Tender Peach Fuzz

Like every year, Pantone, the global color authority and provider of professional color language standards, has chosen the Color of the Year 2024: it is number 13-1023 and it is called Peach Fuzz. It is a delicate shade between pink and orange that stimulates the spirit and feelings of closeness and connection.

After last year's vibrant pinkish-red Viva Magenta, and the stimulating Very Peri of the previous year, 2024 is conquered by the blushing orange-pink shade of Peach Fuzz. It is a warm and comforting color intended to bring kindness and empathy and, thanks to its versatility, it is easy to apply it in any sector, especially interior design. Being a pastel tone, it can be applied on walls as a base, or become a flagship color through the use of large furniture. It also matches effortlessly with other colors which makes it an extremely flexible color for creating interiors with interesting and unusual patterns.

Capturing the zeitgeist, the Pantone Color of the Year has become a point of reference for society by highlighting how what happens in our global culture is reflected and expressed through the language of color. PANTONE 13-1023 Peach Fuzz celebrates the 25th anniversary of the Pantone Color of the Year and was chosen to help us face the turbulent years we are experiencing. It communicates a sense of calm by sending us to quiet atmospheres where we can meditate and dedicate time to ourselves and others with the aim of feeling better.

To show how the Color of the Year can be incorporated into the environments of the future, Pantone collaborated with Ultrafabrics , the Japanese company that sets the standard for premium, highperformance fabrics by combining expert craftsmanship, cutting-edge technology and conscious innovation. The brand has a bold vision for the ways in which color can revolutionize interior environments and, together with Pantone, for the second year, will share its expertise through a series of interactive events, exclusive color palettes and color personalization across the Ultrafabrics range. Together, they will draw on the essence of PANTONE 13-1023 Peach Fuzz while continuing to build community by inspiring designers and planners with new ways to approach and use color in their work.