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_uncover CARRIE HIUMEI CHEUNG
{ A DEFINITION }
MFA Project
Uncover is a word that refers to removing something. To me, uncover
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means more than that. Dig deep into your mind to uncover what you
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really believe. Look at your long - term goals and find the things that
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are ho l d in g you b a ck . L isten to w h at your min d s ays a b ou t these
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blocks, the “I can’ts.” W hen you dig into your mind you will uncover
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your limitations, overcome them and discover the “I c ans.”
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UNCOVER Written and designed by: C ar rie Hiumei Che ung
Ma s ter of F ine A r t s Gr aphic D e sign
Gr adua te s t ud en t of the Ac ad emy of A r t Univer si t y 79 New Mon tgomer y Str e e t 5th Floor San Fr an c is c o, C alif ornia 9 410 8 USA
Find Carrie Cheung on the web at w w w.c ar rie c he ung.c om
To contact, please send a note to : hiumeic@gmail.c om
C opy right Š 2015 by C ar rie Hiumei Che ung
Prin te d and b ound e d in the Uni te d St a te s of A meric a A LL RIGH T S R ES ERV ED No par t of this b ook may b e us e d or r epr o duc e d in any manner w i thou t prior w ri t ten c on s en t of C ar rie Hiumei Che ung.
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PICABO STREET
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To uncover your true potential, you must first find your own limits, and then you have to have the courage to blow past them. .
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_contents PROJECTS
{ unexpected } Film Festival
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1-24
{ undo } Font Study
25-34
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{ unlock }
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Baby Guide Book
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35-44
{ unfold } Six Flags Rebranding
45-66
{ unavoidable } Smar t Thermostat App
67-84
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{ unload } Macaron Package
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85-102
{ unsure } Thesis Exploration
103-114
{ unforeseen } + +
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MFA Thesis
115-136
_unexpected
UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG
Integrated Communications
COURSE
Hunter Wimmer
INSTRUCTOR
Wong Kar Wai Film Festival
PROJECT
Print, Website, Identit y
F O R M AT
01
unexpec ted
2015
Film Festival
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.01 PROJECT
{ OB JECTI V E }
Wong K ar Wai Film Festival
Choose one well - known movie director to create a mock film
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festival celebrating their great works. We decide on a theme
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from all the films being featured at the festival and develop
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an integrated design system reflecting that theme.
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{ SOLU TION }
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My choice was Wong Kar Wai. I used ‘love’ and ‘memories’ as the key words and decided to use “Faded” as the name of the film festival. Black is a main color to represent old memories. It was a challenge to find a voice that spoke for all films, but it offered me a great chance to work with my
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skills to develop a complete system.
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2
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Film Festival
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P.
7
01
unexpec ted
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Film Festival
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PORTFOLIO
UNCOVER
01
unexpec ted
2015
Film Festival
P.
8
P.
9
PORTFOLIO
UNCOVER
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CARRIE HIUMEI CHEUNG
Film Festival
2015
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unexpec ted
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01
P.
10
CARRIE HIUMEI CHEUNG
P.
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PORTFOLIO
UNCOVER
01
unexpec ted
2015
Film Festival
CARRIE HIUMEI CHEUNG
PORTFOLIO
UNCOVER
01
unexpec ted
2015
Film Festival
P.
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PORTFOLIO
UNCOVER
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CARRIE HIUMEI CHEUNG
Film Festival
2015
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unexpec ted
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01
P.
20
P.
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PORTFOLIO
UNCOVER
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CARRIE HIUMEI CHEUNG
Film Festival
2015
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unexpec ted
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01
P.
22
CARRIE HIUMEI CHEUNG
P.
23
PORTFOLIO
UNCOVER
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UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG
Ty p o g r a p h y I I
COURSE
Jennifer Sterling
INSTRUCTOR
Font Study
PROJECT
F O R M AT
02
undo
2015
Font Study
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.02 PROJECT
{ OB JECTI V E }
Font Study
By practicing and copying works from famous t ypographers
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such as Wolfgang Weingar t, we experimented with various
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t ypographic compositions. The final project was to choose one
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font family to create a series of t ype compositions in card form.
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{ SOLU TION }
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A box set of experimental pages with different t ype compositions. My choice of t ype was Helvetica. I like this font because the st yle is ver y clear and simple. It always shows a clear message with a good balance of aesthetics and function.
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CARRIE HIUMEI CHEUNG
PORTFOLIO
UNCOVER
a c h t u n g e n F e s t s t e l l u n g e n F o r d e r u n g e n . Z u r V e r f ü g u n g s t a n d e i n e t y p o g r a p h i s c h e W e r k s t a t t . M e i n e d r i n g l i c h s t e A u f g a b e g r a p h i e z u z e i g e n u n d w e i t e r z u g e b e n , s e h e ic h d a rin, d e m I n t e r e s s i e r t e n r e l a t i v a l l e M ö g l i c h k e i t e n z u z e i g e n , d i e i n e i n e r s t a t t S t e c k e n . D e n s i n d M a t e r i a l i e n u n d t e c h n i s c h e M ögl i c h k e i t e n . B e s o n d e r s d i e j e n i g e n , w e l c h e s i c h a u s d e r w e c h s e l s e i t i g e n n f l u s s u n g g e s t a l t e r i s c h e r I d e e n , t y p o g r a p h i s c h e E l em e n t e u n d t e c h n i s c h e r V e r f a h r e n e r g e b e n . I n d i e s e m Z u s a m m e n h a n g i s t r n N o t w e n d i g k e i t , a u f d i e w e i t e V a r i a b i l i t ä t d e s yp o g r a p h i s c h e n M a t e r i a l s u n d d i e D e h n b a r k e i t s e i n e r B e d e u t u n g s f u n k t i o n e n t w e i s e n . L e i d e r b l e i b e n e n t s p r e c h e n d e U n t e r s u c hu n g e n m e i s t a u f d a s s y n t a k t i s c h e , s u f d i e B e z i e h u n g u n t e r s c h i e d l i c h e r a l t e r i s c h e r E l e m e n t e b e s c h r ä n k t . E s w ä r e d a h e v on N o t w e n d i g k e i t , d i e s e m a n t i s c h e n u n d p r a g m a t i s c h e n F u n k t i o n e n d e r r g r a p h i e , a l s o d i e B e d e u t u n g t y p o g r a p h i s c h e r Z e i c h e u nd i h r F u n k t i o n i e r e n i n K o m m u n i k a t i o n s p r o z e s s e n s t ä r k e r z u u n t e r s u c h e n n u b e h a n d e i n . D o c h b e r e i t s j e t z t r e i c h t d i e Z e i t n i c ht, m i t g r ü n d l i c h e r M e t h o d i k B e i z u b r i n g e n , w i e d e r S c h ü l e r m i t d e n g e g e b e n e n c h k e i t e n f e r t i g w e r d e n k a n n . 2 . D i e ‹Ty p o g r a p h e n › war e n S c hüler m i v er s c h i e d e n a r t ig e n I nte r e s s e n . U n d m i t u n t e r s c h i e d l i c h e m t u u n d A u s b i l d u n g s s t a n d . D i e e r s t e A u f g a b e i m v o r l i e g e n d e n ˜ He f t w u rde a u s s c h l i e ßlic h v on S c h ü l e r n g e l ö s t , d i e A n f a n g i h r e s g r a p h i e U n t e r r i c h t e s s t a n d e n . D a b e i z e i g t e s i c h , d a ß g r ö ß t e S ch w i e r i g k e i t e n b e i m o gi s c h e n G l i e d e r n e i n e s Te x t e s a u f t r a t e n . l e E r f a h r u n g m a c h t e i c h m i t K l a s s e n d e r l e t z t e n J a h r e e b e n f a l ls. D a s z e i g t , w e l c h e ko m p l e x e M a t e r i e i m F a c h ‹ T y p o g r a p h i e › t t e l t w i r d u n e w i e l a n g w i e r i g d i e s e r P r o z e ß v e r l ä u f t . D a h e r d rä n g t s ic h i m m e r s t ä r k e r d ie F r a g e a u f : W i e k a n n m a n Ty p o g r a p h i e h a l b v o n z w e i J a h r e n s o v e r m i t t e l n , d a ß d e r S c h ü l e r s e l b s t ä n d i g e nts c h e i d e n l e r n t , e i n g e g e b e n e s M a n u s k r i p t i n e i n e n g r a p h i s c h e n E n t w u r f u m z u s e t z e n ? E r s t e V o r a u s s e t z u n g d a f ü s c h e int  zm i r d a s G e f ü h a b s o l u t e r E n t s c h e i d u n g s f r e i h e i t z u s e i n . l c h e i n e F r e i h e i t , u n t e r d e r m e h r d i e V e r f ü g b a r k e i t d e r t y p o g r a p h i s c he n Mö g l i c h ke i te n ve r s t e h e n i s t . U n d E n t s c h e i d u n g e n , d i e z u d e r A u f g a b e u n d d e i s e n M ö g l i c h k e i t e n a b g e l e i t e t w e r d e n . D a je d e E ntsc h eidun g , d i e w e i t g e h e d d u r c h V o r l i e b e n , U n k e n n t n i s U n v e r s t ä n d n i s b e s t i m m t w i r d , d i e a l s o w e i t g e h e n d s c h o n z u v o r s ts te h t, ka n n b e im U m s e t z e n e i n e s Te x t e s i n Ty p o g r a p h i e f en en, um d a r a u s v i e l l e i c h t e i n e n n e u e n A n s a t z p u n k t f ü r s e i n e F e h l e n s c h e i d u n g s e i n . A u c h d a s m u ß d e r S c h ü l e r l e r n e n z er ken t z u g e w i n n e n . D e s h a l b w i r d i n m e i n e n U n t e r r i c h t n i c h u k iz zier t.Die typographisch e R e a l i t ä t i s t d a s a b g e s e t z t e Wo r t. U n d n u r t e i g t s e i n e L ä n g e , s e i n V e r h ä l t n i s z u a n d e r e n W ö r t e r n , zu s e sa m t e n Te x t un z u m h n umgebenden Raum mit seinin Begrenzungen. g i m d e r S c h ü l e r d i e s e d i d a k t i s c h e n M o t i v e v e r s t a n d e n u n d d i e v e r m i t t e l t e n K r i te r ie n b e g r i f f e n h a t , w i r d e r i m S i n n e d e r o b e n d e r t e n ‹ F r e i h e i t› e n t s c h e i d e n k ö n n e n . U n d n u r w e n n e r d i e Fu n k t i o n d i e s e r E n t s c h e i d u n g s f r e i h e i t i n d e r t y p o g r a p h i s c h e n a l t u n g v e r s t a n d e n h a t , w i r d e r a u c h d i e G r u n d f u n k t i o n e d e r Ty p o g r a p hi b eg r e i f e n . ( I m I d e a l f a l l , m u ß i c h e i n s c h r ä n k e n ) . I c h n e b e r ze u g t, d a ß w i r die Au sb il d u n g a n die se n i d e a le n orientier müs se . u r Ve r f ü g u n g s t a n d j e d e m S c h ü l e r e i n u n d n. 3 Z h i n e n g e s c h r i e b e n e s M a n u s k r i p t . U n s e r e S c h u l e k e n n t ke U n t e r i c h T e x t e n . U n d a u c h k e i n e L e h r f ä c h e r, i n d e n e n n t im robleme behandelt werden. Die Schüler können aus dies k ein ip i e r t e n Te x t e i n d i e Ty p o g r a p h i e -W e r k s t a t t Gr e e z s n
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d o anuuteEnec i l a u l i pn ioc ut ciry p dac e e pew a r i e .w k i rue ü u f u p e o u h y n t d s t n B D l p ranerdpf ecrn h h ez.gitpsteütsztisänr irgta rtyevspfuoonutd edi t w i cir e ue . e uiDict aintcsuma i rpynutdesfuoG a tendut En cB euaoz ui ie d .elw
CARRIE HIUMEI CHEUNG
PORTFOLIO
UNCOVER
02
undo
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Font Study
CARRIE HIUMEI CHEUNG
PORTFOLIO
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C O LU M N W I DT H: 15 8 P T EXDENT
H E LV E TI CA
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M I E D I N G E R 19 57 SPECS 6.5/9.5
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EXDENT
H E LV E T I C A L I G H T C O L U M N W I DT H : 15 8 P T
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E X D E N T: 2 E M S ( 14 P T ) CARRIE CHEUNG
L I G H T C O LU M N W I DT H: 15 8 P T
E X D E N T: 2 E M S ( 14 P T )
SPECS 6.5/9.5
CARRIE CHEUNG MAX MIEDINGER
PA R A G R A P H I N D I C ATO R S:
003 EXDENT
SPECS
/ 9 . 5 H E LV E T I C A L I G H T
SPECS 6.5/9.5
C O LU M N W I DT H: 15 8 P T
H E LV E T I C
E X D E N T: 2 E M S ( 14 P T )
EXDENT
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H E LV E T I C A
M A X M I E D I N G E R 19 57 FONT STUDY SPECS 6.5/9.5
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COLUMN
EXDENT SPECS 6.5
PA R H E LV E T I C
E X D E N T: 2 E M S ( 14 P T )
PA R A G R A P H I N D I C ATO R S:
003 003 003 003
0
NO 2
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EXDENT
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H E LV E T I C A L I G H T C O LU M N W I DT H: 15 8 P T
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E X D E N T: 2 E M S ( 14 P T ) PROFESSOR JENNIFER STERLING L I G H T C O LU M N W I DT H: 15 8 P T E X D E N T: 2 E M S ( 14 P T )
1957 H E LV E T I C A TYPE SURVEY II
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O LU M N W I DT H: 15 8 P T 2 E M S (14 P T )
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PA R A G R A P H
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STUDY FONT
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I N D I C AT O R S :
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SPECS 6.5/9.5
3 STUDY
PA R A G R A P H
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CARRIE I N D I C AT O R S :
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H E LV E T I C A PT
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EXDENT
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PT
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MAX MIEDINGER H E LV E T I C A L I G H T C A R R I E C H E U N G
E N T: 2 E M S ( 1 4 P T ) E X D E N T S P E C S 6 . 5 / 9 . 5 E X D
C O L U M N WIDTH: 158 PT MA X MIEDINGER COLUMN WIDTH: 158 PT
I N D I C AT O R S : M A X M I E D I N G E
E X D E N T H E LV E T I C A 0 2 E X D E N T H E LV E T I C A
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N O 3
M I E D I N G E R 19 57 1 9 5 7
MAX H E LV E T I C A
M I E D I N G E R 19 57
EXDENT SPECS 6.5/9.5
F O N T S T U D Y N O 3
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H H H
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M I E D I N G E R 19 57
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MAX MIEDINGER
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11 C O L U M N W I D T H
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H E L V E T I C A S P E C S 6 . 5 / 9 . 5
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JENNIFER 6.5/9.5
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PA R A G R A P H M A X M I E D I N G E R 1 9 5 7 F O N T S T U D Y
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EXDENT
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E XDE NT SPE CS 6.5 / 9.5 HE LV E TICA LIGHT
CHEUNG
1 9 5 7 F O N T S T U D Y N O 3 PA R A G R A P H I N D I C AT O R S :
E X D E N T S P E C S 6 . 5 / 9 . 5 P R O F E S S O R JENNIFER STERLING
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WIDTH: 158 PT E X D E N T H E L V E T I C A
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E XDE NT SPE CS 6.5 / 9.5 HE LV E TICA LIGHT COLUMN WIDTH: 158 PT E XDE NT HELV E TICA M A X M I E D I N G E R 19 57 FONT STUDY NO 1 PARAGRAPH INDICATORS: E XDE NT
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SPE CS 6.5 / 9.5 HE LV E TICA E XDE NT: 2 CARRIE MAX 19 57
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STU DY
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MAX 19 57 NO 1 EXD ENT PT PT ) CHEUNG MIEDINGER
HELV E TICA MIEDINGER FONT STUDY PARAGRAPH INDICAT O R S : LIGHT COLUMN W I D T H: E MS (14
PARAGRAPH E XDE NT
INDICATORS:
SPE CS
6.5 / 9.5
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MIEDINGER
HELVET I CA
COLUMN W I D T H: HELV E TICA MIEDINGER 19 57 FONT STUDY NO 1 PARAGRAPH INDICATORS: E XDE N T SPE CS 6.5 / 9.5 HE LV E TICA LIGHT COLUMN WIDTH: 158 PT E XDE NT: 2 E MS (14 CARRIE Max
1 9 5 7 F O N T S T U D Y N O 1 PARAGRAPH INDICATORS: M A X M I E D I N G E R
08
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NO
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PARAG R A P H HE LVET I CA
COLUMN WID T H: HELV E TICA MIEDINGER FONT STUDY PARAGRAPH INDICATOR S : 19 57
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STU DY
NO1
PARAGRAPH E XDE NT
INDICATORS:
SPE CS
6.5 / 9.5
PT ) CHEUNG Miedinger CARRIE CHEUNG I ND I CAT O R S : L I G HT
158 PT EXD ENT MAX 19 57 NO 1 EXD ENT
MAX
MIEDINGER
HELVET I CA
COLUMN W I D T H: HELV E TICA MIEDINGER 19 57 FONT STUDY NO 1 PARAGRAPH INDICATORS: E XDE N T SPE CS 6.5 / 9.5 HE LV E TICA LIGHT COLUMN WIDTH: 158 PT
P.
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34
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UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG
Ty p e S y s t e m s
COURSE
Jeremy Gobin Stout
INSTRUCTOR
Yo u r N e w B o r n B a b y G u i d e B o o k
PROJECT
F O R M AT
03
unlock
2015
Baby Guide Book
+ + + + + + + + + +
+ + + +
.03 PROJECT
{ OB JECTI V E }
Your New Born Baby Guide Book
To expand our abilit y in basic principles of t ypography, we
+
were asked to pick one topic related to a sur vival guide
+
and create a book.
+ + + + +
{ SOLU TION }
+ +
T his b o ok c over s su b je c t s r an g in g fro m fe e d in g a b a by to t ak in g c are of a sick b a by. I use d b a by b lue as the m ain color and developed a system to organize all the information. Instead of a per fect bound book , the spiral binding allows the user to easily open this guide when their hands are busy
+
taking care of the baby.
+
+ + +
+ + P. + +
36
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PORTFOLIO
UNCOVER
03
unlock
2015
Baby Guide Book
P.
7
CARRIE HIUMEI CHEUNG
PORTFOLIO
UNCOVER
03
unlock
2015
Baby Guide Book
CARRIE HIUMEI CHEUNG
PORTFOLIO
UNCOVER
03
unlock
2015
Baby Guide Book
CARRIE HIUMEI CHEUNG
P.
43
PORTFOLIO
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03
unlock
2015
Baby Guide Book
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Nature of Identity
COURSE
Hunter Wimmer
INSTRUCTOR
Six Flags Rebranding Campaign
PROJECT
P r i n t , I d e n t i t y, b r a n d i n g
F O R M AT
04
unfold
2015
Six Flag Rebranding
+ + + + + + + + + +
+ + + +
.04 PROJECT
{ OB JECTI V E }
Six Flags Rebranding Campaign
T he p ur p ose of this p roje c t was to tr ansfo r m a c hosen
+
band and promote it to the public. I wanted to revive Six
+
Flags by creating a modern and vibrant park image that
+ + +
would suggest fun and a perfect place to create wonderful memories for friends and family.
+ +
{ SOLU TION }
+ +
My deliverable is a full color, perfect bound book with details about Six Flags. Instead of using Six Flags, I simplified their original logo into an icon, which would improve their look by a using modern element. I used bright light green as their major color to unif y the identit y and make their image more
+
energ etic . I also showe d how the new id entit y woul d b e
+
used in different areas.
+ + +
+ + P. + +
46
CARRIE HIUMEI CHEUNG
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04
unfold
2015
Six Flags Rebranding
P.
49
PORTFOLIO
UNCOVER
+
+
CARRIE HIUMEI CHEUNG
unfold
Six Flags Rebranding
+
2015
+
04
P.
50
CARRIE HIUMEI CHEUNG
P.
51
PORTFOLIO
UNCOVER
04
unfold
2015
Six Flags Rebranding
P.
52
CARRIE HIUMEI CHEUNG
PORTFOLIO
THRILL
UNCOVER
LONG DISTANCE
SINGLE ACTIVITY
Original Six Flags
Original Six Flags
Academy of science
SIMPLE
COMPLEX
Chuck E. Cheese’s
FIXED LOCATION
MULT LOCATION
Children art centre
CHILDREN
ADULT YMCA
Academy of science Original Six Flags YMCA
Children art centre
Chuck E. Cheese’s
FUN
P.
53
Chuck E. Cheese’s
YMCA
Academy of science New Six Flags
Children art centre
NEIGHBOURHOOD
New Six Flags
New Six Flags
MULTIPLE ACTIVITIES
04
unfold
2015
Six Flags Rebranding
CARRIE HIUMEI CHEUNG
»
MFA PORT FOL IO »
CARRIE HIUMEI CHEUNG
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UNCOVER
02 ////////////////////////
04
••••••••
••
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Six Flags Rebranding
P.
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+
+
CARRIE HIUMEI CHEUNG
unfold
Six Flags Rebranding
+
2015
+
04
P.
58
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PORTFOLIO
UNCOVER
04
unfold
2015
Six Flags Rebranding
CARRIE HIUMEI CHEUNG
P.
61
PORTFOLIO
UNCOVER
04
unfold
2015
Six Flags Rebranding
CARRIE HIUMEI CHEUNG
P.
63
PORTFOLIO
UNCOVER
04
unfold
2015
Six Flags Rebranding
CARRIE HIUMEI CHEUNG
PORTFOLIO
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_unavoidable
UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG
Nature of Interaction
COURSE
A nne Kit zmiller
INSTRUCTOR
Smart Thermostat App
PROJECT
App, Identit y
F O R M AT
05
unavoidable
2015
Core App
+ + + + + + + + + +
+ + + +
.05 PROJECT
{ OB JECTI V E }
Smar t Thermostat App
Investigate how research and audience understanding create
+
successful interactive projects that c an enhance a user ’s
+
experience with a brand. We were required to research and
+ + +
design strategies to align a series of design communication solutions with a brand.
+ +
{ SOLU TION }
+ +
It is c alled C ore. It is a mobile A pp to control home heating and cooling systems. It aims to allow users to monitor their home temperatures remotely with their mobile phones. They can set up daily schedules for temperature adjustment and check on their energ y bill with this A pp. It helps them to
+
better understand how to reduce electricit y usage.
+
+ + +
+ + P. + +
68
CARRIE HIUMEI CHEUNG
PORTFOLIO
UNCOVER
05
unavoidable
2015
Core App
CARRIE HIUMEI CHEUNG
P.
71
PORTFOLIO
UNCOVER
05
unavoidable
2015
Core App
P.
7
CARRIE HIUMEI CHEUNG
PORTFOLIO
Usage
Room Temperature
Room Temperature
Meet your goal
UNCOVER
San Francisco, CA
Profile
San Francisco, CA
Home
Sleep
Away
Vacation
Name Nice Work! 2 more days to go
62
Congratulations! Your Energy Usage -5% ( -60 KW ) on March
100 kWh
Weekly Usage
50 kWh
62
°F
Password
°F
Sleep Mode AM
01
02
03
04
05
06
07
08
09
10
11
12
AM
01
02
03
04
05
06
07
08
09
10
11
12
100 kWh
Model Serial No.
50 kWh
Save
Today Energy Usage
Today Energy Usage
I
M
T
W Th Fr
Q W EPolicy R T Y U Privacy
Sa Sun
Now: 7.24 KW
Partly Couldy
Humidity 78%
Wind w 6 mph
Rain 30%
Sunraise 6:49 AM
Sunset 7:36 PM
Partly Couldy
Humidity 78%
Wind w 6 mph
Rain 30%
Sunraise 6:49 AM
Sunset 7:36 PM
A S D F G H J
Help & Support Terms of Use
12 3
Monthly Usage & Expense
400
$40
300
$30
200
$20
100
$10
1 2 3 4 5 6 7 8 9 10 11 12
Send Copy
Yeah!
My Goal
472
kW
Monthly Usage
118
You meet the goal
kW
Weekly Usage
February 2015
73
+
+
Edit
P.
I’m
I
O P K L
Z X C V B N M
Energy Rate $ 0.14 /kWh Current Rate $ 78.32 Estimated Bill
kWh
Cancel The
space
return
0055
unavoidable unavoidable
2015 A AU 2015
Core CoreApp App
P.
774
P.
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PORTFOLIO
UNCOVER
+
+
CARRIE HIUMEI CHEUNG
Core App
2015
+
unavoidable
+
05
P.
76
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P.
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PORTFOLIO
UNCOVER
05
unavoidable
2015
Core App
P.
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P.
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PORTFOLIO
UNCOVER
05
unavoidable
2015
Core App
P.
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P.
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05
unavoidable
2015
Core App
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P.
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05
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Core App
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UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG
Package Design
COURSE
Gina Chang
INSTRUCTOR
Sweet Dream Macaron Package
PROJECT
Packaging, Identit y
F O R M AT
06
unload
2015
Macaron Package
+ + + + + + + + + +
+ + + +
.06 PROJECT
{ OB JECTI V E }
Sweet Dream Macaron Package
Use branding concepts as applied to three - dimensional
+
design. We used the marketing brief and research to develop
+
designs that visually reinforce the brand. Emphasis was
+ + +
placed on effective use of t ypography, hierarchy, aesthetics, color, and images.
+ +
{ SOLU TION }
+ +
After I did research about the cookie market, I decided to develop a series of new mac aron gif t boxes for a pastr y company. M y focus was to develop classy gif t boxes. M y target audience was female. Therefore, I designed a new logo with a fine and delicate feeling, and engraved the box
+
set with decorative elements. I wanted to use this package
+
to rebrand their macaron to expand sales.
+ + +
+ + P. + +
86
CARRIE HIUMEI CHEUNG
PORTFOLIO
Pa s t e l Dream
PASTEL DREAM PASTEL DREAM
Pastel Dream
PASTEL DREAM
PASTEL DREAM
UNCOVER
06
unload
2015
Macaron Package
P.
88
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P.
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PORTFOLIO
UNCOVER
06
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2015
Macaron Package
P.
90
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P.
91
PORTFOLIO
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06
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Macaron Package
P.
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UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG
Visual Communications Lab
COURSE
Sandra Isla
INSTRUCTOR
Thesis E xploration
PROJECT
Print, Identit y
F O R M AT
07
unsure
2015
Thesis Exploration
+ + + + + + + + + +
+ + + +
.07 PROJECT
{ OB JECTI V E }
Thesis Exploration
Students in this class are encouraged to develop their own
+
unique voice as designers. Through guidance and research,
+
students will identif y suitable topics for thesis exploration
+ + +
and produce the midpoint proposals necessar y to secure access into the latter half of the program.
+ +
{ SOLU TION }
+ +
M y deliverable was a full color, per fect bound book with details about my research. Conducting research and group d iscus sio n p rov id e d me a stro n g b ase fo r p ur suin g my thesis project.
+ +
+ + +
+ + P. + +
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unsure
2015
Thesis Exploration
P.
96
P.
97
PORTFOLIO
UNCOVER
+
+
CARRIE HIUMEI CHEUNG
unsure
Thesis Exploration
+
2015
+
07
P.
98
CARRIE HIUMEI CHEUNG
PORTFOLIO
UNCOVER
07
unsure
2015
Thesis Exploration
P.
101
PORTFOLIO
UNCOVER
+
+
CARRIE HIUMEI CHEUNG
unsure
Thesis Exploration
+
2015
+
07
P.
102
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PORTFOLIO
UNCOVER
Zoe PeiHua Lee Student of Academy of Art (MFA) Graphic Design Event Assistant
GROUP 03.20.2014
DISCUSSION
SFSU
ZOE LEE
Part
02 DISAPPEARANCE OF HONEYBEES
CAFETERIA
their friends to join as well. On that page, we not only described
in GR 600. She understands the requirements and the goals of the
the purposes of the meeting and provided information, but also
meeting on how to gather information and generate useful insight
we gave tasks, such as watching a clip video, to the participants
from the public for the project.
to do before coming to the meeting.
02.3
Part
meeting better and maximize the result of it. Other than the regular items in the meeting, we sat up a Facebook event and
GUEST PROFILE
CAFETERIA
02.1 02.2 02.3 02.4
invited people to join as we found that it is the most convenient way to spread the word around and let the participants to invite
important role in the meeting since she is one of the classmates
Before the meeting, we have discussed how to coordinate the
SFSU DISAPPEARANCE OF HONEYBEES CONTENT
Zoe will assist me to organize the event, especially contribute suggestions how to run the meeting smoothly. She plays an
Part
Agenda My Profile My Partners My Group Members
02
HOISING HUI
SFSU DISAPPEARANCE CAFETERIA
OF HONEYBEES
01 02 03
Hoi Sing Hui Golden Gate University MBA Technical Support
Sing Hui is the technician who provided technical and media support to the meeting. He is a system administrator in a company. He is a very resonate person and loves to learn different new things. Also, he is very interested in the relationship between politics and economy growth. In his free time, he heavily involves in the community services especially the youth programs. He doesn’t have any background of the topic. However, he
02.3
is supposed to watch the video before going to the meeting.
Part
Therefore, he may have some different insight of the issue in term of technology point of view.
GUEST PROFILE
SFSU DISAPPEARANCE OF HONEYBEES CAFETERIA
AGENDA
11:30 a.m.
12:00 noon
12:30 p.m.
1:15 p.m.
1:30 p.m.
+ Arrive at SFSU
+ Start to welcome participants
+ Start the meeting
+ Gather additional information
+ Clean up
+ Setup tables and chairs for meeting
+ Serve lunch to participants
BILLY LI
all participants if needed
+ Distribute pens and copies of
+ Get ready to serve lunch for
+ Thank you all participants for
paper with questions
San Francisco State University Criminal Justice Group Participant
disappearance of honeybee. He can represent the group in the
really passionate about helping out the community which CEO to
public which doesn’t have any knowledge about honeybees and how much we will be affected if they keep losing. His insight is valuable to let us understand why the general public
+ Setup Camcorder and camera
is to become a juvenile problem officer to help youth delinquents
doesn’t know about this issue since the problem was address in
in need. As a child, he wanted to become a zoologist but later
2006. Moreover, from his perspective, I can expand my research
Part
01 02 03
AGENDA
Hiu Mei Cheung Student of Academy of Art (MFA) Graphic Design Event Coordinate
My role is a coordinator and moderator of a discussion about
time and the flow, and clarifying some technical terms and
the disappearance of honeybees on (meeting date). During the
unclear ideas. Finally, every participant is required to answer
meeting, I am not going to give my personal thought about the
10 questions on paper which contributes to my research in the
topic, but to facilitate the meeting.
future.
Before the meeting, I will invite each participant to watch a three
Also, I have to make sure the participants response to the
minutes video, which was posted on Facebook event page, to
Facebook invitation so that I can keep track the record for
02.2
stimulate their thought on the topic.
to have a bigger angle to investigate how the world see this issue
Part
and have a more complete picture how the world response to it.
Billy is a participant who doesn’t hear anything about the
GUEST PROFILE
ACE ZHENG
SFSU DISAPPEARANCE CAFETERIA
OF HONEYBEES
01 02 03
Ace Zheng San Jose State University Undecided Major Group Participant
Ace is an Asian girl from China. She came here four years ago and just started her first year of college. She is certainly undecided on what she wants to study. She loves to go out with friends and
Ace doesn’t seem to have much knowledge on what is happening to the honeybees, so she will be a perfect candidate to expose Part
and brief all participants the purposes of the meeting. Then, I will facilitate the meeting by giving different questions, keeping the
02.4
gave up on it because of personal issues.
like to play sports.
reference and further contact.
At the beginning of the meeting, I will introduce myself, my role
My Role
Billy LI
+ Have pens and 10 copies of
02.1 Me
OF HONEYBEES
his decision to major in criminal justice. Although he is not aware utmost concern for the need to help in any way possible. His goal
paper with questions
103
CAFETERIA
01 02 03
of the environmental issues occurring right now, he feels the
all their insights
all participants
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Billy Li is a college student who is currently attending SFSU. He is
SFSU DISAPPEARANCE
SFSU DISAPPEARANCE CAFETERIA
OF HONEYBEES
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this issue to. If I can get Ace to care about this issue, then that
Part
would be great.
GUEST PROFILE
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2015
Thesis Exploration
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PORTFOLIO
UNCOVER
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2015
MFA Thesis
MFA Thesis { PlanBee / Save Bee } The objective of the MFA thesis is to choose a problem to solve with graphic design, to conduct appropriate research to identif y problems and potential solutions over the course of a year, and to develop design solutions that function effectively within a defined contex t. The project should demonstrate the student’s competent formal skills to utilize design to solve an identified problem.
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_unforeseen
UNCOVER PORTFOLIO CARRIE HIUMEI CHEUNG
M a s t e r ’s T h e s i s
COURSE
Jeremy Gobin Stout
INSTRUCTOR
Plan Bee Campaign
PROJECT
P a c k a g i n g , I d e n t i t y, A p p, W e b s i t e , P r i n t
F O R M AT
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MFA Thesis
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+ + + +
.08 PROJECT
{ OB JECTI V E }
MFA Thesis
W ith my thesis project I created an organization to suppor t
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the grow th of the bee population in San Francisco. The project
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provides resources to suppor t beekeepers with lessons, tools
+ + +
and events. It also helps to develop a more sustainable living environment for bees.
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{ SOLU TION }
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The project includes a website that ser ves as suppor t for beekeepers and promotes their ser vices. Beekeepers can use the mobile A pp to solve problems about beekeeping. By providing details about beekeeping, it will encourage people to learn more about being beekeepers in the cit y.
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T his A pp will help them to take c are of their bees under
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any weather conditions.
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A AU 2015
Film Festival
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Film Festival
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CARRIE HIUMEI CHEUNG
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PLAN BEE
PLAN BEE
E PLAN BE
PLAN BEE
PLAN BEE
PLAN
BEE
PLAN
BEE
PLAN BEE
Plan Bee
PLAN BEE
Plan Bee
Plan Bee
PlB a ne e
PLAN BEE
Plan Bee
PLAN BEE
Plan Bee
PLAN BEE
Plan Bee
Plan Bee
PLAN BEE
Plan Bee
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MFA Thesis
Plan Bee
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PORTFOLIO
UNCOVER
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unload
2015
MFA Thesis
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MFA Thesis
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Master’s Thesis
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MFA Thesis
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Master’s Thesis
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PORTFOLIO
UNCOVER
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_thank you I would like to express my special appreciation and thanks to my brilliant instructors who have helped me get to where I am today. Thank you for your constant guidance and encouragement during + + +
my studies: Phil H amlet t, M ar y S cot t, Hunter W immer, Jeremy Gobin Stout, Anne K itzmiller, Gina Chang, Jennifer Sterling.
+ +
I would also like to thank my family and my beloved husband, Hoi
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Sing Hui. Thank you for supporting me in ever y thing, and especially
+ + +
I can’t thank you enough for encouraging and loving me throughout this experience.
I would especially like to thank my friends and fellow classmates; thank you for putting up with my breakdowns and for helping me sur vive all my deadlines by being suppor tive, and special thanks +
to Gabi Hanoun for his help in binding this por t folio.
+ Finally I thank my God, my good Father, for leading me through all the dif ficulties. I have experienced your guidance day by day. + + +
You are the one who let me finish my degree. I will always trust you with my future.
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PORTFOLIO
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_credits { designer } C arrie Hiumei Cheung + + +
{ title } Uncover
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{ instructor } Mar y Scott
{ course } MFA Por tfolio
{ printing } Graphic Imager y + +
{ binding } C ardoza James Binding
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Taurus Binding
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{ research } S a n F r a n c i s c o Bee C ause
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Allan Smith Pardo(Entomologist) John Hafernik (Professor Biology)
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{ photography } Jeza photography + +
Academy of Ar t Universit y
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School of Graphic Design
+ + +
79 New Montgomer y Street San Francisco, C A 9 410 5
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