Casey Kallen UX Designer & Visual Communications Professional Philadelphia, PA. | 215-847-5965 | caseykallen@gmail.com
Skills • Adobe Creative Suite • HTML/CSS/Bootstrap • Javascript/jQuery • Mailchimp • Axure/Sketch
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Wordpress Microsoft Office Google GSuite MacOS and Windows Image Editing
Practices • Competitive Analysis • Search Engine Optimization • Social Media Research & Strategy • User Research • Style Guides • Card Sorting
Education: M.S. User Experience & Interaction Design Thomas Jefferson University, East Falls B.A. Journalism, Conc. Photojournalism Temple University
Expected Graduation Date: December 2019 Current GPA: 3.91 May 2016 GPA: 3.64, Cum Laude
Professional Experience Unique Industries, Inc. ECommerce Digital Asset Coordinator
December 2017 – Present
While working in the eCommerce department of the company, I was responsible for providing digital imagery content for both in-house and external eCommerce vendors. • Created content for eCommerce sites such as Walmart, Michael’s, Dollar General, etc., according to individual imagery standards • Helped start Unique Industries’ Blog for website rebranding launch by styling and photographing lifestyle imagery featuring products • Collaborated with Product Data, Sales, and Art departments to provide high-quality photographs and mockup art files • Created digital mockup files using Adobe Creative Suite Family Focus Media Creative Projects Manager
December 2016 – December 2017
As a liaison between Creative and Editorial departments, I played many roles to create original content for the company’s website, printed magazines, and clientele projects. • Lead photographer and associate graphic designer • Photographed majority of Philadelphia Family and Main Line Parent’s Education Guides, along with designing page layouts • Graphic design for advertising, event materials, and weekly email newsletters • Writing, copywriting, and proofreading articles for website in AP Style format Casey Kallen Photography Owner
June 2014 – December 2017
My freelance career was focused on yoga, portrait, and documentary photography, and graphic design with an emphasis on photojournalistic styling. • Photographed weddings, graduations, yoga portraits, and headshots • Scouted locations and worked with clients to establish branding and stylistic standards for each project • Experience with lighting, photo editing/retouching