Sample-Website-Performance-Audit-Report

Page 1

20/03/08

American Domestic Accessibility Score The accessibility of this website for users with disabilities. Adequate

Content Score The quality of the content of this website. Good

Quality Score The quality of the build of this website. Poor

Search Score How effectively this website is optimised for search engines. Poor

35 webpages were tested (was looking for up to 100 pages). Only webpages inside the address www.americandomestic.com were included.

Site Score An overall summary score for this website. Adequate

Good / bad points This website does not appear to use any analytics software

35 webpages found

The majority of URLs are less than ideal

This site appears to use 2 different page designs

Keywords and content are poorly matched for search engines

This website appears fully spiderable

This website is ranked #4,444,381 in the world for popularity

Almost all recommended metadata is specified throughout

This website does not appear optimised for printing

This website ranks well in search engines for selected keywords

Many pages have no defined headings, compromising SEO

This website is fairly quick to use

Few websites link to this website, making it hard to find

No broken links were found

Some images do not specify alternative

This site uses CSS for layout throughout


text

All tests 33 found Score

Test

Description

Use of keywords

Analyse how well optimised the website is for specified keywords

Printability

Check whether pages appear optimised for printing.

Headings

Check that headings are used and specified correctly

Analytics software

Checks for use of any website analytics software

Fonts

Check for appropriate use of fonts.

Popularity rank

Checks how popular the site is

Incoming links

Count the number of links to this website

Spelling

Check spelling of text in this website

URL format

Check that web addresses (URLs) used on the site are clean and user-friendly

File usage

Check the types, distribution and sizes of all downloadable files on the website

Readability

Checks the text on a page and reports on approximate readability.

Metadata

Check that metadata is used and specified correctly

Links

Report on how links are used in this website

Alternative text

Check that alternative text is specified for users with visual disabilities, and used correctly

URL chopping

Check that URLs handle chopping, i.e. reduction to a higher path

Broken links

Check for broken links (i.e. links to pages or content which does not exist)

CSS usage

Check for appropriate use of CSS (Cascading Stylesheets).

Spiderability

Ensure this website can be effectively spidered

Flash usage

Check for appropriate use of Flash

Site Structure

Analyse the depth and breadth of this website structure

Search engine placement

Check the placement of the website against competitors for a specified search engine phrase

Images

Check for appropriate use of images.

Redirections

Check for client-side redirections

Number of pages

Count the number of pages

Page titles

Check that page titles are used and specified correctly

Popups

Check for any popup windows, and how appropriate their use is


Score

Test

Description

Amount of content

Check the amount of content used on each page of the website

Contact details

Looks for all emails, phone numbers and postal addresses on this website

Cookies

Detect any cookies set by this website

Design list

List different designs used by this website.

Domain name

Performs a number of checks on this choice of domain name

Key pages

List the most important or prominent pages in the website, particularly to search engines

Outgoing links

Report on any outgoing links from this website


None of this website is using any recognised analytics software.

Analytics software

It is still possible to gather a great deal of information from your webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.

Very poor

Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected. You can help improve Sitescore Test Server by notifying us if this is the case. Technical recommendations

Consider a leading website analytics solution, such as WebTrends or Google Analytics.

Analytics used Breakdown of pages using analytics.

Using analytics

0 of 35 (0.0%)

Proportion of pages using any form of analytics. Detail 35 found (only showing top 10) -

Page

Analytics

www.americandomestic.com/MEETowners.html

None found

www.americandomestic.com/InTheSpotLight.html

None found

www.americandomestic.com/AREASserviced.html

None found

www.americandomestic.com/HOW2HIRE.html

None found

www.americandomestic.com/openings.html

None found

www.americandomestic.com/

None found

www.americandomestic.com/CouplesManagers.html

None found


-

Page

Analytics

www.americandomestic.com/companion.html

None found

www.americandomestic.com/faqs.html

None found

www.americandomestic.com/requestDomesticTemp.html

None found

... more rows not shown ...

A large number (97.1%) of pages do not use defined headings.

Headings

Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Very poor

Technical recommendations

Define meaningful headings for all webpages (<H1>, <H2> etc).

Pages with no headings 34 found (only showing top 10) Page www.americandomestic.com/ www.americandomestic.com/indexADA.html www.americandomestic.com/AREASserviced.html www.americandomestic.com/HOW2HIRE.html www.americandomestic.com/openings.html www.americandomestic.com/MEETowners.html www.americandomestic.com/InTheSpotLight.html www.americandomestic.com/contactus.html www.americandomestic.com/sitter.html www.americandomestic.com/nannySitter.html ... more rows not shown ... Headings One found -

H

Page

Heading

H2

www.americandomestic.com/vcheck.htm Payment by Electronic Check with

Issue

No of headings

Use headings

Number of headings in website.

Proportion of pages using headings.

1

1 of 35 (2.9%) Bad headings Proportion of headings which are empty or invalid. 0 of 1 (0.0%)

Printability

None of this website appear to be optimised for printing


(using CSS). Wherever possible, a website should define alternative stylesheets for printing. Printable stylesheets allow for extensive control over the printed version of a webpage, for instance removing navigation and adjusting the layout to fit. They are faster and remove the need for maintaining separate versions of a webpage (e.g. "Click here to print this page").

Very poor

Technical recommendations

Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.

Not printable 35 found (only showing top 10) Page www.americandomestic.com/ www.americandomestic.com/indexADA.html www.americandomestic.com/AREASserviced.html www.americandomestic.com/HOW2HIRE.html www.americandomestic.com/openings.html www.americandomestic.com/MEETowners.html www.americandomestic.com/InTheSpotLight.html www.americandomestic.com/contactus.html www.americandomestic.com/sitter.html www.americandomestic.com/nannySitter.html ... more rows not shown ... Use printable CSS Proportion of pages using print-specific CSS. 0 of 35 (0.0%)

Use of keywords Very poor

The content for this site does not match the desired keywords at all. The website will probably underperform on search engines for the desired keywords. 203 keywords ("delaware daycare", "delaware children", "nanny agency chester county" ...) are never mentioned once in the text content for this site. Keywords that are not mentioned clearly have no chance of scoring highly. The website does not contain enough text which matches the keywords the website is being promoted for. To rank highly in search engines it is essential to include substantial text content on the topic of the desired keywords, and emphasise those keywords properly. The website also does not appear to emphasise keywords very well. Important keywords can be more effectively promoted by putting them in page titles, headings and links. This increases their prominence to search engines and is a critical first step in Search Engine Optimisation.

Technical recommendations

Consider adding or revising text on the topic of desired keywords, or


changing the keywords that this site is promoted for. Ensure that keywords and the content text broadly match. Add more emphasis to the desired keywords, by placing them in titles (<title>), headings (<H1>, <H2> etc) and links. Desired keywords Keywords that this website wants to score for, and how well it does so. 241 found (only showing top 10) -

Keyword

Frequency

Emphasis

wedding planner delaware

0.00

0.00

domestic staffing agency delaware

0.00

0.00

domestic staffing agency pa

0.00

0.00

de sitter

0.00

0.00

chester county sitter

0.00

0.00

pa housekeeper

0.00

0.00

caretaker

0.00

0.00

concierge delaware

0.00

0.00

concierge chester county pa

0.00

0.00

concierge delaware county pa

0.00

0.00

Score

... more rows not shown ... Most optimised keywords The keywords this website emphasises the most. 30 found (only showing top 10) Keyword

Frequency

Emphasisis

Weighted total

nanny

4.09

1.37

9.57

nannies

1.51

1.11

5.97

hire

1.26

1.09

5.60

home

1.60

0.94

5.37

domestic

1.91

0.80

5.11

request

1.37

0.83

4.69

agency

2.43

0.54

4.60

contact

0.09

0.86

3.51

housekeepers

0.60

0.71

3.46

background

1.03

0.51

3.09

... more rows not shown ... Average keyword emphasis

Fonts

0.02

The text in this website is not flexible in size. Users with visual impairments cannot enlarge or reduce the text.


Visited links are not distinguished from normal links. For optimal accessibility it is recommended to distinguish links the user has already visited - for example, by changing their colour. Active links are not distinguished from normal links. Active links are links which the user has selected, for example by clicking on them or selecting them with the keyboard. For people who are unable to use a mouse, active links are particularly useful. For optimal accessibility it is recommended to distinguish active links - for example, by changing their colour.

Poor

Hovered-over links are not distinguished from normal links. It is not required to change the appearance of a link when the mouse is hovered over it, however it can aid usability by clarifying what areas of the screen are clickable. All of the fonts used by this website are 'web-friendly', which is ideal. Web-friendly fonts are installed on the vast majority of computers, and therefore tend to display consistently to nearly all users. Technical recommendations

Wherever possible, define font-sizes as flexible (i.e. use relative sizes). Specify a distinct visual style for visited links. Specify a distinct visual style for active links. Specify a distinct visual style for hovered-over links.

Fonts used All fonts used by this website are listed here, in descending order of frequency (excluding fonts in animations or images). Font sizes used All fonts sizes used by this website are listed here, in descending order of frequency (excluding fonts in animations or images). Link state distinctions This table shows whether each text link state distinguishes itself visually, as it should.

Popularity rank

This website is ranked #4,444,381 in the world for popularity (source: Alexa). This is low and shows the website is rarely visited.

Poor

Alexa gathers relative popularity information on all websites from a sample of browser users. Alexa's traffic rankings are for top level domains only (e.g. domain.com) - separate rankings are not possible for subpages within a domain (e.g. www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com). About Alexa traffic rankings.

World Rank The rank this site currently holds compared to all other sites in the world 4,444,381

Incoming links Poor

About 191 other websites were found linking to this website (6 quality links, out of 191).


Technical recommendations

We suggest a minimum of 30 quality links for any given website, to ensure it is listed effectively by Google and other major search engines. A large number of web directories, news and affiliate websites can be encouraged to link to you for free. Over time any reasonably successful website should pick up additional links as a matter of course.

Number of links

Number of quality links

Number of links pointing to this website (source: Yahoo.com).

Number of quality links pointing to this website (source: Google.com). Google filters links more strictly for quality.

191

6

Spelling Poor

Technical recommendations

Most pages (62.9%) appear to contain at least one spelling error. This could be because the spelling dictionary is not familiar with specialist terminology used on this website, or because the website is mixing multiple languages into one page. Check the list of potentially misspelt words, and correct the website or amend the Sitescore dictionary as necessary.

Possible misspelt words 58 found (only showing top 50) Word

Pages

Silverside

8

Brandywine

4

eldercare

3

Wilm

3

YesNo

3

AuPair

2

Breedlove

2

delaware

2

McIntire

2

Pleiman

2

Storytime

2

accomadations

1

ala

1

americandomestic

1

Anthena

1

AuPairs

1

Bellvue

1

Bethel

1

brandywinevalley

1

brandywinevalleynannies

1

cancontribute

1

Chadds

1


Word

Pages

Chaddsford

1

chester

1

collicky

1

comitment

1

conceirge

1

Doula

1

Elkton

1

exerpts

1

Fiore

1

Hamptons

1

Hockessin

1

housemanagers

1

houskeeping

1

Informalformal

1

Keegan

1

Kohn

1

LinTaylor

1

listserver

1

Longwood

1

Maddalone

1

Maddalone's

1

MetroKid's

1

nominatee's

1

Observitory

1

parentless

1

Phila

1

Pleiman's

1

Rehersal

1 ... more rows not shown ...

Pages with possible misspellings 80 found (only showing top 10) Page

Word

Extract

www.americandomestic.com/request4domestic.html accomadations

... Please discuss the living accomadations for your live-in employee. ...

www.americandomestic.com/BackgroundScreening.html ala

... a background screening as an ala carte item. ...

www.americandomestic.com/resources.html americandomestic

... PA.(610) 436-6340 www americandomestic com ...

www.americandomestic.com/InTheSpotLight.html Anthena

... for the annual Athena Award.


Page

Word

Extract "The Anthena Foundation presents this award to an ...

www.americandomestic.com/nannySitter.html AuPair

... Nanny or AuPair

...

www.americandomestic.com/nannyVSaupair.html AuPair

... Nanny Or AuPair .. ...

www.americandomestic.com/nannyVSaupair.html AuPairs

... nanny sharing. This is not something AuPairs are permitted to do. ...

www.americandomestic.com/resources.html Bellvue

... Creek State Park 302-6555740 Bellvue State Park 302577-6540 ...

www.americandomestic.com/AREASserviced.html Bethel

... Chaddsford, Concord, Bethel Upper Chichester ...

www.americandomestic.com/resources.html Brandywine

... New Castle County Brandywine Zoo 302-5717747 ...

... more rows not shown ... Number of unrecognised words 22

URL format

The majority (97.1%) of web addresses (URLs) are less than ideal. 97.1% of URLs include a file extension. These extensions (html found 33 times, htm found once) appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult.

Poor

Technical recommendations

Avoid use of file extensions wherever possible. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Dirty URLs

Use file extension

Number of URLs breaking one or more rules, such as length or inclusion of an ID query parameter.

Number of URLs containing a file extension.

0 of 35 (0.0%)

34 of 35 (97.1%) ID parameter

Bad URLs Number of URLs breaking one or more rules, such as length or inclusion of an ID query parameter.

Number of URLs containing an ID query parameter, which are almost always ignored by Google and other search engines.

34 of 35 (97.1%)

0 of 35 (0.0%)

File usage Adequate

The files in this website are of a fair size (for a 512k Broadband connection). It could be faster if these were reduced. The homepage for this site is particularly large and slow to load (approx 26.4 seconds). A slow homepage is particularly bad, as users are more likely to leave a slow-loading site on the first page than any other.


On average pages take 7.2 seconds to download on a 512k Broadband connection. 152 files were found in this website. 2 MIME types appears to be incorrectly setup on the webserver (text/html was returned for image/jpeg, text/html was returned for image/gif). Incorrect MIME types may confuse some web browsers or agents, resulting in missing, incorrectly displayed or non-indexed content. Technical recommendations

Consider whether any large elements of the website (especially multimedia) are worth the speed trade-off. Most users prefer a quick and responsive website to a slow but more attractive one. Make sure the files on the website are properly optimised to be as small as possible. Map the necessary file extensions to the correct MIME type on the webserver.

Page sizes Summary of the average size of each webpage.

Time to download Summary of the average time to download each webpage.

Table of files


Table of all file types and sizes found.

File count

Average files per page

Number of files found on site.

Average number of files per webpage.

152

15.4

Website size

Average page size

Total size of all files found in website.

Average size of all pages in website.

9.1mb

265k

Homepage size

Average download seconds

Size of the homepage.

Average time in seconds to download a webpage.

967k

7.2

Homepage download seconds Time in seconds to download homepage. 26.4

Readability Adequate

On average text require approximately 12.6 years of formal education to read. You may find some of your content is unnecessarily difficult to understand, and would benefit from being written more clearly.

Readability distribution How readable pages in this site are. Higher FK scores are easier to read.

Page readability 32 found (only showing top 8) Page

FK

GFI

www.americandomestic.com/summerNannies.html

67.2

9.4

www.americandomestic.com/requestDomesticTemp.html

64.8

8.1

Score


Page

FK

GFI

www.americandomestic.com/requestDomesticTemp.html

64.8

8.1

www.americandomestic.com/request4domestic.html

63.8

8.1

www.americandomestic.com/requestNannyPT2.html

62.2

8.8

www.americandomestic.com/NiteNannyDoula.html

60.3

9.9

www.americandomestic.com/requestNannyPT1.html

59.4

9.1

www.americandomestic.com/HOW2HIRE.html

59.2

10.5

Score

... more rows not shown ...

FK = Flesch-Kincaid Reading Ease | GFI = Gunning Fog Index Flesch-Kincaid Reading Ease

Gunning-Fog Index

Average Flesch-Kincaid Reading Ease

Average Gunning Fog Index

48.10

12.63

Metadata Excellent

Nearly every page was found to include the recommended minimum metadata. Metadata provide invisible information about the content of a page, and has a wide range of applications, particularly for search engines and website compliance. Public sector websites in particular usually have to adhere to one or more metadata standards. description (8.6% pages missing) - A description of the page

or website, this is important as search engines tend to display this text in their results pages (SERPs). This website doesn't make use of Dublin Core or e-GMS metadata. This is not a problem, unless this website specifically has to adhere to these standards. Technical recommendations

Define appropriate metadata for all webpages. At an absolute minimum, all pages should include a description or dc.description meta tag.

Metadata used 101 found (only showing top 10) Page

-

Name

Scheme

Content

www.americandomestic.com/companion2.html generator

Homestead SiteBuilder

www.americandomestic.com/companion2.html Keywords

travel, bed and breakfast, country inns, inn, hotel, lodging, bachelor, weddings, honeymoon, romantic, accommodation, B&B, weekend getaway

www.americandomestic.com/companion2.html Description

Bed and Breakfast Service

www.americandomestic.com/nannyVSdaycare.html Description

The benefits of hiring a nanny instead of day care are numberous.

www.americandomestic.com/nannyVSdaycare.html Keywords

nanny agency delaware, day care delaware,baby delaware,hiring a


Page

-

Name

Scheme

Content nanny,background screen nanny, nanny agency chester county, nanny jobs, employment agency delaware,delaware children,delaware daycare,de nanny, nanny's salary,

www.americandomestic.com/nannyVSdaycare.html generator

Homestead SiteBuilder

www.americandomestic.com/CorpEventnanny.html generator

Homestead SiteBuilder

www.americandomestic.com/CorpEventnanny.html Description

Corporate and Event Nannies/Sitters available in DE, PA, MD

www.americandomestic.com/CorpEventnanny.html Keywords

corporate child care delaware, corporate sitter delaware, sick childcare delaware, nanny de, event delaware, corporate sitter pa, corporate child care pa, corporate events delaware, event planner delaware, wedding planner delaware, event planner chester county pa, corporate services delaware

www.americandomestic.com/NiteNannyDoula.html Description

Nannies available 24/7 in New Castle County DE, S Chester County PA, SW Delaware Co PA, Elkton MD.

... more rows not shown ... Use Meta tags

Use Dublin Core

Proportion of pages using any non HTTP-equiv meta tags.

Proportion of pages using Dublin Core (DCMI) metadata.

35 of 35 (100.0%)

0 of 35 (0.0%)

Use Keywords

Use e-GMS

Proportion of pages using meta keywords.

Proportion of pages using e-GMS metadata.

32 of 35 (91.4%)

0 of 35 (0.0%)

Use Description Proportion of pages using a meta description of any kind. 32 of 35 (91.4%)

Links Excellent

Some (1.1%) of the links in this site could be defined better. 3 links are weakly described. Common weak link include 'click here' and 'read more'. These links fail to describe the content the link points to. Properly linking using one or more descriptive words (e.g. 'News', 'September 2008 financial results') benefits search engine optimisation for those words and aids accessibility. Note that is is possible to change the text a link point to without changing the appearance of the link. For example, Read more could be a valid link, if you add a title description to it.

Technical recommendations List of links

Ensure that all links either use appropriate link text, or specify appropriate text in the title attibute for the link where this is not appropriate.


270 found (only showing top 10) -

Page

Link text

www.americandomestic.com/orpans.html click here

Links to

Issue

www.cradlehope.org

Nondescriptive link text

www.americandomestic.com/BackgroundScreening.html Click here www.screenyouremployee.com Nondescriptive link text www.americandomestic.com/faqs.html Click here

www.americandomestic.com/compareFees_AgencyServices.pdf Nondescriptive link text

www.americandomestic.com/Temporary Companion

www.americandomestic.com/tempHousekeeperCompChef.html

www.americandomestic.com/Temporary Housekeeper

www.americandomestic.com/tempHousekeeperCompChef.html

www.americandomestic.com/Concierge Services (as needed)

www.americandomestic.com/PAconceirge.html

www.americandomestic.com/Driver

www.americandomestic.com/CHEFdriverGardener.html

www.americandomestic.com/Gardener

www.americandomestic.com/CHEFdriverGardener.html

www.americandomestic.com/Personal Assistant

www.americandomestic.com/PAconceirge.html

www.americandomestic.com/Domestic Couple

www.americandomestic.com/CouplesManagers.html

... more rows not shown ... Links

Duplicate text links

270

0

Weak links

Too long links

3

0

Alternative text Excellent

Technical recommendations

A very small number (0.2%) of images do not have alternative text specified for users with visual disabilities. The website may be harder to use for some disabled users, and therefore in violation of legislation in many countries (e.g. UK, US, Australia). Specify text alternatives (e.g. ALT='...') for relevant images in the website, or mark them as not requiring a text equivalent.

Detail One found -

Page

Issue

www.americandomestic.com/vcheck.htm

Missing ALT tag for vcheck.gif

Valid ALTs

Invalid pages

Proportion of alternative text specified in website.

Proportion of pages missing one or more ALTs.

517 of 518 (99.8%)

1 of 35 (2.9%)

Valid but weak ALTs

Excluded images

Proportion of alternative text with weak descriptions.

Number of images excluded from this test (e.g. Analytics tracking images).

0 of 517 (0.0%)

208


Broken links

No broken links were found (293 links tested).

Excellent

Detail No pages found. Broken links Number of broken links found on site. 0 of 293 (0.0%)

CSS usage

This website correctly uses Cascading Stylesheets (CSS) for layout for all pages. 97.1% of pages use external stylesheets. External stylesheets are considered best practice for ensuring sites are maintainable and quick to load.

Excellent

Note: if external CSS files are loaded dynamically by Javascript, it will be impossible to detect them - this is considered bad practice. Technical recommendations Move embedded and inline style definitions into external stylesheets. Pages One found -

Page

Issue

www.americandomestic.com/vcheck.htm

CSS is not in an external stylesheet

Use CSS

Use overrides

Proportion of pages using CSS.

Proportion of pages using a CSS override (i.e. ! important).

35 of 35 (100.0%)

0 of 35 (0.0%)

External stylesheets Proportion of pages using stylesheets externally (as is best practice). 34 of 35 (97.1%) Styles used Breakdown of all styles used in this website.

Flash usage Excellent

No Flash animation was found on this website. Flash animation can be appropriate for some websites, when used correctly - e.g. as an extension to existing HTML content on a page, or to narrate a user through a case study. There are some occasions where it is not appropriate to use Flash at all.

Flash usage Summary of the use of Flash for all webpages.


Include Flash

Number of Flash detections

Proportion of pages featuring Flash.

Number of Flash detections recognised.

0 of 35 (0.0%)

0

Number of Flash animations

Requires Flash

Number of Flash animations.

Proportion of pages requiring Flash.

0

0 of 35 (0.0%)

Flash No flash animations found.

Images Excellent

On average there are 3.2 unique images per page. 2.9% of pages do not contain a single unique image. Unique images are not essential for every page. However to maximize aesthetic appeal, top-level pages should ideally feature at least one unique image. Some images (7.3%) don't have defined sizes. Defining an image size allows the webpage to display layout correctly before loading all of the images. Not specifying image often causes the layout of pages to change as the page loads. This is not a critical issue, however we recommend image sizes are defined wherever possible.

Technical recommendations

Include at least one unique image per page wherever possible. Define image sizes wherever possible.

Unique image distribution How many unique images appear per page.


Images with size

Number of unique images

Proportion of images specifying a size where possible.

Total unique images in website.

673 of 726 (92.7%)

113 Number of unique images per page Average unique images per page in website. 3.2

Most used images The most frequently used images in this website.

Number of pages

35 webpages were found and tested. This should include every single page in this site (I was looking for up to 100 pages).

Excellent

Pages and redirections found 35 found (only showing top 10) Page

Depth

www.americandomestic.com/

0

www.americandomestic.com/indexADA.html

1

www.americandomestic.com/AREASserviced.html

1

www.americandomestic.com/HOW2HIRE.html

1

www.americandomestic.com/openings.html

1

www.americandomestic.com/MEETowners.html

1

www.americandomestic.com/InTheSpotLight.html

1

www.americandomestic.com/contactus.html

1


Page

Depth

www.americandomestic.com/sitter.html

1

www.americandomestic.com/nannySitter.html

1

... more rows not shown ... Number of pages

Number of possible pages found

35

35

Looking for pages 100

Page titles

All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Excellent

Page titles 35 found (only showing top 10) -

Page

Title

Issue

www.americandomestic.com/indexADA.html Home www.americandomestic.com/companion.html Companions available for families in DE,PA,MD. Full/Part time or temporary www.americandomestic.com/companion2.html Page Not Found www.americandomestic.com/BackgroundScreening.html Background Screen your nanny,housekeeper or tenant www.americandomestic.com/requestNannyPT1.html Hire a Nanny DE PA www.americandomestic.com/vcheck.htm Instructions For Using A Virtual Check www.americandomestic.com/lowerCOSToptions.html Screen Your Nanny, How to hire household Help Manual DE and PA www.americandomestic.com/resources.html index www.americandomestic.com/orpans.html orphans for adoption www.americandomestic.com/nannyVSdaycare.html Nanny or Daycare Center, which is right for you? ... more rows not shown ... Use titles

Use weak titles

Proportion of pages with titles.

Proportion of page titles that could be clearly improved.

35 of 35 (100.0%)

0 of 35 (0.0%)

Popups Excellent

Popups

No self-opening popups were found on this website. Popup windows are generally considered an annoyance by most users, and are increasingly blocked by the majority of web browsers and Internet security applications.


No popups found. Include self-opening popups

Include user-initiated popups

Proportion of pages with popups that appear automatically.

Proportion of pages with popups that are initiated by the user, e.g. clicking a link.

0 of 35 (0.0%)

0 of 35 (0.0%)

Redirections

No client-side redirections were found on this website. Client-side redirections generally break the Back button - when users click Back they are stuck on the current page. This can frustrate users and prevent them from finding their way around a site.

Excellent

Redirections No non-redirections pages found. Number of redirections

Number of Meta Refresh redirections

Number of redirections found in website.

Number of Meta Refresh redirections found in website.

0

0 Number of Javascript redirections Number of Javascript redirections found in website. 0

Search engine placement Excellent

This website ranks well in search engines for selected keywords. At the moment, only one phrase is being tested. We recommend you add more phrases to test for. Generally you'll want to test between 3 to 10 key phrases that are appropriate to this website.

Rankings 3 found Search engine

Keyword

Rank

Google > Global

American Domestic

1

Yahoo > Global

American Domestic

1

MSN > Global

American Domestic

1

Site Structure

Score

This website has a shallow page structure. The average page is 1.5 clicks away from the homepage. The deepest pages are 3 clicks away from the homepage.

Excellent

Page distribution Breakdown of number of pages at each depth level.


Page depth 35 found (only showing top 10) Page

Depth

www.americandomestic.com/

0

www.americandomestic.com/InTheSpotLight.html

1

www.americandomestic.com/AREASserviced.html

1

www.americandomestic.com/HOW2HIRE.html

1

www.americandomestic.com/indexADA.html

1

www.americandomestic.com/openings.html

1

www.americandomestic.com/MEETowners.html

1

www.americandomestic.com/tempHousekeeperCompChef.html

1

www.americandomestic.com/PAconceirge.html

1

www.americandomestic.com/CouplesManagers.html

1

... more rows not shown ... Average depth

Distant pages

Average number of clicks from homepage to any other page.

Number of pages which require 4 or more clicks from the homepage to reach.

1.5

0 of 35 (0.0%)

Maximum depth Maximum number of clicks from homepage to any other page. 3

Spiderability

This website appears fully spiderable via conventional methods.


This is a crucial first step for any website, as it ensures search engines, users with disabilities and users without Javascript enabled can access all of the pages. This will help search engine rankings and accessibility. It is possible that some part of this website is non-spiderable, but that the means used to access that content is beyond my ability to detect it. (For example, a login area that I don't have details for). You can optionally choose to add these sections yourselves. Read the Help for more information.

Excellent

Spiderability

Spiderable pages Proportion of pages which can be spidered. 35 of 35 (100.0%)

URL chopping

This website handles 'chopped' URLs correctly. A chopped URL is where part of an address is cut off at a forward slash, for example reducing www.example.com/news/acticle1/ to www.example.com/news/. Handling these chopped addresses will aid both users and search engines visiting this website. Users may experiment with chopping parts of the URL out manually, particularly if they are using a popular plugin like Google Toolbar, which allows them to do this with a single mouse click. Some search engines also experiment with chopping up URLs to explore more pages.

Excellent

Chopped URLs No chopped urls found. Broken paths Number of reduced paths which report errors. 0 of 0 (∞)

Amount of content Information

There is an appropriate amount of text on this website (average of 100 words per page).


Number of words

Too many words

Number of words in website.

Number of pages with too many words on.

6,987

0 of 70 (0.0%)

Words per page

Too few words

Average number of words per page.

Number of pages with too few words on.

100

0 of 70 (0.0%)

Contact details Information

2 different email addresses were found in this website. 46 different phone numbers were found in this website. No addresses were found in this website. Because these contact details were detected automatically by software, it is possible some other details have been omitted. Any email addresses that can be detected by this test are much more susceptible to spam. Spammers routinely crawl pages in a similar way to harvest new addresses to send spam to. This doesn't mean you shouldn't put email addresses on your website - but do so carefully.

Technical recommendations

Check all contact details are correct. Consider carefully what email addresses should be listed on your website, as they will be much more susceptible to spam. If an email address has been on your website for some time, there is probably little benefit from removing it.

Summary 48 found Type

Details

Pages

Email

melissa@americandomestic.com

1

Email

lin@americandomestic.com

1

Fax

478-6350

1

Fax

443-406-7047

1

Fax

302-478-6340

1

Phone

302-478-634

1

Phone

443-406-7046

1

Phone (?)

215-408-0110

1

Phone (?)

302-478-6340

7

Phone (?)

215-336-3050

1

Phone (?)

302-368-5703

1

Phone (?)

(610) 436-6340

1

Phone (?)

215-448-1200

1

Phone (?)

301-587-4400

1

Phone (?)

215-735-8196

1

Phone (?)

215-299-1000

1

Phone (?)

610-932-9330

1

Phone (?)

302-478-6350

1


Type

Details

Pages

Phone (?)

717-534-4900

1

Phone (?)

302-658-6262

1

Phone (?)

302-322-2794

1

Phone (?)

215-597-8780

1

Phone (?)

610-436-9600

1

Phone (?)

877-883-1450

1

Phone (?)

215-243-1100

1

Phone (?)

302-571-9590

1

Phone (?)

302-478-634

2

Phone (?)

717-687-8976

1

Phone (?)

302-654-6407

1

Phone (?)

302-998-193

1

Phone (?)

610-436-6340

1

Phone (?)

610-459-3342

1

Phone (?)

610-388-7376

1

Phone (?)

302-571-7747

1

Phone (?)

866-386-2839

1

Phone (?)

302-577-6540

1

Phone (?)

717-687-7522

1

Phone (?)

302-477-0361

1

Phone (?)

302-658-9111

1

Phone (?)

717-569-5437

2

Phone (?)

800-448-3883

1

Phone (?)

610-388-1000

1

Phone (?)

215-963-066

1

Phone (?)

610-268-5678

1

Phone (?)

610-388-2700

1

Phone (?)

302-655-5740

1

Phone (?)

888-373-335

1

Phone (?)

302-478-9677

1

Detail 56 found (only showing top 10) URL

Type

Details


URL

Type

Details

www.americandomestic.com/openings.html Phone (?)

302-478-6350

www.americandomestic.com/contactus.htmlEmail

melissa@americandomestic.com

www.americandomestic.com/contactus.htmlEmail

lin@americandomestic.com

www.americandomestic.com/contactus.htmlFax

478-6350

www.americandomestic.com/contactus.htmlPhone (?)

610-436-6340

www.americandomestic.com/contactus.htmlPhone

443-406-7046

www.americandomestic.com/contactus.htmlFax

443-406-7047

www.americandomestic.com/CorpEventnanny.html Phone (?)

302-478-6340

www.americandomestic.com/CorpEventnanny.html Phone (?)

302-478-6340

www.americandomestic.com/vcheck.htm

302-478-634

Phone

... more rows not shown ...

Cookies

This website does not appear to use cookies at all. Cookies are used to persist information from one page to another. They are widely used to track users and some interactive applications, such as e-commerce websites. Not requiring cookies is perfectly acceptable.

Information

Note that cookies set using Javascript cannot be detected here. Cookies used Breakdown of cookies used in this website. Number of cookies

Pages using cookies

Number of unique cookies used in this website.

Proportion of pages using cookies.

0

0 of 35 (0.0%)

Design list Information

2 page designs were detected. You should check that all of these designs are appropriate. Sometimes a different design occurs because out of date pages are still on a website, or when error pages are found.

Designs used Breakdown of all styles used in this website. Designs 2 found Screenshot

Example

Name

Pages

%

www.americandomestic.com/

Design #1

33

94.3%


Screenshot

Example

Name

www.americandomestic.com/vcheck.htm Design #2

Pages

%

1

2.9%

Note that screenshots may not be available for all designs, depending on how popular the relevant webpage is. No of designs

Similarity threshold

Total number of different designs.

Threshold for similarity (1 = more pages are similar, 10 = very few pages are similar).

2

3 Design distribution

Domain name

There are no obvious signs that this domain name is inappropriate or being abused by domain squatters.

Information

Domain typos Table of likely domain typos and their use. Whois


Whois result for domain name.

Key pages

199 internal links were found pointing to 34 pages in this website. Pages which are linked to extensively are given proportionally higher weight in search engines, and are more likely to be visited by users. It can be helpful to review these 'key pages' particularly for search engines.

Information

You will normally find that pages in your top level navigation appear highest here. Technical recommendations

Ensure that specific pages you wish to score highly in search engines are well linked to in your site. Avoid simply linking to every page equally, or linking to too many pages - the positive effect will be lost.

Key pages 34 found (only showing top 10) Page

Links to

www.americandomestic.com/indexADA.html

30

www.americandomestic.com/contactus.html

29

www.americandomestic.com/HOW2HIRE.html

20

www.americandomestic.com/BackgroundScreening.html

15

www.americandomestic.com/AREASserviced.html

9

www.americandomestic.com/MEETowners.html

8

www.americandomestic.com/lowerCOSToptions.html

7

www.americandomestic.com/openings.html

5

www.americandomestic.com/request4domestic.html

5

www.americandomestic.com/vcheck.htm

5

... more rows not shown ...

Outgoing links Information

24 unique outgoing links were found in this website. There is nothing wrong with linking to external websites, but knowing what websites you link to can be useful. Some search engines may penalise your site if you link to particularly bad material (e.g. badware). If you own a network of sites, there can be some benefit in linking between them.

Outgoing domains 10 found Domain

Pages

%

www.americandomestic.com

80

228.6%

www.brandywinevalleynannies.com

2

5.7%

WWW.THEBRADYKOHNFOUNDATION.ORG

2

5.7%

ADA2006.HOMESTEAD.COM

2

5.7%


Domain

Pages

%

www.homestead.com

2

5.7%

www.breedlove-online.com

1

2.9%

request4sitterbinder.pdf

1

2.9%

www.khabarovskadoptions.homestead.com

1

2.9%

www.screenyouremployee.com

1

2.9%

www.cradlehope.org

1

2.9%

Outgoing links 24 found (only showing top 10) URL

Pages

%

www.americandomestic.com/WWW.AMERICANDOMESTIC.COM

24

68.6%

www.americandomestic.com/compareFees_AgencyServices.pdf

14

40.0%

www.americandomestic.com/RequestDomesticBinder.pdf

12

34.3%

www.americandomestic.com/RequestNannyBinder.pdf

7

20.0%

www.americandomestic.com/Request4SitterBinder.pdf

5

14.3%

www.americandomestic.com/RequestComparisonFormBinder.pdf

4

11.4%

www.americandomestic.com/RequestSitterBinder.pdf

3

8.6%

www.brandywinevalleynannies.com

2

5.7%

www.americandomestic.com/Binder2clientNannyCompanion.pdf

2

5.7%

www.homestead.com

2

5.7%

... more rows not shown ... Number of outgoing links

Number of unique outgoing links

Number of outgoing links in this website.

Number of unique outgoing links in this website.

93

24


Appendix: Summaries How summary scores for this report were calculated.

Quality Score

The quality of the build of this website. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the quality of this website - however for a full understanding you should review the individual tests listed below.

Poor

Derived from 20 found Score

*

Test

Extra penalty*

Weight

Printability

-0.6: Webpages should be designed specifically for easy printing by end users

1

Headings

-1.8: Headings are easy to implement and crucial for search engine placement and accessibility

1

Fonts

0.75

Spelling

0.5

URL format

0.5

File usage

2

Readability

0.5

Metadata

0.25

Links

0.5

URL chopping

0.25

Spiderability

1

Flash usage

1

Site Structure

0.5

Redirections

0.75

Alternative text

0.5

Popups

0.25

CSS usage

0.75

Images

0.5

Broken links

1

Page titles

1

An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a


website than the Weight usually allows. You should read about each individual test to discover more.

Accessibility Score Adequate

The accessibility of this website for users with disabilities. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the accessibility of this website - however for a full understanding you should review the individual tests listed below.

Derived from 17 found Score

Test

Extra penalty*

Weight

Headings

-1.2: Headings are a fundamental requirement for accessibility that is easy to implement with no side effects

1

Fonts

-0.4: Poor use of fonts hinders accessibility

1

URL format

0.8

File usage

0.5

Readability

1

Links

1

Images

1

Number of pages

0.25

Page titles

1

Popups

0.5

Redirections

0.75

Site Structure

0.5

Spiderability

2

Flash usage

2

Alternative text

2

Broken links

1

CSS usage

1

*

An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a website than the Weight usually allows. You should read about each individual test to discover more.

Search Score

Poor

Derived from

How effectively this website is optimised for search engines. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the Search Engine Optimisation (SEO) of this website - however for a full understanding you should review the individual tests listed below.


16 found Score

Test

Extra penalty*

Weight

Headings

-2.4: Headings are an easy win and fundamental step for SEO with no side effects

1

Use of keywords

-0.6: Content and keywords are so badly aligned that SEO performance will suffer heavily

2

Popularity rank

2

Incoming links

2

URL format

1

File usage

0.5

Metadata

1

Links

1

URL chopping

0.25

Spiderability

1

Search engine placement

2

Redirections

1

CSS usage

0.25

Alternative text

1

Broken links

0.5

Page titles

1

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a website than the Weight usually allows. You should read about each individual test to discover more.

Site Score

An overall summary score for this website. This is a summary score, comprised of all other tests weighted for importance. It can be useful as a quick, rough indicator of how good this website is - however for a full understanding you should review the individual tests listed below.

Adequate

Derived from 29 found Score

Test

Extra penalty*

Weight

Use of keywords

1

Printability

1

Headings

-0.8: Headings are crucial for accessibility and search engine placement

1


Score

Test

Extra penalty*

Weight

Analytics software

0.5

Fonts

1

Popularity rank

1.75

Incoming links

1

Spelling

0.25

URL format

0.8

File usage

2

Readability

1

Metadata

0.4

Links

1

Redirections

1

Search engine placement

1

Site Structure

0.5

Spiderability

1

URL chopping

0.25

Popups

1

Page titles

1

Broken links

1

CSS usage

1

Flash usage

1.5

Images

1

Number of pages

0.5

Alternative text

1

Cookies

0.5

Contact details

0.5

Outgoing links

0.5

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a website than the Weight usually allows. You should read about each individual test to discover more.

Homepage


Content Score Good

The quality of the content of this website. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the quality of this website - however for a full understanding you should review the individual tests listed below.

Derived from 12 found Score

Test

Extra penalty*

Weight

Headings

0.25

Spelling

1

Readability

1

Metadata

0.5

Links

0.5

Broken links

1

Alternative text

0.25

Number of pages

1

Page titles

0.25

Images

1

Site Structure

0.25

Contact details

0.8

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a website than the Weight usually allows. You should read about each individual test to discover more.

Report generated automatically by WebScan.


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