Carrie Woodward Graphic Design Ideas Development and Context Module Code AD40173E
CONTENTS
CO VER PAG E T A S K №1 W O RKI NG W I TH LI M I TAT I O N S T A S K №2 M ANI FESTO T A S K №3 M AKE ‘ EM LAUG H - VI SU A L P U N S T A S K №4 W HAT ELSE CAN I DO WI T H T H I S ? T A S K №5 HO ARDI NG S AND CO LLE C T I O N S
CO V ER PA G E COVER PAGE DESIGN
The cover page design of this magazine represents the person who created it. An abstract idea was found and further development work was undertaken to manipulate the image to create a 3D scuplture insipired by generative design. Inspired by Giovanni Pintori’s ad campaign for Olivetti typewritters. The rhythm of fingers striking the keys was inspiration for Abstract Expressionist patterns. Looking at a modern approach to create an image of text from the above striking the keys on a keyboard to create the name Carrie Woodward. Limited to use of an Apple keyboard, the process began by sketching out the rhythm on an image of the keyboard. Using graphical elements, circles to depict
the strikes on the keys and triangles pointing in the direction of the lines to depict navigational direction through the strikes to create a diagram for the name Carrie Woodward. The use of colour was to unclutter a busy diagram as lines are overlapping. This was then created in Illustrator. The 2D diagram looked flat and quite dull. It needed to have more of an abstract feel. So using the same graphical elements, the elements were re-arranged in width and height and centred to create an abstract image.
Giovanni Pintori Letter 22 (1953)
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CO V ER PA G E
This image was tested on the front cover, whilst it offered an abstract design it still felt quite flat. So further development was made to create a 3D design. Toying with different techiques using the diagram design and the abstract design. Techinques that were used on both the diagram and abstract design, 3D solid extrusion and inverted, omitted colour using a black and white theme. Finally, using the abstract design in a 3D format with a colour range of 2 colours. This fitted perfectly to the cover, whilst offering an abstract design, it also crossed over on a generative design. Having purchased a book on this at the Big Bang Exhibition, keen to explore
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creating such designs within the limitation of technical abilities at this stage.
TA S K №1 WORKING WITH LIMITATIONS
THE BRIEF Limited to A2 sheet of white paper, no more than six letters, photography to give contextual meaning. METHODOLOGY I decided to cut out the word ‘shadow’. When raising the cut out text it would cast a shadow in the light to give meaning, as a shadow. The word spoke for itself.
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TA S K â„–1
Edited in Illustrator to produce in black and white images.
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TA S K â„–2 MANIFESTO
THE BRIEF
FIRST DESIGN
Producing a manifesto based on who and how I want to be as a graphic designer in my future career. Manifesto is creative in concept and visually creative in design. Typographic design.
Initially, I made my design with a candle light, but then I changed it to a QR code to give conceptual meaning. QR code which reflects the values within. I also change the typography to Bauhaus, which I preferred.
METHODOLOGY I researched a lot of designs and motivational quotations. I referred to books such as John Ingledew – How to have great ideas and 100 Ideas that changed Graphic Design by Steve Heller and Veronique Vienne. I then produced two Manifestos one with an holistic design and the other with anti-propaganda in mind.
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TA S K №2
SECOND DESIGN
Attitude sign the Future Curious
onnect
Conscientious
Dream Dream
RESPECT Inspire
Originality 6
Explore
Create
Learn
Love
Happiness
Laugh
Express Yourself
Believe
Shine
Change the World
I really enjoy designing antipropaganda forms of art. This design is to represent identity as not having a bar code numbered, ‘originality’ is the conceptual form. I used typography and layout to give meaning in the words. Research and development on anti-propaganda form of conceptual art, within my Research and Referencing menu on my blog.
y a Pl
TA S K №3 MAKE ‘EM LAUGH - VISUAL PUNS
THE BRIEF Producing a set of visual jokes/puns using visual trickery where they snap magically together.
A pad is another name for a home. Together it can mean a sketch of a pad (sketch pad).
METHODOLOGY I created 4 designs, two of which could be used as poster designs for advertising campaigns/messages within companies. Researching designs in books A Smile in the Mind, 100 Ideas that changed graphic design and How to have great ideas. FIRST DESIGN It’s a sketch pad, I sketched it using my graphics pen/tab after drawing it out and scanning it in digitally. 7
TA S K №3
SECOND DESIGN Dolly Mixtures are famous retro sweets in Britain, they come in different colours and designs. I took a photograph of my daughter’s dolly and alternated the colour to create ‘Dolly Mixtures’.
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TA S K â„–3
THIRD DESIGN The third idea I decided to go with an advertisement style pun. Designed with the Tate Modern in mind, or perhaps any contemporary art gallery. The hand is depicting a person stubbing out a cigarette, but it also looks like the hand has a piece of chalk and is drawing. I adjusted the angle of the hand and added in the smoke lines. The red circle and red line is commonly used in signs which are for prohibited use. I used Tate Modern brand logo and Tate Modern brand typography.
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TA S K â„–3
FOURTH DESIGN Another advertisement style pun. For this I decided to create a plate, with furniture that looked like food. I cut out the furniture from IKEA website, then arranged them into my design, which could be an advertisement with Ikea Restaurant. It’s a design of Fish, Chips and Peas, which is what they do sell within the IKEA Restaurant. I used IKEA brand logo and brand typography.
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TA S K №4 WHAT ELSE CAN I DO WITH THIS? THE BRIEF Create a design from familiar object in the world. We take things for granted and now is the time to ask, ‘what else can I do with this?’ Thinking of alternative uses for everyday objects, building, spaces, materials, technology and systems. METHODOLOGY Looking outside into my garden, I have lots of wooden branches cut from my neighbours over hanging trees into my garden. I decided to grab a branch and think about ‘what else could this be used for?’ I selected a branch that had branches shooting off with ‘tree like features’. 11
TA S K â„–4
Using sanding paper I sanded down the branches to give a smooth finish and remove any knots. Then I got some stain and tested the colours to see which gave the best result on the bark. After staining the bark, I stood the branch in a pot of sand and decorated the pot with white spar stones and pink hearts, wrapped a pink ribbon around the branch. With the branch now as a tree, it was ready for decoration – time to turn it into a candy tree. Using large and mini cupcake bases I constructed a hanging case with string.
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TA S K â„–4
The Candy tree has candy held in the cake cases. Candy tree ideal for children’s parties. With the stain on the branches it is weather proof so can be left in the garden at all times. It can also be decorated with tea lights and glass holders for a warm ambience design for summer evenings in the garden.
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TA S K №5 HOARDING AND COLLECTIONS Fields of catagorisation – Artist, Genre, Year and Format. I couldn’t really use Things that stand out for me personally, the album name for any data collection to catagorise, so I left that off. look for patterns, interrelationships, gaps, oddities in your hoard. Create I found catagorising genres quite order out of the collections using your painful because a lot of Artists own method and categorisation. have multiple genres! I decided to categorise to the most relevant genre METHODOLOGY or I would have found it difficult to Apart from shoes, other hoarding I have complete my infographic. is music, with the increase of MP3’s Interestingly, I discovered that I have the older formats of CD, Cassette and no albums from 2009, probably didn’t Vinyl have really become extinct with go shopping for music as I everyday use. Though, I am aware was pregnant. vinyl is making a trend come back. I decided to dig through my music collection of pre-MP3s, which consists of vinyl, cassettes and CD’s. I inputted the relevant data I wanted to collect and arrange for my infographic in Excel. THE BRIEF
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TA S K â„–5
BACKGROUND DESIGN I took photos of my vinyl record labels to see how they would look, I used the magic wand tool and remove some of the label and info on the record to give a worn out vintage look. Faded out the background image using low opacity.
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TA S K №5
I started to create a logo design in Photoshop called Surface Noise, this title reflects all the pre-MP3 music collection as it has ‘surface noise’ when played as the format isn’t as high quality sound as digital MP3s, of course with vinyl and cassettes in analogue this is quite relevant.
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TA S K №5
FIRST DESIGN Arranged my data into the infographic, using glyphs as semiotics. Arranged positive data at the top and negative data at the bottom. I also gave the background a brick wall effect.
PRE-MP3 MUSIC COLLECTION
vinyl Cassette CD FA V O U R I T E YEAR FOR ALBUMS 2005
FAVOURITE SUBGENRES OF ROCK INDIE PSYCHEDLIC STONER
FAVOURITE GENRE
ELECTRONIC
FAVOURITE ARTIST FU MANCHU
COLLECTION 1967 - 2012
LEAST FAVOURITE GENRE DRUM & BASS
LEAST OWNED FORMAT VINYL
X
LEAST FAVOURITE ARTIST SPIRITUALIZED
MOST DISLIKED ALBUM TOM VEK WE HAVE SOUND
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TA S K â„–5
FINAL DESIGN To finish my design I wanted to give a grunge vintage look as everything look just a bit too fresh. So I used a duplication of a grunge texture, one as an overlay and the other pin light to highlight the data on the background vinyl, adjusting the opacity.
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