’s cultural fabric. The museum was founded in 1965 by the late Edith R. Wyle with her husband Frank S. Wyle. Often called the high priestess of folk art and crafts, Edith R. Wyle opened a bohemian café that served over 50 kinds of omelets and offered an international array of folk art and contemporary crafts. The Egg and The Eye became a popular community gathering place and a trusted source of exotic gifts. In 1973, it reorganized into a nonprofit institution, offering artist-led workshops and educational programs. Known for taking risks, early shows were held at CAFAM for now well-established artists like Frank Romero, Otto Natzler and Sam Maloof. CAFAM was also the home of Los Angeles’ first multi-cultural festival, the International Festival of Masks, until 1998. Because a shrinking world requires an expanded mind, CAFAM champions cultural understanding by encouraging curiosity about our diverse world through the universal lens of art. Our exhibits and programs serve as a catalyst for the exploration of art and ideas that reflect our ever-changing community. For current program and exhibition information call 323-937-4230 or visit www.cafam.org Admission: FREE on the first Wednesday of every month Regularly: $7 for adults; $5 for students and seniors; free for CAFAM members Hours: Tuesday – Friday, 11am – 5pm; Saturday/Sunday, 12pm – 6 pm; closed Mondays. Museum Tours: For group tour information, call 323-937-4230.
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5814 Wilshire Blvd / LA, CA 90036 / Tel. 323.937.4230 / www.cafam.org
FOR IMMEDIATE RELEASE CONTACT: Sasha Ali Tel. 323.937.4230 x25 / pr@cafam.org
CAFAM LAUNCHES “THE EGG AND THE EYE” 2.0 The Craft and Folk Art Museum takes their beloved and popular boutique online for savvy shoppers around the world
LOS ANGELES, CALIF. – November 22, 2010 – LA’s secret haven for fabulous, one-of-a-kind finds isn’t so secret anymore. This December 15, the Craft and Folk Art Museum (CAFAM) launches its beloved museum shop online at The Egg and The Eye (www.theeggandtheeye.com). Voted LA Weekly’s “Best Gift Shop in the Land,” CAFAM’s shop is known for a selection of artisanproduced, certified fair-trade goods that reflect the world’s rich cultural diversity. With a catalog lovingly curated from across continents and past countless borders, The Egg and The Eye extends the museum’s mission of promoting cultural literacy on a global level by making artisanal products (and the stories behind its production) more visible to a buying public. At the same time, each purchase on The Egg and The Eye also supports the living wage of individuals and communities that keep alive the world’s ethnic diversity. “My passion is to be a bridge between artisans and customers,” said CAFAM’s Global Merchant Yuko Makuuchi, who personally selects each product that goes into the catalog. “With The Egg and The Eye, I’m able to expand that bridge, offering more people a chance to experience the beauty rest of the world has to offer through the universal lens of handcrafts.” The Egg and The Eye offers savvy shoppers a chance to shop the world, crafting their personal style from a wide-ranging cultural array of goods made by local and global artisans. Tired of the same old silver hoop earrings? San Francisco-based Yvonne Hung’s laser-cut bamboo earrings marry the
delicacy of Chinese-style blossoms and clouds with today’s modern aesthetic. Hold your most precious treasures in a Brazilian Bazaar Box, handcrafted from Brazilian golden grass, a rare and delicate, naturally golden fiber grown only in the remote region of Jalapão, Brazil. Spice up your living room with a Goli mask that reflects the fierce pride and dignity of the African Baule people. These are only some of the treasures that can be found right at your fingertips.
In its original incarnation, The Egg and The Eye was a café that served not only good food but also an array of international crafts rarely found around Los Angeles. The café—which eventually changed its name to the Craft and Folk Art Museum—became a destination for expansive minds and a source for exquisite, handmade objects from around the world. Like its predecessor, The Egg and The Eye aims to bring global minds and artisans together in its virtual marketplace, creating a harmonious marriage between commerce and conscience. About CAFAM …because a shrinking world requires an expanded mind, the Craft and Folk Art Museum (CAFAM) champions cultural understanding by encouraging curiosity about our diverse world through the universal lens of art. Our exhibitions and programs serve as a catalyst for the exploration of art and ideas that reflect our ever-changing community. ###
Product Descriptions
Fair-trade Finds For Your Valentine's Under $75
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February 2011 FOR IMMEDIATE RELEASE CONTACT: Sasha Ali Tel. 323.937.4230 x25 / pr@cafam.org
NOT YOUR USUAL VALENTINE Fair-trade Finds For Your Valentine's Under $75 In celebration of our inaugural season of love, The Egg & The Eye--the Craft and Folk Art Museum's newly launched online shop for 100% handmade, socially responsible products made by artisans around the world--introduces budget-friendly gift ideas for the coming Valentine season. Share a piece of your heart with these works of art that open minds and widen horizons. As a bonus, ANY purchase comes with a gift a small Peruvian heart!
Hatian River Stone Hearts (from $3.50) Give hope to the people of Haiti with this beautifully carved stone from the coastal community of the Haitian seaside town of Leogane. A portion of all proceeds benefits the Hand/Eye Fund for Haiti.
Milagro Heart Stamp Set ($18) Give your letters, invitations and anything else your loving approval with these handcarved wooden stamps. Each stamp comes intricately designed with Mexican Milagros-small charms used to appeal to saints-and 50 handmade sheets of paper and ink.
The Egg & The Eye The Egg and The Eye extends the Craft and Folk Art's mission of promoting cultural literacy on a global level by making artisanal products (and the stories behind its production) more visible to a buying public. Every purchase supports the living wage of individuals and communities that keep alive the world's ethnic diversity. Learn more.
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Fair-trade Finds For Your Valentine's Under $75
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Dream Mullick Dangle Earrings (from $57) Designed in both 24k gold and silver, these Indonesian dangle earrings add sophisticated beauty to even the simplest of wardrobes. Each pair bought is a tree planted through non-profit Trees for the Future. Its plant-able tags also sprout wildflowers when placed in soil.
Pebble Heart Necklace ($93) Inclined to splurge? LA jeweler Carole Zakkour melds elegance and organic perfection with this small silver heart placed on a flat, beach stone.
shipping information provided by our website. We will ensure your package is shipped accordingly. We are required to collect a 9.75% sales tax on all orders shipped inside of California.
Return Policy If you are unhappy with your selections and would like to return an item for exchange only, please notify us within seven days of the item's arrival date in order for us to serve you most efficiently. An item may be returned within 30 days for store credit, not including shipping fees.
DIY Silver Jewelry Workshop (from $65) Still not what you're looking for? Craft the perfect gift to life with a special DIY silver jewelry workshop at CAFAM with designer Verona Tang February 6, 10 am to 2 pm. Design a custom ring, pendant, or earrings for yourself or that special someone out of Silver Clay. Express your affection and creative spirit in an afternoon of art making.
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| 5814 Wilshire Blvd. | Los Angeles, | California | 90036
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Celebrate the Coming of Spring!
THE EGG & THE EYE
The Egg & The Eye, the Craft and Folk Art Museum's newly launched curated boutique of socially-responsible artisan-crafted products, puts the spotlight on some of our favorite finds to celebrate the start of flowers blooming and the weather warming.
The Egg and The Eye extends the Craft and Folk Art's mission of promoting cultural literacy on a global level by making artisanal products (and the stories behind its production) more visible to a buying public. Every purchase supports the living wage of individuals and communities that keep alive the world's ethnic diversity. Learn more.
Tanya Agui単iga Rope Knot Necklace (from $100)
In honor of her current immersive installation at the museum, Tanya shares her wearable works of art with us. Transforming strings of rope into soft, undulating sculptural pieces, Tanya's handcrafted work will surely turn heads wherever you go. Tanya's work has been exhibited from Mexico to Milan. She has appeared in numerous publications like Wallpaper, Metropolis and Craft.
Golden Grass Tear Earrings ($37)
Brazilian
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SHIPPING INFO We offer a variety of shipping methods from which to choose at checkout. You may select your carrier preference using the shipping information provided by our website. We will ensure your package is shipped accordingly. We are required to collect a 9.75% sales tax on all orders shipped inside of California.
RETURN POLICY If you are unhappy with your selections and would like to return an item for exchange only, please notify us within seven days of the item's arrival date in order for us to serve you most efficiently. An item may be returned within 30 days
Brazilian Golden Grass grows only in the Jalapao region of Brazil. Sustainably harvested once a year, this natural fiber becomes earrings in the hands of the women of Aurea, a small fair-trade company that supports the region's communities.
Handmade Plates ($30)
Create a natural table setting with these handmade plates by Heidi
Fahrenbacher. Incorporating sgraffito images and richly varied glazes in the fine porcelain surface, Fahrenbacher captures the biological world through her organic imagery.
Desert Bullet Blossom ($480)
By using a
may be returned within 30 days for store credit, not including shipping fees.
By using a 0.9 mm handgun, shooting the back of the canvas and painting flowers around the resulting "wounds," Los Angeles artist Nancy Baker-Hill distills the essence of beauty grown from hardship. BakerHill works with Homeboy Industries to keep LA's troubled youth out of the streets and working toward a brighter future. Questions? Hot tips? Have a story to share? Contact me! Rachel (the Petite Global Merchant) 323.937.4230 or rachel@theeggandtheeye.com Follow me on Twitter @theeggandtheeye
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The Egg & The Eye | 5814 Wilshire Blvd. | Los Angeles, | CA | 90036