grandPad x World Journal
Marketing and Product Partnership Proposal
Proposed Idea 01
Media Partnership
02
Advertising
03
Events
1
Media Partnership
Media Partnership
20+ news stories/day World Journal will give grandPad 20 different news stories per day throughout the month. In addition, World Journal will provide articles related to health and medical care to enrich the app. All the articles will be embed in grandPad app, and the news will all be written in Chinese.
$500/mo grandPad will pay World Journal $500/month, and use grandPad’s own app to store news stories that World Journal will offer.
2
Advertising
Advertising
World
grandPa d
grandPad will pay World Journal $8,000 to advertise its brand and product (total worth more than $12,000).
Advertising
World Journal will promote grandPad’s brand and product throughout the 3month period.
Journal
Advertising Price List Advertising Category
Position
Newspaper
(3-month period) Size
Per Cost($)
Times
Total Cost($)
Front Page (Mon- Wed)
12x6
1,580
3
4,740
Newspaper
Full Page (F1)*
12x20
3,000
1
3,000
App
Homepage Slideshow*
640x284
200
12
2,400
-
400 1,500
1 1
400 1,500
Social Media Platforms EDM
Facebook/Weibo/ Wechat 20,000
Total
* Please see next page for more details.
12,040
Discounted Price: $8,000
Newspaper and App
Full Page Ads Half page article: Introduce gradPad in detail to World Journal’s readers. Half page ad: gradPad’s own custom advertisement.
Slideshow Ads would run on this slideshow on the homepage.
3
Events
Event
Sep 10 & 11, 2016 World Journal Los Angeles is hosting a two day Moon Festival in Barnes Park, Monterey Park. This event is expected to attract an estimated over 40,000 attendees with 100+ booths.
Booth Price $550/booth. Each booth includes a 10’x10’ booth with 8ft tables (2) & chairs (4).
Bilingual Staf
Link to event website
World Journal will provide bilingual staff on site to explain grandPad product and brand. grandPad needs to pay the staff $15 per hour.
THANK YOU!