PROCESS The tools
Since this was at it’s core a branding project, it was mainly created in Adobe Illustrator. However, there were some in experimentation and presentation that also required the use of Adobe Photoshop and Cinema 4D. This booklet will show small insights in the use of the softwares for this project.
THE AI WORK
The logo required more thinking and exploring while being done through simple steps and the branding process was done in the same manner. The pattern was created from the event’s title, with the graphic elements added after, where necesary.
THE C4D WORK
For exploration purposes, one of the logo variants was imported and toyed with in Cinema 4D
THE PS WORK
Photoshop was used to present the work in a contextualized manner through mockups
THE MESHTAG
One software used in this project is the Meshtag; It’s used to read and treat drawings in a specific geometrical array as it would a QR
6