I’M CASSIE and I’m passionate about making design that not only looks great, but that’s functional as well. My design style is inspired by an unlikely combination of bright and beautiful color schemes, mid-century modern design, vintage travel advertisements, well organized grids, and modern typography. I’m obsessed with simplicity, and am constantly working to break design down to its most necessary elements. My main focuses are Branding, Editorial, and UI/UX design, but I’m not afraid to take on a little of everything.
TA B L E O F C O N T E N T S PROJECT 1
Armadillo
PROJECT 2
Parish Coffee Co.
PROJECT 3
The Peach
PROJECT 4
Jacksonville Beach
PROJECT 5
Skyward
PROJECT 6
Ambassadors of Jazz
PROJECT 7
Jacksonville Skyway
PROJECT 8
Accent.
PA R I S H C O F F E E C O . Parish Coffee Co. is a coffee company that if real would be located in New Orleans, LA. The branding of Parish combines the history, tradition, and culture of New Orleans with modern coffee trends to create a look that is as lively and timeless as the city itself. The project features packaging for the three different blends offered, cold brew, an espresso shot, and a website. Packaging • Branding
colors
typefaces
GOVERNOR Gotham Book
Sign Painter
ARMADILLO Armadillo is an award winning travel app for those who like to travel differently. Armadillo only shows you fun and quirky attractions, restaurants, motels, and more, allowing you to say goodbye to the typical corporate chain places. This app also allows you to plan your road trip ahead of time, or find places along the way, and has a built in GPS that saves your selected attractions to create the easiest and fastest route without leaving anything out. UI/UX • Branding
Armadillo allows users to plan a trip whether or not they have an account. However, by creating an account the user gains the ability to save multiple trips at a time.
A built in GPS takes all of the users selected destinations and creates the easiest and fastest route for the trip hitting all of the attractions. A menu makes it easy for the user to search for destinations to add to their trip by categories.
One of the categories a user can search is food. The app separates it into separate quirky categories and also allows the user to search for specific options. The destinations are listed by distance for quick access.
A special feature of the app is that it allows the user to customize their trip, so they can add and take away stops at any moments and the app will automatically re-adjust the route. Users can have multiple trips saved to an account.
THE PEACH The Peach is an imaginary smoothie shop located in the heart of St. Augustine, Florida. The Peach dedicates itself to serving all natural and organic ingredients that come from local markets and farmers. The branding of The Peach represents the companies dedication to using natural ingredients and reinforces a feeling of community, comfort, and farm-fresh food. Branding • Packaging
colors
typefaces
Gotham Book
QUICKSAND
JACKSONVILLE BEACH The ‘Seas the Day’ campaign was established for the city of Jacksonville Beach to increase tourism and show that North East Florida beaches are comparable to other famous Florida beaches. The main focus of the campaign was to showcase the fact that there are 22 miles of beaches in the Jacksonville region. An app was also designed for the project to make it easier for tourist to plan their trip to Jacksonville Beach, as well as provide easy navigation for once they are here. Advertising • UI/UX
Featured are print advertisements for the Jacksonville Beach ‘Seas the Day’ campaign. These ads would be placed in travel, lifestyle, and leisure magazines. The headline ‘Seas the Day’ remains the same on all advertisements, although the placement may be switched. The sub-headline reads “22 miles of...” and below that are the website and campaign hashtag.
The Jacksonville Beach app is designed to make it easier for both tourists and locals to find their way around Jacksonville Beach. It features an events calendar, dining, hotels, activities, shops and more.
S K Y WA R D Skyward is a science app for second and third graders that teaches them about Earth’s atmosphere. It is used as an aid in the classroom to reinforce information students have already learned, or as homework to test that the students are retaining the information taught to them. The goal of the app is to disguise learning as a fun game that students can play. Because the app is about the layers of the atmosphere, it works in ‘layers’ rather than levels. The screens of the app are always moving upwards, to reflect the travel away from Earth. Since it is for young children, the buttons and functionality of the app were kept minimalistic and simple. UI/UX • Branding
When the app first opens, it allows the user to select either ‘Pilot’ for student or ‘Commander’ for teacher/parent. Here, the Pilot menu is shown, allowing the student to either play the game, learn, or view their grades. When the student chooses to play, they are given options to start a new layer, go back to a completed layer, or continue an unfinished layer.
When a student selects a new layer, there will be a brief recap on what they have already learned about the layer in class. Each layer contains two games, one that is more question based, and one that is more adventure based. The question based game is featured here.
Students can also choose to learn from their Pilot menu. The learn option features videos, flash cards, and stories. The app menu allows for easy navigation to all sections of the app and also allows the user to search or adjust their settings.
AMBASSADORS OF JAZZ Ambassadors of Jazz is a limited edition vinyl box set that features the greatest hits of Jazz’s four most famous artists: Louis Armstrong, Billie Holiday, Miles Davis, and Ella Fitzgerald. The design is intended to reflect jazz albums from the 1940’s and 50’s, but with a modern twist. Each cover has a distinct pattern and color scheme that make them unique, yet still allow them to work cohesively in a set. The set also includes a Ambassadors of Jazz poster and t-shirt. Packaging • Branding
J A C K S O N V I L L E S K Y WAY Jacksonville Skyway is Jacksonville’s monorail system, who, since its opening in 1989, has seen very little success in ridership. The proposed re-branding is intended to give the Skyway a more appealing and modern look, as well as reflect the revitalization that the city of Jacksonville has been, and will continue to be, undergoing. The ultimate goal of the re-branding is to make the Skyway more appealing and therefore encourage people to make the Skyway a part of their commute when downtown. Branding • Way-finding • UI/UX
colors
typefaces
FUTURA FUTURA STD
Riders would be able to download an app that makes it easier for them to find nearby stations, track the cars and their schedules, and get any updates or notifications regarding the Skyway. The clean interface makes the app easy to use for riders of all ages and demographics.
A C C E N T. Accent. is a seasonally subscription based urban gardening magazine that features articles about gardening in that particular season, along with a packet of seeds for the subscriber to plant on their balcony or indoors. The idea behind Accent. is to appeal to the growing number of individuals who partake in urban gardening, but may not have the resources needed to grow successfully. Accent. was designed to be well organized, informative, and trendy in order to appeal to the modern audience. Branding • Editorial • UI/UX
THANK YOU.