Want to attract new employees?

Strengthen your story.

By: Bob Wendt President Cultivate Communications

In today’s marketplace, attracting employees is just as critical as attracting new customers. Many businesses in our region are limited in their ability to grow because they’re not able to attract the employees they need. Successful companies realize that they need to apply the same marketing efforts they deploy to grow sales and revenue to attract the employees they need.

Customers want to align themselves with progressive partners. They are looking for companies that build a product or service that is impactful and can make a difference in how they grow. Prospective employees have those same aspirations. Here are some thoughts on how to build an impactful story to attract new employees.

3 ways to build your story

1. Start by answering the question, “Why?” Why should a potential employee choose you? Clearly define why the opportunity to work for your organization will be truly beneficial to them. Marketing teams are great at articulating value to customers. You need to apply the same effort to attract new employees. Companies need to go beyond talking about how they are a great place to work and begin to redefine themselves from the perspective of employees. Your story must reflect how your company can help employees achieve their goals.

2. Great programs built to attract employees include strong statements of the organization’s values. Employees are looking to apply their skills to companies that have a purpose greater than the bottom line. Often, successful companies have leaders who exemplify those values, not only within the company but also in the community. Make a part of your story about those values and what they mean to create a more holistic experience for employees.

3. Finally, promote Milwaukee. We are no longer the home of Laverne and Shirley. Milwaukee is an incredible place to live, great for foodies, with an exceptional arts culture, and perfect for anyone who appreciates an active outdoor lifestyle. Milwaukee and the region surrounding it needs to promote its incredible environment, vibrant culture and humble Midwest work ethic to effectively compete for talent. A larger universe of talented workers need to see Milwaukee as an unmatched option for work, family and play.

Learn more about MMAC member Cultivate Communications at cultivate-communications.com