QUARTERLY NEWSLETTER SUMMER 2016 ISSUE
UPCOMING MARKETS CAS A B L AN CA B R I D AL S P R I N G 20 1 7 M A R K E T S
Welcome to our Casablanca Bridal quarterly newsletter! Our front page story this August predictably revolves around the Spring 2017 markets that take place this fall. Here is a look at where you can find Casablanca Bridal in a city near you: The Knot Couture Show Los Angeles Sunday, August 28th – Monday, August 29th - Booth 505 National Bridal Market Chicago Thursday, September 8th – Sunday, September 11th Booths 7-6087, 7-6093, 7-5093 Harrogate Bridal Show Sunday, September 11th – Tuesday, September 13th - Booth M15/28 The One Dallas Bridal Market Thursday, September 15th - Sunday, September 18th - Booth WTC 14682 VOW New World of Bridal Atlanta Wednesday, September 21st – Friday, September 23rd - Booth 12-W122 New York International Bridal Week Sunday, October 8th – Monday, October 10th - Booths 721 and 821 In each city, our knowledgeable and experienced sales staff will be ready to showcase the all-new collections for Casablanca Bridals, Inc., including our Spring 2017 Elizabeth Amaré Couture collection, Secret Garden by Casablanca Bridal for Spring 2017, and our Spring 2017 Awaken Collection from Beloved by Casablanca Bridal. In addition, our newest veils and sashes will be on display, as well as our top carryovers for each line. Along with our sales team, you can network with staff from our corporate headquarters, including owner Mr. Kevin Lu, plus management and marketing personnel, who are ready to assist with any questions you may have. For accounts that place orders at market, we have several trade promotions available. When you purchase 9 Casablanca Bridal gowns, receive a 10th gown or a veil package complimentary. When you purchase 8 Beloved by Casablanca Bridal gowns, receive a 9th gown or veil package complimentary. An order of 11 gowns qualifies for free freight on the stock order, and lastly, place a full stock order and receive a 15% discount on a veil or sash package.
DEBI NOMINATED
CAS A B L AN CA B R I D AL T HAN K S S U P P O R T E R S F O R T H E I R LO Y AL T Y
As a nominee for the 2016 Debi Award for Bridal Manufacturer of the year, Casablanca Bridal would like to express gratitude for the retail stores, sales reps and internal staff who make this recognition a possibility. Casablanca Bridal aims to outfit women for their once in a lifetime moment by providing the highest quality gowns featuring exquisite attention to detail and originality in design. As we work tirelessly to achieve this goal, it feels wonderful to have our efforts be acknowledged by those who we aim to please. We truly could not do it without you, and look forward to many more years of doing business together!
TOP BOOKED Wondering what is currently trending across each of our three lines? Here are the Top 5 Booked Styles to date for the 2016 Fall season. CAS A B L AN CA B R I D AL
2256 SAGE
2248 JUNIPER
2247 ORCHID
2246 ROSEMARY
2254 DAPHNE
AM A R É C O U T U R E
B075
C101 MILA
C110 HARPER
B089
B088
B E LO VE D B Y CAS A B L AN CA B R I D AL
BL213 CHERISH
BL201 DESTINY
BL205 EUPHORIA
BL210 WHIMSY
BL208 JUBILEE
CASABLANCA BRIDAL
L AU N C H E S N E W R E TAI L E R LO G I N
If you have not already logged into our new portal, we officially invite you to come take a look at our vastly improved retailer login! We thank you for your patience as we worked to ensure we had a state of the art set-up for our accounts. Some of the highlights of this retailer login include: A real-time look at Available To Sell (ATS) Inventory. Online order placing capabilities, both for standard and minor custom change orders. Comprehensive product information for all of our lines and collections. A link to our Asset Manager, where we host documents and forms, training modules, imagery and videos, social media content and other brand tools for you to download and utilize. And much more! For assistance using the new retailer login, please contact 800-531-6494.
BELOVED by casablanca bridal debuts For Fall 2016 we debuted Romance from Beloved by Casablanca Bridal, the first collection from this line. Beloved is the youngest sister in the Casablanca Bridals family, joining Amaré Couture and Casablanca Bridal. Beloved was created with the younger, price-discerning bride in mind. Crafted with remarkable quality for the price point , Beloved is the first line in this sector to still offer a range of customizable options while maintaining affordability. The Beloved customer resonates with a free-spirited and artistic sensibility, as opposed to the traditional elegance of Casablanca and the fashion-forward sophistication of Amaré Couture. Comfort and romance are prioritized, with the mood fulfilling a light, airy aesthetic. The Beloved bride loves to experience the host of positive emotions that come with love, which is how she stays true to herself, and to her beloved. We are promoting Beloved as part of our marketing mix, giving it the exposure it deserves. Beloved by Casablanca Bridal is not exclusive, so if you are interested in carrying this line, reach out to your sales representative.
ARE YOU CASABLANCA CERTIFIED?
THIS CERTIFICATE IS PROUDLY PRESENTED ON BEHALF OF CASABLANCA BRIDAL TO
AWARDED
. CONGRATULATIONS! YOU ARE NOW CASABLANCA CERTIFIED.
AMANDA MUÑOZ, DIRECTOR OF SALES
KEVIN LU, CEO
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CASABL
CASABL
CA CE AN
IFIED RT
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CA CE AN
IFIED RT
CA CE AN
IFIED RT
CASABL
Are you Casablanca Certified? We have just launched a new program, the Casablanca Certification Program. Review our brand training, terminology, measuring guide and training videos and pass the corresponding test in order to receive our exclusive Casablanca Certificate, lapel pin, and website badge. This certification is now necessary to qualify for our reward promotions, such as the Dealer Dividend Program. For more information, please contact 800-531.6494.
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CELEBRATE FOREVER W I T H CAS A B L AN CA B R I D AL
Celebrate Forever is a faith driven non-profit organization, started by Casablanca Bridals owners Kevin and Gloria Lu. With the link between Casablanca Bridals and Celebrate Forever, when a store sells a Casablanca Bridals gown, they are not just selling a dress. They are selling the concept of true love and lasting marriage, from a business that has the ability to tangibly back these aims. Celebrate Forever believes that individual change leads to improved relationships, healthier families and stronger communities with the power to make a positive impact in the world. If just one marriage can be saved through the initiative, the nonprofit has met its goal. However, after several events and community projects, it is clear the power of Celebrate Forever has a much greater potential than just this. Visit http://www.celebrateforever.org to find out more.
“ FAITH, HOPE, & LOVE...
LOVE
F I N D U S I N T H E P A G E S O F. . . Bridal Guide Magazine, September/October 2016 VOWS Magazine, September/October 2016 BRIDES Magazine, August/September 2016 Love Our Wedding Magazine, August/September 2016 Bridal Buyer UK, July/August 2016 Ceremony Magazine You + Your Wedding, September/October 2016 Irish Wedding Journal, Fall 2016 Martha Stewart Weddings Fall Fashion 2016 …not to mention, extensively across the internet on various bridal blogs and bridal media outlets!
“
AND THE GREATEST OF THESE IS
J o i n T h e C o n v e r s at i o n ! Be sure to submit your #CasablancaBride photos to marketing@casablancabridal.com so that we can feature you across our various social platforms! Follow, tag and mention us for additional social media coverage of your store location. CAS A B L AN CA B R I D AL
CASABLANCABRIDE CASABLANCABRIDA CASABLANCABRIDALINC CASABLANCABRIDAL AM A R É C O U T U R E
AMARECOUTURE AMARE _ COUTURE
B E LO VE D B Y CASAB L AN CA B R I DAL
belovedbycasa beloved _ bridals
Meet The Team: Customer Service Department If you have called in to our customer service line recently, you probably spoke to one of the friendly faces seen below. In our efforts to help you get to know our Customer Service team a little better, join us as we have a meet and greet, where our ladies answer the question of how long they have been with the company, and what their favorite first dance song is for a wedding!
HELEN PRECIADO
ALYSSA VELAZQUES
SAMANTHA SMALLWOOD
OLIVIA NICHOLS
TIANNA LEYBA
“La Mer in French” by Kevin Kline
“At Last” by Etta James
“Take My Breath Away” by Berlin
“Better Together” by Jack Johnson
“At Last” by Etta James
1 year
10 months
11 months
a trip with the crew Every summer, Kevin and Gloria Lu generously reward their staff for their hard work by hosting a company picnic. This is an opportunity to award outstanding employees for their service – for example, this year, Christina in accounting celebrated her 5 year milestone with Casablanca Bridal, while Gus and Sally from our shipping team both celebrated 10 years! In early June, the Globe Theater at Universal Studios was rented out specially for Casablanca Bridal, allowing staff and their families the opportunity to enjoy a delicious barbecue lunch and explore the campus of Universal Studios. Highlights included the newly built Harry Potter land, as well as studio tours which offer a behind the scenes look at movie sets.
7 months
3 years
ADDITIONAL RESOURCES For assistance with customer service, please contact 800-531-6494 or email info@casablancabridal.com. For assistance with our Social Media Program, to submit Real Bride photos, or for other social media and marketing inquiries, please reach out to marketing@casablancabridal.com, or 714-224-1601.
AD D RE SS B OO K
For assistance with placing orders or collection information, please contact your local sales representative:
C O R P O R AT E O F F I C E Director of Sales - AM AN D A M U N O Z
Office: 714.224.1607 Email: amanda.munoz@casablancabridal.com UNITED KINGDOM
England, Scotland, Ireland & Wales Andy & Denise Burgess-Farrant Office: 044 1237 470111 Andy Cell: 07759226220 Denise Cell: 07759226220 Emails: enquiries@casablancabridal.co.uk andy@casablancabridal.co.uk denise@casablancabridal.co.uk S O U T H EAS T
VA, WVA, TN, GA, NC, SC, FL, MS, AL Bill Stryker & Lisa Stryker Office: 240.469.4175 Bill Cell: 717.387.2333 Lisa Cell: 717.387.2334 Emails: ultrastyk@yahoo.com lisadeu65@yahoo.com CAN AD A
Aegean Bridal Group Inc. Nick Kalantzis & Anna Decorso Nick Cell: 416-898-6407 Emails: Nick@ageangroup.com Anna@ageangroup.com P AC I F I C N O R T H WE S T
WE S T C O AS T
CA, UT, CO, AZ, HI Luke Tasky Cell: 626.602.6845 Email: Lrtasky@aol.com WE S T E R N M I D WE S T
IL, NE, WI, MN, ND, SD, IA Alan Powell – APS Sales LLC Cell: 610-703-0182 Email: apssalesllc@gmail.com N E W E N G L AN D
Northern NY, ME, VT, MA, NH, RI Pat Shanahan Cell: 315.767.0101 Email: pfs63@yahoo.com M I D D L E EAS T
Canadex International Trading Harry Kaprielian - President Mobile +1 (514) 578-0946 Email: hk@canadextrading.com S O U T H E R N S O U T H WE S T
Southern TX, AR, LA, MS Ron Calk Cell: 832.945.0047 Email: casablanca.ron@gmail.com N O R T H E R N S O U T H WE S T
NV, WA, OR, ID, MT, WY, AK Jolee Johnson Cell: 626.808.7247 Email: Jolee.Johnsonjohnson@gmail.com
Northern TX, OK, KS, MO, NM Gary Coffman Cell: 972.342.9449 Email: garycoffman@gmail.com
N O R T H EAS T
EAS T E R N M I D WE S T
Southern NY, CT, DE, MD, NJ, Eastern PA David Baslow Cell: 818.292.3496 Email: bazz2dabone@aol.com
Western PA, OH, IN, MI, KY Pete Skalba Cell: 440.864.7252 Email: peteskalba@gmail.com
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