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_uncover CARRIE HIUMEI CHEUNG

{ A DEFINITION }

MFA Project

Uncover is a word that refers to removing something. To me, uncover

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means more than that. Dig deep into your mind to uncover what you

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really believe. Look at your long - term goals and find the things that

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are ho l d in g you b a ck . L isten to w h at your min d s ays a b ou t these

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blocks, the “I can’ts.” W hen you dig into your mind you will uncover

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your limitations, overcome them and discover the “I c ans.”

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UNCOVER Written and designed by: C ar rie Hiumei Che ung

Ma s ter of F ine A r t s Gr aphic D e sign

Gr adua te s t ud en t of the Ac ad emy of A r t Univer si t y 79 New Mon tgomer y Str e e t 5th Floor San Fr an c is c o, C alif ornia 9 410 8 USA

Find Carrie Cheung on the web at w w w.c ar rie c he ung.c om

To contact, please send a note to : hiumeic@gmail.c om

C opy right Š 2015 by C ar rie Hiumei Che ung

Prin te d and b ound e d in the Uni te d St a te s of A meric a A LL RIGH T S R ES ERV ED No par t of this b ook may b e us e d or r epr o duc e d in any manner w i thou t prior w ri t ten c on s en t of C ar rie Hiumei Che ung.


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PICABO STREET

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To uncover your true potential, you must first find your own limits, and then you have to have the courage to blow past them. .


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_contents PROJECTS

{ unexpected } Film Festival

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{ undo } Font Study

25-34

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{ unlock }

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Baby Guide Book

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{ unfold } Six Flags Rebranding

45-66

{ unavoidable } Smar t Thermostat App

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{ unload } Macaron Package

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85-102

{ unsure } Thesis Exploration

103-114

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MFA Thesis

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UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG

Integrated Communications

COURSE

Hunter Wimmer

INSTRUCTOR

Wong Kar Wai Film Festival

PROJECT

Print, Website, Identit y

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.01 PROJECT

{ OB JECTI V E }

Wong K ar Wai Film Festival

Choose one well - known movie director to create a mock film

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festival celebrating their great works. We decide on a theme

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from all the films being featured at the festival and develop

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an integrated design system reflecting that theme.

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{ SOLU TION }

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My choice was Wong Kar Wai. I used ‘love’ and ‘memories’ as the key words and decided to use “Faded” as the name of the film festival. Black is a main color to represent old memories. It was a challenge to find a voice that spoke for all films, but it offered me a great chance to work with my

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UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG

Ty p o g r a p h y I I

COURSE

Jennifer Sterling

INSTRUCTOR

Font Study

PROJECT

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.02 PROJECT

{ OB JECTI V E }

Font Study

By practicing and copying works from famous t ypographers

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such as Wolfgang Weingar t, we experimented with various

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t ypographic compositions. The final project was to choose one

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font family to create a series of t ype compositions in card form.

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{ SOLU TION }

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A box set of experimental pages with different t ype compositions. My choice of t ype was Helvetica. I like this font because the st yle is ver y clear and simple. It always shows a clear message with a good balance of aesthetics and function.

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a c h t u n g e n F e s t s t e l l u n g e n F o r d e r u n g e n . Z u r    V e r f ü g u n g s t a n d e i n e t y p o g r a p h i s c h e W e r k s t a t t . M e i n e d r i n g l i c h s t e A u f g a b e g r a p h i e z u z e i g e n u n d w e i t e r z u g e b e n , s e h e ic h      d a rin, d e m I n t e r e s s i e r t e n r e l a t i v a l l e M ö g l i c h k e i t e n z u z e i g e n , d i e i n e i n e r s t a t t S t e c k e n . D e n s i n d M a t e r i a l i e n u n d t e c h n i s c h e   M ögl i c h k e i t e n . B e s o n d e r s d i e j e n i g e n , w e l c h e s i c h a u s d e r w e c h s e l s e i t i g e n n f l u s s u n g g e s t a l t e r i s c h e r I d e e n , t y p o g r a p h i s c h e   E l em e n t e u n d t e c h n i s c h e r V e r f a h r e n e r g e b e n . I n d i e s e m Z u s a m m e n h a n g i s t r n N o t w e n d i g k e i t , a u f d i e w e i t e V a r i a b i l i t ä t d e s   yp o g r a p h i s c h e n M a t e r i a l s u n d d i e D e h n b a r k e i t s e i n e r B e d e u t u n g s f u n k t i o n e n t w e i s e n . L e i d e r b l e i b e n e n t s p r e c h e n d e U n t e r s u   c hu n g e n m e i s t a u f d a s s y n t a k t i s c h e , s u f d i e B e z i e h u n g u n t e r s c h i e d l i c h e r a l t e r i s c h e r E l e m e n t e b e s c h r ä n k t . E s w ä r e d a h e   v on N o t w e n d i g k e i t , d i e s e m a n t i s c h e n u n d p r a g m a t i s c h e n F u n k t i o n e n d e r r g r a p h i e , a l s o d i e B e d e u t u n g t y p o g r a p h i s c h e r Z e i c h e   u nd i h r F u n k t i o n i e r e n i n K o m m u n i k a t i o n s p r o z e s s e n s t ä r k e r z u u n t e r s u c h e n n u b e h a n d e i n . D o c h b e r e i t s j e t z t r e i c h t d i e Z e i t n i c ht,    m i t g r ü n d l i c h e r M e t h o d i k B e i z u b r i n g e n , w i e d e r S c h ü l e r m i t d e n g e g e b e n e n c h k e i t e n f e r t i g w e r d e n k a n n . 2 . D i e ‹Ty p o g r a p h e n › war e n    S c hüler m i   v er s c h i e d e n a r t ig e n   I nte r e s s e n . U n d m i t u n t e r s c h i e d l i c h e m t u u n d A u s b i l d u n g s s t a n d . D i e e r s t e A u f g a b e i m v o r l i e g e n d e n    ˜ He f t   w u rde a u s s c h l i e ßlic h    v on S c h ü l e r n g e l ö s t , d i e A n f a n g i h r e s g r a p h i e U n t e r r i c h t e s s t a n d e n . D a b e i z e i g t e s i c h , d a ß g r ö ß t e    S ch w i e r i g k e i t e n b e i m    o gi s c h e n G l i e d e r n e i n e s Te x t e s a u f t r a t e n . l e E r f a h r u n g m a c h t e i c h m i t K l a s s e n d e r l e t z t e n J a h r e e b e n f a l ls.   D a s z e i g t , w e l c h e   ko m p l e x e M a t e r i e i m F a c h ‹ T y p o g r a p h i e › t t e l t w i r d u n e w i e l a n g w i e r i g d i e s e r P r o z e ß v e r l ä u f t . D a h e r d rä n g t   s ic h i m m e r s t ä r k e r   d ie F r a g e a u f : W i e k a n n m a n Ty p o g r a p h i e h a l b v o n z w e i J a h r e n s o v e r m i t t e l n , d a ß d e r S c h ü l e r s e l b s t ä n d i g   e nts c h e i d e n l e r n t ,   e i n g e g e b e n e s M a n u s k r i p t i n e i n e n g r a p h i s c h e n E n t w u r f u m z u s e t z e n ? E r s t e V o r a u s s e t z u n g d a f ü s c h e int   Â zm i r d a s G e f ü h   a b s o l u t e r E n t s c h e i d u n g s f r e i h e i t z u s e i n . l c h e i n e F r e i h e i t , u n t e r d e r m e h r d i e V e r f ü g b a r k e i t d e r t y p o g r a p h i s c he n   Mö g l i c h ke i te n ve r s t e h e n i s t . U n d E n t s c h e i d u n g e n , d i e z u d e r A u f g a b e u n d d e i s e n M ö g l i c h k e i t e n a b g e l e i t e t w e r d e n . D a je d e   E ntsc h eidun g ,   d i e w e i t g e h e d d u r c h V o r l i e b e n , U n k e n n t n i s U n v e r s t ä n d n i s b e s t i m m t w i r d , d i e a l s o w e i t g e h e n d s c h o n z u v o r    s ts te h t, ka n n    b e im U m s e t z e n e i n e s Te x t e s i n Ty p o g r a p h i e f en en, um d a r a u s   v i e l l e i c h t e i n e n n e u e n A n s a t z p u n k t f ü r s e i n e F e h l e n s c h e i d u n g s e i n . A u c h d a s m u ß d e r S c h ü l e r l e r n e n z      er ken t z u g e w i n n e n . D e s h a l b w i r d i n m e i n e n U n t e r r i c h t n i c h  u k iz zier t.Die typographisch e   R e a l i t ä t i s t d a s a b g e s e t z t e Wo r t. U n d n u r t e i g t s e i n e L ä n g e , s e i n V e r h ä l t n i s z u a n d e r e n W ö r t e r n , zu     s e sa m t e n Te x t un z u m    h n umgebenden Raum mit seinin Begrenzungen. g i m d e r S c h ü l e r d i e s e d i d a k t i s c h e n M o t i v e v e r s t a n d e n     u n d d i e v e r m i t t e l t e n    K r i te r ie n b e g r i f f e n h a t , w i r d e r i m S i n n e d e r o b e n d e r t e n ‹ F r e i h e i t› e n t s c h e i d e n k ö n n e n . U n d n u r w e n n e r   d i e Fu n k t i o n d i e s e r    E n t s c h e i d u n g s f r e i h e i t i n d e r t y p o g r a p h i s c h e n a l t u n g v e r s t a n d e n h a t , w i r d e r a u c h d i e G r u n d f u n k t i o n e   d e r Ty p o g r a p hi   b eg r e i f e n . ( I m I d e a l f a l l , m u ß i c h e i n s c h r ä n k e n ) . I c h n e b e r ze u g t, d a ß w i r die Au sb il d u n g a n die se n i d e a le n orientier   müs se    . u r Ve r f ü g u n g s t a n d j e d e m S c h ü l e r e i n u n d n. 3  Z h i n e n g e s c h r i e b e n e s M a n u s k r i p t . U n s e r e S c h u l e k e n n t ke   U n t e r i c h     T e x t e n . U n d a u c h k e i n e L e h r f ä c h e r, i n d e n e n n t im robleme behandelt werden. Die Schüler können aus dies   k ein   ip i e r t e n Te x t e i n d i e Ty p o g r a p h i e -W e r k s t a t t Gr e e z s n

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I N D I C AT O R S :

E X D E N T S P E C S 6 . 5 / 9 . 5 H E LV E T I C A L I G H T

SPECS 6.5/9.5

3 STUDY

PA R A G R A P H

SPECS

SPECS STUDY

CARRIE I N D I C AT O R S :

NO FONT

003

PROFESSOR

EXDENT FONT

H E LV E T I C A PT

158

LIGHT

EXDENT

H E LV E T I C A

1957 PT

Helvetica

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MAX MIEDINGER

H H H H

M A X M I E D I N G E R 19 57

003 003 003 003

003

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H E LV E T I C A

6.5/9.5

I N D I C AT O R S : WIDTH: 158 STERLING

6.5/9.5 WIDTH:

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002

SPECS E X P E R I M E N TA L

PT

PA R A G R A P H COLUMN JENNIFER

MIEDINGER SPECS COLUMN

FONT

H H H H

002

158

PROFESSOR

MAX

PA R A G R A P H I N D I C ATO R S:

E X D E N T S P E C S 6 . 5 / 9 . 5 H E LV E T I C A H E LV E T I C A

FONT STUY

MAX MIEDINGER 02

EXDENT SPECS 6.5/9.5

N O 3

I N D I C AT O R S : M A X M I E D I N G E

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PA R A G R A P H I N D I C AT O R S :

MAX MIEDINGER H E LV E T I C A L I G H T C A R R I E C H E U N G

E N T: 2 E M S ( 1 4 P T ) E X D E N T S P E C S 6 . 5 / 9 . 5 E X D

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I N D I C AT O R S : M A X M I E D I N G E

E X D E N                            T H E LV E T I C A 0 2 E X D E N T H E LV E T I C A

MAX H E LV E T I C A

N O 3

M I E D I N G E R 19 57 1 9 5 7

MAX H E LV E T I C A

M I E D I N G E R 19 57

EXDENT SPECS 6.5/9.5

F O N T S T U D Y N O 3

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MAX MIEDINGER

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H E LV E T I C A L I G H T C O L U M N W I D T H : 1 5 8 P T

MAX MIEDINGER

PA R A G R A P H I N D I C AT O R S :

11                     C O L U M N W I D T H

H E L V E T I C A L I G H T M A X M I E D I N G E R 19 57

H E L V E T I C A                  S P E C S 6 . 5 / 9 . 5

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FONT STUDY NO 3

PA R A G R A P H I N D I C AT O R S :

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JENNIFER 6.5/9.5

MAX

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F O N T S T U D Y N O 3

.01 CAP

MAX MIEDINGER H E LV E T I C A

DROP

I N D I C AT O R S 09                       2 C O L U M N

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PA R A G R A P H M A X M I E D I N G E R 1 9 5 7           F O N T S T U D Y

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FONT STUDY EXT R A LEADI NG

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C A R R I E C H E U N G H E LV E T I C A

M A X M I E D I N G E R 1 9 5 7       1 4 P T

08

H E LV E T I C A

07                  E X D E N T

N O 2 I N D I C AT O R S

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FONT STUDY DROP M A X M I E D I N G E R 1 9 5 7         C O L U M N W I D T H

H E L V E T I C A L I G H T H E LV E T I C A

06                  S P E C S 6 . 5 / 9 . 5

M A X M I E D I N G E R 1 9 5 7               E X D E N T

H E L V E T I C A              P A R A G R A P H I N D I C A T O R S

H E L V E T I C A

SPECS 6.5/9.5

PA R A G R A P H I N D I C AT O R S

LIGHT

19 57 F O N T S T U DY

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FONT STUDY NO 3

PA R A G R A P H I N D I C AT O R S :

EXDENT

H E LV E T I C A L I G H T C O L U M N W I D T H : 1 5 8 P T

E X D E N T: 2 E M S ( 1 4 P T ) CARRIE CHEUNG MAX MIEDINGER 19 5 7 F O N T S T U D Y N O 3 PA R A G R A P H I N D I C AT O R S : E X D E N T S P E C S 6 . 5 / 9 . 5 H E LV E T I C A L I G H T COLUMN WIDTH: 158 PT EXDENT

HELV E TICA M A X M I E D I N G E R 19 57 FONT STUDY NO 1 PARAGRAPH INDICATORS: E XDE NT SPE CS 6.5 / 9.5 HE LV E TICA LIGHT COLUMN WIDTH: 158 PT E XDE NT: 2 E MS (14 PT ) CARRIE CHEUNG MAX MIEDINGER

H E LV E T I C A M A X M I E D I N G E R 19 57 SPRING 2008FONT STUDY NO 1 PA R A G R A P H I N D I C AT O R S : SPECS 6.5/9.5

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FO NT S TU DY

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CARRIE

E XDE NT SPE CS 6.5 / 9.5 HE LV E TICA LIGHT

CHEUNG

1 9 5 7 F O N T S T U D Y N O 3 PA R A G R A P H I N D I C AT O R S :

E X D E N T S P E C S 6 . 5 / 9 . 5 P R O F E S S O R JENNIFER STERLING

COLUMN

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MAX

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FONT STUDY NO 3

PA R A G R A P H I N D I C AT O R S :

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H E V LV E TI CA

19 57

F O N T S T U D Y N O 1 PARAGRAPH INDICATORS:

E XDE NT SPE CS 6.5 / 9.5 HE LV E TICA LIGHT                         COLUMN WIDTH: 158 PT                                 E XDE NT                             HELV E TICA M A X                   M I E D I N G E R 19 57                 FONT STUDY NO 1           PARAGRAPH INDICATORS: E XDE NT

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SPE CS 6.5 / 9.5 HE LV E TICA E XDE NT: 2 CARRIE MAX 19 57

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HELVET I CA

COLUMN W I D T H:                                                             HELV E TICA                   MIEDINGER 19 57                 FONT STUDY NO 1           PARAGRAPH INDICATORS: E XDE N T SPE CS 6.5 / 9.5 HE LV E TICA LIGHT COLUMN WIDTH: 158 PT E XDE NT: 2 E MS (14 CARRIE Max

1 9 5 7 F O N T S T U D Y N O 1 PARAGRAPH INDICATORS: M A X M I E D I N G E R

08

E XDE NT SPE CS 6.5 / 9.5 HE LV E TICA LIGHT COLUMN WIDTH: 158 PT E XDE NT HELV E TICA M A X M I E D I N G E R 1 9 5 7 FONT STUDY NO 1 PARAGRAPH INDICATORS: E XDE NT SPE CS 6.5 / 9.5 HE LV E TICA LIGHT COLUMN WIDTH: 158 PT

FONT

19 57

STUDY

E XDE NT

NO

SPE CS

1

6.5 / 9.5

PARAG R A P H HE LVET I CA

COLUMN WID T H:                                                             HELV E TICA                   MIEDINGER                 FONT STUDY           PARAGRAPH INDICATOR S : 19 57

FONT

STU DY

NO1

PARAGRAPH E XDE NT

INDICATORS:

SPE CS

6.5 / 9.5

PT ) CHEUNG Miedinger CARRIE CHEUNG I ND I CAT O R S : L I G HT

158 PT EXD ENT MAX 19 57 NO 1 EXD ENT

MAX

MIEDINGER

HELVET I CA

COLUMN W I D T H:                                                             HELV E TICA                   MIEDINGER 19 57                 FONT STUDY NO 1           PARAGRAPH INDICATORS: E XDE N T SPE CS 6.5 / 9.5 HE LV E TICA LIGHT COLUMN WIDTH: 158 PT

P.

L I G HT 158 PT EXD ENT MAX

L I G HT 158 PT EXD ENT MAX

34


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Ty p e S y s t e m s

COURSE

Jeremy Gobin Stout

INSTRUCTOR

Yo u r N e w B o r n B a b y G u i d e B o o k

PROJECT

Print

F O R M AT


03

unlock

2015

Baby Guide Book

+ + + + + + + + + +

+ + + +

.03 PROJECT

{ OB JECTI V E }

Your New Born Baby Guide Book

To expand our abilit y in basic principles of t ypography, we

+

were asked to pick one topic related to a sur vival guide

+

and create a book.

+ + + + +

{ SOLU TION }

+ +

T his b o ok c over s su b je c t s r an g in g fro m fe e d in g a b a by to t ak in g c are of a sick b a by. I use d b a by b lue as the m ain color and developed a system to organize all the information. Instead of a per fect bound book , the spiral binding allows the user to easily open this guide when their hands are busy

+

taking care of the baby.

+

+ + +

+ + P. + +

36


CARRIE HIUMEI CHEUNG

P.

37

PORTFOLIO

UNCOVER


03

unlock

2015

Baby Guide Book

P.

7


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER


03

unlock

2015

Baby Guide Book


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER


03

unlock

2015

Baby Guide Book


CARRIE HIUMEI CHEUNG

P.

43

PORTFOLIO

UNCOVER


03

unlock

2015

Baby Guide Book


_unfold

UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG

Nature of Identity

COURSE

Hunter Wimmer

INSTRUCTOR

Six Flags Rebranding Campaign

PROJECT

P r i n t , I d e n t i t y, b r a n d i n g

F O R M AT


04

unfold

2015

Six Flag Rebranding

+ + + + + + + + + +

+ + + +

.04 PROJECT

{ OB JECTI V E }

Six Flags Rebranding Campaign

T he p ur p ose of this p roje c t was to tr ansfo r m a c hosen

+

band and promote it to the public. I wanted to revive Six

+

Flags by creating a modern and vibrant park image that

+ + +

would suggest fun and a perfect place to create wonderful memories for friends and family.

+ +

{ SOLU TION }

+ +

My deliverable is a full color, perfect bound book with details about Six Flags. Instead of using Six Flags, I simplified their original logo into an icon, which would improve their look by a using modern element. I used bright light green as their major color to unif y the identit y and make their image more

+

energ etic . I also showe d how the new id entit y woul d b e

+

used in different areas.

+ + +

+ + P. + +

46


CARRIE HIUMEI CHEUNG

P.

47

PORTFOLIO

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04

unfold

2015

Six Flags Rebranding


P.

49

PORTFOLIO

UNCOVER

+

+

CARRIE HIUMEI CHEUNG


unfold

Six Flags Rebranding

+

2015

+

04

P.

50


CARRIE HIUMEI CHEUNG

P.

51

PORTFOLIO

UNCOVER


04

unfold

2015

Six Flags Rebranding

P.

52


CARRIE HIUMEI CHEUNG

PORTFOLIO

THRILL

UNCOVER

LONG DISTANCE

SINGLE ACTIVITY

Original Six Flags

Original Six Flags

Academy of science

SIMPLE

COMPLEX

Chuck E. Cheese’s

FIXED LOCATION

MULT LOCATION

Children art centre

CHILDREN

ADULT YMCA

Academy of science Original Six Flags YMCA

Children art centre

Chuck E. Cheese’s

FUN

P.

53

Chuck E. Cheese’s

YMCA

Academy of science New Six Flags

Children art centre

NEIGHBOURHOOD

New Six Flags

New Six Flags

MULTIPLE ACTIVITIES


04

unfold

2015

Six Flags Rebranding


CARRIE HIUMEI CHEUNG

»

MFA PORT FOL IO »

CARRIE HIUMEI CHEUNG

P.

55

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UNCOVER


02 ////////////////////////

04

••••••••

••

unfold

2015

Six Flags Rebranding

P.

56


P.

57

PORTFOLIO

UNCOVER

+

+

CARRIE HIUMEI CHEUNG


unfold

Six Flags Rebranding

+

2015

+

04

P.

58


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER


04

unfold

2015

Six Flags Rebranding


CARRIE HIUMEI CHEUNG

P.

61

PORTFOLIO

UNCOVER


04

unfold

2015

Six Flags Rebranding


CARRIE HIUMEI CHEUNG

P.

63

PORTFOLIO

UNCOVER


04

unfold

2015

Six Flags Rebranding


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER



_unavoidable

UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG

Nature of Interaction

COURSE

A nne Kit zmiller

INSTRUCTOR

Smart Thermostat App

PROJECT

App, Identit y

F O R M AT


05

unavoidable

2015

Core App

+ + + + + + + + + +

+ + + +

.05 PROJECT

{ OB JECTI V E }

Smar t Thermostat App

Investigate how research and audience understanding create

+

successful interactive projects that c an enhance a user ’s

+

experience with a brand. We were required to research and

+ + +

design strategies to align a series of design communication solutions with a brand.

+ +

{ SOLU TION }

+ +

It is c alled C ore. It is a mobile A pp to control home heating and cooling systems. It aims to allow users to monitor their home temperatures remotely with their mobile phones. They can set up daily schedules for temperature adjustment and check on their energ y bill with this A pp. It helps them to

+

better understand how to reduce electricit y usage.

+

+ + +

+ + P. + +

68


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER


05

unavoidable

2015

Core App


CARRIE HIUMEI CHEUNG

P.

71

PORTFOLIO

UNCOVER


05

unavoidable

2015

Core App

P.

7


CARRIE HIUMEI CHEUNG

PORTFOLIO

Usage

Room Temperature

Room Temperature

Meet your goal

UNCOVER

San Francisco, CA

Profile

San Francisco, CA

Home

Sleep

Away

Vacation

Name Nice Work! 2 more days to go

62

Congratulations! Your Energy Usage -5% ( -60 KW ) on March

100 kWh

Weekly Usage

50 kWh

62

°F

Password

°F

Email

Sleep Mode AM

01

02

03

04

05

06

07

08

09

10

11

12

AM

01

02

03

04

05

06

07

08

09

10

11

12

100 kWh

Model Serial No.

50 kWh

Save

Today Energy Usage

Today Energy Usage

I

M

T

W Th Fr

Q W EPolicy R T Y U Privacy

Sa Sun

Now: 7.24 KW

Partly Couldy

Humidity 78%

Wind w 6 mph

Rain 30%

Sunraise 6:49 AM

Sunset 7:36 PM

Partly Couldy

Humidity 78%

Wind w 6 mph

Rain 30%

Sunraise 6:49 AM

Sunset 7:36 PM

A S D F G H J

Help & Support Terms of Use

12 3

Monthly Usage & Expense

400

$40

300

$30

200

$20

100

$10

1 2 3 4 5 6 7 8 9 10 11 12

Send Copy

Yeah!

My Goal

472

kW

Monthly Usage

118

You meet the goal

kW

Weekly Usage

February 2015

73

+

+

Edit

P.

I’m

I

O P K L

Z X C V B N M

Energy Rate $ 0.14 /kWh Current Rate $ 78.32 Estimated Bill

kWh

Cancel The

space

return


0055

unavoidable unavoidable

2015 A AU 2015

Core CoreApp App

P.

774


P.

75

PORTFOLIO

UNCOVER

+

+

CARRIE HIUMEI CHEUNG


Core App

2015

+

unavoidable

+

05

P.

76


CARRIE HIUMEI CHEUNG

P.

77

PORTFOLIO

UNCOVER


05

unavoidable

2015

Core App

P.

78


CARRIE HIUMEI CHEUNG

P.

79

PORTFOLIO

UNCOVER


05

unavoidable

2015

Core App

P.

80


CARRIE HIUMEI CHEUNG

P.

81

PORTFOLIO

UNCOVER


05

unavoidable

2015

Core App

P.

82


CARRIE HIUMEI CHEUNG

P.

83

PORTFOLIO

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05

unavoidable

2015

Core App

P.

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Package Design

COURSE

Gina Chang

INSTRUCTOR

Sweet Dream Macaron Package

PROJECT

Packaging, Identit y

F O R M AT


06

unload

2015

Macaron Package

+ + + + + + + + + +

+ + + +

.06 PROJECT

{ OB JECTI V E }

Sweet Dream Macaron Package

Use branding concepts as applied to three - dimensional

+

design. We used the marketing brief and research to develop

+

designs that visually reinforce the brand. Emphasis was

+ + +

placed on effective use of t ypography, hierarchy, aesthetics, color, and images.

+ +

{ SOLU TION }

+ +

After I did research about the cookie market, I decided to develop a series of new mac aron gif t boxes for a pastr y company. M y focus was to develop classy gif t boxes. M y target audience was female. Therefore, I designed a new logo with a fine and delicate feeling, and engraved the box

+

set with decorative elements. I wanted to use this package

+

to rebrand their macaron to expand sales.

+ + +

+ + P. + +

86


CARRIE HIUMEI CHEUNG

PORTFOLIO

Pa s t e l Dream

PASTEL DREAM PASTEL DREAM

Pastel Dream

PASTEL DREAM

PASTEL DREAM

UNCOVER


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2015

Macaron Package

P.

88


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P.

89

PORTFOLIO

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06

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2015

Macaron Package

P.

90


CARRIE HIUMEI CHEUNG

P.

91

PORTFOLIO

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06

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2015

Macaron Package

P.

92


_unsure

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Visual Communications Lab

COURSE

Sandra Isla

INSTRUCTOR

Thesis E xploration

PROJECT

Print, Identit y

F O R M AT


07

unsure

2015

Thesis Exploration

+ + + + + + + + + +

+ + + +

.07 PROJECT

{ OB JECTI V E }

Thesis Exploration

Students in this class are encouraged to develop their own

+

unique voice as designers. Through guidance and research,

+

students will identif y suitable topics for thesis exploration

+ + +

and produce the midpoint proposals necessar y to secure access into the latter half of the program.

+ +

{ SOLU TION }

+ +

M y deliverable was a full color, per fect bound book with details about my research. Conducting research and group d iscus sio n p rov id e d me a stro n g b ase fo r p ur suin g my thesis project.

+ +

+ + +

+ + P. + +

94


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P.

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PORTFOLIO

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07

unsure

2015

Thesis Exploration

P.

96


P.

97

PORTFOLIO

UNCOVER

+

+

CARRIE HIUMEI CHEUNG


unsure

Thesis Exploration

+

2015

+

07

P.

98


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER


07

unsure

2015

Thesis Exploration


P.

101

PORTFOLIO

UNCOVER

+

+

CARRIE HIUMEI CHEUNG


unsure

Thesis Exploration

+

2015

+

07

P.

102


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER

Zoe PeiHua Lee Student of Academy of Art (MFA) Graphic Design Event Assistant

GROUP 03.20.2014

DISCUSSION

SFSU

ZOE LEE

Part

02 DISAPPEARANCE OF HONEYBEES

CAFETERIA

their friends to join as well. On that page, we not only described

in GR 600. She understands the requirements and the goals of the

the purposes of the meeting and provided information, but also

meeting on how to gather information and generate useful insight

we gave tasks, such as watching a clip video, to the participants

from the public for the project.

to do before coming to the meeting.

02.3

Part

meeting better and maximize the result of it. Other than the regular items in the meeting, we sat up a Facebook event and

GUEST PROFILE

CAFETERIA

02.1 02.2 02.3 02.4

invited people to join as we found that it is the most convenient way to spread the word around and let the participants to invite

important role in the meeting since she is one of the classmates

Before the meeting, we have discussed how to coordinate the

SFSU DISAPPEARANCE OF HONEYBEES CONTENT

Zoe will assist me to organize the event, especially contribute suggestions how to run the meeting smoothly. She plays an

Part

Agenda My Profile My Partners My Group Members

02

HOISING HUI

SFSU DISAPPEARANCE CAFETERIA

OF HONEYBEES

01 02 03

Hoi Sing Hui Golden Gate University MBA Technical Support

Sing Hui is the technician who provided technical and media support to the meeting. He is a system administrator in a company. He is a very resonate person and loves to learn different new things. Also, he is very interested in the relationship between politics and economy growth. In his free time, he heavily involves in the community services especially the youth programs. He doesn’t have any background of the topic. However, he

02.3

is supposed to watch the video before going to the meeting.

Part

Therefore, he may have some different insight of the issue in term of technology point of view.

GUEST PROFILE

SFSU DISAPPEARANCE OF HONEYBEES CAFETERIA

AGENDA

11:30 a.m.

12:00 noon

12:30 p.m.

1:15 p.m.

1:30 p.m.

+ Arrive at SFSU

+ Start to welcome participants

+ Start the meeting

+ Gather additional information

+ Clean up

+ Setup tables and chairs for meeting

+ Serve lunch to participants

BILLY LI

all participants if needed

+ Distribute pens and copies of

+ Get ready to serve lunch for

+ Thank you all participants for

paper with questions

San Francisco State University Criminal Justice Group Participant

disappearance of honeybee. He can represent the group in the

really passionate about helping out the community which CEO to

public which doesn’t have any knowledge about honeybees and how much we will be affected if they keep losing. His insight is valuable to let us understand why the general public

+ Setup Camcorder and camera

is to become a juvenile problem officer to help youth delinquents

doesn’t know about this issue since the problem was address in

in need. As a child, he wanted to become a zoologist but later

2006. Moreover, from his perspective, I can expand my research

Part

01 02 03

AGENDA

Hiu Mei Cheung Student of Academy of Art (MFA) Graphic Design Event Coordinate

My role is a coordinator and moderator of a discussion about

time and the flow, and clarifying some technical terms and

the disappearance of honeybees on (meeting date). During the

unclear ideas. Finally, every participant is required to answer

meeting, I am not going to give my personal thought about the

10 questions on paper which contributes to my research in the

topic, but to facilitate the meeting.

future.

Before the meeting, I will invite each participant to watch a three

Also, I have to make sure the participants response to the

minutes video, which was posted on Facebook event page, to

Facebook invitation so that I can keep track the record for

02.2

stimulate their thought on the topic.

to have a bigger angle to investigate how the world see this issue

Part

and have a more complete picture how the world response to it.

Billy is a participant who doesn’t hear anything about the

GUEST PROFILE

ACE ZHENG

SFSU DISAPPEARANCE CAFETERIA

OF HONEYBEES

01 02 03

Ace Zheng San Jose State University Undecided Major Group Participant

Ace is an Asian girl from China. She came here four years ago and just started her first year of college. She is certainly undecided on what she wants to study. She loves to go out with friends and

Ace doesn’t seem to have much knowledge on what is happening to the honeybees, so she will be a perfect candidate to expose Part

and brief all participants the purposes of the meeting. Then, I will facilitate the meeting by giving different questions, keeping the

02.4

gave up on it because of personal issues.

like to play sports.

reference and further contact.

At the beginning of the meeting, I will introduce myself, my role

My Role

Billy LI

+ Have pens and 10 copies of

02.1 Me

OF HONEYBEES

his decision to major in criminal justice. Although he is not aware utmost concern for the need to help in any way possible. His goal

paper with questions

103

CAFETERIA

01 02 03

of the environmental issues occurring right now, he feels the

all their insights

all participants

P.

Billy Li is a college student who is currently attending SFSU. He is

SFSU DISAPPEARANCE

SFSU DISAPPEARANCE CAFETERIA

OF HONEYBEES

01 02 03

02.4

this issue to. If I can get Ace to care about this issue, then that

Part

would be great.

GUEST PROFILE

SFSU DISAPPEARANCE CAFETERIA

OF HONEYBEES

01 02 03


07

unsure

2015

Thesis Exploration

P.

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CARRIE HIUMEI CHEUNG

P.

105

PORTFOLIO

UNCOVER


08

unforeseen

2015

MFA Thesis

MFA Thesis { PlanBee / Save Bee } The objective of the MFA thesis is to choose a problem to solve with graphic design, to conduct appropriate research to identif y problems and potential solutions over the course of a year, and to develop design solutions that function effectively within a defined contex t. The project should demonstrate the student’s competent formal skills to utilize design to solve an identified problem.

P.

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_unforeseen

UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG

M a s t e r ’s T h e s i s

COURSE

Jeremy Gobin Stout

INSTRUCTOR

Plan Bee Campaign

PROJECT

P a c k a g i n g , I d e n t i t y, A p p, W e b s i t e , P r i n t

F O R M AT


08

unforeseen

2015

MFA Thesis

+ + + + + + + + + +

+ + + +

.08 PROJECT

{ OB JECTI V E }

MFA Thesis

W ith my thesis project I created an organization to suppor t

+

the grow th of the bee population in San Francisco. The project

+

provides resources to suppor t beekeepers with lessons, tools

+ + +

and events. It also helps to develop a more sustainable living environment for bees.

+ +

{ SOLU TION }

+ +

The project includes a website that ser ves as suppor t for beekeepers and promotes their ser vices. Beekeepers can use the mobile A pp to solve problems about beekeeping. By providing details about beekeeping, it will encourage people to learn more about being beekeepers in the cit y.

+

T his A pp will help them to take c are of their bees under

+

any weather conditions.

+ + +

+ + P. + +

108


CARRIE HIUMEI CHEUNG

P.

7

PORTFOLIO

UNCOVER


01

unexpec ted

A AU 2015

Film Festival

P.

7


CARRIE HIUMEI CHEUNG

P.

111

PORTFOLIO

UNCOVER


01

unexpec ted

A AU 2015

Film Festival

P.

7


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER

PLAN BEE

PLAN BEE

E PLAN BE

PLAN BEE

PLAN BEE

PLAN

BEE

PLAN

BEE

PLAN BEE

Plan Bee

PLAN BEE

Plan Bee

Plan Bee

PlB a ne e

PLAN BEE

Plan Bee

PLAN BEE

Plan Bee

PLAN BEE

Plan Bee

Plan Bee

PLAN BEE

Plan Bee


08

unforeseen

2015

MFA Thesis

Plan Bee

P.

114


CARRIE HIUMEI CHEUNG

P.

115

PORTFOLIO

UNCOVER


08

unload

2015

MFA Thesis

P.

116


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER


08

unforeseen

2015

MFA Thesis


CARRIE HIUMEI CHEUNG

PORTFOLIO

UNCOVER


08

unforeseen

2015

Master’s Thesis




CARRIE HIUMEI CHEUNG

P.

7

PORTFOLIO

UNCOVER


08

unload

2015

MFA Thesis

P.

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CARRIE HIUMEI CHEUNG

P.

125

PORTFOLIO

UNCOVER


08

unoforeseen

2015

Master’s Thesis

P.

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CARRIE HIUMEI CHEUNG

P.

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PORTFOLIO

UNCOVER


+ + + + + + + + + +

+ + + +

_thank you I would like to express my special appreciation and thanks to my brilliant instructors who have helped me get to where I am today. Thank you for your constant guidance and encouragement during + + +

my studies: Phil H amlet t, M ar y S cot t, Hunter W immer, Jeremy Gobin Stout, Anne K itzmiller, Gina Chang, Jennifer Sterling.

+ +

I would also like to thank my family and my beloved husband, Hoi

+

Sing Hui. Thank you for supporting me in ever y thing, and especially

+ + +

I can’t thank you enough for encouraging and loving me throughout this experience.

I would especially like to thank my friends and fellow classmates; thank you for putting up with my breakdowns and for helping me sur vive all my deadlines by being suppor tive, and special thanks +

to Gabi Hanoun for his help in binding this por t folio.

+ Finally I thank my God, my good Father, for leading me through all the dif ficulties. I have experienced your guidance day by day. + + +

You are the one who let me finish my degree. I will always trust you with my future.

+ + P. + + + + + +

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CARRIE HIUMEI CHEUNG

P.

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PORTFOLIO

UNCOVER


+ + + + + + + + + +

+ + + +

_credits { designer } C arrie Hiumei Cheung + + +

{ title } Uncover

+ + + + + +

{ instructor } Mar y Scott

{ course } MFA Por tfolio

{ printing } Graphic Imager y + +

{ binding } C ardoza James Binding

+

Taurus Binding

+ +

{ research } S a n F r a n c i s c o Bee C ause

+

Allan Smith Pardo(Entomologist) John Hafernik (Professor Biology)

+

{ photography } Jeza photography + +

Academy of Ar t Universit y

+

School of Graphic Design

+ + +

79 New Montgomer y Street San Francisco, C A 9 410 5

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