Powerful Viva Magenta

Replacing last year’s periwinkle, the vibrant pinkish-red - Viva Magenta - is officially the Color of the Year 2023 according to the experts of the Pantone Color Institute. Describing it as "a shade rooted in nature descending from the red family and expressive of a new signal of strength", this bold color will encourage all of us to experiment, fearless and in a rebellious way.

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises we look to apply and ingest trusted, lifegiving ingredients. All of these lifestyle trends speak to the heartiness of natural forces. Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.

The Color of the Year 2023 merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. The result is a shade of red that expands our horizons of authenticity. The metaverse creates new opportunities for us to express ourselves, and the raw fortitude of Viva Magenta inspires us to do so with confidence and bravery.”

Panama Armchair by TALENTI

S 43 PVDR Swivel Chair & S 1200 Desk by THONET

Tribal big Lamp by TALENTI

Family Kitchen & Shop, Kew Gardens by MIZZI STUDIO

Valencia Rug by RUG’ SOCIETY

Dixie Bar stool by JETCLASS