RTA ELEVATES MOBILITY SERVICES IN COOPERATION WITH MICROSOFT

Dubai’s Roads and Transport Authority (RTA) announced its collaboration with Microsoft to harness the power of the Microsoft Cloud to promote data-driven mobility services and own an innovative hub utilising Metaverse technologies to enhance the experience of the residents and visitors of Dubai. This cooperation comes in line with the RTA Strategic drive of envisioning the future in line with the UAE’s vision of the digital government, besides boosting cooperation between public and private agencies.

The two entities launched an initiative called “AI Business School,” the first of its kind across the MENA region, including experts from Microsoft and INSEAD. It is considered one of the largest sessions for supervisory leaders in digital leadership. The initiative focused on

RTA’s leaders to prepare for developing digital leaders capable of using artificial intelligence concepts in their work.

“The next generation of drivers and passengers will engage with our services in ways we could not have envisaged just a decade ago,” said Mohammed Al Mu- dharreb, CEO of Corporate Technology Support Services, Roads and Transport Authority. “Our work with Microsoft will encompass a range of new and innovative digital use cases, such as business intelligence, data analytics, and Web 3.0 experiences from the Metaverse.” n