TIK TOK

TIKTOK

TikTok is a short-form video focused network where virality takes center stage, allowing users to capitalize on popular trends, music, and special filters to create entertaining content.

There are more than 1 billion active users on TikTok every month. TikTok was the most-downloaded app in 2021.

*as of January 2022

TIPS

TikTok content is different than most of the social media content out there right now. Videos from individuals are very “raw,” making use of the apps built-in editing tools and filters to engage with audiences. Search your niche in the app often to see what’s trending to inform the content you’re producing.

THINK: How does a viral trend impact the content I’m producing? BENEFIT FOR REAL ESTATE PROFESSIONALS: Use this platform’s 9:16 15-second to 3-minute videos for house tours, education, and interactive lifestyle content. The future affluent is on this app right now – develop your presence with the 18-34 demographic. Show more of yourself – TikTok is personal, so as an individual, your content should be too. As an office/company, think of ways to show some of your personality, or showcase your agents – perhaps something with a more “behind the scenes” feel.