FOR IMMEDIATE RELEASE
Media Contact: Johnny Liu Johnnyliu@bu.edu 949-735-6934
Hydro Flask Introduces Food Storage Containers and Alcohol Flasks Using Their Patented Tempsheild™ Technology Bend, OR (January 31, 2017) – Hydro flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the introduction of food storage containers and alcohol flasks bottles. The Food and Beer & Spirits collection uses the same patented Tempsheild™ Double Wall Vacuum Insulation technology in the award-winning Hydration flasks that have solidified Hydro Flask as the leader of insulated hydration bottles globally. They are made from 18/8 Pro-Grade Stainless Steel and are BPA and Phthalate free. These new collections are introduced in 12oz to 18oz sizes for the Food Flasks and 10oz Rocks glasses to 64oz Growlers sizes for the Beer & Spirits collection. The two new collections will also available for the My Hydro™ customization program which allows consumers to pick and choose from 183,000 unique color combinations differing from the strap, cap, bottle, and My Hydro exclusive silicone boot. The Food and Beer & Spirits collection can be found at Hydroflask.com in tabs under “shop.” These flasks will be available also in select retail stores including REI and Backcountry, as well as new retail giant Walmart and wholesale store Costco for a limited time.
About Hydro Flask Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. The company was founded in 2009 in Bend, Oregon and focuses on bringing customers Unexpected Refreshment™. The proprietary TempShield™ insulation technology is featured all of the company’s products. Every product is made from 18/8 pro-grade stainless steel and is BPA- free, recyclable, and includes a lifetime warranty. Learn more about Hydro Flask and its products at https://www.hydroflask.com. ###