LOGOAND SYMBOL DESIGN Casey McKay Spring 2013 FIDM
CR
cherry r e c o Jackson Ultima was my choice for the action sports company. The
Cherry Red Records is a punk label st
company has a sense of esteem in the business, and the lineage deserves
with increasing popularity through the de
a much sleeker, modern, and more elegant logo. The name is the most
logo, give it more of a presence on the bac
important aspect of the company, customers know the blades and boots by
initials can stand alone, and the cherry is
the creator, but being a figure line, something had to convey figure skating
the subordinate text.
and movement. The shape of a figure blade with toe-pick was the inspiration for the monogram. The front shape of a blade lends it self to a perfect “J� and the wings carry the connotation of speed, agility, grace, all which a figure skater strives to be. The script font was chosen to hold true to the creator.
y r ed r d s
tarted in the 1970’s, and has grown
GONDOLA I
talian R estaurant
I decided to bring a modern and sophisticated touch to the Gondola
ecades. I thought to modernize the
logo. Their goal is to be a culinary destination for small dates, and large
ck of a CD packaging. The icon with
family parties alike. The type is written in a more elegant serif font than
echoed in the idea of the red “o” of
previous, one people will more likely associate with Italian, and class. It is fashion to use the Italian flag or a seal, I experimented with the idea of a seal to accompany the type, and created an abstract of a fork with pasta, keeping it modern, but still alluding to the idea of food. The color scheme is Italy’s red, green, white; with the natural color of pasta.
Champignon
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Adobe Devanagari ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Z
Pantone 5285c
Pantone 7683c
J a c k s o n
U l t i m a
185 Web er St re et S o u n t , W a t e r l o o , O n t a r i o N 2 7 2 B1
K
I M
B
AUE R
C H A I R M A N
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C E O
185 Web er St re et S o u n t , W a t e r l o o , O n t a r i o N 2 7 2 B1 c e l l : 519-888-6500 f a x : 519-888-6540 kbauer@jacksonultima.com jacksonultima.com
185 Web er St re et S o u n t , W a t e r l o o , O n t a r i o N 2 7 2 B1 jacksonultima.com
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